Friends of MONPURE: Jade Parfitt

Date: 12/05/2021

 

Legendary British supermodel, Jade Parfitt needs little introduction. Over the last 25 years, Jade has taken to the runway and starred in campaigns for the most prestigious fashion houses including Prada, Chanel, Christian Dior, Alexander McQueen, Givenchy, Versace and Jean Paul Gaultier.

We were delighted that Jade chose to partner with us to help amplify our campaign It’s Not Just Hair, raising awareness and erasing the stigma of female hair loss. She recently graced the pages of The Sunday Telegraph’s Stella Magazine as a guest beauty editor, chatting to their editor Sonia Haria about how her supermodel career together with having children had an effect on her hair. 

She also chatted to us about her own hair journey and how this was affected by her modelling career and motherhood:

“My hair has always been fine and flyaway. I am not sure it ever really recovered fully from the ten years of intense stress it was put under when I was doing all the fashion shows in my late teens and twenties. I always tried to inflict as little damage on it myself when I wasn’t working, plus I took regular supplements during those years to try to help my hair and skin look as good as they could.

“Postpartum hair loss is pretty much par for the course when you have a baby. It’s a stressful time, you’re probably surviving on minimal sleep, and then when you do manage a shower you see your hair coming out almost by the handful. I do wish I hadn’t worried about it so much the first time it happened to me. I also wish I’d had access to the brilliant MONPURE range, like the shampoo, which make such a difference to the health and thickness of my scalp and hair.

“I love that all the ingredients in MONPURE products have been scientifically proven to work, these are gorgeous, luxury products that do the job. Plus the fact they are ethically and sustainably sourced, completely vegan and cruelty free. This is a very modern brand that makes you feel good not only in your skin but also in respect to the environment.

“I am ashamed to say, I had no idea that female hair loss is such a common issue for so many women. I found the MONPURE campaign to be really enlightening. I thought that all the women involved told their stories in such an open and heartfelt way. It really drove home for me just how intrinsically our hair is tied to our views of ourselves, how our own perception of our own beauty can have such an effect on how we think of ourselves in the world. And how all this ties in with our own mental health as well as physical health.”

Tune in tomorrow night!

We are very lucky to be hosting Jade for an Insta Live chat tomorrow evening at 7pm GMT with one of the stars of our campaign, Beth Finlay, so make sure to tune in and pose your questions for one of the top ‘supers’ on the planet.

@monpurelondon

Jade also recently recorded a video to explain a bit more about her involvement in the campaign.

Click here to learn more about our campaign and watch our groundbreaking film It’s Not Just Hair.

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