MONPURE have been making waves recently, both at home and across the pond. It’s not every day you get on the radar of US Vogue, but we recently caught the attention of writer Chloe Malle, who had this to say about our range:
“The London-based brand focuses on the scalp as the key to healthy hair with a variety of hair stimulating options.”
Our awareness-raising campaign It’s Not Just Hair has also been gaining traction in the media. We were delighted when legendary British supermodel Jade Parfitt lent her support to the campaign, appearing in The Sunday Telegraph’s Stella Magazine where she spoke about her own experience with postpartum hair loss.
Speaking to beauty editor Sonia Haria, she commented:
“You realise how your hair health is tied to your mental health, how you feel about yourself and how you present yourself to the world.”
You can watch Jade Parfitt’s recent Insta Live chat with one of our campaign stars Beth Finlay here.
Two more stars of our campaign Christala Fletcher and Rima Theisen were recently profiled in The Metro, speaking about their experiences with hair loss.
‘It’s incredibly sad that female hair loss is not deemed acceptable in comparison to male hair loss,’ says Christala. ‘Women are often judged and ridiculed for not having long flowing locks and that for some reason through negative images in the media “bald” equals “ugly” or not feminine when in actual fact it takes a beautiful strong woman to be able to rock a bald head. ‘I find it brings out each woman’s unique beauty when you remove the hair.’
And if that wasn’t enough, our Hydrate and Soothe Scalp Serum is a firm favourite with the editors at The New York Times T Magazine who included it in a recent roundup.
“For those whose scalps are itchy, irritated or sunburned, there’s MONPURE’s Hydrate and Soothe Scalp Serum.”
Discover more about MONPURE’s pioneering new campaign here.
