How to Maximise Scalp, Follicle & Hair Health

If you have noticed a loss of hair density or more hair strands in your hairbrush than usual, you may be experiencing hair shedding or thinning. While there are dozens of causes, scalp and hair follicle health have a direct effect on healthy hair growth. At MONPURE, our innovative formulas use powerful active ingredients to deliver a triple-layered approach to maximising hair growth, that is - improving the health of the scalp, the hair follicles and the hair itself. How Scalp Health Impacts Hair Growth Every single hair on our head (approximately 100,000) is produced and nurtured by a mini-organ called a hair follicle. Hair follicles are embedded in the scalp and are extremely dependent on their surrounding environment. Just like plants require healthy, nutrient-rich and carefully-tended soil for optimal health and prosperity, our hair needs a nourishing environment to grow. Similarly to our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations during periods like menopause and postpartum, are exposed to pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain hair follicles that become clogged, contain underlying blood vessels, build up with sweat, become inflamed, irritated and directly impact hair growth. So, why does our scalp not receive the care it truly deserves? Balancing the scalp microbiome and optimising its dermatological condition are the foundations of healthy hair growth. The scalp microbiome is the first line of defence against harmful pathogens, shielding the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair. Changes in the scalp and its microbiome can lead to several problems like itchiness, irritation, and dandruff. Microbes also reside in the hair follicle, and a disruption in this delicate environment may lead to hair loss. Signs of a Healthy Scalp A healthy scalp is generally free of redness, irritation, dryness, flakes or build-up. On the other hand, an unhealthy scalp can show signs of excess oil, extreme dryness, itchiness, redness and inflammation. In severe cases, you may experience burning, irritation or pain.  MONPURE’s Top Tips for a Healthy Scalp Add Exfoliation to Your Routine Introduce a gentle, moisturising exfoliator into your routine. The Clarifying Scalp Scrub uses biodegradable jojoba beads to gently slough away build-up, sebum and residue from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and condition the surface to boost overall scalp health. Avoid Sulphates and Silicones Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can lead to an imbalance in the scalp microbiome and impede scalp health. Stripping the scalp is usually a result of using a shampoo formula that contains traditional sulphates, a cleansing ingredient that can remove an excessive amount of your natural scalp oils. Sulphates create a foamy lather and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Check your shampoo labels for ingredients like sodium lauryl sulfate and sodium laureth sulfate, these are the two used most commonly in traditional haircare products. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients such as vegan silk peptides and vegan keratin. It works to fortify the hair, rebuild the structure of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. Repair the Scalp-Skin Barrier When dealing with inflammatory flare-ups or dryness, add a quenching scalp serum to your routine that repairs the scalp-skin barrier. The Hydrate and Soothe Scalp Serum is an intense, anti-inflammatory solution that hydrates dry, irritated scalps and soothes redness. This calming antidote helps relieve symptoms of redness, acne, eczema, sun damage and general scalp discomfort.  How Hair Follicle Health Impacts Hair Growth Did you know that by week 22 of pregnancy, the developing foetus has already formed all of its hair follicles. New follicles don't form after birth, so babies are born with all the hair follicles they'll ever have. This is why it is so important to maximise the health of our follicles to support healthy hair growth. The hair follicle, made up of the dermal papilla and the bulb, is a small organ found in the epidermis layer of the skin that anchors the hair into the scalp. Hair strands grow from the bottom of the follicle, out of the skin and reach the surface of the scalp. Hair follicles have three stages of growth: anagen (growth) phase, catagen (transition) phase, and telogen (resting) phase. During anagen, cells rapidly divide and the hair strand lengthens. About 90% of hairs are in this phase, where hair grows about 1cm every 28 days. During catagen, cells stop dividing, the hair follicle shrinks and active growth ceases. About 3% of hairs are in the catagen phase. During telogen, the hair cannot grow and eventually sheds from the scalp. Telogen hairs can also be removed by brushing. Then, new hairs begin to form in the follicles. About 10-15% of hairs are in the telogen phase. Certain conditions and environmental factors can impact the health and functioning of hair follicles, and in turn, the hair itself. Androgenic alopecia is a condition that affects the hair growth cycle of hair follicles embedded in the scalp. During periods of hormonal fluctuation, such as perimenopause, menopause and natural ageing, increased sensitivity to the androgen (male) hormone DHT brings about a process called follicular miniaturisation. Androgens are primary regulators of the normal hair growth cycle. Sebaceous glands attached at the base of the hair follicles, the hair follicles themselves and skin cells express androgen hormones and the enzyme 5-alpha reductase that converts testosterone to its more potent form, DHT. During follicular miniaturisation, hair follicles that were once producing healthy hairs start to generate thinner hairs with more fragile shafts. As women reach menopausal age, many will experience increased shedding, delayed new hair growth and finer, thinner hair. Over time, hair becomes more brittle, fragile and thin, as well as more sparse in density. In women, gradual thinning usually begins at the part line and sides, followed by increasing diffuse hair thinning radiating down from the top of the head. Signs of Healthy Hair Follicles Since hair follicles sit beneath the scalp and aren’t visible, there are other ways to determine if they are healthy or damaged. It is normal to lose about 50 to 100 hairs per day, which is about 0.001% of our total hair. However, when you notice that amount doubling or even tripling, that is your telltale sign that your hair growth cycle is too short. MONPURE Top Tips for Healthy Hair Follicles Target the Hair Growth Cycle When combating hair thinning or shedding, it is important to get down to the source and minimise hair loss by targeting the hair growth cycle itself. MONPURE’s best-selling Follicle Boost Hair Density Serum works like fertiliser to a flower-bed. It initially minimises excess shedding and also boosts the growth of new hair follicles leaving the telogen (shedding) phase and entering into a new cycle of the anagen (growth) phase, which usually takes around 6 months.  The product’s star ingredient, pumpkin seed extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase. The serum is also formulated with skincare-staples retinol and lactic Acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. Feed the Hair Follicles It is important to feed your follicles with essential nutrients to cultivate regrowth. Coupled with boosting your nutritional intake and ensuring you are including hair-healthy foods in your diet, the Nourish and Stimulate Scalp Mask works like food to the hair follicles. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. Increase Microcirculation to the Scalp Blood flow helps extend the anagen phase of the hair, promoting hair growth. Hair follicles derive their nourishment from surrounding blood supply, which delivers oxygen and hair-building nutrients. Healthy blood circulation in your scalp ensures a steady supply of blood to the hair follicles, thus supporting a longer anagen phase. Red Light Therapy uses a red LED therapy device that delivers concentrated wavelengths of natural light to the scalp-skin, without chemicals, UV rays, or excess heat. These red and near infrared wavelengths of light stimulate the mitochondria in your cells, reducing oxidative stress and increasing blood circulation. This helps speed up the healing process, reduces scalp inflammation and has a stimulating effect on the dermal papilla cells that promote hair cycling and growth. Book your Red Light Therapy treatment at The MONPURE Hair Clinic.  In the pursuit of achieving luscious locks and maintaining healthy hair, it's clear that focusing on scalp, follicle, and hair health is paramount. A healthy scalp is the foundation for healthy hair, and the condition of hair follicles directly impacts the hair growth cycle. By nourishing the scalp microbiome, providing essential nutrients to hair follicles, and employing innovative solutions like Red Light Therapy, MONPURE offers a triple-layered approach to maximise hair growth. We are leading the way in revolutionising hair care by prioritising scalp, follicle and hair health, helping you kickstart your journey to fuller, thicker and healthy hair.

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Understanding the Emotional Impact of Hair Loss

September marks Alopecia Awareness Month, shedding light on the often-taboo topic of women's hair loss. At Monpure London, we understand that It's Not Just Hair – hair is an integral part of identity, confidence, self-esteem and emotional wellbeing. Our mission is to be at the forefront of scientific research and innovation, offering solutions that restore both hair and confidence throughout the key milestones in life that affect hair and scalp health. Hair Loss: It's Not Just Hair Hair isn't just a superficial aspect of our appearance; it's a deeply ingrained part of our identity. When we meet someone new, their hair is often one of the first things we notice. Similarly, before a significant event, we take time to ensure our hair looks its best. This emotional connection to our hair is not frivolous; it's a reflection of how intertwined our sense of self is with our physical appearance. The emotional toll of hair loss cannot be overstated. For many, it's more than a cosmetic concern; it's a journey that affects mental health, self-esteem, and emotional well-being. According to MONPURE’s research, a staggering 88% of women experiencing hair loss are grappling with its negative impact on their daily lives. This negative influence often manifests as a knock to self-esteem, with 75% reporting a decline in their self-confidence due to hair problems. Hair holds immense importance as a reflection of identity. A striking 87% of individuals recognise the significance of their hair in defining who they are. Throughout history, hair has been a way for women to communicate their cultural belonging and personal expression. Today, it continues to play a pivotal role in conveying messages about individuality and belonging. Hair Loss: Breaking the Silence Despite the widespread emotional impact of hair loss, only 37% of those affected openly discuss it with family and friends. This discrepancy may be attributed to the pervasive social stigma attached to female hair loss – a perception held by 81% of women. The silence surrounding this topic emphasises the need for open conversations, empathy, and support. At MONPURE, we're committed to addressing the emotional and psychological aspects of hair loss, as well as developing cutting-edge restoration treatments and formulas. Our innovative solutions are rooted in the science of hair growth cycles, the scalp microbiome and the relationship between hormonal changes and the health of our hair follicles. MONPURE’s innovative solutions work to restore hair and confidence by harnessing the natural hair growth cycle, prolonging the growth phase and delaying the shedding phase. MONPURE is the world’s first haircare brand to speak openly about female hair loss. Our 2021 campaign #ItsNotJustHair featured five incredible women that shared their hair loss stories, creating a safe and open community. We hope to be a force for change and encourage others to talk about female hair loss more openly – not feel the need to cover up. Because none of us should have to go through female hair loss alone. Expert Advice for Hair Loss and Thinning Hair loss and thinning are more common among women than often discussed. The MONPURE Hair Clinic at Gielly Green is a haven for those seeking effective solutions for hair loss. Our services are tailored to individual needs, encompassing advanced scalp analysis and personalised treatment plans. This comprehensive approach not only addresses hair loss's physical aspects but also acknowledges its emotional toll. Our experts stand ready to offer guidance and support. Whether seeking consultation or conversation, we're here for you. If you're in London, visit the MONPURE Hair Clinic, a sanctuary of understanding and assistance. Join MONPURE in redefining the narrative around hair loss. Let's celebrate the courage to seek restoration and reclaim confidence together. During Alopecia Awareness Month, we encourage our community to embrace their hair loss and hair growth journeys with compassion and resilience. Remember that you're not alone – countless others share this experience. We want to break the silence, provide support, and prioritise your emotional well-being. We're here to stand with you on this journey toward regaining your hair and confidence. Get in touch with us at info@monpure.com to share your story and seek advice from our collective of experts.

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Monpure London is the Official Hair Sponsor of CPHFW NEWTALENT SS24

Monpure London powered all things hair backstage as the Official Hair Sponsor of Copenhagen Fashion Week NEWTALENT SS24, which took place in the capital from 7th to 11th August 2023. This marked our ongoing collaboration with Copenhagen Fashion Week as we continue to support new talent, innovation in the luxury sector and sustainability.Our partnership with CPHFW NEWTALENT offered emerging, visionary Nordic talent access to our hair health expertise. MONPURE created bespoke runway-ready looks for pioneering designers that strengthened the significant link between fashion, health and beauty.“We are honoured to help foster the designers' development as the next generation of fashion tastemakers and achieve their goal of creating a more responsible fashion industry. MONPURE is proud that CPHFW put their trust in our professional stylists and innovative products to create hairstyles that bring their beautiful designs to life whilst protecting model’s hair health.” - Natanel Bigger (Founder and CEO of Monpure London) Powering Hair Health at CPHFW This CPHFW season, MONPURE powered all things hair backstage for stand-out talent, including Henrik Vibskov, TG Botanical, Rolf Ekroth, and P.L.N,. Bringing hair health innovation and styling expertise to the multidisciplinary world of Henrik Vibskov; the nature-inspired aesthetic of Ukraine’s TG Botanical; the playful and nostalgic essence of Rolf Ekroth and the punk and Gothic expressions of P.L.N; we created editorial looks backstage alongside sessions stylists Amalie Holmqvist and Jesper Hallin.“MONPURE products not only look beautiful on the hair, but provide care and nourishment. This is essential during fashion week where models’ hair is exposed to constant styling and stress.” - Amalie Holmqvist For Rolf Ekroth’s nostalgic and romantic collection, lead stylist Amalie Holmqvist used the Strengthening Essence-Conditioner and Ultralight Healthy Hair Oil to create grunge, textured styles for an undone look. Working with the models’ natural parting and movement, we crafted long, wispy bangs to create an overall mysterious appeal that enhances the show’s notion of ‘missing’. The TG Botanical show explored the frailty of being and the frailty of matter. To enhance this, we crafted sleek, high-gloss buns secured with thread. Amelie used the Ultralight Healthy Hair Oil and Strengthening Essence-Conditioner to deliver shine, nourishment and protection to the strands before styling. Next, she created a centre parting and styled a low, knotted bun at the nape of the neck. Finally, she secured and wrapped the bun with a piece of hair and thread for a sleek and sophisticated look. For the P.L.N show, MONPURE helped bring the collection to life with sporty-inspired styles that emphasised the feeling of high energy and movement. MONPURE is committed to supporting new talent and creativity, and was proud to enhance P.L.N’s raw and uncompromising visual expression. Lead stylist, Jesper Hallin, created pulled-back and lived-in styles with the Strengthening Essence-Conditioner and Ultralight Healthy Hair Oil, echoing the streamlined aesthetics of professional athletes. Henrik Vibskov’s ode to the aesthetics of boxing and the box as a vessel called for a sculptural look that contrasted its intricate headpieces. Amelie parted the hair in the centre and used gel to form sculptural waves down the forehead. She used the Strengthening Essence-Conditioner as a leave-in treatment to form soft, healthy, natural ends. Finally, the Ultralight Healthy Hair Oil was used to add shine, tame flyaways and deliver moisture. Supporting Creativity and Talent at CPHFW MONPURE champions creativity and innovation, as well as sustainability and social responsibility, all of which take centre stage in Copenhagen. An increasingly influential city that hosts some of the most-anticipated, imaginative catwalks during CPHFW, a prominent event that has rightfully earned its place as the fifth official fashion week on the global stage.“As the CEO of Copenhagen Fashion Week, I feel that the heart and spirit of fashion week is not only what we see on the runway—it is found backstage, amidst the energy and preparations - and MONPURE is no exception. We are thrilled to embark on this transformative journey and expand our partnership with MONPURE as the Official Hair Sponsor of CPHFW NEWTALENT. MONPURE understands that hair is intrinsically linked to identity, and work to restore hair and confidence with their solutions. In an industry that can impact the health of models’ hair, MONPURE stands out by prioritising their well-being. They empower our emerging designers by capturing the essence of their unique DNA through exceptional hair health solutions and expertise. The brand’s dedication to rebuilding the hair’s natural strength not only enhances each collection, but it also works in harmony with the designers’ creative vision.“ - Cecilie Thorsmark, CEO Copenhagen Fashion WeekRestoring hair and confidence is at the heart of MONPURE’s vision. During the buzz of fashion week and fervour of back-to-back shows, models are no strangers to overstressed hair. MONPURE’s focus on wellness goes beyond styling to maximise scalp and hair health, which ultimately cultivates confidence among models backstage and on the runway. CPHFW and Sustainability MONPURE safeguards the standards of sustainability espoused by the CPHFW organisation, representing an innovative, pioneering force for change in the beauty industry. All products are sustainably sourced in Europe and supercharged in German laboratories.We pride ourselves on only working with consciously selected suppliers of the highest ethical standards, while our packaging is composed of 100% post-consumer recycled plastic, recyclable shipping boxes, fully biodegradable and compostable labels and soy ink printing.As a modern luxury brand, the collaboration between Monpure London and CPHFW NEWTALENT has reaffirmed our support of emerging designers and ties to the world of fashion, establishing our participation in the excellence of the Nordic fashion arena. As the Official Hair Sponsor of CPHFW NEWTALENT, we brought editorial and backstage looks and styling across the globe through a variety of channels, including social, influencer and online, making fashion-inspired hair accessible to every client, all while protecting the model’s scalp and hair health.

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Copenhagen Fashion Week Hair Trends SS24

As the curtains fall on Copenhagen Fashion Week, a dynamic four-day spectacle in the heart of the Danish capital, the cobblestone streets and runways have set the stage for elegant street-style and inspiring haircare trends alike, setting the stage for the future of hairstyling and hair health innovation. As the Official Hair Sponsor of CPHFW NEWTALENT SS24, MONPURE powered all things hair backstage. Healthy hair, wet-look waves, paired-back sporty styles and textured tresses were all front and centre on the CPHFW runways this season. This year, it was all about enhancing the health of the model’s hair. With round-the-clock schedules and call times, hair wellness was in. This season focused on maximising the models’ natural texture, movement and strength, all while prioritising protection and health. Trend Alert: Textured Tresses Grunge-infused, textured tresses took centre stage at Rolf Ekroth. MONPURE’s lead stylist, Amalie Holmqvist, harnessed the hair's innate movement and fall, playing with natural partings to craft an artfully dishevelled, lived-in, and grunge-inspired aesthetic. Drawing inspiration from the collection's evocative title, 'missing', long and wispy bangs were meticulously fashioned to frame the models' eyes, creating a mysterious appeal.  Get the look: Use MONPURE’s Ultralight Healthy Hair Oil and Strengthening Essence Conditioner as leave-in products, applying generously to create the textured effect. Trend Alert: Sporty Shine P.L.N showcased shiny, sporty and athletic-inspired styles in their SS24 show. Powered by MONPURE, lead stylist Jesper Hallin drew on the essence of the collection as an amalgamation of sport, performance and a touch of punk. Hair was sleekly pulled back away from the face into a slicked-back effect, akin to the streamlined aesthetics of professional athletes, with a distinctive nod to protection and battle.  Get the look: Blend MONPURE’s Strengthening Essence-Conditioner with a dash of water and apply to lengths and ends to restore natural texture. Follow with a fusion of water and Ultralight Healthy Hair Oil, to deliver a "sweaty" mist that adds a delicate lustre. Trend Alert: Wet-Look Waves Sleek styles exude sophistication. For the Henrik Vibskov show, the models wore beautiful, intricate headpieces. To complement this, lead stylist Amelie Holmqvist decided to go for a sculptural look to create something beautiful, interesting and cohesive — all at the same time, creating an interplay between the hair and the headpiece and their design language. Amelie Holmqvist parted the hair in the centre and used gel to form sculptural waves down the forehead to complement the structural nature of the collection. She embraced and enhanced each model’s natural texture in the lengths and ends, from bangs, eccentric cuts, and different curl patterns. Get the look: Use MONPURE’s Strengthening Essence-Conditioner as a leave-in treatment to form soft, healthy, natural ends. For added shine, tamed flyaways and a hit of moisture, finish with a touch of Ultralight Healthy Hair Oil. Trend Alert: Hair Health Lifeless, dull locks no more. MONPURE X CPHFW SS24 brought healthy, protected and cared-for hair to the forefront. At TG Botanical, lead stylist Amelie Holmqvist kept the hair as natural as possible, either by crafting a slicked back bun or using the model’s natural hair - allowing the wind to create a spontaneous expression. Echoing the collection’s sense of frailty with organic lines, and earthy palette - the sleek, natural and effortless styles are sure to translate seamlessly into the Scandinavian girl aesthetic.  Get the look: Smooth MONPURE’s Ultralight Healthy Hair Oil through hair lengths to deliver shine, add glow and control frizz.   MONPURE X CPHFW SS24 At Copenhagen Fashion Week SS24, MONPURE powered all things hair backstage as the Official Hair Sponsor, propelling healthy hair, wet-look waves, sporty simplicity, and textured tresses into the spotlight. This season focused on prioritising hair wellness, embracing natural textures and strength while safeguarding health—a fusion of style and care that defines a new era in hair care trends.

Ask a Trichologist: Hair Loss and Thinning

Embarking on a hair growth journey or experiencing changes in your hair density can be a challenging and emotional process. With so much information out there, it can be difficult to discern fact from fiction when seeking hair loss help and advice.  To help you through this challenge, MONPURE’s Lead Trichologist, Sofia Baig, is here to answer all of your hair loss and hair health questions, arming you with the information you need to maximise your hair growth journey, and in turn, restore your hair and confidence. With over a decade of experience in the aesthetics industry, Sofia brings a wealth of knowledge and expertise to the table, guided by her understanding of the emotional impact of hair loss and its connection to identity and confidence. She takes a holistic approach to hair-related issues, addressing not just its external symptoms, but also exploring diet, lifestyle factors, and hormonal changes that may be contributing to your hair loss. Frequently Asked Hair Loss Questions Q: How often should I wash my hair when exercising? Sofia: “The frequency of washing your hair after a workout depends on many factors, including your hair type, scalp condition, and the intensity of your exercise routine. If you're doing heavy cardio daily, I recommend you wash your hair two to three times a week. It may be beneficial to rinse your scalp after each workout to remove sweat and prevent the buildup of oils and bacteria on your scalp. It’s all about finding a balance that works for you and the health of your scalp and hair.” MONPURE Tip: Use the Clarifying Scalp Scrub as a weekly treatment to break down the oils and build-up that shampoo misses. This will allow you to extend your hair wash cycle while also ensuring your scalp remains balanced, moisturised and healthy. Q: Why did I start losing more hair after giving birth? Sofia: “Postpartum hair loss is a natural and temporary process. Many women experience hair loss after giving birth due to a natural but sudden decline in the hormone oestrogen. However, hair growth usually resumes within a few months and your hair density gradually returns to normal by your child's first birthday.” MONPURE Tip: The Motherhood Hair Density & Restoration System has been designed by experts to restore hair thickness, help reduce hair shedding and thinning, and cultivate strong, healthy hair. This carefully curated haircare system helps mothers revive their luscious locks after delivery (postpartum), stimulate dormant hair follicles and revitalise a sense of wellness after the stresses of pregnancy. Q: How do I know if I’m losing more hair than I should be? Sofia: “It’s completely normal to lose 50-100 hairs per day. As this can be a difficult thing to count, it's important to pay attention to the amount of hair that is left in your hands after you shampoo, in your brush, or on the bottom of the bathroom floor. Hair loss can be caused by stress, hormonal changes, childbirth, thyroid issues, medications, vitamin deficiencies, excessive weight loss, and some autoimmune disorders.” Get to the bottom of your hair loss with a trichologist and harness your hair growth cycle with MONPURE’s innovative active ingredients. Reach out to our experts via email at experts@monpure.com for confidential and reliable advice. Or visit us in person at The Monpure Clinic in London to assess your hair density, develop your bespoke MONPURE regimen and kickstart your hair growth journey.  Q: Is my hair fine or thinning? Sofia: “Many people confuse hair thickness and hair density. Fine hair refers to the diameter or thickness of individual hair strands, whereas thinning hair refers to a reduction in hair density or the number of hair strands on the scalp.” As you age, your hair density usually reduces. In women, gradual thinning usually begins at the parting and sides, followed by increasing diffuse hair loss (spread over a wide area) radiating down from the top of the head. On the other hand, fine hair is smaller in diameter or thickness than average hair. If you have fine hair, you may find that products with large molecules such as heavy oils and conditioners can coat the hair strands and weigh them down due to their lower mass. MONPURE Tip: For women with fine hair, don’t shy away from conditioning the scalp with lightweight formulas. Strengthening Essence-Conditioner is inspired by K-beauty regimes and resembles a skincare essence with its lightweight texture. It hydrates the scalp and strands, locking in moisture without feeling greasy or weighing the hair down. Innovative vegan silk peptides fortify hair from the root, while Pro Vitamin B5, argan oil and coconut oil deliver hydration, boost elasticity and enhance shine. The common misconception that conditioner is purely for hair lengths only further perpetuates the ongoing cycle of dehydrating our scalps, which can be responsible for the over-production of sebum that leads to weighed-down, oily, weak and malnourished hair. Fine-haired folk and those with thinning need to deliver moisture, nutrients and care to their scalps to ensure that they don’t fall into this trap. Q: What can I use instead of Minoxidil? I would like a more natural treatment. Sofia: “Pumpkin seed extract has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair thinning. It’s an amazing natural alternative to Minoxidil, and it is also pregnancy and breastfeeding safe. Additionally, skincare-staple retinol has also been shown to maximise hair growth ingredients, improving absorption and cell turnover.” MONPURE Tip: Follicle Boost Hair Density Serum is formulated with active ingredients pumpkin seed extract and retinol. This daily hair growth solution helps promote hair growth by targeting the catagen (transition) and telogen (resting) phases and boosting the growth of new follicles entering into a new cycle of the anagen phase. Hair strands independently cycle through one of three stages of growth: anagen, catagen, and telogen. Harnessing your hair growth cycle allows you to tackle disruptions such as hair loss, thinning and hair ageing. Q: Can my diet cause hair loss? Sofia: Several vitamin deficiencies can contribute to hair loss. A few key ones are vitamin D, B12, B7 and iron. Crash diets or extreme weight loss programs that severely restrict calorie intake can also cause hair loss. It can be easy to overlook one of the most important aspects of keeping your hair and scalp healthy, that is, feeding them with sufficient nutrition from the inside out. Just like the rest of your body requires a healthy diet, eating well and delivering key nutrients through your routine ensures that your hair is getting what it needs to promote growth, prevent dryness and combat imbalance. MONPURE Tip: Hair follicles require nourishment and fuel to grow. The choices you make in your diet and routine are key to promoting thicker, fuller and healthier hair. Incorporating proteins like lean meats and eggs, fatty acids like salmon and vitamins like citrus fruits into your diet will support hair health from within. Q: As a woman undergoing menopause, how can I treat my thinning hair? Sofia: “First of all, it’s completely normal to be experiencing hair thinning during menopause. However, thinning can be minimised and new growth can be cultivated by inhibiting the production of androgen hormones, boosting circulation to the scalp and delivering nutrients. Alongside implementing healthy lifestyle changes, including diet, exercise, sleep and stress-reduction, incorporate scalp and hair care products into your beauty routine that cultivate the best possible environment for a thriving scalp, even under fluctuating hormonal conditions.” MONPURE Tip: Follicle Boost Hair Density Serum uses pumpkin seed extract to inhibit the 5-alpha reductase enzyme activity that converts testosterone to DHT, a known hair-loss culprit. While skincare acids retinol and lactic acid work together to exfoliate the scalp for improved absorption of other hair-boosting and nourishing ingredients, as well as decongesting follicles to ensure bouncier and healthier hair. And remember, you don’t have to navigate your hair loss and growth journey alone. Whether you're looking for natural alternatives to traditional treatments, guidance on postpartum hair loss, or an understanding of the science behind menopause, we've got you covered. Visit the Selfridges London Oxford Street store by the 6th of August for a free scalp and hair health consultation with a Monpure expert, or reach out to our experts via email at experts@monpure.com for confidential and reliable advice. Let us help you maximise your hair growth journey, restore your hair, and boost your confidence.

Monpure London Official Launch at Selfridges & Co.

Monpure London has officially launched at the iconic Selfridges & Co at the London, Oxford Street store. We invite you to step into the pinnacle of British luxury shopping and experience the debut of our award-winning scalp and hair health solutions at the ‘Best Department Store in the World.’ As a quintessentially British luxury brand, MONPURE finds its natural home amidst the prestigious Beauty Hall of Selfridges, the unrivalled epitome of luxury shopping. The newest collaboration represents a merging of like-minded brands, ensuring an unparalleled experience for customers. Nestled in the vibrant heart of London's Oxford Street, Selfridges & Co. reigns supreme as a symbol of timeless luxury and prestige. Steeped in a rich history that spans over a century, this beauty institution has continuously set the benchmark for excellence, transforming the act of shopping into a premium experience. Established by the visionary Harry Gordon Selfridge in 1909, Selfridges quickly became renowned for its exceptional range of high-end brands, its commitment to customer service, and its dedication to offering the finest in luxury shopping. In fact, Selfridges became the first to bring beauty to the front of the store, allowing women to try products and creating an immersive experience. Monpure London’s arrival at Selfridges & Co. is a crowning achievement in our brand journey, serving as a testament to the exceptional quality and effectiveness of our scalp and hair health solutions. MONPURE embodies the central essences of elegance and sophistication espoused by Selfridges, making our products the perfect addition to the pantheon of esteemed luxury brands that call Selfridges home. Free Hair and Scalp ConsultationsFrom 31 July to 6 August in the Beauty Hall at Selfridges Oxford Street, you can enjoy a free hair and scalp health consultation with one of our experts. Using a cutting-edge analysis device to assess scalp condition, hair density and follicle health, you’ll learn all about your hair and scalp health and receive a bespoke treatment plan to address your individual needs.  Exclusive GiftReceive a free Heal & Energise Jade Comb when you spend £150* with MONPURE in store at Selfridges, Oxford Street. This meticulously crafted and exquisite Jade Comb stimulates hair follicles, relieves scalp tension, and restores balance to the body's energy flow - what’s more, it's a gorgeous accessory to adorn your bathroom shelf or Instagram grid. We look forward to welcoming you in store between 31 July and 6 August and helping you embark on your healthy hair journey. *Offer valid until 6th August, only in store at Selfridges & Co, Oxford Street, while stocks last. Full T&Cs apply.

How to Maximise Scalp, Follicle & Hair Health

If you have noticed a loss of hair density or more hair strands in your hairbrush than usual, you may be experiencing hair shedding or thinning. While there are dozens of causes, scalp and hair follicle health have a direct effect on healthy hair growth. At MONPURE, our innovative formulas use powerful active ingredients to deliver a triple-layered approach to maximising hair growth, that is - improving the health of the scalp, the hair follicles and the hair itself. How Scalp Health Impacts Hair Growth Every single hair on our head (approximately 100,000) is produced and nurtured by a mini-organ called a hair follicle. Hair follicles are embedded in the scalp and are extremely dependent on their surrounding environment. Just like plants require healthy, nutrient-rich and carefully-tended soil for optimal health and prosperity, our hair needs a nourishing environment to grow. Similarly to our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations during periods like menopause and postpartum, are exposed to pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain hair follicles that become clogged, contain underlying blood vessels, build up with sweat, become inflamed, irritated and directly impact hair growth. So, why does our scalp not receive the care it truly deserves? Balancing the scalp microbiome and optimising its dermatological condition are the foundations of healthy hair growth. The scalp microbiome is the first line of defence against harmful pathogens, shielding the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair. Changes in the scalp and its microbiome can lead to several problems like itchiness, irritation, and dandruff. Microbes also reside in the hair follicle, and a disruption in this delicate environment may lead to hair loss. Signs of a Healthy Scalp A healthy scalp is generally free of redness, irritation, dryness, flakes or build-up. On the other hand, an unhealthy scalp can show signs of excess oil, extreme dryness, itchiness, redness and inflammation. In severe cases, you may experience burning, irritation or pain.  MONPURE’s Top Tips for a Healthy Scalp Add Exfoliation to Your Routine Introduce a gentle, moisturising exfoliator into your routine. The Clarifying Scalp Scrub uses biodegradable jojoba beads to gently slough away build-up, sebum and residue from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and condition the surface to boost overall scalp health. Avoid Sulphates and Silicones Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can lead to an imbalance in the scalp microbiome and impede scalp health. Stripping the scalp is usually a result of using a shampoo formula that contains traditional sulphates, a cleansing ingredient that can remove an excessive amount of your natural scalp oils. Sulphates create a foamy lather and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Check your shampoo labels for ingredients like sodium lauryl sulfate and sodium laureth sulfate, these are the two used most commonly in traditional haircare products. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients such as vegan silk peptides and vegan keratin. It works to fortify the hair, rebuild the structure of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. Repair the Scalp-Skin Barrier When dealing with inflammatory flare-ups or dryness, add a quenching scalp serum to your routine that repairs the scalp-skin barrier. The Hydrate and Soothe Scalp Serum is an intense, anti-inflammatory solution that hydrates dry, irritated scalps and soothes redness. This calming antidote helps relieve symptoms of redness, acne, eczema, sun damage and general scalp discomfort.  How Hair Follicle Health Impacts Hair Growth Did you know that by week 22 of pregnancy, the developing foetus has already formed all of its hair follicles. New follicles don't form after birth, so babies are born with all the hair follicles they'll ever have. This is why it is so important to maximise the health of our follicles to support healthy hair growth. The hair follicle, made up of the dermal papilla and the bulb, is a small organ found in the epidermis layer of the skin that anchors the hair into the scalp. Hair strands grow from the bottom of the follicle, out of the skin and reach the surface of the scalp. Hair follicles have three stages of growth: anagen (growth) phase, catagen (transition) phase, and telogen (resting) phase. During anagen, cells rapidly divide and the hair strand lengthens. About 90% of hairs are in this phase, where hair grows about 1cm every 28 days. During catagen, cells stop dividing, the hair follicle shrinks and active growth ceases. About 3% of hairs are in the catagen phase. During telogen, the hair cannot grow and eventually sheds from the scalp. Telogen hairs can also be removed by brushing. Then, new hairs begin to form in the follicles. About 10-15% of hairs are in the telogen phase. Certain conditions and environmental factors can impact the health and functioning of hair follicles, and in turn, the hair itself. Androgenic alopecia is a condition that affects the hair growth cycle of hair follicles embedded in the scalp. During periods of hormonal fluctuation, such as perimenopause, menopause and natural ageing, increased sensitivity to the androgen (male) hormone DHT brings about a process called follicular miniaturisation. Androgens are primary regulators of the normal hair growth cycle. Sebaceous glands attached at the base of the hair follicles, the hair follicles themselves and skin cells express androgen hormones and the enzyme 5-alpha reductase that converts testosterone to its more potent form, DHT. During follicular miniaturisation, hair follicles that were once producing healthy hairs start to generate thinner hairs with more fragile shafts. As women reach menopausal age, many will experience increased shedding, delayed new hair growth and finer, thinner hair. Over time, hair becomes more brittle, fragile and thin, as well as more sparse in density. In women, gradual thinning usually begins at the part line and sides, followed by increasing diffuse hair thinning radiating down from the top of the head. Signs of Healthy Hair Follicles Since hair follicles sit beneath the scalp and aren’t visible, there are other ways to determine if they are healthy or damaged. It is normal to lose about 50 to 100 hairs per day, which is about 0.001% of our total hair. However, when you notice that amount doubling or even tripling, that is your telltale sign that your hair growth cycle is too short. MONPURE Top Tips for Healthy Hair Follicles Target the Hair Growth Cycle When combating hair thinning or shedding, it is important to get down to the source and minimise hair loss by targeting the hair growth cycle itself. MONPURE’s best-selling Follicle Boost Hair Density Serum works like fertiliser to a flower-bed. It initially minimises excess shedding and also boosts the growth of new hair follicles leaving the telogen (shedding) phase and entering into a new cycle of the anagen (growth) phase, which usually takes around 6 months.  The product’s star ingredient, pumpkin seed extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase. The serum is also formulated with skincare-staples retinol and lactic Acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. Feed the Hair Follicles It is important to feed your follicles with essential nutrients to cultivate regrowth. Coupled with boosting your nutritional intake and ensuring you are including hair-healthy foods in your diet, the Nourish and Stimulate Scalp Mask works like food to the hair follicles. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. Increase Microcirculation to the Scalp Blood flow helps extend the anagen phase of the hair, promoting hair growth. Hair follicles derive their nourishment from surrounding blood supply, which delivers oxygen and hair-building nutrients. Healthy blood circulation in your scalp ensures a steady supply of blood to the hair follicles, thus supporting a longer anagen phase. Red Light Therapy uses a red LED therapy device that delivers concentrated wavelengths of natural light to the scalp-skin, without chemicals, UV rays, or excess heat. These red and near infrared wavelengths of light stimulate the mitochondria in your cells, reducing oxidative stress and increasing blood circulation. This helps speed up the healing process, reduces scalp inflammation and has a stimulating effect on the dermal papilla cells that promote hair cycling and growth. Book your Red Light Therapy treatment at The MONPURE Hair Clinic.  In the pursuit of achieving luscious locks and maintaining healthy hair, it's clear that focusing on scalp, follicle, and hair health is paramount. A healthy scalp is the foundation for healthy hair, and the condition of hair follicles directly impacts the hair growth cycle. By nourishing the scalp microbiome, providing essential nutrients to hair follicles, and employing innovative solutions like Red Light Therapy, MONPURE offers a triple-layered approach to maximise hair growth. We are leading the way in revolutionising hair care by prioritising scalp, follicle and hair health, helping you kickstart your journey to fuller, thicker and healthy hair.

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Understanding the Emotional Impact of Hair Loss

September marks Alopecia Awareness Month, shedding light on the often-taboo topic of women's hair loss. At Monpure London, we understand that It's Not Just Hair – hair is an integral part of identity, confidence, self-esteem and emotional wellbeing. Our mission is to be at the forefront of scientific research and innovation, offering solutions that restore both hair and confidence throughout the key milestones in life that affect hair and scalp health. Hair Loss: It's Not Just Hair Hair isn't just a superficial aspect of our appearance; it's a deeply ingrained part of our identity. When we meet someone new, their hair is often one of the first things we notice. Similarly, before a significant event, we take time to ensure our hair looks its best. This emotional connection to our hair is not frivolous; it's a reflection of how intertwined our sense of self is with our physical appearance. The emotional toll of hair loss cannot be overstated. For many, it's more than a cosmetic concern; it's a journey that affects mental health, self-esteem, and emotional well-being. According to MONPURE’s research, a staggering 88% of women experiencing hair loss are grappling with its negative impact on their daily lives. This negative influence often manifests as a knock to self-esteem, with 75% reporting a decline in their self-confidence due to hair problems. Hair holds immense importance as a reflection of identity. A striking 87% of individuals recognise the significance of their hair in defining who they are. Throughout history, hair has been a way for women to communicate their cultural belonging and personal expression. Today, it continues to play a pivotal role in conveying messages about individuality and belonging. Hair Loss: Breaking the Silence Despite the widespread emotional impact of hair loss, only 37% of those affected openly discuss it with family and friends. This discrepancy may be attributed to the pervasive social stigma attached to female hair loss – a perception held by 81% of women. The silence surrounding this topic emphasises the need for open conversations, empathy, and support. At MONPURE, we're committed to addressing the emotional and psychological aspects of hair loss, as well as developing cutting-edge restoration treatments and formulas. Our innovative solutions are rooted in the science of hair growth cycles, the scalp microbiome and the relationship between hormonal changes and the health of our hair follicles. MONPURE’s innovative solutions work to restore hair and confidence by harnessing the natural hair growth cycle, prolonging the growth phase and delaying the shedding phase. MONPURE is the world’s first haircare brand to speak openly about female hair loss. Our 2021 campaign #ItsNotJustHair featured five incredible women that shared their hair loss stories, creating a safe and open community. We hope to be a force for change and encourage others to talk about female hair loss more openly – not feel the need to cover up. Because none of us should have to go through female hair loss alone. Expert Advice for Hair Loss and Thinning Hair loss and thinning are more common among women than often discussed. The MONPURE Hair Clinic at Gielly Green is a haven for those seeking effective solutions for hair loss. Our services are tailored to individual needs, encompassing advanced scalp analysis and personalised treatment plans. This comprehensive approach not only addresses hair loss's physical aspects but also acknowledges its emotional toll. Our experts stand ready to offer guidance and support. Whether seeking consultation or conversation, we're here for you. If you're in London, visit the MONPURE Hair Clinic, a sanctuary of understanding and assistance. Join MONPURE in redefining the narrative around hair loss. Let's celebrate the courage to seek restoration and reclaim confidence together. During Alopecia Awareness Month, we encourage our community to embrace their hair loss and hair growth journeys with compassion and resilience. Remember that you're not alone – countless others share this experience. We want to break the silence, provide support, and prioritise your emotional well-being. We're here to stand with you on this journey toward regaining your hair and confidence. Get in touch with us at info@monpure.com to share your story and seek advice from our collective of experts.

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Monpure London is the Official Hair Sponsor of CPHFW NEWTALENT SS24

Monpure London powered all things hair backstage as the Official Hair Sponsor of Copenhagen Fashion Week NEWTALENT SS24, which took place in the capital from 7th to 11th August 2023. This marked our ongoing collaboration with Copenhagen Fashion Week as we continue to support new talent, innovation in the luxury sector and sustainability.Our partnership with CPHFW NEWTALENT offered emerging, visionary Nordic talent access to our hair health expertise. MONPURE created bespoke runway-ready looks for pioneering designers that strengthened the significant link between fashion, health and beauty.“We are honoured to help foster the designers' development as the next generation of fashion tastemakers and achieve their goal of creating a more responsible fashion industry. MONPURE is proud that CPHFW put their trust in our professional stylists and innovative products to create hairstyles that bring their beautiful designs to life whilst protecting model’s hair health.” - Natanel Bigger (Founder and CEO of Monpure London) Powering Hair Health at CPHFW This CPHFW season, MONPURE powered all things hair backstage for stand-out talent, including Henrik Vibskov, TG Botanical, Rolf Ekroth, and P.L.N,. Bringing hair health innovation and styling expertise to the multidisciplinary world of Henrik Vibskov; the nature-inspired aesthetic of Ukraine’s TG Botanical; the playful and nostalgic essence of Rolf Ekroth and the punk and Gothic expressions of P.L.N; we created editorial looks backstage alongside sessions stylists Amalie Holmqvist and Jesper Hallin.“MONPURE products not only look beautiful on the hair, but provide care and nourishment. This is essential during fashion week where models’ hair is exposed to constant styling and stress.” - Amalie Holmqvist For Rolf Ekroth’s nostalgic and romantic collection, lead stylist Amalie Holmqvist used the Strengthening Essence-Conditioner and Ultralight Healthy Hair Oil to create grunge, textured styles for an undone look. Working with the models’ natural parting and movement, we crafted long, wispy bangs to create an overall mysterious appeal that enhances the show’s notion of ‘missing’. The TG Botanical show explored the frailty of being and the frailty of matter. To enhance this, we crafted sleek, high-gloss buns secured with thread. Amelie used the Ultralight Healthy Hair Oil and Strengthening Essence-Conditioner to deliver shine, nourishment and protection to the strands before styling. Next, she created a centre parting and styled a low, knotted bun at the nape of the neck. Finally, she secured and wrapped the bun with a piece of hair and thread for a sleek and sophisticated look. For the P.L.N show, MONPURE helped bring the collection to life with sporty-inspired styles that emphasised the feeling of high energy and movement. MONPURE is committed to supporting new talent and creativity, and was proud to enhance P.L.N’s raw and uncompromising visual expression. Lead stylist, Jesper Hallin, created pulled-back and lived-in styles with the Strengthening Essence-Conditioner and Ultralight Healthy Hair Oil, echoing the streamlined aesthetics of professional athletes. Henrik Vibskov’s ode to the aesthetics of boxing and the box as a vessel called for a sculptural look that contrasted its intricate headpieces. Amelie parted the hair in the centre and used gel to form sculptural waves down the forehead. She used the Strengthening Essence-Conditioner as a leave-in treatment to form soft, healthy, natural ends. Finally, the Ultralight Healthy Hair Oil was used to add shine, tame flyaways and deliver moisture. Supporting Creativity and Talent at CPHFW MONPURE champions creativity and innovation, as well as sustainability and social responsibility, all of which take centre stage in Copenhagen. An increasingly influential city that hosts some of the most-anticipated, imaginative catwalks during CPHFW, a prominent event that has rightfully earned its place as the fifth official fashion week on the global stage.“As the CEO of Copenhagen Fashion Week, I feel that the heart and spirit of fashion week is not only what we see on the runway—it is found backstage, amidst the energy and preparations - and MONPURE is no exception. We are thrilled to embark on this transformative journey and expand our partnership with MONPURE as the Official Hair Sponsor of CPHFW NEWTALENT. MONPURE understands that hair is intrinsically linked to identity, and work to restore hair and confidence with their solutions. In an industry that can impact the health of models’ hair, MONPURE stands out by prioritising their well-being. They empower our emerging designers by capturing the essence of their unique DNA through exceptional hair health solutions and expertise. The brand’s dedication to rebuilding the hair’s natural strength not only enhances each collection, but it also works in harmony with the designers’ creative vision.“ - Cecilie Thorsmark, CEO Copenhagen Fashion WeekRestoring hair and confidence is at the heart of MONPURE’s vision. During the buzz of fashion week and fervour of back-to-back shows, models are no strangers to overstressed hair. MONPURE’s focus on wellness goes beyond styling to maximise scalp and hair health, which ultimately cultivates confidence among models backstage and on the runway. CPHFW and Sustainability MONPURE safeguards the standards of sustainability espoused by the CPHFW organisation, representing an innovative, pioneering force for change in the beauty industry. All products are sustainably sourced in Europe and supercharged in German laboratories.We pride ourselves on only working with consciously selected suppliers of the highest ethical standards, while our packaging is composed of 100% post-consumer recycled plastic, recyclable shipping boxes, fully biodegradable and compostable labels and soy ink printing.As a modern luxury brand, the collaboration between Monpure London and CPHFW NEWTALENT has reaffirmed our support of emerging designers and ties to the world of fashion, establishing our participation in the excellence of the Nordic fashion arena. As the Official Hair Sponsor of CPHFW NEWTALENT, we brought editorial and backstage looks and styling across the globe through a variety of channels, including social, influencer and online, making fashion-inspired hair accessible to every client, all while protecting the model’s scalp and hair health.

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Copenhagen Fashion Week Hair Trends SS24

As the curtains fall on Copenhagen Fashion Week, a dynamic four-day spectacle in the heart of the Danish capital, the cobblestone streets and runways have set the stage for elegant street-style and inspiring haircare trends alike, setting the stage for the future of hairstyling and hair health innovation. As the Official Hair Sponsor of CPHFW NEWTALENT SS24, MONPURE powered all things hair backstage. Healthy hair, wet-look waves, paired-back sporty styles and textured tresses were all front and centre on the CPHFW runways this season. This year, it was all about enhancing the health of the model’s hair. With round-the-clock schedules and call times, hair wellness was in. This season focused on maximising the models’ natural texture, movement and strength, all while prioritising protection and health. Trend Alert: Textured Tresses Grunge-infused, textured tresses took centre stage at Rolf Ekroth. MONPURE’s lead stylist, Amalie Holmqvist, harnessed the hair's innate movement and fall, playing with natural partings to craft an artfully dishevelled, lived-in, and grunge-inspired aesthetic. Drawing inspiration from the collection's evocative title, 'missing', long and wispy bangs were meticulously fashioned to frame the models' eyes, creating a mysterious appeal.  Get the look: Use MONPURE’s Ultralight Healthy Hair Oil and Strengthening Essence Conditioner as leave-in products, applying generously to create the textured effect. Trend Alert: Sporty Shine P.L.N showcased shiny, sporty and athletic-inspired styles in their SS24 show. Powered by MONPURE, lead stylist Jesper Hallin drew on the essence of the collection as an amalgamation of sport, performance and a touch of punk. Hair was sleekly pulled back away from the face into a slicked-back effect, akin to the streamlined aesthetics of professional athletes, with a distinctive nod to protection and battle.  Get the look: Blend MONPURE’s Strengthening Essence-Conditioner with a dash of water and apply to lengths and ends to restore natural texture. Follow with a fusion of water and Ultralight Healthy Hair Oil, to deliver a "sweaty" mist that adds a delicate lustre. Trend Alert: Wet-Look Waves Sleek styles exude sophistication. For the Henrik Vibskov show, the models wore beautiful, intricate headpieces. To complement this, lead stylist Amelie Holmqvist decided to go for a sculptural look to create something beautiful, interesting and cohesive — all at the same time, creating an interplay between the hair and the headpiece and their design language. Amelie Holmqvist parted the hair in the centre and used gel to form sculptural waves down the forehead to complement the structural nature of the collection. She embraced and enhanced each model’s natural texture in the lengths and ends, from bangs, eccentric cuts, and different curl patterns. Get the look: Use MONPURE’s Strengthening Essence-Conditioner as a leave-in treatment to form soft, healthy, natural ends. For added shine, tamed flyaways and a hit of moisture, finish with a touch of Ultralight Healthy Hair Oil. Trend Alert: Hair Health Lifeless, dull locks no more. MONPURE X CPHFW SS24 brought healthy, protected and cared-for hair to the forefront. At TG Botanical, lead stylist Amelie Holmqvist kept the hair as natural as possible, either by crafting a slicked back bun or using the model’s natural hair - allowing the wind to create a spontaneous expression. Echoing the collection’s sense of frailty with organic lines, and earthy palette - the sleek, natural and effortless styles are sure to translate seamlessly into the Scandinavian girl aesthetic.  Get the look: Smooth MONPURE’s Ultralight Healthy Hair Oil through hair lengths to deliver shine, add glow and control frizz.   MONPURE X CPHFW SS24 At Copenhagen Fashion Week SS24, MONPURE powered all things hair backstage as the Official Hair Sponsor, propelling healthy hair, wet-look waves, sporty simplicity, and textured tresses into the spotlight. This season focused on prioritising hair wellness, embracing natural textures and strength while safeguarding health—a fusion of style and care that defines a new era in hair care trends.

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Ask a Trichologist: Hair Loss and Thinning

Embarking on a hair growth journey or experiencing changes in your hair density can be a challenging and emotional process. With so much information out there, it can be difficult to discern fact from fiction when seeking hair loss help and advice.  To help you through this challenge, MONPURE’s Lead Trichologist, Sofia Baig, is here to answer all of your hair loss and hair health questions, arming you with the information you need to maximise your hair growth journey, and in turn, restore your hair and confidence. With over a decade of experience in the aesthetics industry, Sofia brings a wealth of knowledge and expertise to the table, guided by her understanding of the emotional impact of hair loss and its connection to identity and confidence. She takes a holistic approach to hair-related issues, addressing not just its external symptoms, but also exploring diet, lifestyle factors, and hormonal changes that may be contributing to your hair loss. Frequently Asked Hair Loss Questions Q: How often should I wash my hair when exercising? Sofia: “The frequency of washing your hair after a workout depends on many factors, including your hair type, scalp condition, and the intensity of your exercise routine. If you're doing heavy cardio daily, I recommend you wash your hair two to three times a week. It may be beneficial to rinse your scalp after each workout to remove sweat and prevent the buildup of oils and bacteria on your scalp. It’s all about finding a balance that works for you and the health of your scalp and hair.” MONPURE Tip: Use the Clarifying Scalp Scrub as a weekly treatment to break down the oils and build-up that shampoo misses. This will allow you to extend your hair wash cycle while also ensuring your scalp remains balanced, moisturised and healthy. Q: Why did I start losing more hair after giving birth? Sofia: “Postpartum hair loss is a natural and temporary process. Many women experience hair loss after giving birth due to a natural but sudden decline in the hormone oestrogen. However, hair growth usually resumes within a few months and your hair density gradually returns to normal by your child's first birthday.” MONPURE Tip: The Motherhood Hair Density & Restoration System has been designed by experts to restore hair thickness, help reduce hair shedding and thinning, and cultivate strong, healthy hair. This carefully curated haircare system helps mothers revive their luscious locks after delivery (postpartum), stimulate dormant hair follicles and revitalise a sense of wellness after the stresses of pregnancy. Q: How do I know if I’m losing more hair than I should be? Sofia: “It’s completely normal to lose 50-100 hairs per day. As this can be a difficult thing to count, it's important to pay attention to the amount of hair that is left in your hands after you shampoo, in your brush, or on the bottom of the bathroom floor. Hair loss can be caused by stress, hormonal changes, childbirth, thyroid issues, medications, vitamin deficiencies, excessive weight loss, and some autoimmune disorders.” Get to the bottom of your hair loss with a trichologist and harness your hair growth cycle with MONPURE’s innovative active ingredients. Reach out to our experts via email at experts@monpure.com for confidential and reliable advice. Or visit us in person at The Monpure Clinic in London to assess your hair density, develop your bespoke MONPURE regimen and kickstart your hair growth journey.  Q: Is my hair fine or thinning? Sofia: “Many people confuse hair thickness and hair density. Fine hair refers to the diameter or thickness of individual hair strands, whereas thinning hair refers to a reduction in hair density or the number of hair strands on the scalp.” As you age, your hair density usually reduces. In women, gradual thinning usually begins at the parting and sides, followed by increasing diffuse hair loss (spread over a wide area) radiating down from the top of the head. On the other hand, fine hair is smaller in diameter or thickness than average hair. If you have fine hair, you may find that products with large molecules such as heavy oils and conditioners can coat the hair strands and weigh them down due to their lower mass. MONPURE Tip: For women with fine hair, don’t shy away from conditioning the scalp with lightweight formulas. Strengthening Essence-Conditioner is inspired by K-beauty regimes and resembles a skincare essence with its lightweight texture. It hydrates the scalp and strands, locking in moisture without feeling greasy or weighing the hair down. Innovative vegan silk peptides fortify hair from the root, while Pro Vitamin B5, argan oil and coconut oil deliver hydration, boost elasticity and enhance shine. The common misconception that conditioner is purely for hair lengths only further perpetuates the ongoing cycle of dehydrating our scalps, which can be responsible for the over-production of sebum that leads to weighed-down, oily, weak and malnourished hair. Fine-haired folk and those with thinning need to deliver moisture, nutrients and care to their scalps to ensure that they don’t fall into this trap. Q: What can I use instead of Minoxidil? I would like a more natural treatment. Sofia: “Pumpkin seed extract has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair thinning. It’s an amazing natural alternative to Minoxidil, and it is also pregnancy and breastfeeding safe. Additionally, skincare-staple retinol has also been shown to maximise hair growth ingredients, improving absorption and cell turnover.” MONPURE Tip: Follicle Boost Hair Density Serum is formulated with active ingredients pumpkin seed extract and retinol. This daily hair growth solution helps promote hair growth by targeting the catagen (transition) and telogen (resting) phases and boosting the growth of new follicles entering into a new cycle of the anagen phase. Hair strands independently cycle through one of three stages of growth: anagen, catagen, and telogen. Harnessing your hair growth cycle allows you to tackle disruptions such as hair loss, thinning and hair ageing. Q: Can my diet cause hair loss? Sofia: Several vitamin deficiencies can contribute to hair loss. A few key ones are vitamin D, B12, B7 and iron. Crash diets or extreme weight loss programs that severely restrict calorie intake can also cause hair loss. It can be easy to overlook one of the most important aspects of keeping your hair and scalp healthy, that is, feeding them with sufficient nutrition from the inside out. Just like the rest of your body requires a healthy diet, eating well and delivering key nutrients through your routine ensures that your hair is getting what it needs to promote growth, prevent dryness and combat imbalance. MONPURE Tip: Hair follicles require nourishment and fuel to grow. The choices you make in your diet and routine are key to promoting thicker, fuller and healthier hair. Incorporating proteins like lean meats and eggs, fatty acids like salmon and vitamins like citrus fruits into your diet will support hair health from within. Q: As a woman undergoing menopause, how can I treat my thinning hair? Sofia: “First of all, it’s completely normal to be experiencing hair thinning during menopause. However, thinning can be minimised and new growth can be cultivated by inhibiting the production of androgen hormones, boosting circulation to the scalp and delivering nutrients. Alongside implementing healthy lifestyle changes, including diet, exercise, sleep and stress-reduction, incorporate scalp and hair care products into your beauty routine that cultivate the best possible environment for a thriving scalp, even under fluctuating hormonal conditions.” MONPURE Tip: Follicle Boost Hair Density Serum uses pumpkin seed extract to inhibit the 5-alpha reductase enzyme activity that converts testosterone to DHT, a known hair-loss culprit. While skincare acids retinol and lactic acid work together to exfoliate the scalp for improved absorption of other hair-boosting and nourishing ingredients, as well as decongesting follicles to ensure bouncier and healthier hair. And remember, you don’t have to navigate your hair loss and growth journey alone. Whether you're looking for natural alternatives to traditional treatments, guidance on postpartum hair loss, or an understanding of the science behind menopause, we've got you covered. Visit the Selfridges London Oxford Street store by the 6th of August for a free scalp and hair health consultation with a Monpure expert, or reach out to our experts via email at experts@monpure.com for confidential and reliable advice. Let us help you maximise your hair growth journey, restore your hair, and boost your confidence.

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Monpure London Official Launch at Selfridges & Co.

Monpure London has officially launched at the iconic Selfridges & Co at the London, Oxford Street store. We invite you to step into the pinnacle of British luxury shopping and experience the debut of our award-winning scalp and hair health solutions at the ‘Best Department Store in the World.’ As a quintessentially British luxury brand, MONPURE finds its natural home amidst the prestigious Beauty Hall of Selfridges, the unrivalled epitome of luxury shopping. The newest collaboration represents a merging of like-minded brands, ensuring an unparalleled experience for customers. Nestled in the vibrant heart of London's Oxford Street, Selfridges & Co. reigns supreme as a symbol of timeless luxury and prestige. Steeped in a rich history that spans over a century, this beauty institution has continuously set the benchmark for excellence, transforming the act of shopping into a premium experience. Established by the visionary Harry Gordon Selfridge in 1909, Selfridges quickly became renowned for its exceptional range of high-end brands, its commitment to customer service, and its dedication to offering the finest in luxury shopping. In fact, Selfridges became the first to bring beauty to the front of the store, allowing women to try products and creating an immersive experience. Monpure London’s arrival at Selfridges & Co. is a crowning achievement in our brand journey, serving as a testament to the exceptional quality and effectiveness of our scalp and hair health solutions. MONPURE embodies the central essences of elegance and sophistication espoused by Selfridges, making our products the perfect addition to the pantheon of esteemed luxury brands that call Selfridges home. Free Hair and Scalp ConsultationsFrom 31 July to 6 August in the Beauty Hall at Selfridges Oxford Street, you can enjoy a free hair and scalp health consultation with one of our experts. Using a cutting-edge analysis device to assess scalp condition, hair density and follicle health, you’ll learn all about your hair and scalp health and receive a bespoke treatment plan to address your individual needs.  Exclusive GiftReceive a free Heal & Energise Jade Comb when you spend £150* with MONPURE in store at Selfridges, Oxford Street. This meticulously crafted and exquisite Jade Comb stimulates hair follicles, relieves scalp tension, and restores balance to the body's energy flow - what’s more, it's a gorgeous accessory to adorn your bathroom shelf or Instagram grid. We look forward to welcoming you in store between 31 July and 6 August and helping you embark on your healthy hair journey. *Offer valid until 6th August, only in store at Selfridges & Co, Oxford Street, while stocks last. Full T&Cs apply.

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The MONPURE Summer Scalp and Haircare Guide

Rejoice, summer is finally here! Sure, we are undoubtedly turning to our sundresses, sunglasses and sunblock to equip us against the rising temperatures, but have you considered where your hair and scalp fit into this updated regime?Whether it be scalp sunburn, exposure to the elements, increased sweat production or dry and brittle strands, our scalp and hair also need extra care and attention during the heat of summer. Read on to learn from our Lead Trichologist, Sofia, and Resident General Practitioner, Dr. Simmy Kaur, to discover all the expert tips you need to summer-proof your hair and scalp this season. COMBAT SWEATY SCALP “When sweat mixes with dirt, oil, and other impurities on the scalp, it can clog your hair follicles and weaken your hair strands, making them prone to more breakage and damage,” says Sofia, MONPURE’s Lead Trichologist. “This can lead to hair loss and thinning over time if left untreated.” Additionally, the lactic acid found in sweat mixes with the keratin protein found in the hair, which strips away the hair's protective barriers, leading to brittle, dry, and damaged hair. Consequently, these factors contribute to the overall deterioration of the hair's health and appearance.The negative effects of sweat build-up on the scalp extend beyond hair damage. According to Sofia, "sweat-induced infections such as scalp acne can cause itching, flaking, inflammation, and discomfort, which leads to the imbalance of the scalp microbiome." MONPURE EXPERT TIP: Add sweat-control to your formula While facial exfoliation is a likely mainstay in your skincare routine, you may be forgetting to do the same for your scalp. The biodegradable jojoba beads in MONPURE's Clarifying Scalp Scrub gently lift away any lingering debris, dry skin or oil, while nourishing properties of shea butter and argan oil boost shine and moisture from root to tip. What’s more, its summery scent of sweet orange and rosemary will revitalise your senses. As a physical exfoliator, scalp scrubs cultivate a healthy scalp microbiome. Along with ridding your scalp of nasty build-up and sweat, exfoliation also primes the scalp for the absorption of other active ingredients, like retinol in MONPURE’s hair growth booster, the Follicle Boost Hair Density Serum. PROTECT FROM UV DAMAGE Environmental aggressors like UV radiation and pollution produce a process called oxidative stress. This refers to an imbalance between unstable free radicals and antioxidants in the body, which can damage the body’s cells and structures. Both UVA and UVB rays can be harmful to the hair and scalp. Research has shown that UVB can result in structural damage, while UVA can result in chemical damage. “It’s important to remember that sunburn affects all skin tones,” says Dr. Simmy Kaur, MONPURE’s Resident GP. “For those with fairer skin it may manifest as redness and inflammation. For people with darker skin, it may just feel irritated or itchy. That’s why it’s so important to use sunscreen all year round, especially near the scalp line and over your parting and areas of hair thinning - areas that we quite often forget.”  Due to its longer wavelength, UVA radiation is capable of penetrating deep into the cuticle and cortex layers of the hair’s structure, which can destroy colour pigment leading to colour fade. Because melanin provides photoprotection, blonde and grey hair, which are low in melanin, are more susceptible to damage and ageing. “UVA rays penetrate deep into the scalp,” continues Dr Kaur, “and can cause premature ageing. These changes to the scalp skin can eventually lead to hair thinning and loss.” Alongside burning the scalp itself, UVB radiation can result in the breakdown of what are known as disulfide bonds, which are fundamental to the hair’s structural integrity. Disulfide bonds are the chemical bonds that hold together the hair’s protein structures. This damage can result in the loss of tensile strength, increase the hair’s porosity and create irregularities on the hair’s surface. Overall, prolonged exposure to UV rays can deteriorate a fatty acid found on the surface of hair cuticles called 18-methyleicosanoic acid, which acts as a hydrophobic barrier (repels water) that provides hair with softness and shine. It also diminishes the essential amino acids cysteine, tryptophan and tyrosine, which strengthen hair and contribute to healthy hair growth. These chemical changes manifest in brittle hair, loss of shine, surface friction, poor manageability, as well as loss of colour and tensile strength. MONPURE EXPERT TIP: Protect from the elements MONPURE’s innovative vegan silk peptides, found in high percentages in the Shampoo and Conditioner, are a vegan alternative to silk peptides that deliver a physical and breathable protection against environmental aggressors. In the face of harmful UV rays, the significant protective properties of this ingredient also improves hair colour protection by 35%. MONPURE’s shower staples are formulated with a potent percentage of vegan silk peptides. Regularly using products with this ample dosage of vegan silk peptides will provide robust protection against environmental aggressors, while rebuilding existing damage. “The main thing to do is to make sure that the hair root has a fighting chance to thrive and stay healthy by using a really good quality, silicone-free and sulphate-free shampoo and conditioner such as MONPURE’s Strengthening Silk Protein Shampoo and Essence-Conditioner,” Dr Kaur explains. “MONPURE's formulas contain the most high-quality ingredients, including antioxidants and vegan silk peptides to make sure that your hair can thrive!” BATTLE CHLORINE AND SALT WATER  Salt water and chlorine can be harsh on our delicate strands, causing them to be brittle, dry and lacklustre, and this is aggravated by the summer sun. Chlorine works to eat away at the hair’s protective cuticle layer, making the hair tangled and exposing the delicate cortex layer. Excessive chlorine exposure can degenerate the amino acids in our hair’s structure, which diminishes its natural tensile strength and significantly depletes its hydration.Chlorine also works to dissolve the lipids that coat the hair shaft, providing shine, moisture and manageability. Hair that is depleted of these essential lipids is more prone to breakage in the form of split ends and frizz. Chlorine works to strip the natural melanin from the hair, which is why summer pool days often end with green ‘pool hair’ strands. The result? Dry, brittle looking hair that is more prone to damage and future breakage. What’s more, chlorine exposure can exacerbate scalp redness, itchiness and tightness on the scalp.Salt water is equally damaging to your locks. The hair’s water content is what allows it to be elastic, stretchy and moisturised. Elasticity refers to the hair’s ability to stretch and return to its original shape. Healthy hair has a high level of elasticity, allowing it to hold bounce, body and curl formation. Sea water has a high salt content, allowing it to draw water out of the hair, leaving it parched, dry and brittle. Too much exposure to salt water can lead to hair becoming dehydrated and dry if too much moisture is lost through evaporation and osmosis, even more so if that moisture is never replenished. MONPURE EXPERT TIP: Quell dryness through ‘essence’ conditioning Amplify hydration and battle breakage with our lightweight Strengthening Essence-Conditioner, which is designed to be used from root to tip for all over nourishment. Performing a dual role of protecting against environmental pollutants as well as bestowing a restorative, protective layer to the hair shaft and scalp, it’s formulated with vegan silk peptides that defend against the sun and chlorine’s damaging effects. The accompanying moisturising double-act of argan oil and Pro Vitamin B5 leave the hair and scalp supremely nourished throughout the summer months. SOOTHE SCALP SUNBURN Enjoying the sun is certainly part and parcel of the summer experience, however, with sun exposure comes the potential of sun damage and sunburn. What’s more, some of the most commonly forgotten areas to protect are the scalp and hairline. “Scalp sunburn can disrupt the natural balance of oils and moisture in the scalp, leading to dryness, flakiness, and itching,” says Sofia. “When the scalp is exposed to UV radiation from the sun it can cause damage to the skin cells, leading to inflammation, redness, and discomfort.”  Sun damage refers to a form of radiation burn caused by overexposure to UV rays, which leads to direct DNA and cell damage. The damage to these cells leads to the production of certain kinds of proteins and enzymes, which in turn cause blood vessel dilation and inflammation — that’s why your skin gets sore and red when you burn. The heat of sunburnt skin can be attributed to increased blood flow to the affected area. Your scalp may also peel as your sunburn heals as this is your body’s way of ridding itself of damaged cells that could potentially cause further harm. MONPURE EXPERT TIP: Deliver a soothing sunburn solution If your scalp is feeling the heat or is slightly sunburnt, gently applying a few drops of Hydrate and Soothe Scalp Serum through your roots can help relieve the discomfort, inflammation and redness from a day out in the sun. Formulated with redness-reducing witch hazel water, cell-regenerating allantoin, soothing aloe vera and moisture-locking Pro Vitamin B5 it will help to subdue the symptoms of sun damage. “I highly recommend the Hydrate and Soothe Serum as a summer essential,” says Sofia. “The active anti-inflammatory ingredients help calm symptoms of sun damage, redness, inflammation, itchiness and flaking. The ingredients rehydrate the scalp, balance the build-up of sebum and protect the scalp against bacterial overgrowth.” The Secret to Summer Hair and Scalp Health Since a healthy scalp is the foundation for healthy hair (and thicker, fuller hair at that), a consistent scalp care routine is the ultimate secret to cultivating the healthiest environment for hair to flourish - all summer long.

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Ace Your Hair and Scalp Game During Wimbledon 2023

As the prestigious Wimbledon tournament takes centre stage in the sporting world this month, it's time to embrace the quintessentially British traditions that make this event truly iconic. From orderly queuing to indulging in Pimm's with a side of strawberries and cream, Wimbledon encapsulates the elegance and charm of British culture. And, in the spirit of Wimbledon, we’re serving up 3 expert-approved tips to protect your hair and scalp in the face of sport and exercise, ensuring you maintain luscious locks worthy of a champion. Expert-Approved Tips for Sporty Strands Add Sweat Control There’s no better time to remember the importance of treating your scalp with care than when perfecting your backhand or getting active, especially during the summer months.  Sweat is a natural byproduct of physical activity, but when left on the scalp it can impair scalp health and the hair growth environment. Sweat contains salt, minerals and other compounds that can accumulate on the scalp and clog follicles. It can also mix with bacteria and fungi on the scalp, leading to an imbalanced scalp microbiome. If you’ve been rallying against a sweaty scalp, the Clarifying Scalp Scrub is the perfect solution to get your scalp back on match point. Formulated with powerful active ingredients, MONPURE’s Clarifying Scalp Scrub effectively removes excess sweat, impurities, and buildup while moisturising the scalp. Regular exfoliation, especially after a sweaty workout, maintains a healthy scalp-skin environment, promoting optimal hair growth and overall scalp health. Shield Strands from UV Rays Outdoor workouts are an essential part of any summer routine. However, UV radiation can cause significant damage to both the hair shaft and the scalp. UVB radiation breaks down essential proteins in the hair, such as disulfide bonds, leading to a weakened hair structure, increased porosity, and loss of colour. UVA radiation penetrates deep into the hair's cuticle and cortex layers, resulting in colour fade, brittleness, and surface irregularities. MONPURE harnesses the power of vegan silk peptides to provide a physical and breathable barrier a physical and breathable barrier against these environmental aggressors, reducing the damage caused by UV rays and heat. Introduce the Shampoo + Conditioner, and Nourish and Stimulate Scalp Mask into your regime to rally against oxidative stress, shield strands from heat damage, maintain colour vibrancy, and improve overall hair health with every use. Keep Sporty Styles in Place When serving up your workout hairstyle, swap out elastic hair ties for silk scrunchies. Elastic hair ties can cause tension on the root of the hair, leading to breakage down the hair shaft and split ends. Hold your sporty styles in place minus the snags, with the Style & Protect Scrunchie Trio. Created with 100% high-grade mulberry silk these exquisite accessories are extremely soft on delicate strands. These winning scalp and hair care tips will allow you to channel the spirit of Wimbledon and maintain a championship-worthy strands. Get ready to serve, rally, and ace your way to healthy hair this summer.

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Wimbledon 2023: British Heritage and Iconic Hairstyles

As a luxury British brand, Monpure London is thrilled to be celebrating Wimbledon - the oldest tennis tournament in the world, in which thousands of fans, including British celebrities, flock to centre court to watch the iconic matches unfold.  Since the first Wimbledon championship 125 years ago held in 1877, the tournament has been hosted by the All England Croquet and Lawn Tennis Club in Wimbledon in London and takes place over two weeks in June and July. It’s undeniable that Wimbledon is somewhat of a microcosm of British tradition, from the orderly queuing, traditional all-white tennis looks on the court and the patronage of Britain’s royal family. In fact, Kate Middleton, the Duchess of Cambridge, has taken on the prestigious role as President of the All England Club. Even the strawberries and cream and Pimm’s and lemonade reign supreme as traditionally British symbols. Being quintessentially British, MONPURE is excited to shine a light on exciting moments in our country’s legacy, history and culture, Wimbledon being no different. For well over a century, the tournament’s famed grass courts have set the stage for some of the most astonishing moments of athleticism and grace in sporting history. Trusted by British Tennis Royalty MONPURE is proudly supported by Judy Murray OBE, renowned tennis coach, ambassador, female mentor and mother of  British Wimbledon champion Andy Murray. Judy Murray is a loyal fan of the MONPURE range, and joined us for a video deep-dive on professional tips and tricks into treating and styling fine hair.  “Because I swim everyday and obviously I’m sporty, I wash my hair most days. I think what I’ve learned from using MONPURE is that if you have a haircare routine in the same way you have a skincare routine, you get incredible results and it is absolutely worth investing in the products, but also investing in the time to get maximum results.” - Judy Murray OBE Watch the full video on YouTube, where Judy Murray OBE, is treated to the perfect scalp routine.   Iconic Female Tennis Players Through the Ages Amidst all the action and sharpest serves, MONPURE will be seeking out some of the best on and off-court hairstyles to protect guests and stars from the summertime heat. We are also taking a stroll down memory lane to shine a spotlight on some of the most iconic female tennis players and their hairstyles over the ages. The greatest stars of the sport have certainly developed their own signature styles as they dash across the tennis court. Players are as recognizable for their braids, ponytails and accessories as they are for their serves and topspins. From Billie Jean King’s classic 60s bouffant to Serena Williams voluminous curls, here is the MONPURE tribute to the best tennis hairstyles over the decades. Billie Jean King By 1968, the American champ had won her third consecutive Wimbledon title, all while sporting her signature 60s bouffant ‘do. King fulfilled her lifelong dream to give women's tennis the prominence it deserved by forming the Women's Tennis Association (WTA) in 1973. Virginia Wade Taking home the gold in 1977, Wade is the last female Briton to win a singles title at Wimbledon. Alongside her national legacy, Wade sported dark, layered tresses on and off the court. Steffi Graff The record-breaking German star reigned supreme in the late 1980s, with her layered, golden locks and her gazelle-like footwork on the court. Maria Sharapova The 17 year old Russian from Siberia won the Wimbledon Women’s Singles Championship in 2004. The star was revered for her powerful reverse forehand, as well as her wispy blur of long blond hair. Serena Williams Serena’s 22 career Grand Slam singles titles are no less than history-in-the-making. Her voluminous, bouncy, curly ponytail at the 2015 Wimbledon finals is one of many of her fabulous on-court styles. CiCi Bellis By 2017, Bellis’ became the youngest match-winner at the US Open since 1996, always sporting her signature bubbled style adorned with colourful accessories. Heather Watson The British player has reached the fourth round of Wimbledon for the first time in her career. Her dark brown tresses are pulled back into a perfect pony tail which whips behind her on court. The MONPURE Solution to a Sporty Scalp With the 2022 Wimbledon Championship commencing this week, there’s no better time to remember the importance of treating your scalp with care when perfecting your backhand or getting active, especially during the summer months. If you’ve been rallying against a sweaty scalp, which can lead to itchiness, greasy roots and clogged follicles, the Clarifying Scalp Scrub is the perfect antidote to get your scalp back on match point. Along with ridding the scalp of nasty build-up and sweat, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health.

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Monpure London X Aaron King: The Summer Hair Reset

Introducing the MONPURE Summer Hair Reset. We partnered with renowned celebrity hair stylist, Aaron King, for an exclusive session held at crâne, Aaron's new private hair studio in West Hollywood, to experience how MONPURE’s 4-step system can help you defy the rising temperatures and achieve a healthy scalp and strands this summer season. Aaron King's clientele and expertise in hair styling have garnered him a reputation as one of the industry's leading professionals. Having worked with esteemed celebrities like Kaia Gerber, Camilla Morrone, Alessandro Ambrosio, Rocky Barnes, and Dakota Johnson, Aaron brought his wealth of experience and celebrity expertise to the collaboration. "As a hairstylist, I've not only witnessed the role hair plays in identity and its impact on confidence but also how styling products and heat can damage your hair, leading to product buildup on the scalp and hair loss issues.” - Aaron King, Celebrity Hair Stylist VIP guests included editors and journalists from prestigious publications such Byrdie, Harper’s Bazaar and WhoWhatWear, to name a few. Press were treated to an exclusive scalp health and styling session with MONPURE at crâne, where Aaron shared his secret to a summer hair reset using MONPURE’s innovative 4-step system.  During the summer months, our scalps are exposed to environmental factors like UV rays, heat, humidity, and increased sweat production. These factors can lead to an imbalanced scalp, resulting in issues such as dryness, oiliness, dandruff, and itchiness. By prioritising scalp health, Aaron King uses MONPURE’s 4-step regime to lay a strong foundation for healthy hair growth during the summer months.  The 4-Step System: Aaron King’s Summer Hair Reset “Scalp health is vital for maintaining gorgeous hair, which is why I’m delighted to collaborate with MONPURE and share their transformative scalp and hair care solutions with my clients. Their results-driven range offers a luxurious approach to nourishing the scalp and rebuilding the natural strength of the hair, focusing on health and wellness." - Aaron King, Celebrity Hair Stylist Aaron revealed the 4 essential steps for healthier hair this summer using MONPURE’s award-winning products. As the first to bring active ingredients, such as retinol, into haircare, MONPURE are pioneering science and wellness into the hair care category, going beyond styling to rebuild the natural strength of hair.  Step 1: EXFOLIATE Massage the Clarifying Scalp Scrub into the scalp-skin to buff away build-up, flakes and summer sweat as a pre-wash treatment. Step 2: CLEANSE Lather the Strengthening Silk Protein Shampoo into the scalp and roots. This strengthens fragile strands and protects the scalp, follicles and hair from environmental damage. Step 3: NOURISH Massage the Nourish and Stimulate Scalp Mask into the scalp-skin to feed the follicles essential nutrients, creating the optimum environment for hair growth. Step 4: HYDRATE Apply the Hydrate and Soothe Scalp Serum to irritated areas to calm scalp sunburn, boost hydration and repair the scalp-skin barrier. Follow Aaron King's expert advice and upgrade your hair game this summer with MONPURE's 4-step scalp care regime.  

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The MONPURE Hair Clinic at Gielly Green Has Arrived

Monpure London and Gielly Green are proud to announce the launch of the MONPURE Hair Clinic, bringing the latest in hair and scalp health innovation and experience to the heart of Marylebone - a wonderful neighbourhood in central London. The luxury hair destination will now offer MONPURE’s cutting-edge treatment menu to promote hair growth, improve hair density, and soothe sensitive scalp-skin. MONPURE has helped thousands of people combat hair loss, hair thinning and alleviate scalp conditions. For the first time ever, their results-driven solutions will debut at Gielly Green, the most luxurious beauty destination in London. With the MONPURE Hair Clinic, we have created a treatment menu of innovative techniques and therapies for hair loss and scalp health that will help people achieve effective, visible results. Gielly Green Founder and CEO, Shai Greenberg, leads a highly experienced team of London’s finest hair artists. In addition to his entrepreneurial drive and hair expertise, he is an incredibly talented hairdresser, with over 30 years of top level experience as a stylist to the stars. The Gielly Green and MONPURE partnership is a perfect match for addressing the increasing concern of hair loss among individuals, especially in the wake of the pandemic. As people have become more aware of their overall well-being and are invested in self-care, hair loss has emerged as a prominent issue. Shai Greenberg recognizes the significance of not only providing effective hair loss treatments but also creating a safe space for open discussions. The MONPURE Hair Clinic offers Gielly Green clients a comprehensive solution to address these hair health concerns. “Since the pandemic, a lot of people started realising for the first time that they were losing more hair. People want to look after themselves and take the time for themselves. It's not only about doing the treatment, it's about opening the discussion in a safe environment.” - Shai Greenberg, Founder and CEO of Gielly Green “In the last few years we have found that more clients are suffering from hair loss as well as more openness in discussing the topic. Gielly Green is a well known house for hair and by partnering with MONPURE, we are able to give our clients an end-to-end solution to address all their health hair concerns. Having all treatments under the same roof will enhance the overall experience with one supporting another in the most natural way.” - Karin Greenberg, Communications Director of Gielly Green” Devised by MONPURE’s collective of experts and performed by our Lead Trichologist, the treatment menu offers a comprehensive range of hair loss and scalp solutions to support the entire health journey. Each dynamic treatment is intelligently designed to optimise scalp, follicle and overall hair health that can easily be compromised through postpartum, menopause, lifestyle choices or environmental factors. The treatments will be supercharged using MONPURE’s award-winning range of scalp and hair health products, all of which are formulated with a blend of powerful active ingredients that target the scalp, follicles and hair itself.  Healthy hair begins at the scalp, with follicles incubating for two weeks before emerging to the surface. Fostering a healthy scalp environment, activating dormant hair follicles and stimulating the scalp’s natural healing mechanisms are just a few of the techniques employed at the MONPURE Hair Clinic to cultivate the healthiest, fullest hair possible. MONPURE HAIR CLINIC (LONDON, MARYLEBONE) - The Treatment Menu: Trichology Consultation, Hair & Scalp Health Analysis MONPURE’s lead trichologist will conduct a thorough analysis of scalp and hair health, considering medical history, diet, and lifestyle. Using a digital Trichoscope, our expert will assess scalp condition, hair density, follicle health, and create a bespoke treatment plan. Scalp Micropigmentation Scalp micropigmentation is a non-surgical hair loss solution that provides instant results with every treatment. MONPURE’s experts will use micro-needles and organic ink to replicate natural hair follicles, providing instant results and the appearance of a closely shaven scalp. This non-surgical solution restores hair to patches of loss, adds density, camouflages scars, and makes thinning areas less visible. Scalp Microneedling This minimally invasive treatment stimulates hair growth by gently piercing the scalp with microneedles. Focused growth factors are delivered to the scalp and hair follicles, promoting scalp health and aiding in hair growth. Scalp Facial  Invigorating treatment that nourishes scalp and hair follicles with MONPURE’s nutrient-rich Nourish and Stimulate Scalp Mask. Steam removes product build-up and debris, while our experts stimulate the scalp using meridian points and our Heal and Energise Jade comb. This promotes healing, increases circulation, and relieves scalp tension. Scalp Detox A targeted treatment that gently exfoliates the scalp using our Clarifying Scalp Scrub. It unclogs follicles, rebalances scalp irritation, and removes flakes and impurities. Our Nourish and Stimulate Scalp Mask improves blood flow and nourishes the scalp, while steaming enhances ingredient absorption. Red Light Therapy Using a red LED light therapy device, concentrated natural light stimulates the scalp without chemicals, UV rays, or excess heat. This therapy reduces oxidative stress, increases blood circulation, promotes healing, reduces inflammation, and stimulates hair growth by targeting dermal papilla cells. BOOK YOUR TREATMENT NOW The Gielly Green and Monpure London collaboration is set to revolutionise the treatment of hair loss, hair thinning and scalp conditions, providing clients with the latest in hair and scalp health technology, services and experiences. For the first time ever, users can experience quality, dedicated hair health services in an esteemed salon. This is the future of hair care.

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MONPURE x THE NED LONDON Presents: “The Hair Doctor Will See You Now”

Monpure London partnered with London’s iconic hotel, The Ned, to bring The Ned’s private members an expert panel on how to maximise scalp and hair health, and the link between hair and identity. There was a full house of people eager to learn and discover MONPURE’s insider expertise. The event took place at the luxury jazz and cabaret lounge, The Parlour in The Ned hotel, located in the heart of London’s financial district. Steeped in character, London’s former Midland Bank was first designed by Sir Edwin ‘Ned’ Lutyens in 1924 and reopened in 2017. The Ned has established itself as an Art Deco hospitality masterpiece, replete with rooftop pool, subterranean spa and private members club. As a collective of hair health specialists and experts, the MONPURE panel provided The Ned private members club direct access to exceptional knowledge and scientific research. As the world’s first dedicated scalp and hair health brand, Monpure London helps people navigate their hair health journeys by alleviating scalp discomfort and irritation, preventing hair thinning and promoting stronger, healthier hair. According to a study MONPURE conducted with over 435 participants, 87% of people see their hair as a reflection of their identity, while more than two thirds with hair or scalp concerns say they feel unattractive and too embarrassed to speak to their friends and family about it. The Hair Doctor Will See You Now The panel featured Monpure Lead Trichologist, Sofia, a renowned scalp micropigmentation and hair loss specialist with over a decade of experience in the aesthetics industry. Sofia offers results-driven hair restoration services, treating a range of hair loss conditions and teaching clients how to take better care of their hair and scalp. “We are born with approximately 100,000 hair follicles. Once they go, they go, so it's super important to take care of the follicles that we've got.” - Sofia, Monpure’s Lead Trichologist The panel also featured Dr. Simmy Kaur, Monpure’s Resident Doctor. With over 13 years of medical experience, Dr. Kaur has worked in some of the busiest hospitals and GP clinics in London, and regularly treats scalp conditions and hair loss. She has a deep understanding of the emotional toll that hair loss can take, factoring in a patient’s psychological wellbeing as well as the physical side of this condition.   “We talk a lot about psycho-dermatology at MONPURE. Having a healthy scalp and hair are so important to our identities, which is something that is often overlooked.” - Dr. Simmy Kaur, Monpure’s Resident Doctor “MONPURE products contain AHAs and retinol. I don't know of any other brand that really works to rejuvenate the scalp and to increase cell turnover. This is something really exciting that we've seen really good results with.” - Dr. Simmy Kaur, Monpure’s Resident Doctor Founder and  CEO of London’s renowned luxury hair salon Gielly Green, Shai Greenberg, was featured on the panel at The Ned. In addition to his entrepreneurial drive and expertise, he is an incredibly talented hairdresser, with over 30 years of top level experience. “After the pandemic, a lot of people started realising for the first time that they were losing more hair. For me, the last three years in the salon changed the customer journey. People want to look after themselves and take the time for themselves. It's not only about doing the treatment, it's about opening the discussion in a safe environment.” - Shai Greenberg (Founder & Hairstylist at Gielly Green, London) We are excited to be forging an ongoing partnership with The Ned hotel, which boasts one of London’s greatest architectural achievements and most prestigious members clubs. Keep an eye out on our newsletter for events and talks in the near future.

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