As the vast majority of us have been living in lockdown and working from home, one benefit is lack of exposure to common pollutants like car exhaust fumes, cigarette (or vape) smoke, dirt, grime and pollen. But with lockdown slowly lifting and more of us venturing outside this could all slowly change – and our scalp and hair could pay the price.
As well as leaving visible grime on our skin and clothes, studies have shown that pollution can cause more in-depth damage to cells. In the same way that UVA rays can speed up ageing, the Journal of Investigative Dermatology reported that pollution contains what’s known as ‘polycyclic aromatic hydrocarbons’ – which trigger the production of damaging free radicals. These are unstable molecules that attack healthy skin tissue, causing premature ageing to the skin – including the scalp-skin and hair follicles. The result? Dull, thinning hair (and in severe cases - hair loss), together with scalp redness and irritation.
If you’re venturing back out into The Big Smoke or another city, MONPURE have formulated the perfect three-step regime to protect your scalp and strands.
To remove surface city grime from your scalp and hair, shampoo is that all-important first step. Our Strengthening Silk Protein Shampoo gently lifts away dirt and debris without leaving the scalp and hair stripped and parched. Instead of sulphates – a harsh chemical detergent that can be very drying, we use coconut-derived cleansing agents that are of 100% natural origin, together with hydrating aloe vera and strengthening vegan silk peptides. These peptides create a breathable ‘second skin’ on both the scalp and hair, protecting (by more than 35%) against the effects of pollution, irritants and bacteria.
To further counterbalance the damaging effects of pollution, our Nourish and Stimulate Scalp Mask is brimming with antioxidants (from its vitamin-rich camellia tea oil), which work to neutralise free radicals and leave the scalp soothed and calmed.
Our Strengthening Essence-Conditioner is inspired by the fluid texture of skincare ‘essences’ and is so lightweight that it can be used on the scalp as well as the hair. It contains nourishing coconut and argan oils to lock in moisture as well as pro vitamin B5 to moisturise and encourage skin cell regeneration so your scalp is left happy and hydrated.
Discover the MONPURE range for yourself and learn more about their hardworking, results-driven formulas. Shop now.