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MONPURE Powers Healthy Hair at Copenhagen Fashion Week AW24

Wednesday 24th January 24

life & style ,partnerships ,sustainability
|
5+ min read

Monpure London Continues Sustainable Partnership with Copenhagen Fashion Week as Official Hair Sponsor AW24

Award-winning luxury hair and scalp health brand, MONPURE, is thrilled to continue pioneering hair health and sustainability backstage through our collaboration with Copenhagen Fashion Week as the Official Hair Sponsor for CPHFW NEWTALENT AW24. This marks our ongoing partnership with CPHFW to support emerging Nordic designers and champion sustainability to drive positive change in the fashion industry.

Empowering Emerging Talent Backstage

As pioneers of healthy hair, MONPURE celebrates and empowers up-and-coming visionaries. We will be bringing our hair wellness expertise backstage to power all things hair, embracing the creativity of emerging designers, while protecting models' hair and scalp from damage while styling. Our focus is on maximising models' scalp and hair health during the stresses of fashion week, propelling innovation in hair longevity. This holistic approach not only creates runway-ready styles that bring the designers' visions to life but also protects hair and fosters confidence among models behind the scenes and on the runway.

"In an industry that can impact the health of models' hair, MONPURE stands out by prioritising their wellbeing. They empower our emerging designers by capturing the essence of their unique DNA through exceptional hair health solutions and expertise.” - Cecilie Thorsmark, CEO Copenhagen Fashion Week.

Rebuilding Hair Strength with Highly Concentrated Active Ingredients

MONPURE’s scientifically proven formulas help create the optimum environment for hair to grow by rebalancing the scalp, clearing blocked follicles, and strengthening and rebuilding strands at the root. We are the first brand to utilise highly concentrated active ingredients, such as retinol, lactic acid and salicylic acid in hair care formulas, which work to accelerate cell turnover on the scalp and improve its dermatological condition. This nourishes the scalp and hair at their core, promoting optimal hair health and longevity and transforming it into a source of empowerment so hair can grow strong and healthy.

This allows the creation of runway-ready styles while protecting models' hair. As lead stylist Amalie Holmqvist notes:

"MONPURE products not only look beautiful on the hair but also provide care and nourishment. This is essential during fashion week when models’ hair is exposed to constant styling and stress."

Through our commitment to scientific advancement and a significant understanding of hair’s link to identity, MONPURE is setting a new standard for the industry, empowering everyone to embrace their unique identities with confidence. For MONPURE, It's Not Just Hair; it's protecting identity and self-expression.

"MONPURE is honoured to partner once again with Copenhagen Fashion Week as the OFFICIAL HAIR SPONSOR for New Talent AW24. Sustainability and hair health are core to our ethos and we're proud to support emerging designers who share these values. By caring for models' hair backstage with our hair health expertise, we enable creative freedom while minimising damage from styling. This season, we look forward to empowering Nordic talent and inspiring confidence in models backstage while setting new standards for responsible practices in the industry." - Nate Bigger (CEO and Founder of MONPURE)

Committed to Creating a More Sustainable Future

Sustainability is core to MONPURE's ethos and CPHFW's mission. As pioneers of hair health, we are proud to partner with an organisation equally committed to driving positive industry change. Our continued partnership with Copenhagen Fashion Week proudly upholds the 18 ‘Minimum Standards’ of The CPHFW Sustainability Requirements; a rigorous set of parameters that hold a brand's sustainability credentials to account.

 In Denmark and across Scandinavia, sustainability is integral to everyday life. At MONPURE, we share these values, pioneering luxurious, high-performing hair care products while caring for the planet.” - Nate Bigger, CEO and Founder of Monpure

MONPURE products are made with thoughtful ingredient selection and sustainable sourcing in mind. We only work with suppliers who are aligned with our high ethical standards. Our packaging is composed of 100% post-consumer recycled plastic, and we use recyclable shipping materials, biodegradable labels and soy ink printing.

We formulate with scientifically proven active ingredients at their most potent concentrations. This allows us to use fewer ingredients for maximum results. At MONPURE, we are committed to building a more sustainable future.

"MONPURE’s holistic and innovative approach to hair health backstage allows creativity to thrive on the runway while upholding models' wellbeing, promoting stronger, healthier hair. As pioneers of hair health and wellness, MONPURE guides the future of fashion weeks globally by integrating key values of sustainability and creative expression." - Cecilie Thorsmark, CEO of Copenhagen Fashion Week.

Empowering Designers Backstage at CPHFW NEWTALENT AW24

CPHFW NEWTALENT AW24 features visionaries Alectra Rothschild and Rolf Ekroth. Backstage, MONPURE will empower these designers to turn imagination into reality while nourishing and protecting hair and scalp.

This continued collaboration between MONPURE and CPHFW NEWTALENT reaffirms our shared vision: nurturing new talent, blending creativity and wellbeing, and inspiring a more conscious approach to hair care and fashion worldwide.

As pioneers of hair health and wellness, MONPURE is proud to set a new standard for backstage hair care while empowering models to embrace their identities with confidence. We look forward to continuing to push the industry forward.

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