Our Ethos


Ethically & sustainably sourced

Everything in MONPURE’s results-driven range stars nourishing botanicals and potent actives, sustainably sourced from all over Europe. These are supercharged in our German laboratories so they can work at their full potential. We make sure to only work with suppliers whose sustainability ethos falls in line with ours.

Clean & efficient formulas

By ‘clean’ we mean plant-based, nourishing formulas that care for your scalp and the planet, minimal processing and synthetic chemicals. At the same time we know that ‘natural’ doesn’t always mean ‘safe’ or ‘better’, so we’re mindful of pH levels and safety.

Vegan No animal derivatives

We believe that animal products have no place in our beauty regimes, given there are so many viable alternatives. For example, we've found a special kind of vegan silk peptide – produced from fermented plant starch (instead using silkworms, as is common practice). 

Recycled & Recyclable materials

Our packaging shouldn’t end up in a landfill – the glass bottles can be fully recycled and our plastic containers are both recycled and recyclable.  We print using soy ink and use recyclable paper as well as compostable packaging chips.

Dermatologically tested

All of our formulas have been rigorously tested to the highest standards in our German laboratories, to ensure they’re supremely gentle on your scalp – while delivering everything it needs to flourish.

 Scientifically proven ingredients

Our ingredients aren’t just great because they’re clean and natural. They also have to prove their worth! Ours have been tested for their strengthening and nourishing properties to benefit both the hair and scalp.

Free from silicones, sulphates and parabens
No ingredients are “bad” per se, but we’ve left out a few we deem questionable and too harsh for the delicate skin on your scalp – this includes silicones, parabens and sulphates. 
High concentration of active botanicals

Nature is at the heart of MONPURE, harnessing the wealth of nutrients found in the plant kingdom to develop pioneering formulas. Our high-performing products are brimming with bioavailable ingredients that supremely nourish the scalp and promote healthy hair growth.

Cruelty-free, Peta approved

At MONPURE we care as much about the planet’s furry inhabitants as we do your hair. All of our testing processes at every stage of the production process are cruelty-free and we have been certified by global animal rights organisation Peta.