As the Official Hair Sponsor of Copenhagen Fashion Week NEWTALENT, MONPURE partnered with designer Rolf Ekroth and stylist Amalie Holmqvist to create the Bold Blunt Fringe and the Winter Cloud of Hair looks for the runway show.
Inspired by the big '80s hair seen on Finnish winter Olympians, Amalie created the Winter Cloud of Hair with triangular-shaped curls, embracing a slightly undone, weathered look by brushing out the cascading ringlets, as if the models just removed their winter hats after coming inside from the cold.
Discover how to achieve this sporty winter look at home.
Step 1: Apply Ultralight Healthy Hair Oil to lengths to nourish strands and protect strands from heat damage.
Step 2: Curl small sections of hair into ringlets, then brush through for a more textured, undone finish, mirroring how strands tend to look after braving cold weather.
Step 3: Finish with a little of the Strengthening Essence Conditioner on dry strands to smooth the ends and deliver intense nourishment.
“The start of every good look is well-cared-for hair, cue in MONPURE.” - Amalie Holmqvist, Lead Stylist
The multidirectional Bold Blunt Fringe look is reminiscent of hair whipped by frosty winds. The messy look is created with ends going in different directions - mirroring how hair tends to look after braving cold weather.
Step 1: Round-the-clock schedules call for a healthy cleanse with the Strengthening Silk Protein Shampoo to enhance the hair’s natural texture and strength.
Step 2: Use the Strengthening Essence Conditioner on dry strands to smooth the fringe edge and deliver intense nourishment.
Step 3: Style the hair in different directions, mirroring how strands tend to look after braving cold weather.
“Monpure’s products are ideal for these winter looks because they sit nicely on and in the hair, so you can create hair looks with hair health products. This is crucial for the models, as fashion week involves constant styling that can be taxing on hair health amidst the chaos of back-to-back shows. The range is also amazing at preparing and protecting hair during colder climates.” - Amalie Holmqvist