MONPURE’s Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner are potently formulated with high-performance, plant actives. They work in tandem to fortify fine hair, rebuild the structure of damaged strands, restore moisture to the scalp and deliver nutrients to the entire ecosystem.
With this in mind, it’s essential to break down what we term The Detox Phase, which refers to the initial period of switching from a conventional shampoo and conditioner, to natural and scientifically tested solutions. This process can take up to 4 to 6 weeks, in which the scalp and hair are freed from the build-up of synthetic cleansing and conditioning agents, as well as being repaired, strengthened and nourished to foster healthier, stronger hair going forward.
Why is a Detox Phase Necessary?
Conventional hair care products contain multiple ingredients that ‘mask’ the hair’s true condition. While these ‘quick-fix’ ingredients appear to provide short term texture improvements, they are only temporary bandages to the hair.
Over time these ingredients can irritate the scalp, weaken the hair, and harm the hair's environment.
Using products with these harmful ingredients, as well as the fallacy of only conditioning the ends of the hair, results in a never-ending cycle of dehydrating and starving the scalp of essential nutrients - which is the foundation of healthy hair.
Why are Silicones and Sulphates so Harmful?
Silicones, which bond and ‘gloss’ over strands, accumulate in layers of build-up, preventing moisture from penetrating the strands, suffocating the scalp and weighing hair down. This is especially true with fine hair, which often suffers from a greasy and heavy aftermath when using large-molecule, bonding ingredients like silicones.
Sulphates, which are used to ‘cleanse’ and create foam, strip the scalp and hair and scalp of their natural oils and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density.
What to Expect During the Detox Phase
It will take a few weeks for your hair to rebuild it’s natural strength and health. Giving your scalp and hair the opportunity to recuperate and deliver strength from within requires well-managed expectations, patience and consistency.
You’ll find that you don't need to wash your hair as frequently. As you are no longer stripping your scalp with abrasive ingredients, it isn’t overproducing excess oils to compensate, and it will find its natural oil balance.
Your hair may initially have a straw-like, matted texture, or possibly a ‘wilder’ appearance as the hair’s true condition is becoming unveiled and uncoated. It is possible that dry, brittle or fragile hair has been lying underneath the bandaged coating, considering that silicones prevent moisture from penetrating into the hair and follicles. However, by week 2 you will experience stronger, nourished and fuller hair.
What’s Happening Beneath the Surface?
Vegan silk peptides rebuild the strength of the strands with a breathable ‘second skin’, as well as protect the hair and scalp from external aggressors.
Vegan keratin, as the building-blocks of the hair, restores its natural strength, fortifies fine hair, rebuilds damaged follicles, protects against thermal breakage and boosts shine.
Vegan glycerin, a lightweight humectant and emollient, pulls moisture from the environment to deeply penetrate the scalp and hair to cultivate a healthy moisture balance without weighing hair down or coating fine strands.
Aloe vera, argan oil and Pro Vitamin B5 foster deep and permanent hydration levels, deliver nutrients and restore the health of the hair and scalp without the ‘temporary’ fixes of harmful ingredients.
Learn more about the wonders of vegan silk peptides here.
Optimising your MONPURE Foundations: Top Tips
We recommend a double-cleanse with the shampoo.
Our lightweight conditioner is designed for the scalp, hair follicles and hair lengths. It restores moisture back into the scalp without weighing hair down - breaking the cycle of starving the scalps and dehydrating the hair.
What to expect during the detox phase: unpacking the science behind natural shampoo and conditioner