As the curtains fall on Copenhagen Fashion Week, a dynamic four-day spectacle in the heart of the Danish capital, the cobblestone streets and runways have set the stage for elegant street-style and inspiring haircare trends alike, setting the stage for the future of hairstyling and hair health innovation.
As the Official Hair Sponsor of CPHFW NEWTALENT SS24, MONPURE powered all things hair backstage. Healthy hair, wet-look waves, paired-back sporty styles and textured tresses were all front and centre on the CPHFW runways this season.
This year, it was all about enhancing the health of the model’s hair. With round-the-clock schedules and call times, hair wellness was in. This season focused on maximising the models’ natural texture, movement and strength, all while prioritising protection and health.
Trend Alert: Textured Tresses
Grunge-infused, textured tresses took centre stage at Rolf Ekroth. MONPURE’s lead stylist, Amalie Holmqvist, harnessed the hair's innate movement and fall, playing with natural partings to craft an artfully dishevelled, lived-in, and grunge-inspired aesthetic. Drawing inspiration from the collection's evocative title, 'missing', long and wispy bangs were meticulously fashioned to frame the models' eyes, creating a mysterious appeal.
Get the look: Use MONPURE’s Ultralight Healthy Hair Oil and Strengthening Essence Conditioner as leave-in products, applying generously to create the textured effect.
Trend Alert: Sporty Shine
P.L.N showcased shiny, sporty and athletic-inspired styles in their SS24 show. Powered by MONPURE, lead stylist Jesper Hallin drew on the essence of the collection as an amalgamation of sport, performance and a touch of punk. Hair was sleekly pulled back away from the face into a slicked-back effect, akin to the streamlined aesthetics of professional athletes, with a distinctive nod to protection and battle.
Get the look: Blend MONPURE’s Strengthening Essence-Conditioner with a dash of water and apply to lengths and ends to restore natural texture. Follow with a fusion of water and Ultralight Healthy Hair Oil, to deliver a "sweaty" mist that adds a delicate lustre.
Trend Alert: Wet-Look Waves
Sleek styles exude sophistication. For the Henrik Vibskov show, the models wore beautiful, intricate headpieces. To complement this, lead stylist Amelie Holmqvist decided to go for a sculptural look to create something beautiful, interesting and cohesive — all at the same time, creating an interplay between the hair and the headpiece and their design language. Amelie Holmqvist parted the hair in the centre and used gel to form sculptural waves down the forehead to complement the structural nature of the collection. She embraced and enhanced each model’s natural texture in the lengths and ends, from bangs, eccentric cuts, and different curl patterns.
Get the look: Use MONPURE’s Strengthening Essence-Conditioner as a leave-in treatment to form soft, healthy, natural ends. For added shine, tamed flyaways and a hit of moisture, finish with a touch of Ultralight Healthy Hair Oil.
Trend Alert: Hair Health
Lifeless, dull locks no more. MONPURE X CPHFW SS24 brought healthy, protected and cared-for hair to the forefront. At TG Botanical, lead stylist Amelie Holmqvist kept the hair as natural as possible, either by crafting a slicked back bun or using the model’s natural hair - allowing the wind to create a spontaneous expression. Echoing the collection’s sense of frailty with organic lines, and earthy palette - the sleek, natural and effortless styles are sure to translate seamlessly into the Scandinavian girl aesthetic.
Get the look: Smooth MONPURE’s Ultralight Healthy Hair Oil through hair lengths to deliver shine, add glow and control frizz.
MONPURE X CPHFW SS24
At Copenhagen Fashion Week SS24, MONPURE powered all things hair backstage as the Official Hair Sponsor, propelling healthy hair, wet-look waves, sporty simplicity, and textured tresses into the spotlight. This season focused on prioritising hair wellness, embracing natural textures and strength while safeguarding health—a fusion of style and care that defines a new era in hair care trends.
