Monpure London partnered with London’s iconic hotel, The Ned, to bring The Ned’s private members an expert panel on how to maximise scalp and hair health, and the link between hair and identity. There was a full house of people eager to learn and discover MONPURE’s insider expertise. The event took place at the luxury jazz and cabaret lounge, The Parlour in The Ned hotel, located in the heart of London’s financial district. Steeped in character, London’s former Midland Bank was first designed by Sir Edwin ‘Ned’ Lutyens in 1924 and reopened in 2017. The Ned has established itself as an Art Deco hospitality masterpiece, replete with rooftop pool, subterranean spa and private members club. As a collective of hair health specialists and experts, the MONPURE panel provided The Ned private members club direct access to exceptional knowledge and scientific research. As the world’s first dedicated scalp and hair health brand, Monpure London helps people navigate their hair health journeys by alleviating scalp discomfort and irritation, preventing hair thinning and promoting stronger, healthier hair. According to a study MONPURE conducted with over 435 participants, 87% of people see their hair as a reflection of their identity, while more than two thirds with hair or scalp concerns say they feel unattractive and too embarrassed to speak to their friends and family about it. The Hair Doctor Will See You Now The panel featured Monpure Lead Trichologist, Sofia, a renowned scalp micropigmentation and hair loss specialist with over a decade of experience in the aesthetics industry. Sofia offers results-driven hair restoration services, treating a range of hair loss conditions and teaching clients how to take better care of their hair and scalp. “We are born with approximately 100,000 hair follicles. Once they go, they go, so it's super important to take care of the follicles that we've got.” - Sofia, Monpure’s Lead Trichologist The panel also featured Dr. Simmy Kaur, Monpure’s Resident Doctor. With over 13 years of medical experience, Dr. Kaur has worked in some of the busiest hospitals and GP clinics in London, and regularly treats scalp conditions and hair loss. She has a deep understanding of the emotional toll that hair loss can take, factoring in a patient’s psychological wellbeing as well as the physical side of this condition.   “We talk a lot about psycho-dermatology at MONPURE. Having a healthy scalp and hair are so important to our identities, which is something that is often overlooked.” - Dr. Simmy Kaur, Monpure’s Resident Doctor “MONPURE products contain AHAs and retinol. I don't know of any other brand that really works to rejuvenate the scalp and to increase cell turnover. This is something really exciting that we've seen really good results with.” - Dr. Simmy Kaur, Monpure’s Resident Doctor Founder and  CEO of London’s renowned luxury hair salon Gielly Green, Shai Greenberg, was featured on the panel at The Ned. In addition to his entrepreneurial drive and expertise, he is an incredibly talented hairdresser, with over 30 years of top level experience. “After the pandemic, a lot of people started realising for the first time that they were losing more hair. For me, the last three years in the salon changed the customer journey. People want to look after themselves and take the time for themselves. It's not only about doing the treatment, it's about opening the discussion in a safe environment.” - Shai Greenberg (Founder & Hairstylist at Gielly Green, London) We are excited to be forging an ongoing partnership with The Ned hotel, which boasts one of London’s greatest architectural achievements and most prestigious members clubs. Keep an eye out on our newsletter for events and talks in the near future.

While many women notice new-found hair thickness during pregnancy as a result of high oestrogen levels, many are unaware of the relatively rapid onset of postpartum hair loss that usually follows after delivery. However, don’t fret, it is completely normal to notice increased amounts of hair shedding postpartum, and this form of hair loss is usually reversible. This common hair loss condition is called telogen effluvium, which refers to a sudden onset of hair loss due to an external or internal factor (in this case, the hormonal shift that accompanies giving birth). Delving into the science, when oestrogen levels decline after giving birth, all the hairs that remained in a prolonged growth phase during pregnancy transition rapidly into the shedding phase. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the growth phase when oestrogen was soaring. In the first weeks postpartum, hairs enter the shedding phase in a ‘synchronous wave’, reaching about 30% after nine weeks, which explains how most postpartum hair loss is experienced two to four months after childbirth. Luckily, postpartum hair loss is very common and only temporary. By 6 to 12 months postpartum, your hair begins transitioning back to normal cycles and regular growth resumes. You may even begin noticing a lot of bothersome ‘baby hairs’ that won’t stay in your ponytail. Good news, this is a telltale sign of new regrowth coming through, and your hair will usually be restored to its pre-baby fullness by your child’s first birthday. The key to effectively treating any form of hair loss is to start at the scalp. Hair grows underneath the skin for a full two weeks before it emerges on the scalp. This is why care and attention during the hair’s incubatory period is essential to healthy hair growth. MONPURE always uses a triple-layered approach in all of our solutions, targeting the scalp, follicles and hair itself. Treating Postpartum Hair Loss The MONPURE range is brimming with solutions that cultivate the best dermatological condition for the scalp, even under the fluctuating hormonal conditions that women face throughout the lifetime, including postpartum. The Motherhood Hair Density & Restoration System has been designed by experts to restore hair thickness, help reduce hair shedding and thinning, and cultivate strong, healthy hair. This carefully curated haircare system helps mothers revive their luscious locks after delivery (postpartum), stimulate dormant hair follicles and revitalise a sense of wellness after the stresses of pregnancy. This 5-step regime works in harmony with the natural hair growth cycle, creates a healthy environment for boosted hair density and helps rebuild the natural strength of hair with every use. The set features MONPURE’s best-selling Follicle Boost Hair Density Serum, which contains natural solutions to hair loss and thinning. Formulated on scientific grounds, this invigorating hair growth elixir works like fertiliser to a flower-bed. It initially works to minimise excess shedding and also boosts the growth of new follicles leaving the shedding phase and entering into a new cycle of the growth phase, which usually takes around 6 months. The product’s star ingredient, pumpkin seed extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase when oestrogen levels plummet. The serum is also formulated with innovative active ingredients retinol and lactic acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is formulated with rosemary oil, which promotes cell turnover, boosts circulating and delivers nutrients and oxygen to the follicles. Alongside the hair growth staple, the set contains the Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner, which rebuild the natural strength and structure of hair strands, repair fragile follicles and protect the hair and scalp from damage. It also includes the innovative Nourish and Stimulate Scalp Mask, which works to feed the scalp with essential vitamins and nutrients, stimulate hair follicles and create the optimum dermatological environment for fuller, thicker and healthier hair to grow. Finally, to top off the stimulating and strengthening set, the Heal and Energise Jade Comb can be used to gently massage the products into the scalp. This helps relieve scalp tension, stimulate hair follicles, improve circulation and uplift mood. Postpartum hair loss can be a challenging hurdle for new mothers, but with the help of MONPURE’s innovative solution, regrowth and healthy hair can be cultivated. MONPURE’s formulas nourish and strengthen the hair, providing support through the key milestones in women’s life, ensuring luscious locks and a boost in confidence.

Did you know? Living in an urban environment could be taking a toll on the health of your hair, and even contribute to hair loss. Environmental aggressors like air pollution can wreak havoc on scalp health, leading to itching and inflammation, can structurally impede hair strength, while also contributing to hair loss and retention. Shielding our vulnerable strands and scalp-skin from air pollution requires innovative ingredients that deliver protective, repairing and strengthening properties to the entire hair and scalp ecosystem. The MONPURE range features a myriad of cutting-edge active ingredients that have been scientifically proven to defend the hair against the toils of pollution. The Impact of Pollution on Your Hair Pollution, most abundantly found in urban environments, is composed of particulate matter (fragments of dust, soot and grime), as well as gaseous pollutants. Pollution refers to inhalable particles, with diameters that are generally 10 micrometers and smaller. These particles can bind to the hair’s surface, infiltrating the follicle and settling on the surface of the scalp. Severe air pollution can alter the condition of the cuticle, giving hair a rough, brittle and dull appearance. Recent research has provided strong evidence for the link between exposure to pollution and hair loss. Researchers extracted dermal papilla cells - the cells located at the bottom of the hair follicle and which play a vital role in the formation and growth of hair - to various levels of polluted air (composed of diesel and dust) for 24 hours. The hairs were then tested to investigate if any differences had occurred to key growth proteins that are responsible for new hairs forming. The results revealed that key growth proteins, beta-catenin, cyclin D1, cyclin E and CDK2 decreased significantly. Beta-catenin is particularly important in the formation of new hairs. Increased exposure to pollution saw a greater reduction in essential hair growth proteins and mechanisms, suggesting that air pollution may cause cell death to follicular keratinocytes (self-renewing cells that cycle and regenerate throughout life in the hair growth cycle). This is brought about by an increase in oxidative stress and inflammation, which can impair hair growth. Hair fibres exposed to higher average pollutant concentrations also experience increased damage to the hair cuticle, cortex and keratin proteins that make up the hair. This damage can result in breakage, a brittle or straw-like texture, weakened hair strands and overall dryness. When it comes to scalp health, pollution deposits can contribute to scalp itching, irritation, excess sebum production and dandruff, all of which can clog follicles, weakening the hair at the root and making it more susceptible to breakage and fallout. Ingredients That Protect Your Hair From Pollution Vegan Silk Peptides Vegan silk peptides are a vegan alternative to silk peptides that deliver a physical and breathable protective barrier to the hair and scalp. This delivers a robust barrier function against external aggressors such as pollution. In fact, vegan silk peptides improve carbon particle removal up to 83% with each shampoo wash. City living and exposure to particulate matter can often leave hair brittle and dull. However, vegan silk peptides also improve the hair’s smoothness and shine, leaving it silky to the touch. This star ingredient can be found in abundance in our Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Nourish and Stimulate Scalp Mask - all of which deliver strength, resilience and protection to the scalp and lengths. MONPURE products are formulated with a potent percentage of vegan silk peptides, and we are one of the only scalp and haircare brands to include this groundbreaking ingredient in our formulations. Regularly using products with this ample dosage of vegan silk peptides will provide physical protection against pollution, while rebuilding existing damage. Vegan Keratin As the building blocks of the hair strand, this hydrolyzed protein works to protect the scalp and hair from pollution by smoothing down the overlapping layers of the vulnerable cuticle. MONPURE’s vegan keratin, featuring hydrolyzed proteins derived from wheat, corn and soybeans, has an identical amino acid composition to human hair.  BUY BUTTON: Shampoo and Conditioner Bundle Its film-forming properties condition, moisturise and hydrate the scalp, while also leaving the hair smooth and silky to the touch. Vegan keratin also works to strengthen the bonds between follicles, allowing roots to grow stronger and reinforcing their structural integrity, which is often compromised by exposure to pollution. Antioxidants Antioxidants function to protect the hair and scalp from harmful oxidative stress, which attacks healthy tissue and leads to damage. Free radicals form when air pollution and UV radiation enter the body. Introducing a topical scalpcare product that is teeming with antioxidants is an effective way to arm your scalp against these environmental aggressors. Our Nourish and Stimulate Scalp Mask’s hero ingredient, camellia tea oil, delivers an instant infusion of antioxidants and vitamins that work to neutralise the effects of oxidative stress, ultimately providing protection and nourishment. Multiple studies have illustrated the effectiveness of camellia tea extract against urban air pollutants. For example, recent research showed that this natural extract prevents air pollutant-induced skin ageing, such as the degradation of collagen and other vital proteins. MONPURE’s Ultralight Healthy Hair Oil is formulated with the powerful antioxidant, Coenzyme Q10, an ingredient that is key for fighting oxidative stress and free radicals on the hair. This unique ingredient is also effective at maintaining youthful, shiny looking hair.  Many of MONPURE’s products are also formulated with Vitamin C, an antioxidant which is shown to hold anti-pollution benefits and counteracts oxidative stress. Studies have illustrated that topical use of Vitamin C amongst women living in high pollution urban areas improves skin barrier function and reduces the skin’s oxidative stress levels. Discover Vitamin C in the Strengthening Silk Protein Shampoo, Hydrate and Soothe Scalp Serum and Follicle Boost Hair Density Serum. City living and exposure to pollution can wreak serious havoc on the hair and scalp, even leading to hair loss and impaired hair growth. With a focus on fostering scalp and hair health from beneath the surface, MONPURE’s solutions work to create an eco-barrier on the surface of the hair and scalp to prevent the penetration and adhesion of pollutants, restore the integrity of the hair from the inside out, and cultivate the healthiest possible dermatological condition of the scalp.

Have you ever considered the relationship between pH and scalp and hair health? Maintaining an optimum pH balance on the scalp and hair using solutions that account for their delicate chemistry is an essential part of supporting hair strength, a healthy scalp microbiome and overall well-being for your strands. pH is a measure of how acidic or basic (alkaline) a substance is. The measure was first coined and used by Danish biochemist, S.P.L. Sørensen in 1909. The scale of pH ranges from 0 to 14, with 7 representing neutral. If a pH is below 7, that indicates acidity, whereas above 7 represents alkaline. The pH of Hair Understanding hair’s pH can help provide useful insight regarding how best to treat it and maximise hair health. Hair itself is naturally acidic, and sits around 3.5-4.5 on the pH spectrum. Hair is healthiest when it’s in its natural, semi-acidic state, and therefore, using products that maintain this equilibrium is essential to prevent too much fluctuation. Many chemical-ridden products and harsh treatments can push hair towards the alkaline end of the pH spectrum, which disrupts the delicate balance and causes damage to the hair’s vulnerable structures. Colouring, bleaching and using harmful shampoos (think sulphates, silicones and parabens) fail to take the intricate chemistry of hair strands into consideration, wreaking havoc on the entire ecosystem and culminating in structural damage. When the hair’s semi-acidic, delicate pH balance is disrupted, the cuticle - the outer layer of the hair strand composed of overlapping cells - begins to lift up and crack, impacting the strength of the hair itself. According to a study conducted in the International Journal of Trichology in 2014, an alkaline pH may increase the negative electrical charge of the hair fibre surface (the cuticle) and, therefore, increase the friction between the fibres. Impaired cuticle health ultimately leads to frizz, breakage and irregularities on the hair’s surface. The pH of the Scalp The mantra at MONPURE is that the scalp is the foundation of healthy hair, so understanding the scalp’s pH and how it impacts scalp and hair health is integral to reaching your haircare goals. The scalp’s natural pH is around 5.5, which is slightly more basic (alkaline) than hair, but is similar to the rest of the skin on the body.  Just like the hair’s pH fluctuates and impacts hair health, the scalp’s delicate pH can be disturbed - so keeping them both steady is a careful balancing act. A healthy pH balance on the scalp keeps the scalp microbiome in check, preventing the overgrowth of bacteria and microorganisms that contribute to scalp conditions. As the first line of defence against harmful pathogens, an acidic environment on the scalp microbiome shields the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. A more alkaline state on the scalp and disrupted scalp microbiome results in a disequilibrium of yeast and bacteria, leading to irritation, dryness, damaged hair, sebum buildup and may even impede hair growth. A balanced pH level on the scalp is also particularly important for preventing inflammatory conditions like eczema and dandruff on the scalp. How to Maintain a Healthy Hair and Scalp pH Assess Your Strands There are a number of conditions and concerns that can indicate the pH level of your hair and scalp, which can provide insight into how to approach your hair and scalpcare routine going forward. Here are some signs to look out for: If your scalp is itchy, dry or flaky or you are experiencing flare-ups of eczema, dandruff or bacteria on the scalp, it’s likely that your hair and scalp are too alkaline. You may be using a product with a pH above 7, which works to strip away the naturally acidic sedum that wards off microbes and keeps your microbiome in check. If your strands are permanently dyed or have been treated with chemical relaxers, it is likely your hair was initially treated with highly alkaline substances that exposed and altered the structure of the cuticle layer. As a result, colour or chemically treated hair will need slightly acidic products with a pH below 7 to mend any damage. Opt for pH Balanced Products One of the best ways to manage your hair and scalp’s pH health is to use products that are specifically formulated with powerful active ingredients that restore the hair and scalp’s pH to optimum levels. The MONPURE range is formulated without harmful sulphates, parabens, phthalates or dyes, but rather, with ingredients specifically curated to keep the hair and scalp pH balanced in healthy range. When rinsing your hair in the shower, the water pH is 7.0 (more alkaline than your hair). This increase in alkaline causes a rise in negatively charged strands, leading to tangled hair and frizz. It’s important to opt for a pH balanced shampoo and conditioner to neutralise this process while washing that will return your hair to its naturally acidic state.  The MONPURE Strengthening Silk Protein Shampoo has a pH level of 6.0, maintaining a healthy semi-acidic level on the scalp and hair. This award-winning shampoo works to fortify the hair, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental damage. The Strengthening Essence-Conditioner has a pH level of 4.5, keeping the acidic scalp microbiome in check and smoothing down the cuticle. This skincare-inspired conditioner allows you to confidently deliver moisture to the scalp and roots after washing, ensuring that the scalp microbiome and pH level remains balanced and healthy. To combat frizz and friction, MONPURE’s Ultralight Healthy Hair Oil delivers supreme moisture to brittle and frizzy strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the vulnerable cuticle and protects fragile hair from damage by rebuilding the strand’s structural integrity. To buff away flakes and quell the itch brought on by imbalanced pH, the Clarifying Scalp Scrub gently exfoliates the scalp to remove build-up, excess oils and dead skin. It also works to moisturise dry scalps, while cultivating a healthy scalp microbiome. Keeping your scalp and hair at their healthiest and most optimal pH levels requires attention to the health and condition of your strands and scalp-skin. Most importantly, you can support this intricate balance by switching out your stripping shampoos and coating conditioners for haircare solutions, such as MONPURE, that are formulated with pH balance and the structure’s intricate chemical makeup as fundamental priorities.

In honour of World Health Day, we want to unpack the science behind how nutrition supports the hair growth cycle and how MONPURE solutions can feed your scalp and follicles with the nutrients they need to prosper. The mantra ‘you are what you eat’ certainly rings true when it comes to nutrition and its effect on hair and scalp health. Your diet plays a significant role when it comes to hair health, scalp health and even hair growth. Vitamins, minerals and overall nutrition from food and the right formulas are essential contributors to hair follicle health, the hair growth cycle and cell turnover, with a nutrient-deficient diet having significant links to hair loss and overall diminished hair health. If you’re not getting certain nutrients from your diet, including essential fatty acids, proteins and specific vitamins, you might start seeing the effect in your hair. Read more to discover the expert guide on your hair and nutrition, and how to decode your diet to harness the healthiest hair growth possible.  Why is Nutrition Important? Hair cells are the second fastest-dividing cells in the human body (the first being intestinal cells). Each individual has roughly 120,000 hairs on their scalp, all of which require nourishment and fuel to grow and proliferate. As hair follicles are among the most metabolically active cells in the body, hair growth is significantly impacted by calorie and protein malnutrition, as well as micronutrient deficiency. Research suggests that nutritional deficiencies can impact the hair’s structure and growth, and can develop in telogen effluvium, a form of sudden onset hair loss that usually resolves itself over time, and even androgenic alopecia, a form of gradual and regressive hair thinning. Studies suggest that deficiencies in protein, Omega-3 fatty acids, Vitamins B12, Vitamin C, among others, are associated with hair loss. MONPURE’s active, nutrient-rich ingredients, including peptides, ascorbic acid and stearic acid, deliver the perfect dose of nutrition to starving scalps and follicles. Hair-Healthy Foods Protein About 90% of the hair structure consists of a hardened protein called keratin. When the body’s protein stores are low, synthesis and generation of this essential building-block slows, hair growth stagnates and it grows weaker. Another essential form of protein that supports hair growth and health is collagen. Collagen is the primary component of the dermis, which is the connective tissue layer that contains hair follicles. Collagen plays a role repairing the dermis and the skin on the scalp at the base of the hair follicle, and it impacts age-related hair growth. The digestive system breaks down proteins into amino acids that then get diverted into the liver to produce more protein build-blocks in the forms your body requires, including the keratin structures and collagen in your hair. One of the amino acid components of keratin is called Cystine, which is arguably the most vital for hair growth. It establishes the disulphide bonds in hair that hold the protein structures of the hair shaft together.  Lean meats and fish like chicken, turkey or tuna are great sources of protein that support healthy hair growth. Eggs are another vital source of protein, biotin, zinc, selenium and other hair-healthy nutrients. Many plant-based foods are also incredibly rich in protein - such as tofu, lentils, beans, Greek yoghurt or nuts. Peptides Your hair can also reap the benefits of proteins with powerful active ingredients called ‘peptides’. Peptides are amino acids that are the building blocks of certain proteins needed by the scalp and hair. Peptides are highly effective due to their small molecular size, allowing them to easily penetrate the hair follicle and deliver powerful benefits. Peptides prevent breakage by increasing moisture retention, restore the inner bonding of the hair and enhance cuticle health. Peptides contribute to hair growth, while also increasing the elasticity of individual hairs. The MONPURE range features two innovative peptide active ingredients, vegan keratin and vegan silk peptides.  Vegan keratin is an essential active ingredient that reinforces the structural integrity of damaged hair. Keratin is the protein naturally found in hair, forming the building-blocks of its structure. Vegan keratin is a moisturising humectant that conditions and hydrates the scalp, while also holding anti-irritant benefits. This vegan alternative also protects, strengthens and repairs fragile strands, as well as boosting shine, smoothness and elasticity. Discover the benefits of vegan keratin in the Strengthening Silk Protein Shampoo and the Ultralight Healthy Hair Oil. Vegan silk peptides are a powerhouse protein that fortifies hair from the root. They deliver a protective barrier to the hair and scalp, shielding it against harmful environmental irritants and stressors. They cultivate a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Indulge in the benefits of vegan silk peptides with the Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Nourish and Stimulate Scalp Mask, all of which are formulated with a high percentage of the groundbreaking active ingredient. Omega-3 Fatty Acids Omega-3s are a group of nutrients that play an important role in several body functions, including scalp and hair health. The main types of omega-3s are: alpha-linolenic acid (ALA), eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These nutrients are found in the cell membranes of the scalp skin, and in the natural sebum the scalp produces to keep the hair hydrated.  Studies have shown that eating fatty fish, like salmon, herring and mackerel twice a week will ensure a healthy dose of omega-3s. These essential fatty acids can help prevent dry scalp, and have even been shown to promote hair density and growth in various studies.  Fatty Acids One of MONPURE’s hero ingredients, stearic acid, is a rich source of healthy fatty acids. It is a moisturising agent that works to eliminate excess oil, sweat and build-up on the scalp without stripping away natural oils. It also functions as a protective conditioner that leaves the hair feeling soft, light and lustrous. Discover it in the Clarifying Scalp Scrub. Castor oil is another nutrient-rich natural oil containing fatty acids. It is made up of ricinoleic acid, omega 6 and 9 fatty acids, and Vitamin E which provide conditioning and nutrients to the follicle. Castor oil improves blood circulation to the scalp and helps treat dandruff, reduce split ends and breakage. Discover it in the Ultralight Healthy Hair Oil and Follicle Boost Hair Density Serum.  Iron Iron produces haemoglobin, the protein found in red blood cells that transports oxygen to various tissues and organs. When iron levels are low, it becomes harder to transport oxygen to important cells, such as the cells that stimulate hair growth. Iron is also an essential component in an enzyme called ribonucleotide reductase that helps stimulate follicles, so low stores of this crucial enzyme can stall new growth and lead to fallout. An iron deficiency is the world’s most common nutritional deficiency and is a well-known cause of hair loss. Specifically, iron deficiency is linked to a diffuse and rapid onset form of hair loss called telogen effluvium. Introducing iron-rich foods into your diet such as red meat, legumes (kidney beans, chickpeas, edamame beans), nuts, dried fruit, spinach and dark chocolate can effectively counteract a deficiency. Luckily, hair loss as the result of an iron deficiency is almost always recoverable. Studies have shown that the reversal of an iron deficiency has led to restoration of hair growth. By adjusting your diet or introducing supplements to restore your iron supply, it’s almost always possible to regrow your hair to its maximum potential. It is important to feed your follicles with essential nutrients to cultivate the regrowth. Coupled with boosting your nutritional intake and ensuring you are including hair-healthy foods in your diet, the Nourish and Stimulate Scalp Mask works like food to the scalp. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. The Follicle Boost Hair Density Serum is also packed with vital nutrients that stimulate the follicles and minimise hair loss. Hero ingredient, pumpkin seed extract, is abundant in vital nutrients: phosphorus, zinc, magnesium, Vitamins E, Vitamin A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs), all of which are essential contributors to healthy and thriving hair. Vitamin C Also referred to as ascorbic acid, the form of Vitamin C found naturally in food, this essential nutrient holds a myriad of benefits for scalp and hair health. Vitamin C is a powerful antioxidant and natural collagen booster. It also helps the body absorb iron, helps fight bacteria and ward off dandruff on the scalp. Vitamin C also alleviates dry and itchy scalps due to its antimicrobial properties. Vitamin-C-rich foods to incorporate into your diet include citrus fruits, bell peppers, kale, strawberries, thyme and parsley - all of which pack a strong Vitamin C punch. For example, 1 cup of strawberries provides an impressive 113% of your daily Vitamin C needs. Ascorbic Acid MONPURE’s Vitamin C protects the scalp and hair against oxidative stress caused by free radicals. It also contributes to collagen production and fights off microbes on the scalp to protect the microbiome. Discover it in the Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner, Follicle Boost Hair Density Serum and Hydrate and Soothe Scalp Serum. B Vitamins Vitamin B12 is necessary for the creation of DNA and red blood cell formation. It is metabolised in the skin by keratinocytes, which are skin cells that process keratin. Studies have shown that Vitamin B12 promotes healthy hair growth by assisting in the production of oxygen-rich red blood cells, which feed hair follicles and allow them to prosper. Because the human body doesn’t produce Vitamin B12 naturally, it’s important to get this nutrient from your diet. Vitamin B12 can be found in animal-based foods such as fish, poultry, meat, dairy and eggs, as well as plant-based alternatives, such as beans and oatmeal. B Complex Vitamins One of MONPURE’s star hydrating ingredients, Pro Vitamin B5, also called pantothenic acid, is one of the 8 B vitamins. It is a deeply penetrating moisturising agent perfect for dry and flaky scalps. It promotes skin cell regeneration, wound healing and works as a hydrating anti-inflammatory for irritated scalps. Its moisturising properties prevent hair damage and split ends, improve sheen and strengthen hair from the root. Discover it in the Strengthening Essence-Conditioner and Hydrate and Soothe Scalp Serum. It can be easy to overlook one of the most important aspects of keeping your hair and scalp healthy, that is, feeding them with sufficient nutrition from the inside out. Just like the rest of your body requires a healthy diet, eating well and delivering key nutrients through your routine ensures that your hair is getting what it needs to promote growth, prevent dryness and combat imbalance. Strong, healthy and shiny hair is not only something that makes you feel and look beautiful, it’s also a tell-tale sign of a well-nourished environment.

With the days getting longer since the spring Equinox and temperatures (very slowly) rising, the new spring season is right around the corner. There’s no better time than the awakening of Mother Nature to give your scalp and haircare routine the spring cleaning treatment. Seasonal changes call for a fresh renewal of your haircare routine, and an understanding of transitional haircare. Much like Mother Nature’s flowerbeds, the scalp acts like soil and fertilises our hair. The scalp is a rich and diverse microbiome, made up of an ecosystem of bacteria that work to support and balance the health of the scalp. In fact, the hair on your head grows underneath the scalp for two full weeks before it emerges - meaning that we need to care for the scalp the same way we would nourish soil. Beautiful, prosperous flowers and plants grow in well watered, nutrient-rich and regularly weeded ecosystems. The same way that healthy soil will produce the healthiest and flourishing plant life, emphasising the health of the scalp will cultivate the health, condition and growth of your hair. Each season represents its own challenges when it comes to scalp and hair health. In spring, many people, especially those with finer locks, struggle with frizzy or flat hair during this time of year, as well as an oilier scalp as the temperatures creep up.  Scalp and hair health experts, MONPURE, share the top tips for transitioning your haircare routine from winter to spring. What is transitional haircare? Our hair and scalp transition between the seasons as the environment around us changes, affecting their moisture levels, temperature and environmental exposure. In colder months, dry air and indoor heating can manifest in dry, brittle hair, while warmer months may contribute to excess oil production and frizz. Adapting your haircare routine to accommodate these changes can help maintain healthy hair throughout the year, as the earth's axis spins into each season. Assess Your Hair's Needs The starting point of any effective haircare routine lies in an assessment of your hair’s unique needs. Each individual’s hair is different, shaped by genetics, environmental factors and lifestyle choices. Scalp and haircare require a personalised approach to ensure optimal health and prosperity.  Take a close look at your hair and assess its condition. Is your hair dry and damaged? Or perhaps, it is weighed down by excess oils, in dire need of a deep cleanse? Are split ends or a flaky scalp concerning you? Uncovering these issues is key to providing targeted care. Once you know what your hair needs, you can choose the right products and treatments to address them. Need a physical way to see whether your hair is dry or damaged? Take one strand of wet hair from your head in between your fingers and gently pull at it. If the hair stretches and then returns to its original length, it’s healthy.. If it stretches but doesn’t return it’s dry and needs moisture. If your hair doesn’t stretch, or it stretches a bit and then breaks, your hair is damaged. Time for a Trim Trichoptilosis schizotrichia, and informally split ends, is the splitting or fraying of the hair-shaft due to excessive heat and mechanical stress. Thermal, chemical or mechanical stress can cause split ends. For example, the use of styling tools may cause split ends.  Excessive application of hair treatments such as perms and hair colouring may strip the protective cuticle layer off the outside of the hair's shaft and weaken the hair, making it prone to split ends. Mechanical stresses include pulling a comb forcefully through tangled hair and repeated combing. The blooming of spring is the perfect time to start with a clean slate. Visit your hairstylist and ask for a trim to get rid of dull, dry and damaged split ends that grew out over winter. You’re sure to start off the season with a healthier, more voluminous head of hair.  Bye-Bye Frizz As the weather warms up, humidity can wreak havoc on our strands, leaving hair frizzy and unmanageable. If you’ve spent hours washing, styling or smoothing your hair and your first step out into the sun means the onset of dreaded frizz, it's time to start tackling frizz in the styling process and turn to a lightweight styling oil that doesn’t leave your locks heavy or weighed-down. MONPURE’s fast-absorbing Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair, enhance shine and minimise frizz, without weighing hair down. Use the Ultralight Healthy Hair Oil as a styler to eliminate frizz and smooth flyaways. It gives your hairstyle the perfect shine and smoothness without leaving it greasy or heavy. Detox The Scalp A healthy scalp is the foundation for healthy hair. Over the winter months, your scalp may have accumulated buildup from styling products, dry skin, and oil. An accumulation of environmental grime, product residue and dead skin cells on the scalp can clog the hair follicles, trap scalp sebum, cause irritation and disrupt the scalp microbiome. As spring approaches, sweat build-up and spending more time in the polluted outdoors calls for scalp detox. Scalp detoxes renew follicles, soothe inflammation and maintain the health of your scalp microbiome, allowing your hair to thrive like blossoms from the flowerbed. Along with ridding the scalp of nasty build-up, scalp detoxes also prime the environment for the absorption of other active ingredients that promote hair health and growth. A scalp detox rebalances and rejuvenates the scalp, rather than stripping it. Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can deteriorate scalp health. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients. It works to gently cleanse the scalp, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. For an extra step, incorporate an exfoliating scrub into your spring scalp detox routine. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to remove build-up, excess oils and dead skin cells on the scalp. It also works to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Feed The Follicles Just like tending the soil with nutrient-rich fertiliser and keeping it well-watered allows plants to bloom, we need to give our hair the best possible environment to thrive. MONPURE’s Nourish and Stimulate Scalp Mask works like food (or fertiliser) to the scalp. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. Hero ingredient, camellia tea oil, is rich in Vitamins A, B, C and E, delivering an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp.  The changing season marks the perfect time to introduce these refreshing steps into your scalp and hair routine. MONPURE’s celebration and respect for Mother Earth means that we are always putting the planet and people before profit. Our range of plant-based solutions are also PETA-certified vegan and cruelty free, as we believe that neither animal products nor animal testing have any place in our beauty regimes.

Monpure London partnered with luxury womenswear designer Chanel Joan Elkayam for her latest runway collection at Grosvenor House in Mayfair, London. MONPURE created gorgeous, runway-ready hair with a team of professional hairstylists backstage, led by Andrew Joseph Manion. The partnership between the two British brands upholds MONPURE and Chanel Elkayam’s shared ethos of empowering women and celebrates a commitment to craft, sophistication and luxury. The collaboration celebrates the brands’ attention to detail and love for the luxury experience, in both the fashion and beauty spheres. The fashion show debuted Chanel Joan Elkayam’s favourite pieces from across her collections, showcasing opulent evening gowns and gorgeous tailoring. “I own my own luxury women's wear brand called Chanel Joan Elkayam. We create clothing that empowers the wearer. We're really pleased to be partnering with MONPURE. The collection today included the best-selling pieces from one of my recent collections. We hosted a Lady's Lunch and a runway show in aid of Action For Children. - Chanel Joan Elkayam Exuding sophistication and glamour in her designs, Chanel Joan Elkayam is the youngest fashion designer to exhibit a couture collection in Paris Fashion Week, New York Fashion Week, London Fashion Week and Milan Fashion Week. This remarkable feat makes Chanel Joan Elkayam the youngest fashion designer in history to achieve the ‘big four’ fashion weeks across the globe by the age of 20 years old. MONPURE is delighted to be partnering with this trailblazing fashion designer, whose mission is to create unique, timeless works of art that empower the wearer. Take a peek behind the scenes to experience the elegance, sophistication and luxury of the collaboration between scalp and hair health leaders, MONPURE, and pioneering fashion designer, Chanel Joan Elkayam. “I believe in MONPURE and everything they are doing to empower women. They understand the importance of hair to a woman’s confidence and have create incredible products for the healthiest hair ever.” - Chanel Joan Elkayam Your Invitation Backstage Professional session stylists, led by Andrew Joseph Manion, used The Ultralight Healthy Hair Oil on damp hair to deliver heat protection before styling, as well strength, health and shine to models’ hairstyles before stepping out on the runway. Get the Look  Start by applying a few drops of MONPURE’s Ultralight Healthy Hair Oil to damp hair before heat styling. This forties fragile strands while protecting from heat damage. Section the top half of the hair and secure. Dry and style hair using a round brush and hairdryer, with air flow travelling down to straighten strands. Create a natural centre part, tuck hair behind ears and secure a low ponytail. Wrap the ponytail with hair to conceal the hairband, twist the ponytail into a low bun or divide the ponytail into sections to create a cascading braid. Add shine, tame flyaways and deliver moisture to the hairstyle with a finishing touch of the Ultralight Healthy Hair Oil. “I'm using this product from MONPURE, the Ultralight Healthy Hair Oil, with vegan keratin.” It's really good for moisturising and nourishing the hair. Today we are using it to create sleek looks for the runway. We put it on wet hair before styling and then blow dry it in. Once we style, it helps smooth the hair and adds a lovely shine. It's so soft and lightweight, and smells amazing! I definitely recommend it.” - Andrew Joseph Manion “The Ultralight Healthy Hair Oil is one of my favourite products. I use it on my hair when it's damp and it absorbs really quickly. My hair feels light and shiny.” - Chanel Joan Elkayam The gorgeous hairstyles perfected and enhanced the designer's vision, rooted in sophistication and simplicity. From ornate waterfall braids to out-of-this-world shiny low buns, there was something so special about seeing the stylists at work backstage creating gorgeous works of art, bringing Chanel’s design vision to life. Backstage Moments Many of the models backstage shared love for the Ultralight Healthy Hair Oil, expressing how they loved its luxurious scent, lightweight texture and incredible hydrating properties. Models with fine hair confided in us that a lot of products tend to weigh their hair down, and were impressed by the fast-absorbing formula of the product. The MONPURE range is perfect for women with this hair type, championing lightweight and skincare-inspired solutions that deliver body, volume, strength and nourishment to fine and thin hair without leaving the strands greasy or heavy. “The hair oil smells like spring and fresh flowers from a tree, it smells really good. It makes my hair so shiny, soft and very nourished. I really love this hair oil, I want to stop using everything else.” “The texture is really nice, it's light and not oily at all. It diffuses into the hair really well, almost instantly. It makes my hair feel really nourished, shiny and it feels like it's glowing. It’s super lightweight, natural. I love the smell, texture and effect.” “I love the smell, it's very elegant and smells like a mature, feminine woman. I love the fact that it has castor oil in it, it's vegan and it smells like jasmine. It’s making my hair look very luxurious and shiny.” Supporting Action for Children The fashion show event, in partnership with MONPURE, was in support of the Action for Children charity. Action for Children is a UK charity that helps vulnerable children and young people by delivering services and support in the areas of family intervention, education, counselling, disability support, adoption, and other areas of disadvantage. We are honoured to support raising funds and awareness for such a worthwhile cause. MONPURE is proudly partnered with Chanel Joan Elkayam, with both British brands sharing the ethos of empowering the wearer and upholding a commitment to craft and sophistication in the beauty and fashion luxury spheres. 

Many people know about the unwanted side effects of birth control, from menstrual cramps, to headaches, to weight fluctuations. However, have you considered the effect your birth control has on your hair? Across the UK in 2021, the birth control pill was the most common method of contraception used by women aged 15 to 59 years, with 28% using it as their primary method. Birth Control: The Hormones-Hair Connection The synthetic hormones included in birth control methods play a significant role in their effect on hair and hair loss. Birth control works by adjusting the balance of hormones in your body. Because the hair growth cycle is influenced and governed by hormones, birth control (such as the contraceptive pill, IUDs or injections) can have a significant effect on the growth and retention of your hair. The synthetic hormones formulated in birth control can be either oestrogenic, which help support healthy hair growth, or androgenic, which can disrupt the hair growth cycle considerably. According to MONPURE’s resident General Practitioner, Dr. Simmy Kaur: “There are two different types of contraceptive pills, the combined pill containing synthetic oestrogen and progesterone hormones, and the ‘mini pill’, which only contains synthetic progesterone. The former are actually anti-androgenic, meaning they have high levels of oestrogen that keep the hair in the anagen (growth) phase for longer, safeguarding against hormonal hair loss.” Hormonal birth control can impact hair in a variety of ways, including changes in hair growth, texture, and thickness. It's important to note that these effects can be temporary and may resolve once the individual stops taking birth control. Additionally, the effects may vary from person to person, and not all women who take birth control will experience changes in their hair. Oestrogen Pills containing synthetic oestrogen work to accelerate hair growth and contribute to softer, thicker and healthier hair growth. Research has shown that oestrogen aids hair growth by extending the anagen (growth) phase of the hair growth cycle. Examples of birth control pills that stimulate hair growth include Yasmin, Dianette and Cilest. If you’re switching up your dosage, changing your form of birth control or stopping the pill entirely, it may result in more hair shedding than you’re used to. A lot of women experience hair loss in the form of telogen effluvium once they stop taking the contraceptive pill due to the sudden drop in oestrogen that was supported by the pill. However, the hair you lose will eventually be restored and grow back. Increased hair shedding after stopping a hormonal contraceptive is temporary and should resolve itself as soon as 3 months.  How to Boost Hair Growth After Birth Control To accelerate regrowth and ensure your hair is growing back healthier than ever, opt for a treatment that optimises the dermatological condition of the scalp to support healthy hair growth. The Nourish and Stimulate Scalp Mask stimulates the follicles and promotes hair growth by delivering essential vitamins and nutrients to the scalp, creating the optimum incubatory environment for hair to grow. Progestins Androgenic contraceptive pills, formulated with progestins, lead to increased hair thinning as they have a higher ‘androgenic activity’. Certain progestins (a form of the hormone progesterone) can have similar effects to androgens - hormones that shorten the anagen phase of the hair growth cycle. More specifically, progestins with strong androgenic effects can cause an increase in dihydrotestosterone (DHT), a hormone that interrupts the hair growth cycle and shrinks hair follicles, leading to gradual hair thinning - a condition known as androgenic alopecia Examples of birth control pills that can contribute to hair thinning include Microgynon, the mini pill and Loestrin.  A 2005 study from the International Journal of Obstetrics and Gynecology found that 16% of women with IUDs containing progestin experienced hair loss. Similar research has revealed that women’s hair loss recovered when their IUD was removed, suggesting a relationship between birth control and hair loss. The contraceptive arm implant, also containing progestin, demonstrated a significant relationship with increased rates of alopecia. How to Target DHT on the Scalp Progestins in birth control, and consequent rising DHT levels,  also lead to an overproduction of sebum on the scalp. This excess sebum can cause follicle blockages, inflammation and build-up, which in turn, can bring about hair thinning or shedding. Sebum is also a carrier of DHT, so a build-up of sebum can also exacerbate the amount of DHT on the scalp, contributing to hair thinning. To combat excess sebum and DHT on the scalp, which are worsened by contraceptives with high androgenic activity, it is important to introduce a gentle scalp exfoliator into your routine. The Clarifying Scalp Scrub uses biodegradable jojoba beads to gently slough away build-up and DHT-carrying sebum from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and regenerate the surface to boost overall scalp health. The Follicle Boost Hair Density Serum gets to the root of hormonal hair thinning by blocking the production of DHT, inhibiting hair thinning at the source. This hair growth elixir works to minimise thinning, stimulate the growth of new follicles and cultivate a healthy hair-growth environment.  Natural hair-growth ingredients, pumpkin seed extract, retinol, coffee arabica extract and rosemary oil offset the effects of DHT, while restoring the health of the hair’s growth cycle. It targets the catagen and telogen phases of the hair growth cycle within the first 4-6 weeks, working to minimise excess shedding. Similarly, it boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase, which usually takes around 12-14 weeks. The average hair’s growth rate is around 1cm a month. With this in mind, visible changes in new growth are likely to manifest around 6 months. If you’ve noticed changes in your hair density, or even increased hair shedding, your birth control may be to blame. MONPURE always recommends consulting your GP or gynaecologist before changing, starting or stopping any form of birth control. If you would like to discuss your experiences and product recommendations for treating birth control related hair thinning, please don’t hesitate to reach out to info@monpure.com for expert advice.

Minoxidil is a medication widely used for the treatment of male and female-pattern hair loss. While minoxidil has no doubt been a groundbreaking medical leap in the treatment of hair loss and thinning, it can produce a long list of unwanted side effects; including scalp irritation, redness and itching, as well as swelling of the mouth, chest pain and headaches. As a result, scientific groundwork is being laid to discover potential natural, less harsh alternatives to minoxidil in the treatment of hair loss and thinning. Current natural minoxidil alternatives or enhancers include active ingredients such as pumpkin seed extract and retinol, as well as essential oils such as rosemary oil and camellia tea oil. The MONPURE range is formulated with a range of powerful, high-performance ingredients, which have demonstrated powerful hair growth abilities. These innovative ingredients have also been shown to augment the effectiveness of treatments such as minoxidil, and can be used in tandem to amplify its effects. Active Ingredients Pumpkin Seed Extract One of MONPURE’s hero ingredients, pumpkin seed extract, has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair thinning. It initially targets the catagen and telogen phases, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Pumpkin seed extract is rich in many nutrients that benefit scalp and hair health, including Phosphorus, Zinc, Magnesium, Iron, Vitamins E, A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs). A recent study conducted in 2021 in the Journal of Cosmetic Dermatology investigated the efficacy of pumpkin seed extract in the treatment of female pattern hair loss (FPHL) compared to minoxidil 5% foam. The study illustrated that pumpkin seed extract is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to successfully inhibit 5-alpha reductase, and hence, they may contribute to its hair growth potential via their anti-androgen effects. Those that used pumpkin seed extract had more hair after treatment than at baseline, compared to the placebo group. Hair density increased by 40% in the pumpkin seed extract treated group at 24 weeks. Researchers observed a marked decrease in follicular miniaturisation after treatment, as well as an increase in upright regrowing hairs. Retinol Retinol is widely celebrated as the holy grail of anti-ageing skincare. However, this incredible Vitamin A derivative is often overlooked for its boundless benefits for hair growth. Retinol works to regulate the production of sebum. As sebum is a carrier of DHT, retinol also has an effect on the presence of DHT on the scalp. Although DHT resides in the bloodstream and reaches the hair follicles internally, it is also present externally on the surface of the scalp. Retinol works to remove this sebum build-up, containing DHT, from the scalp and therefore helps minimise excess hormonal hair thinning. Retinol also increases skin cell renewal, improves scalp condition and compacts the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. A study investigating the ‘Additive Effects of Minoxidil and Retinol of Human Hair Growth in Vitro’ in the Biological and Pharmaceutical Bulletin, showed promising results on retinol’s ability to enhance the effects of minoxidil and boost hair growth. The research demonstrated that, when used in conjunction with minoxidil, retinol increased the rate of hair growth by prolonging the anagen (growth) phase of the hair growth cycle, playing a role in converting vellus (A.K.A baby hairs) to terminal hairs. This demonstrates that retinol maximises the effects of other hair growth factors, and can be used to induce new hair growth in those with androgenic alopecia.  Essential Oils Rosemary Oil Rosemary oil has been shown to improve hair thickness and growth due to its ability to promote cellular regeneration and boost blood circulation, delivering essential nutrients and oxygen to the hair follicles. It also holds powerful anti-inflammatory benefits that foster a healthy dermatological scalp condition, which contributes to healthy hair growth. Research from the SKINMed Journal of Dermatology for the Clinician showed that rosemary oil was as effective as minoxidil in boosting hair growth among participants with androgenic alopecia. However, unlike minoxidil, rosemary oil did not produce the side effect of an itchy scalp, making it a wonderful natural alternative. Camellia Tea Oil Rich in Vitamins A, B, C and E, camellia tea oil delivers an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp. Research from the International Journal of Pharmacy and Pharmaceutical Sciences revealed  camellia tea oil also demonstrates potential hair growth abilities comparable to the chemical treatment, minoxidil. Camellia tea oil also prevents pollution-induced scalp ageing, and protects against the degradation of collagen and other proteins. Coffee Arabica Oil Coffee Arabica Extract (A.K.A Green Coffee Oil) is proven to offset the effects of DHT through shaft elongation and thickening, restoring healthy hair growth. Caffeine is a stimulant, so it also boosts blood circulation to follicles, allowing hair to grow faster and stronger from the root - giving it a thicker and fuller appearance. A study investigating the effects of coffee arabica extract among women with chemotherapy-induced hair loss from the Journal of Biomedical Science found that this essential oil accelerated hair regrowth over a 3 month period. Grapefruit Peel Oil Grapefruit peel oil has been shown to promote hair regrowth in clinical settings. Grapefruit is rich in Vitamin B1 and flavonoids, a chemical that boosts blood circulation. Applied to the scalp, this savvy extract helps stimulate blood flow to the follicles, feeding them essential nutrients and oxygen, leading to thicker and more voluminous hair growth. The MONPURE range features each and every one of these powerful natural alternatives to minoxidil, with each high-performing ingredient being carefully selected based on a rigorous review of modern scientific literature. Whether used as alternatives to minoxidil entirely, or used in conjunction with the treatment to amplify its effects, the science-led solutions formulated in the MONPURE range wield a triple-layered approach to hair growth, improving the health and prosperity of the scalp, hair follicles and the hair itself.

As we age, the body undergoes many changes and fluctuations, with our hair being no exception. Turning grey is just one of the many changes that confront our hair as we age. In fact, hair ageing affects hair colour, hair curvature, hair diameter and the structural properties of the hair fibre. These changes over time are caused by a combination of genetic, hormonal and biochemical changes to the hair follicles, as well general environmental ‘wear-and-tear’ to the hair strand itself. Embracing the changes in your hair are part and parcel of the natural passage of time. With the understanding that changes in physical appearance play a significant role in one’s self-esteem, MONPURE firmly believes in empowering women to champion the graceful process of ageing. However, there are steps you can take to ensure your hair and scalp are as healthy as possible, and age well, in the face of hormonal, biological and environmental shifts. Changes in Colour Hair greying is one of the most noticeable and widely understood changes that confront our hair as we age. Although the particular biological process that governs hair greying remains relatively unclear in modern scientific literature, we know that hair turns grey when melanin - the natural pigment that gives hair its colour - slows in production. The melanin-producing cells in our hair follicles, called melanocytes, appear to decrease in number and degrade as we age. Fewer melanocytes equate to a lack of pigment in the hair, resulting in a silvery-grey colour. A 2018 study in the International Journal of Trichology suggests that the degradation of melanocytes is caused by exposure to oxidative stress. Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in the cells and tissues, caused by factors such as UV radiation and pollution. In this case, free radicals damage melanocyte DNA, until they finally shut down. This may also explain why grey hair tends to be coarser in texture, as melanocytes are also closely connected to the cells that produce keratin in the hair shaft, which form the hair’s primary structural component. How You Can Combat Colour Changes While hair greying is a natural part of the ageing process, there are steps you can take to keep grey hairs at bay and give them the care and attention they need. Recent research has shown that antioxidant-rich solutions, such as the addition of Vitamin C and Vitamin E, can help delay greying. MONPURE’s Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles with hero ingredient, camellia tea oil, working to fend off the effects of oxidative stress, including hair ageing. Innovative vegan silk peptides deliver breathable protection against the elements. In the face of harmful UV rays, the significant protective properties of this ingredient also improve hair colour protection by 35%. MONPURE’s Ultralight Healthy Hair Oil is formulated with a powerful antioxidant, Coenzyme Q10, which defends against the effects of oxidative stress. This unique ingredient is also effective at maintaining youthful, shiny looking hair. Coenzyme Q10 is a powerful bioactive anti-ageing agent that stimulates the gene expression of different hair keratins, especially those which are reduced during ageing processes in hair follicles.  Changes in Density and Diameter According to MONPURE’s resident Scalp and Hair Health Expert, Sofia Baig, “As hair ages, it has a shortened life cycle, with shorter, finer hair falling out. This hair is usually replaced with new finer hair. However, over time, nearly everyone has some hair loss with ageing.” New research suggests that over 52% of women will experience some form of hair loss by the age of 50, and by the age of 60, approximately 80% will undergo changes in their hair density. Typically, these changes in hair density and diameter manifest in the form of female-pattern-baldness, also known as androgenic alopecia.  Androgenic alopecia is a gradual condition caused by the increased presence of the hormone, DHT, which occurs with age and during menopause. This primarily affects women as they age because the onset of menopause usually begins between the late 40s and 50s. Postmenopausal women are shown to have significantly lower hair fibre diameters than premenopausal women, as well as lower frontal scalp hair density and growth rates. DHT is a byproduct of testosterone and its conversion is helped along by an enzyme called 5-alpha-reductase. DHT brings about a process called follicular miniaturisation, whereby the hair follicle shrinks, the growth phase is shortened and new growth is delayed. In this case, hair becomes more brittle, fragile and thin with age, as well as more sparse in density. In women, gradual thinning usually begins at the part line and sides, followed by increasing diffuse hair loss radiating down from the top of the head. How You Can Combat Hair Thinning Scalp and Hair Health Expert, Sofia Baig, explains that “If you are concerned about age-related hair loss, it’s important to take care of your hair as you age and use the right products to unlock your hair’s full potential.” MONPURE’s multi-award winning Follicle Boost Hair Density Serum helps promote hair growth and minimise hair thinning by targeting the catagen and telogen phases and boosting the growth of new follicles entering into a new cycle of the anagen phase. Hero ingredient, pumpkin seed extract, is scientifically proven to block the 5-alpha reductase enzyme that produces DHT. The innovative serum also stimulates follicles, promotes cell turnover, delivers nutrients and boosts circulation to the scalp. Changes in Hair Curvature Studies show that hair curvature increases with age. Hair’s curvature, shape or morphology (i.e., straight or curly hair) is generally explained by genetics and biomechanics. For example, curly hair, which ranges from waves to kinks, is formed from a slightly curved hair follicle, which creates asymmetry in the rate of growth on either side of the follicle and fibre. Curly hair follicles are “S-shaped”, and this shape is thought to be determined during foetal development. In straight hair, the cells in the follicle are shaped in a coordinated fashion, leading to even hair growth from the straight follicle. However, with age, hair curvature begins to change. This is explained by a lack of synchronisation in the curvature of neighbouring hair fibres in an assembly of hair. These changes in curvature can lead to a poor alignment of hairs, lustre reduction and increased frizziness over time. How You Can Combat Frizz Keeping your hair moisturised and nourished is the best method to combat frizz. Not only is hydrated hair slightly heavier in mass and keeps the strands more bonded together, adding moisture changes the hair’s structural composition, sealing down the cuticle layer and leaving a smoother appearance without weighing it down. MONPURE’s Ultralight Healthy Hair Oil delivers nutrients to the strands, and cultivates hair health and strength with consistent use. Repairing vegan keratin seals down the cuticle, minimises frizz and protects ageing hair from environmental aggressors. Coenzyme Q10 holds antioxidant properties that work to improve hair health. Wheat germ oil is the richest natural source of hydrating Vitamin E, working to boost lustre, shine and smoothness in the face of changing hair manageability.  Changes in Hair Composition Alongside colour, shape and density changes, hair also undergoes changes in its structural composition over the lifespan. Age-related changes in lipids affect hair greasiness, softness, shine and smoothness. Specifically, the two major sources of hair lipids are the hair matrix cells and the sebaceous glands. Sebum production rapidly increases at puberty, remaining at a high level until 45–50, where it declines. While grey hair feels coarse and rough, the structure of the strand hasn’t actually changed. Ageing hair has a different texture because the sebaceous gland doesn’t produce as much sebum (the natural oil that hydrates the hair strand). As a result, grey hair often feels more coarse, dry, and wiry, but using the right hair products can help. How You Can Combat Texture Changes The Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients. It replenishes moisture to the scalp and lengths after washing, ensuring that the scalp’s natural hydration levels are restored, while also nourishing, strengthening and smoothing the hair. This hydrating hero targets hair dryness and split ends, improves sheen and rebuilds ageing hair from the root. Ageing (with changes to our hair being included) is part of life’s natural trajectory. While MONPURE strongly supports empowering women through every stage of their life, we understand that maintaining strong and healthy hair across the lifespan is very important to many women. By introducing MONPURE’s innovative active ingredients and holistic steps that cultivate hair health from beneath the surface, hair ageing can be transformed into ‘well-ageging’. Well-ageing celebrates that ageing celebrates is not something to be ashamed of, and ensures that our routines work in harmony with the natural needs of the hair and scalp.

We’re celebrating being recognised as Walpole's Brand of Tomorrow, class of 2023. As the official voice of British luxury for 16 years, Walpole’s purpose is to foster the UK’s emerging luxury pioneers. Founded in 1992 as a not-for-profit organisation, Walpole is the official sector body for British luxury, it boasts over 270 luxury British brands in its membership. As a quintessentially luxury British brand, we are excited to have been invited into Walpole’s mentorship programme, cementing MONPURE as part of the future of the UK’s luxury industry. As the world’s first dedicated scalp and hair health brand, MONPURE’s invitation to the programme is fitting to the stringent standards of Walpole’s selection.  Walpole’s launch of its newest Brands of Tomorrow participants took place at an event in the spectacular The NED hotel in London on 28 February, 2023. The NED is one of London’s most iconic spaces, as the former Midland Bank headquarters, it retains many of its original features, including the Vault where the event took place. The event unveiled the new cohort of 12 emerging luxury brands, who showcased their products and innovations. With a guest list including some of the most respected names in luxury business and a dedicated speech from Walpole CEO Helen Brocklebank, the event kicked off the programme for the year to come. Now in its 16th year, Walpole’s flagship development programme will support the growth and success of the British luxury sector. As part of 2023’s Brands of Tomorrow, MONPURE epitomises some of the emerging trends in the luxury industry. As such, MONPURE’s selection is testament to our place as leaders in scalp and hair health as well as our dedication to craft as a hallmark of British luxury.  MONPURE is honoured to join the league of Britain’s leading luxury alumni, where we will form part of Walpole’s established membership of over 270 prestigious luxury business and cultural institutions. Alumni brands of the Brands of Tomorrow programme include luxury accessories brand Charlotte Olympia, womenswear designer Emilia Wickstead, taste-making fashion and beauty educators Business of Fashion, luxury British interiors House of Hackney, probiotic skincare brand Aurelia Skincare and fashion brand Osman - to name just a few. With British luxury deeply rooted in MONPURE’s essence and position, we are honoured to be recognised and selected as one of Britain’s leading luxury brands, and look forward to the limitless possibilities that are sure to unfold in the future.

MONPURE partnered with luxury aesthetician and therapist, Mina Lee, at her renowned clinic in Chelsea, London. Mina shared her expert guide on how to maximise scalp health and slow scalp ageing with Korean healing techniques, using MONPURE’s innovative formulas to enhance her holistic practice. Mina Lee has been a leading and celebrated Korean skin and bodywork aesthetic specialist for 17 years, offering bespoke luxury, evidence-based treatments that target clients’ individual needs.  Mina Lee uses Korean healing techniques and practices and works alongside the body’s nervous system to create a perfect environment for maximised hair and scalp health. It combines MONPURE’s scalp-lead formulas, Korean massage, reiki and acupuncture to provide a holistic healing experience that harnesses the body’s meridian channels, reflexology points and enhances scalp circulation. The Key Principles of Korean Scalp Massage The importance of stretching is a central part of the healing practice. Stretching the body from feet to neck releases any energy blockages and tension. Mina uses reflexology and acupuncture to treat the head and scalp’s reflexology points - ensuring the body’s energy is flowing. Korean scalp massage is used to boost stimulation, relieve tension and supercharge the efficacy of MONPURE’s innovative formulas. Mina performs ‘combing therapy’ on the scalp, releasing tension, enhancing circulation, improving product absorption and improving the health of the scalp environment. Mina Lee’s practice and techniques use MONPURE’s award-winning Follicle Boost Hair Density Serum, which optimises the function and growth of hair follicles by stimulating the scalp, improving cell turnover, preventing hair loss and thinning – while actively promoting thicker, fuller hair. Hero ingredient pumpkin seed extract blocks the production of hormone DHT to extend the hair growth phase and shorten the shedding phase, while skincare holy-grails retinol and lactic acid decongest follicles and promote healthy cell renewal. Her restorative treatments also use MONPURE’s scalp-calming antidote, the Hydrate and Soothe Scalp Serum, an intense, anti-inflammatory solution that quenches dry, irritated scalps and soothes redness. This hydrating antidote helps calm symptoms of redness, acne, eczema, sun damage and general scalp discomfort. It features redness-reducing witch hazel water, protective Pro Vitamin B5 and allantoin and exfoliating salicylic acid that works to decongest follicles and support scalp health. Interview with Mina Lee X MONPURE: MONPURE sat down with Mina Lee to discuss her professional perspective on the importance of scalp health, scalp ageing, scalp massage and how to use MONPURE’s innovative formulas to enhance her practice. Her unique integration between holistic and traditional Korean practices with modern scalp health techniques offers luxurious and invigorating treatments second to none. Do you have a favourite MONPURE product and why does it stand out to you? I love using MONPURE products on my clients, especially for scalp massages. I always use the Hydrate and Soothe Scalp Serum on the scalp to prep my clients for the massage, that’s my favourite. As I get older, my scalp is getting drier and this immediately helps. I religiously use this serum on myself and on my clients. The Heal and Energise Jade Comb is my secret weapon. I usually start by massaging the face and then moving to the scalp. I massage behind the ears, then gently brush the roots of the hair to create gentle stimulation. I then find the pressure points on the scalp that may be experiencing some pain, and massage to release tension. You can also use the comb to relieve neck pain. How do recommend using the Hydrate and Soothe Scalp Serum? Stimulating the scalp opens up blood supply and blood flow, which carries all of your nutrition and oxygen. More blood circulation cultivates a healthy scalp and hair. I definitely recommend a MONPURE serum as part of the scalp massage. I recommend the Hydrate and Soothe Scalp Serum, which has healing agents and anti-ageing benefits. Then I massage the occipital muscle to oxygenate the scalp.  As a seasoned aesthetic therapist, what do you think is the importance of scalpcare? Scalp health is very important. The scalp muscles are connected to your face muscles and shoulder muscles. In Korean, we call this the "qi" (ch'i), or the ‘energy’, where everything is connected like a system. You can’t improve one without working on the other. Can you shed some light on how the scalp ages in comparison to the face? The scalp ages differently to your face and body. Your hair is always protecting your scalp, like a layer against things like UV light. However, using lots of harsh chemicals on your hair means that your scalp will age much quicker. A lot of it is genetic, hormonal and age-related as well.  The same way you use a good cleanser, moisturiser and serum on your face, you need exactly the same for your scalp. The scalp needs regular exfoliation, a good shampoo, and good nutrition to delay the ageing process of the scalp. Why do you need to exfoliate your scalp? The scalp is a part of your skin, which regenerates new skin cells every 28 days. If you don’t regularly exfoliate, it can cause dryness, sore spots or even hair loss. New hair can’t grow out of a congested scalp. It’s important to exfoliate and use a scalp massage once a week.  What are meridian channels? Meridians are paths through which the life-energy known as "qi" (ch'i) flows. It's believed that qi can be blocked or depleted, leading to imbalance and pain. Through accessing these points, I can affect the flow of qi and blood and am able to communicate with the body. The centre of your nose up and around to the centre of your spine is your core meridian channel. I recommend massaging from the centre of your scalp, which kickstarts the healing process. If you have tension, I recommend finding the sore spots and relieving it with massage. What's the importance of scalp massaging to increase circulation? It’s really important to massage your scalp to increase blood circulation. Your body is a natural healing agent, and blood is our energy and petrol. It carries oxygen, nutrition, everything. Giving a scalp massage boosts circulation, and is the first step for anti-ageing. How can ingredients like retinoids, AHAs and BHAs be beneficial for hair growth and scalp health? MONPURE products are formulated with active ingredients like AHAs, BHAs and retinol - which are incredible anti-ageing ingredients. Many people use these ingredients on their skin, but not their scalp. I find it important to use retinol on the scalp, because so many of my clients have dryness, hair loss and scalp acne - which can be targeted by these active ingredients. What expert tips can you share about maximising scalp health? Having a regular routine is key to keeping on track in your healing process, which requires consistency. Regular exfoliation and scalp massages will help boost anti-ageing on the scalp. We are so proud to have partnered with one of London’s most renowned aestheticians, Mina Lee, whose unique perspective and blend between Korean massage techniques and MONPURE’s scalp-led active ingredients, offers a holistic solution to maximise scalp health and general well-being.