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Presenting: It’s Not Just Hair

alopecia ,female hair loss ,INJH ,it's not just hair
6 min read

“The beauty world is built upon women with long, flowing locks. If you don't have that, you feel like you don't fit in.” – Christala Fletcher, Wig Maker and Female Hair Loss Advocate.


This week is very special for the team at MONPURE. It’s our one-year anniversary and to celebrate, we wanted to do something meaningful for our first campaign. We are very excited to be launching a pioneering new campaign and feature film to raise awareness of female hair loss.

#ItsNotJustHair explores the impact of female hair loss through the eyes of five women going through it. Narrated entirely by them, we hear deeply personal accounts of their hair loss journeys, as well as their views on how society treats women with this condition. 

Told entirely in their own words, the women talk about how far they’ve come on their individual hair loss journeys and what they’ve learnt as a result. They highlight the lack of visibility and support currently available; how their daily lives have changed; and how they have learned to adapt and embrace their new hair identity. 

In the coming months we will be diving deeper into the topic of female hair loss, hosting a number of Instagram live events and workshops, where you can meet our experts, celebrity guests and #ItsNotJustHair contributors and ask them your female hair loss-related questions. 

We would like to thank all of our contributors for being part of this journey with us – this campaign is dedicated to them and anyone else going through female hair loss. We hope you will feel moved and inspired by their stories as much as we were.

Click below to watch the film:

And visit our dedicated campaign page It’s Not Just Hair for more information and support and how you can help carry our message further.

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