Get ready to up your hair game. As Copenhagen Fashion Week takes over the Danish capital once again for a spectacular four-day event, the cobbled streets and runways unveil the latest hair trends for the season ahead - signalling the future of hairstyling and hair health innovation.
As the Official Hair Sponsor of CPHFW NEWTALENT AW24, MONPURE continues to power all things hair backstage while prioritising model wellbeing through exceptional hair health solutions and expertise. With intense schedules and demanding call times, solutions that enhance natural texture, movement and strength are key while safeguarding the models' strands. This AW24 season carries forward last SS24's focus on maximising each model's unique beauty through holistic hair care that nourishes from root to tip.
MONPURE's high-performance formulas powered diverse runway looks by catering to all hair types and needs - from hydrating treatments to shine-boosting oils. Hair wellness takes centre stage. This year we saw voluminous curls, bold fringes, sculptural waves, and glamorous lengths brought to the forefront by our talented lead stylists.
Trend Alert: Voluminous ‘80s Curls
From brushed-out curls to carefree texture, natural romantic waves took centre stage this CPHFW with a touch of 80’s flair. Lead stylist Amalie Holmqvist created icy ringlets on the Rolf Ekroth runway reminiscent of the decade's popular voluminous curl.
Inspired by big ‘80s Olympian hair, Rolf Ekroth’s models sported voluminous, triangular-shaped curls with a slightly undone, weathered look as if they just came in from the cold. Brushed-out ringlets cascaded down like an icy cloud, channelling the nostalgic winter sports theme of the collection titled “Dear Night”. The hair look is reminiscent of the iconic big hair seen on female Nordic athletes and figure skaters during the extravagant '80s sports craze.
Get the look: Use MONPURE’s Ultralight Healthy Hair Oil and Strengthening Essence Conditioner as leave-in products, applying generously to create the textured effect.
Trend Alert: Bold Blunt Fringes
Models were spotted with bold, blunt fringes reminiscent of hair whipped by frosty winds. The collection's tribute to Finnish winter sports called for a dimensional fringe that looked frosted by cold gusts just moments before stepping inside.
Lead stylist, Amalie Holmqvist, sculpted texture into the fringe to mimic the way blizzard winds tack snow onto strands when braving the elements. Using MONPURE’s Strengthening Essence Conditioner, flyaways were smoothed down while moisture was delivered to prevent dryness - creating a lived-in dimensional fringe. The windswept statement fringe contrasted nicely against the retro ski suits, complementing the models' sharp jawlines for a striking look that called to mind frostbitten athletes post-competition.
Get the look: Apply MONPURE’s Strengthening Essence-Conditioner to lengths and ends to restore natural texture and dimension.
@
@greceghanem
Trend Alert: The Sleek Bob
Sleek, blunt bobs made fierce appearances all over the streets of Copenhagen and on the runways. The chic cropped cut graced power players and It-girls alike with unmatched sophistication. Amp up the drama with light-reflecting oils to accentuate the precise lines and shine.
Get the look: Apply MONPURE’s Ultralight Healthy Hair Oil to hair ends to give strands immediate shine.
Trend Alert: Sculptural Finger Waves
Alectra Rothschild embraced dramatic finger waves that delivered cool, feminine appeal with a touch of old Hollywood glamour. Many models sported super long, waist-skimming ponytails created with hair extensions to achieve an intense, glamorous look.
Amelie Holmqvist parted the hair and used gel to form sculptural waves down the forehead to complement the structural nature of the collection. Once the extensions were set, she used Monpure’s Ultralight Healthy Hair Oil to add radiant shine without weighing down the lengths. This oil is extremely lightweight in texture, making it perfect for hairpieces as additional weight causes further tension on natural strands. The nourishing oil delivered a glossy finish to the glamorous look.
Get the look: Smooth MONPURE’s Ultralight Healthy Hair Oil through hair lengths to deliver shine, add glow and control frizz.
@modelistemagazine
Trend Alert: Whimsical Hair Accessories
From silk scrunchies to luxe ribbons, both runway models and front row street style stars spotlighted a variety of ornate hair accents adding whimsical flair. The playful hair pieces made appearances in tousled updos and ponytails.
Get the look: Adorn your style with MONPURE’s signature Style and Protect Silk Scrunchies, designed to prevent damage and breakage.
Trend Alert: Health Focus
This season was all about hair health and allowing each model’s natural beauty to take centre stage. Whether enhancing texture, adding shine, or prepping for extensions - Monpure powered diverse runway looks with nourishing ingredients. As the backstage experts understand, good hair starts from within, making hair wellness the ultimate trend this fashion week and beyond.
As lead stylist Amalie notes, "Most people think good hair is just a matter of styling when more often than not, lacklustre hair owes to insufficient scalp and strand care. MONPURE enables me to bring my visions to life. The products rebuild the natural strength of the models' hair, creating a nourished and healthy platform for my work.”
Official Hair Sponsor of CPHFW NEWTALENT AW24
This season, MONPURE once again powered unforgettable hair creations as the Official Hair Sponsor of CPHFW NEWTALENT AW24. Our lead stylists propelled the latest trends from voluminous curls to bold fringes forward, while introducing sculptural waves and glamorous lengths through the season's striking runway looks. Trends may come and go, but a focus on hair health and enhancement of natural textures remains constant backstage. By catering to all hair types and needs with high-performance formulas, MONPURE enhanced self-expression and creativity across another diverse talent lineup. With hair wellness at the forefront, CPHFW NEWTALENT AW24 marked a new chapter that intertwined style, wellness and sustainability for the seasons ahead.
