The New Essentials Regime

Argan Oil

This popular haircare ingredient is produced from Argan trees in Morocco and is packed with essential fatty acids and vitamin E to boost elasticity and shine. What makes it particularly great for hair is that it’s lighter than other plant-based oils, so doesn’t leave it feeling greasy or heavy.

Jojoba Beads

Jojoba is a North American plant (pronounced “hohoba”) from which a liquid wax can be extracted and turned into beads that can be used to gently buff away dead skin cells and product build-up on the scalp.

Shea Butter

A nut extract from the African shea tree, this is a particularly popular ingredient in skincare, as it is swiftly absorbed without leaving any greasy residue. It’s also renowned for its healing properties making it perfect for alleviating scalp discomfort.

Stearic Acid

This plant extract is a particularly popular ingredient in cleansers, as it’s known for its ability to bind oil and water molecules, lifting away excess grease and dirt.

Aloe Vera

You might already be familiar with this ingredient as a popular after-sun or sunburn remedy. It’s a succulent plant that grows in arid landscapes around the world and is full of what’s known as polysaccharides which are famous for their hydrating and anti-inflammatory powers (so it’s a hero for issues like irritation, itching and dryness).

Keratin

This is a protein naturally found in the hair, otherwise known as the building blocks of the hair strand (basically the more protein it has, the stronger it will be). Ideal for boosting shine, fortifying fine hair and rebuilding damaged follicles, it also helps protect hair from future breakages.

Pro Vitamin B5

Otherwise known as ‘pantothenic acid’, this is great if your scalp is dry and flaky, as it works like a sponge – rapidly absorbing moisture and locking it in. It’s also used to treat wounds and irritation, encouraging skin cell regeneration so your scalp is left fortified and soothed.

Silk Peptides

Silkgel is a pioneering new vegan alternative to regular silk peptides, providing a “second skin” effect to the scalp and hair follicles. Produced via a process of fermenting plant starch, it’s been clinically proven to not only repair fragile or damaged hair strands, but also protect the hair and scalp from harmful pollutants as well as bacterial adhesion.

Coconut Oil

Packed with essential vitamins and fatty acids as well as delivering a good glug of moisture, coconut is like a nourishing espresso shot for your scalp, stimulating hair growth and helping to repair broken strands.