Privacy policy
Privacy Policy
1 Important Notice
1.1 This is the Privacy Notice of MONPURE Ltd. (Company Number 11565499) whose registered office is at 3 - 8 Bolsover Street, London, England, W1W 6AB (Monpure). Monpure is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this Privacy Notice.
1.2 We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy policy. If you have any
1.3 This Privacy Notice sets out how Monpure. collect and process your personal information when you access and use our site monpure.com(‘our site’). This Privacy Notice also provides certain information that is legally required and lists your rights in relation to your personal data.
1.4 We take our data protection responsibilities very seriously and we comply with all applicable Data Protection Legislation in force from time to time. For the purposes of this Privacy Notice, ‘Data Protection Legislation’ means: the retained EU law version of the General Data Protection Regulation ((EU) 2016/679) (UK GDPR) and the Data Protection Act 2018 (DPA 2018)
1.5 This Privacy Notice relates to personal information identifying you. We refer to this information throughout this Privacy Notice as ‘personal data’ and section 2 sets out further detail of what this includes. This Privacy Notice is not intended for children and we do not knowingly collect personal data relating to children.
1.6 This Privacy Notice may vary from time to time so please check it regularly. These terms were most recently updated on 25/10/2023.
Contact details
If you have any questions about this privacy policy or our privacy practices, please contact our data privacy manager in the following ways:
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Full name of legal entity: |
MONPURE Ltd |
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Email address: |
info@monpure.com |
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Postal address: |
3 - 8 Bolsover Street, London, England, W1W 6AB |
You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.
2 The Personal Data We Collect About You
We may collect the following personal data about you:
2.1 Personal data you provide to us via our site, including information that you provide by filling in forms on our site. This includes information provided at the time of registering to use our site and when you make purchases from our site. This includes:
2.1.1 Identity Data: your name, title and gender;
2.1.2 Contact Data: your billing and delivery postal address, phone, fax and email addresses;
2.1.3 Profile Data: where you have registered with us, your user name and password; and how you heard about us.
2.1.5 Transaction Data: details of transactions you carry out through our site and of the fulfilment of your orders
2.1.6 Technical Data: details of your visits to our site including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise and the resources that you access and information about your computer, including where available your IP address, operating system and browser type, for system administration;
2.1.6. Marketing Data: personal data you provide when you request our marketing material or email newsletter or submit a query to us or which is collected via social media.
2.1.7. Experience Data: includes all data you provide when applying for a job advertised or submit a speculative job application and/or your CV.
2.2 How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. You may give us your Identity, Contact, Experience and Application Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services;
- create an account on our website;
- subscribe to our service or publications;
- request marketing to be sent to you;
- enter a competition, promotion or survey; or
- give us feedback or contact us.
- Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please refer to section 10 for further details.
- Third parties or publicly available sources. We will receive personal data about you from various third parties and public sources including analytics providers, advertising networks and search information providers.
3 Key Information About Your Personal Data
3.1 We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
3.1.1 Where we need to perform the contract we are about to enter into or have entered into with you.
3.1.2 Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
3.1.3 Where we need to comply with a legal obligation.
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Purpose/Activity |
Type of data |
Lawful basis for processing including basis of legitimate interest |
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To register you as a new customer |
(a) Identity (b) Contact |
Performance of a contract with you |
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To process and deliver your order including: (a) Manage payments, fees and charges (b) Collect and recover money owed to us |
(a) Identity (b) Contact (c) Financial (d) Transaction (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to recover debts due to us) |
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To manage our relationship with you which will include: (a) Notifying you about changes to our terms or privacy policy (b) Asking you to leave a review or take a survey |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary to comply with a legal obligation (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services) |
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To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business) |
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To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) |
(a) Identity (b) Contact (c) Technical |
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise) (b) Necessary to comply with a legal obligation |
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To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy) |
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To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy) |
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To make suggestions and recommendations to you about goods or services that may be of interest to you |
(a) Identity (b) Contact (c) Technical (d) Usage (e) Profile (f) Marketing and Communications |
Necessary for our legitimate interests (to develop our products/services and grow our business) |
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To assess your skills, qualifications, and suitability for employment |
(a) Identity (b) Contact (c) Experience (d) Application (f) Profile |
(a) Performance of a contract with you (b) Necessary for our legitimate interests (to ensure we identify and recruit suitable candidates) |
3.2 Direct marketing
3.2.1 We may ask for your consent to contact you by telephone, SMS, post and/or email about other offers, products, promotions, developments or services which we think may be of interest to you and for other marketing purposes. You can indicate your consent by ticking the relevant box.
3.2.2 We may ask for your consent to group companies to contact you by telephone, SMS, post and/or email about other offers, products, promotions, developments or services which may be of interest to you and for other marketing purposes. You can indicate your consent by ticking the relevant box.
3.2.3 We may ask for your consent to allow third parties to contact you by telephone, SMS, post and/or email about other third party offers, products, promotions, developments or services which may be of interest to you and for other marketing purposes. You can indicate your consent by ticking the relevant box.
3.2.4 We also request consent for some cookies in accordance with our Cookie Policy.
3.3 Withdrawing your consent
3.3.1 In the event that we rely on your consent, you may at any time withdraw the consent you give to our processing your personal data for those purposes set out in section 3.2.2 above by contacting us at info@monpure.com
3.3.2 If you want to stop receiving future marketing messages and materials at any time, you can do so alternatively by clicking the 'unsubscribe' link which is included in all of our email marketing messages.
3.3.3 Our Cookie Policy sets out how to manage cookies.
3.4 Who receives the personal data you provide to us
3.4.1 We will share your personal data with the following recipients:
(a) Klaviyo in relation to our marketing email communications with our customers;
(b) Shopify, Klarna, and PayPal – to process payments made on our site;
(c) Jeju Ltd in relation to social media marketing with our customers;
(d) Emerge PR in relation to press relations and marketing with our customers;
(e) Pack-IT, Mintsoft and DHL and Royal Mail in relation to order fulfilment and delivery services;
(f) Underwater Pistol in relation to SEO, website traffic and online transactions;
(g) Facebook Business in relation to our social customer audience segments;
(h) Gorgias in relation to customer support software;
(i) Angellist and Indeed in relation to recruitment;
(j) Xero, Ignition Financial and Husky Finance for finance purposes;
(k) Shopify and its various application programming interfaces (APIs) for management of our company and customer data;
(l) Borderfree Inc. in relation to international shipping (selected countries);
(m) Use of first party data (cookie data, email addresses) to build remarketing audiences on Google Adwords and Bing;
(n) Use of first party data (cookie data, email addresses) to build custom audiences for targeting on Facebook and Instagram;
(o) HMRC, legal and other regulators or authorities, including those who request your personal data or to report any potential or actual breach of applicable law or regulation;
(p) external professional advisers such as accountants, bankers, insurers, auditors and lawyers; law enforcement agencies, courts or other relevant party, to the extent necessary for the establishment, exercise or defence of legal rights; and
(q) third parties where necessary for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties.
However, we do not forward personal data to these third parties for any promotional purposes by those companies.
3.4.2 In addition, we may disclose the personal data you provide to us to our group companies or any third party data processors other than those listed above who may process data on our behalf for the purposes set out in section 3.5 above.
3.4.3 We may also disclose your personal information to other third parties in order to undertake any of the activities listed in sections 3.3. and 3.5.
3.4.4 We use Rakuten Advertising for the Monpure affiliate program and you can view Rakuten Advertising’s own Privacy Policy here: https://rakutenadvertising.com/privacy-policy/
3.5 Transfers of your personal data to other countries
3.5.1 The personal data we collect from you is currently held within the UK. However, it is possible that in the future such personal data may be transferred, stored and/or processed outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
(a) We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
(b) Where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK.
3.6 How long we will hold your personal data for
3.6.1 We will only hold your personal data for so long as is reasonably necessary for us to do so, in accordance with the following criteria:
(a) the on-going business operation / relationship that we have with you;
(b) the completion of the purpose for which the personal data was given;
(c) our legal obligations in relation to that personal data and other legal requirements;
(d) the type and size of the data held and whether any of it is deemed to be special category personal data; or
(e) our accounting requirements in relation to that personal data.
We keep the length of time that we hold your personal data for under review.
Where we no longer need to process your personal data for the purposes set out in this Privacy Notice then we will delete your personal data from our system.
3.7 Where we store your personal data
3.7.1 All information you provide to us is stored on our secure servers.
3.7.2 We will keep your information secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.
3.7.3 Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.
3.7.4 Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. Any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
3.7.5 Payment transactions are made using payments providers. All credit/debit card transactions on our site are processed using, a secure online payment gateway that encrypts your card details and cannot be accessed by us.
3.8 Accuracy of your personal information
It is important that the personal data we hold about you is accurate and current and we take all reasonable precautions to ensure that this is the case but we do not undertake to check or verify the accuracy of personal data provided by you. Please keep us informed if your personal data changes during your relationship with us either by logging onto your account on the website or by contacting us. We will not be responsible for any losses arising from any inaccurate, inauthentic, deficient or incomplete personal data that you provide to us.
3.9 Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.
Where you opt out of receiving marketing messages, this will not apply to personal data provided to us as a result of a product purchase, warranty registration, product/service experience or other transactions.
4 Your Legal Rights
Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios:
- If you want us to establish the data's accuracy.
- Where our use of the data is unlawful but you do not want us to erase it.
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims.
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.