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MONPURE’s Award Wins 2021

Wednesday 29th December 21

5+ min read

A Round Up of MONPURE’s Awards in 2021

MONPURE took home the gold and were honoured with an array of incredible awards in the beauty, luxury, sustainable and hair care spaces in 2021. Our results-driven range has been esteemed by major beauty destinations such as Mane Addicts, renowned magazines such as W Magazine, Harper's Bazaar and Marie Claire, as well as the prestigious Good Housekeeping Institute - which recognizes excellence and innovation across a number of industries and consumer product categories.

We are extremely proud and honoured to receive recognition for our scalp and hair solutions. Our awards and accolades mean so much to us, as their rigorous and expert-driven testing illustrates the effectiveness of MONPURE in maximising scalp and hair health. 

The Good Housekeeping Institute

In May 2021, our Strengthening Silk Protein Shampoo and Essence-Conditioner won ‘Best Anti-Breakage Shampoo and Conditioner’ in Good Housekeeping’s Tried and Tested Awards, scoring top marks with an impressive 86 points out of 100.

The Good Housekeeping Institute evaluates the originality of products’ technology, delivery form and packaging along with major product claims behind each submission. The products are then assessed for efficacy and performance using consumer and lab testing with state-of-the-art scientific instruments and by reviewing clinical, consumer, and technical data provided by the brand.

Our products were the top-scorers for anti-breakage. Out of  500 independent testers (all with self-diagnosed hair loss or thinning), 87% of testers noticed less hair fallout and 80% said hair felt noticeably stronger. Hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. An impressive 93% said they would continue to use these products after the trial.

Good Housekeeping Awards

Attracta Awards

The Attracta Beauty Awards are rich in professional expertise and judged by leading international makeup artists, beauty editors, nail and hair stylists and influential industry and medical experts. The Attracta Beauty Awards separate themselves from other industry accolades as they represent an integrated celebration of the hero products, services and professionals from an independent viewpoint; backed by years of expertise and professional knowledge.

Our shampoo and conditioner took home the gold at the annual Attracta Beauty Awards this year. ​​The Strengthening Silk Protein Shampoo and the Strengthening Essence-Conditioner won the best shampoo and conditioner for dry and damaged hair. 

MONPURE also won The Attracta Eco-Beauty Award for Best Socially Responsible Brand.  

This new Award is specifically for brands that are creating beautiful, effective products and are driven by a genuine desire, love and respect for our planet and its people, of all ages. This Award recognises brands that have shown inclusivity and consistent leadership in the pursuit of working towards pushing the boundaries of sustainability in the beauty-care industry. They source with respect their ingredients and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet.

We are thrilled to receive recognition for our commitment to sustainability and ethical practice. As a pending B-corp, our ethos is to always put people and the planet before profit. 

Attracta Beauty Awards

Harpers Bazaar Beauty Awards

In September 2021, we were featured in Harper’s Bazaar’s Best of the Best Beauty Awards 2021 issue. Our Follicle Boost Hair Density Serum was spotlighted as the Best Stimulating Scalp Oil, in the renowned Haircare spread.

Women’s Health Healthy Hair Awards

In July 2021, the annual Healthy Hair Awards celebrated our Clarifying Scalp Scrub as the Best Scalp treatment for Wavy Hair. Each winner is hand selected by Women’s Health’s panel of hair experts alongside the Women’s Health beauty team, and are their all-time favorites for the category.

"This luxe scrub is like a scalp massage in a jar. It leaves my scalp feeling clean and nourished without drying it out, but the best part is that I feel the soothing effects of it for hours after using it." — Neha Tandon

Women's Health Healthy Hair Awards

Marie Claire Hair Awards

In March 2021, our Hydrate and Soothe Scalp Serum took home the gold for Best Scalp Health Treatment at the Marie Claire Hair Awards.

As one judge noted, ‘This is like skincare for your hair.’ Which is exactly what MONPURE set out to create. 

“They realise that healthy hair begins at the scalp, so they concocted this scalp serum using skincare ingredients such as retinol and lactic acid to subdue any redness, soreness and general discomfort. It dries well too, so it doesn't leave hair looking greasy. It also adds a bit of texture, which helps create the illusion of fullness.”

Marie Claire Awards

W Magazine

Leading destination in all things beauty, fashion and culture - W Magazine - has named our best-selling Follicle Boost Hair Density Serum among the Best Hair Products Launched in 2021.

W Magazine celebrated the focus on scalp health in 2021, and assembled the ultimate guide to a healthy hair journey, with our pioneering hair growth serum forming part of their absolute favourite releases this year.

“Created to address hair loss caused from stress, pregnancy, or hormonal shifts, the new serum by Monpure is formulated with potent pumpkin seed extract, which inhibits 5-alpha reductase, which produces a chemical known as DHT from testosterone and can often cause hair loss. Two additional key ingredients assist with scalp heath—retinol and alpha hydroxy acids—which exfoliate and speed up cell renewal properties. The formulation also contains castor oil, a long-chained fatty acid revered to feed the scalp, increase blood flow, and prevent inflammation of the hair follicle. Two to three drops of this product should be massaged into the scalp daily.” - W Magazine (Editor: Maryam Lieberman)

W Magazine Awards

Mane Addicts Awards

The renowned digital hair destination, Mane Addicts, celebrated their annual Best in Class Haircare Awards this month - and MONPURE’s shampoo won the ‘Best Shampoo’ category.

This prestigious award is such an incredible and meaningful achievement for us. The winners are selected by Mane Addicts’ entire team - including seasoned experts, industry veterans and in-house editorial staff - compiling the best in all things hair.

“Do you want the softest, strongest strands of your life? One wash with the Monpure Strengthening Silk Protein Shampoo and your wish will be granted. Formulated with a hydrating and strengthening blend of aloe vera, vegan silk peptides, and keratin, it gently cleanses your scalp and strands while also leaving you with plenty of body and movement after your wash. The revolutionary vegan silk peptides operate as a sort of second skin for your scalp and hair to effectively protect them from pollution, irritants, and bacteria. Not many shampoos can boast that.” - Mane Addicts

Mane Addicts Awards

Essence Magazine 

Essence Magazine and a squad of industry experts compiled the Best in Black Beauty Awards to highlight the cream of the crop on the market. The awards shine a light on the best products for textured hair and beyond. MONPURE’s Clarifying Scalp Scrub won for the ‘Solve’ category. Essence Magazine noted that by sloughing away dead skin, this scrub helps alleviate symptoms of psoriasis and dandruff.

Essence Magazine Awards

Top Santé Haircare Awards 

In February 2021, our Nourish and Stimulate Scalp Maks won the Best Scalp Treatment in the Top Santé Haircare Awards 2021, in which a panel of women aged 40 and over rigorously tested the products for a number of weeks to determine which ones were the most pleasant to use and, most importantly, achieved the best results.

“Loved by all our testers, this mask improves scalp health by feeding it with essential vitamins and nutrients including calming aloe vera and camellia tea oil, while strengthening hair with vegan silk peptides. It also has a lovely, relaxing peppermint and lavender scent.

Claire, 40s, says: “This feels like a treat to use – you have to leave it on for 15 mins, so I read a book while it’s on. It makes my head tingle and after use, my usually dry, irritated scalp feels soothed and my hair is shiny.”

Top Santé Haircare Awards

LUXLife Awards

LUXLife’s 2021's Leaders in Luxury Awards have been designed to recognise the companies and individuals who are excelling within the ever-growing industry of luxury products and services - those who are illustrating the specialised expertise and innovation approach at the forefront of the field.

LUXLife’s dedicated team of in-house researchers handpicked each participant. MONPURE was awarded the Best Luxury Scalp & Hair Care Brand in the UK in 2021.

At MONPURE, we are delighted to receive accolades from such prestigious experts and aficionados in the beauty industry. We are committed to pioneering results-driven scalp and hair health solutions, with the mission to empower women with the knowledge and understanding of their scalp and hair concerns during different phases of their life. 

LUXLife Awards


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