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MONPURE Wins Coveted Good Housekeeping Award

Friday 05th February 21

5+ min read

The Good Housekeeping Awards

We’re very proud to announce that our Strengthening Silk Protein Shampoo and Essence-Conditioner have just won ‘Best Anti-Breakage Shampoo and Conditioner’ in Good Housekeeping’s Tried and Tested Awards, scoring top marks with an impressive 86 points out of 100.

Awards like these matter so much to us – putting our products through rigorous, objective testing to show how MONPURE really does deliver for your scalp and hair…

The Results: Good Housekeeping Awards

Out of 500 independent testers (all with self-diagnosed hair loss or thinning), the following results were noticed with our shampoo and conditioner after one month:

  • 87% noticed less hair fallout

  • 80% said their hair felt noticeably stronger

  • 93% said they would continue to use MONPURE’s Shampoo and Conditioner after the trial

Testers also reported that their hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. 

The formulas were also put through their paces in the laboratory, being assessed for their anti-breakage properties by combing through hair samples that were treated with the products and then comparing them to untreated hair samples. The easier the treated samples were to comb, the less risk of the hair breaking and falling out in real life. 

There’s no 'industry backscratching', nor is this award a ‘popularity contest’ to see how many entries a brand can receive. These are real independent user trials with people that have real concerns. And that means the world to us. 

 If you tend to shy away from shampoo for fear of a dry scalp and frizzy strands, our Strengthening Silk Protein Shampoo is the refreshing antidote to everything that has gone before. Its star ingredients include coconut-derived cleansing agents that are of 100% natural origin, together with keratin to help fortify frail strands, while special vegan silk peptides strengthen and nourish both the hair and scalp. 

Our Strengthening Essence-Conditioner is an ultra-lightweight conditioning ‘essence’ to soothe and hydrate the scalp-skin and strands, locking in moisture without feeling greasy or weighing the hair down. We called this an ‘essence-conditioner’ because of its unique lightweight texture. Perfect for all hair types - it also contains those strengthening vegan silk peptides, while argan oil and pro vitamin B5 deliver a moisturising double-act to leave the scalp and hair supremely nourished.

Find out more about our award-winning Strengthening Silk Protein Shampoo and Essence-Conditioner by clicking here.


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