You’ve heard of serums in skincare, but have you heard of introducing serums into your scalpcare routine? Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles, blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, we understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face. Bridging the gap between skincare and haircare, we understand that skincare lessons, formulations and ingredients can be extended to our haircare routines, and that scalp seruming is an integral step to reaching your scalp and hair goals.  What is a Scalp Serum? Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like hair thinning, dryness, itchiness and skin barrier repair.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike heavy styling products, serums don’t sit on top of the scalp and create residue, instead, they seep deep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you only need to use minimal product, which doesn’t leave the hair with an oily residue or weighed down. Because serums can directly address so many issues, choose your serum based on their specific ingredients in order to address your personal hair and scalp concerns. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage it into the scalp until the serum is fully absorbed. How To Stack Your MONPURE Serums If you would like to reap the benefits of both of our innovative serums, you can use a technique called ‘double-seruming’ or ‘serum stacking’, which is inspired by K-beauty regimes. If your areas of concern are in different spots on the scalp, then we recommend applying the serums on their individual spots, both at the same time of day.  If the same area has multiple conditions (such as hair thinning and itchiness), then we would suggest using the Follicle Boost Hair Density Serum at night as it contains retinol which can be sensitive to UV impact, and the Hydrate and Soothe Scalp Serum in the morning. Alternatively, you can alternate the serums, applying them every other day. Scalp Serum for Dry, Itchy Scalp If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, starring active ingredient, salicylic acid. Salicylic acid is a famed skincare ingredient and the most prominent beta hydroxy acid (BHA) that works to treat scalp acne, psoriasis, dandruff and seborrheic dermatitis. It is oil-soluble, allowing it to deeply penetrate the follicles and decongest them. This soothing elixir also contains a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as scalp sunburn and eczema. Scalp Serum for Hair Loss If you are experiencing hair loss or thinning, the award-winning Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing retinol and lactic acid, this solution is effective in minimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. How to Use a Scalp Serum Step 1: Starting with dry or towel-dried scalp hair, part the hairline and apply one to two drops of serum, spaced evenly, onto the scalp. Step 2: Work across the head, section by section, focusing on areas of concern. Step 3: Gently massage in a few drops of the serum into your roots morning or night to soothe stressed scalp-skin, stimulate the follicles and deliver a healthy dose of moisture in the process. Each one’s lightweight yet hardworking formula won’t weigh the hair down either.

With autumn all around us and halloween celebrations in full swing, pumpkins are taking centre stage in the spooky festivities. However, we want to shine a spotlight on a byproduct of pumpkins that is more than just a halloween favourite and one that holds supernatural benefits for the hair and scalp - pumpkin seed extract. This extract is cold-pressed from pumpkin seeds and has been shown to offer significant benefits for the hair and scalp: from hair growth, to counteracting oxidative stress and delivering abundant nutrients. MONPURE’s resident dermatologist, Dr. Sue Ann Chan sings the praises of this clever extract, saying “Pumpkin seed extract is becoming more widely used in helping to treat hair loss. Testosterone in our body produces a chemical called dihydrotestosterone (DHT), which in excess may cause hair loss in certain individuals. This chemical is released by an enzyme called 5-alpha reductase, which pumpkin seed extract helps to block. That’s what makes it effective in preventing hair loss, which is why it’s the star ingredient in MONPURE’s Follicle Boost Hair Density Serum.”  Hair Growth Benefits of Pumpkin Seed Extract Pumpkin seed extract is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. It naturally targets the hair growth cycle - initially targeting the catagen and telogen phases, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Pumpkin seed extract is rich in many nutrients that benefit scalp and hair health, including Phosphorus, Zinc, Magnesium, Iron, Vitamins E, A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs). Pumpkin seed extract has a protective effect against nutrient deficiency-driven hair loss. The antioxidants Vitamin E and Linoleic found in pumpkin seed extract hold strong anti-inflammatory effects and decrease oxidation, which also combats hair loss and boosts hair health. A recent study conducted in 2021 in the Journal of Cosmetic Dermatology investigated the clinical efficacy of pumpkin seed extract in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed extract is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase, and hence, they may contribute to its hair growth potential via their anti-androgen effects. Research conducted in 2014 in the peer-reviewed Journal Evidence-Based Complementary and Alternative Medicine investigated the effectiveness of pumpkin seed extract on men with androgenic alopecia. The study found that the extract successfully inhibited the action of 5-alpha reductase, the enzyme which produces dihydrotestosterone (DHT) from testosterone. The pumpkin seed extract treated group had more hair after treatment than at baseline, compared to the placebo group. Mean hair count increases of 40% were observed in the pumpkin seed extract treated group at 24 weeks. Researchers found that a significant decrease was observed in hair shaft diversity before and after treatment. Hair shaft diversity results from follicular miniaturisation - therefore, it was clear that follicular miniaturisation decreased. The study also identified a significant decrease in vellus hairs, and an increase in upright regrowing hairs from before treatment to after treatment. How to Use Pumpkin Seed Extract for Hair Growth MONPURE’s Follicle Boost Hair Density Serum targets hair thinning at the source by inhibiting the production of DHT. The hair growth booster features a high percentage of innovative pumpkin seed extract. As DHT is the primary cause of hormonal hair thinning, inhibiting this process targets the condition at the hormonal level. The award-winning serum also stimulates follicles and delivers nutrients to the scalp. The hair growth elixir also contains follicle-feeding ingredients such as rosemary extract, castor oil and coffee arabica extract, as well as exfoliating retinol and lactic acid that work to improve cell turnover, decongest follicles and prime the scalp for optimal absorption of the serum’s other hair-growth-boosting ingredients. How to Use the Follicle Boost Hair Density Serum Step 1: ​​As part of a morning or night routine, starting with a clean, dry or towel-dried scalp, part the hairline into 5 or more sections. Step 2: Using the pipette, apply a few drops of serum directly onto each section, approximately 3cm apart. Step 3: Gently massage until the product has permeated the scalp. Do not rinse. Pumpkins, and pumpkin seed oil, are clearly more than a seasonal decoration and a delightful ingredient for delicious pumpkin pie. The clever extract has been shown to be a powerful yet natural alternative to invasive hair loss treatments, working to target hair thinning at the hormonal level, deliver essential nutrients, stimulate follicles and safeguard against the effects of oxidative stress on the hair and scalp.

Greasy roots and an oily scalp are sure-fire ways to ruin any good hair day, leaving hair looking limp, heavy and dirty. To make matters worse, an oily scalp can lead to scalp itching and irritation, and even conditions such as scalp acne or seborrheic dermatitis. Washing your hair daily to combat greasy roots is just a temporary solution. It is essential that you understand the science and get to the bottom of what causes an oily scalp and how to effectively treat it.   What is an Oily Scalp?  The natural oil in your skin and scalp is called ‘sebum’. Sebum is an oily, waxy substance that is produced by the sebaceous glands that sit as the base of each hair follicle. Sebum is a complex blend of fatty acids, triglycerides, wax esters, squalane and cholesterol. Sebum naturally functions to coat, moisturise and protect the skin all over the body, including the scalp. The scalp contains the highest concentration of sebaceous glands, with each gland secreting sebum onto its surface via follicular ducts. Sebum accumulation, or an oily scalp, occurs when too much sebum is produced and excreted by the sebaceous glands - or when sebum builds up on the scalp due to a lack of frequent cleansing. Sebum accumulation can cause scalp irritation, redness and inflammation of the hair follicles. Causes of an Oily Scalp Metabolic disorders: Unhealthy saturated and trans fats in your diet impact the metabolism and can spur on increased sebum production.  Hormone imbalances: Imbalances in both thyroid and sex hormones can lead to increased sebum production. Poor scalp hygiene: Washing the scalp and hair too infrequently can result in product build-up, sebum accumulation and inflammation that may even slow hair growth. It is also essential to steer clear of products that clog the follicles and strip the scalp (think sulphates and silicone-laden products). Microorganisms: Bacteria and fungi (such as demodex folliculorum) can cause inflammation, scalp build up and sebum accumulation.  Sebum and Androgen Hormones  Male hormones, called androgens, work to regulate overall sebum production. The androgen hormone responsible for hair thinning, called DHT, also directly triggers sebum production. DHT targets the sebaceous glands that exist at the base of the hair follicle, causing them to overproduce sebum. In fact, research suggests that DHT is the principal androgen that causes sebum production. Sebum is also a carrier of DHT, so a build-up of sebum can also exacerbate the amount of DHT on the scalp, contributing to hair thinning. Oily Scalps and Other Conditions Folliculitis Sebum build-up on the scalp can clog the hair follicles, which can cause folliculitis. Folliculitis is an inflammation of the follicles that, if left untreated, can lead to infection in the hair follicle from bacteria. This inflammation can also affect the hair growth cycle and prohibit healthy hair growth.  Scalp Acne Follicles that become clogged or congested with excess sebum can result in inflammation in the hair follicle, and the formation of bumps, whiteheads or blackheads on the scalp.  Seborrheic Dermatitis The word ‘seborrheic’ in this condition refers to the sebaceous glands, the oil-producing glands attached to the hair follicles. Specifically, it speaks to the areas of the body that produce the most sebum. People with oily skin and naturally high sebum production are more prone to developing seborrheic dermatitis. Symptoms of seborrheic dermatitis include dandruff, itching, dry scalp, scalp redness and folliculitis. Hair Loss and Thinning  Overproduction of sebum leads to follicle blockages, inflammation and build-up. This can lead to increased hair thinning or shedding, as hair follicle health is disrupted and healthy hair growth is inhibited. Sebum is also a carrier of DHT, so a build-up of sebum also exacerbates the amount of hair-thinning DHT on the scalp, contributing to follicular miniaturisation, fallout and hormonal fluctuations on the scalp-skin. How To Treat An Oily Scalp  The first step to curbing your sebum buildup is switching out your heavy sulphate and silicone-based hair products for lightweight, high-performance natural ingredients. These harsh and heavy formulas may be contributing to hair follicle congestion and inflammation, as well as stripping the scalp of its natural and healthy oil homeostasis - ultimately exacerbating the overproduction of sebum on the scalp. One of the key solutions in treating an oily scalp is going beyond shampoo and introducing exfoliation into your routine. Not only does exfoliation sweep away the excess sebum clogging your follicles, boost cellular renewal and soften the scalp; exfoliation also allows other healthy ingredients to deeply penetrate into the scalp and work more effectively.  The Clarifying Scalp Scrub The Clarifying Scalp Scrub is a kind, moisturising physical exfoliant that is perfect for unclogging the follicles and cleansing the scalp before shampooing. It uses biodegradable jojoba beads to gently slough away build-up, sebum and residue from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and regenerate the surface to boost overall scalp health. MONPURE Expert Tip: Use the Clarifying Scalp Scrub as a weekly treatment to break down the oils and build-up that shampoo misses. This will allow you to extend your hair wash cycle while also ensuring your scalp remains balanced, clean and healthy. The Power of Skincare Acids Gentle acids work to loosen up the sebum and build-up that contribute to a myriad of scalp issues. As a holy grail skincare ingredient, retinol works to decongest the follicles of excess oils, rebalance the scalp and regulate overall sebum production. Lactic acid (AHAs) exfoliates the surface of the scalp, decongests oil-ridden hair follicles and holds antibacterial properties to ward off the microbes that may be more prevalent on an oily scalp. Retinol and lactic acid can be found in MONPURE’s Follicle Boost Hair Density Serum. Salicylic acid is another hero ingredient for an oily scalp. The beta hydroxy acid (BHA) is oil soluble, meaning it can deeply penetrate the scalp and target the ‘hard-to-reach’ levels of the skin. It is also keratolytic, meaning it aids in exfoliation and soothes inflammation caused by sebum build-up. Salicylic acid can be found in MONPURE’s Hydrate and Soothe Scalp Serum. Getting to grips with greasy roots and an oily scalp requires a combination of dietary changes, hormonal considerations and a bit of a routine revamp. By introducing gentle exfoliation and skincare acids into your haircare routine, your hair and scalp are sure to feel cleaner, healthier and bouncier from the root. Keep your scalp clear, balanced and hydrated with MONPURE’s range of high-performance products that target healthy hair from the scalp.

Premiering Monpure’s Ultralight Healthy Hair Oil in New York and London Monpure London hosted exclusive launch events for our newest product, the Ultralight Healthy Hair Oil, in two of the globe's biggest cosmopolitan cities - New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with MONPURE’s most innovative product yet. Premiering in New York City The star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett, whose clients include the likes of A-list celebrities Kaley Cucuo, Elizabeth Moss and Sadie Sink. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil. Influencers included New York it-girls such as Hailey Sani and The Pouf. Top editors that attended the event included the Beauty Director at Good Housekeeping, Executive Editor at Beauty+Style, E-commerce editor of Women’s Health Magazine, the Associate Features Director at Allure and the Editorial Beauty Director at Oprah Daily. Guests were treated to a relaxing cleanse and scalp massage with MONPURE’s Shampoo + Conditioner duo. Thereafter, the stylists applied the new Ultralight Healthy Hair Oil to damp hair, allowing it to protect dry hair from heat damage and deliver shine and hydration. The hairstyles were finished off with another dose of the fast-absorbing Ultralight Healthy Hair Oil on dry hair. The oil worked to nourish the hair, enhance shine, softness, hydration and cultivate hair health. The US launch event premiered at the famed Bowery Hotel in downtown Manhattan. Renowned for its opulence, gritty and chic aesthetic, The Bowery Hotel is an atmospheric luxury hotel in one of New York’s most exciting and desirable areas. The hotel boasts floor-to-ceiling windows in every room, with stellar views of the New York skyline and exceptional sunlight. “This hair oil leaves the hair soft, healthy, nourished and shiny!” - Tommy Buckett Available exclusively in the US on Luxury Stores at Amazon. Premiering in London The UK launch event took place at the renowned DryBy hair salon in Central London. Offering a range of luxury hair treatments, the chic environment is the perfect spot for anyone to kick back, relax, and let the professionals work their beautifying magic. Set in luxury tones of grey and pink, it is a haven of relaxation and style for the working women of Fitzrovia. From the exceptional talent in hairstyling, its heavenly interiors, and the glass of bubbles that accompanies the treatment, it is one of the best hairstyling studios London has to offer. Distinguished guests were treated to luxury blow-dry & styling treatments featuring Monpure London’s new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine.  The Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair and enhance shine, without weighing the hair down. The innovative oil not only delivers nutrients and boosts hydration, it cultivates hair health with consistent use. “The new ultralight healthy hair oil is super nourishing for the hair and lightweight enough to apply on wet and dry hair. This product is now a staple in my kit.” - Hair By Leciann This is genius! I can’t get a brush through my hair after I’ve washed it as it’s full of bleach. I use Moroccan oil on it every day but it weighs my hair down and constantly feels like a build up in my hair. I’ve just tried this and it’s lightweight and feels lovely. I used it before and after my blow dry and my hair looks luscious.” - Tara Hickman

A question that’s so simple, yet puzzles many of us on a regular basis is how often we should be washing our hair. Some of us might be lathering up every morning as part of our daily routine, while others prefer to leave it a few days – or even a week.  So what’s the answer? It all depends on your hair type and length. Is it healthy to wash your hair everyday? Opinion is divided on this, but too-frequent hair washing is generally considered to be drying and damaging, stripping the hair of its natural oils and fading colour if the hair is dyed. But, if your hair is shorter and more ‘virginal’ i.e. not dyed or treated, then it’s more likely to withstand the brunt of daily washing (although it’s still not ideal).  Can washing your hair everyday cause hair loss? While you might notice a few hairs fall out after washing it, this is completely normal and a natural part of your hair’s lifecycle. While washing your hair everyday won’t cause hair loss, make sure the water in your shower isn’t too hot, as this can irritate your scalp and affect any subsequent hair growth. (Also try not to use heated styling tools every time you wash your hair, as this can also put pressure on the scalp and make your hair more prone to breakage.) How do you know when to wash your hair? This comes down to your individual hair type and texture. If your hair is fine and/or gets greasy quite quickly then you might need to wash it every day. (However, washing your hair too frequently can cause the oil glands in your scalp to be over-stimulated, making your hair greasier as a result so it can become a vicious cycle.) Ditto if you use a lot of styling products, such as gel or hairspray, which might congest or irritate your scalp if they’re not washed out immediately.  Those who have coloured, processed or curly/coily hair (especially types 3c or 4c), might want to restrict washing to once or twice a week, as this hair type is very vulnerable to breakage. If you are going to wash your hair every day (for example, if you’re sweating it out on the treadmill each morning, or using a lot of styling products) then make sure to choose a shampoo which is sulphate-free, such as MONPURE’s Strengthening Silk Protein Shampoo. Sulphates are chemical detergents that create a foamy lather – and while they’re effective at cleansing your hair, they can also strip it of moisture, leaving it dry and frizzy.  Should I wash my hair if my scalp is itching? If you notice your scalp itching in-between washes, this isn’t necessarily a sign that you should wash it more frequently – it could be that your scalp-skin is a little too dry.  While washing your hair can of course remove dead, flaky skin that’s causing the itching, it might not deal with the dryness in the long-term.  If you don’t want to wash your hair too frequently, applying a few drops of MONPURE Hydrate and Soothe Scalp Serum through your roots and massaging in can work wonders when it comes to calming an itchy scalp. This is because it contains Pro Vitamin B5 and allantoin, which works to hydrate the scalp-skin, while witch hazel – a natural astringent – can soothe any redness and irritation.  

The MONPURE Autumn Haircare Guide While summer is usually accompanied by hair damage from UV exposure and sea water or even excessively oily scalps, the onset of autumn can lead to dryness, dullness, brittleness, frizz and scalp irritation. As the seasons change and the temperatures begin to drop, our scalp and hair are confronted with a host of new challenges, whether it be the elements themselves, central heating, cold winds or the increased use of styling tools. We turn to hair dryers and stylers during autumn as air-drying becomes a lot more difficult in colder temperatures, and leaving the house with wet hair can be a recipe for a seasonal cold. It is essential to establish a revamped routine that caters to these issues while also offering some repair and relief from the damage done during summer. Discover the MONPURE guide to autumn haircare that will foster good hair days throughout autumn and our expert tips and tricks that prepare you for a smooth seasonal transition. Fight Moisture Loss When temperatures drop, the humidity in the air decreases, which may lead to dry and dehydrated hair. Throw central indoor heating into the mix and you may be dealing with dry, brittle, dull and frizzy strands. There’s no better time than the onset of autumn to turn to MONPURE’s moisturising haircare products. Opt for a shampoo and conditioner infused with hydrating ingredients free from harsh sulphates, silicones and parabens to replenish lost moisture while leaving the hair soft, silky and manageable. MONPURE’s Strengthening Essence-Conditioner features moisturising argan oil that nourishes, strengthens and smooths the hair, while restoring silkiness and shine. Hydrating Pro Vitamin B5 targets hair dryness and split ends, improves sheen and strengthens hair from the root. Smooth The Cuticle The central layer of the hair structure, called the cortex, is responsible for most of the hair’s strength. The outer layer, called the cuticle, is composed of overlapping cells that protect the inner layers of the shaft. The summer elements can often wreak havoc on the cuticle, causing the overlapping cells to become raised or damaged, making your hair more vulnerable to breakage or split ends. A damaged cuticle also increases hair porosity, decreases shine and worsens dryness. During autumn, it's time to begin repairing the vulnerable cuticle and improve the structural integrity of the hair strands. MONPURE’s Strengthening Silk Protein Shampoo and Ultralight Healthy Hair Oil  feature a powerful ingredient called vegan keratin that works to smooth down the overlapping cells of the vulnerable cuticle. Keratin is the protein naturally found in the hair, forming the building-blocks of its structure. It rebuilds fragile follicles caused from a compromised cuticle, boosts elasticity, shine and improves hair health with every use.  Beat Breakage The autumn elements, central heating, cold winds and the increased use of styling tools such as blow drying and straightening can leave your hair damaged and brittle. Damaged hair breaks easily and can make it extremely difficult (if not impossible) to reach your hair growth goals. The overall texture of hair damaged from hot styling tools can change from soft and naturally curly to stiff, straight and brittle with frizzy ends. The ends are usually the most damaged area and can feel like straw in texture. To restore strength and elasticity to damaged hair, it is essential to incorporate products and ingredients that provide respite from heat damage and the dryness that accompanies it. MONPURE’s pioneering ingredient, vegan silk peptides, are revolutionary in their ability to protect and repair damaged hair. Vegan silk peptides repair thermal damage by 72%. The application of vegan silk peptides yields scientifically-proven results, and fosters a stronger, healthier and more resilient scalp and hair environment. They improve the hair’s smoothness and shine, leaving it silky to the touch. Discover vegan silk peptides in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum MONPURE’s Ultralight Healthy Hair Oil also repairs dry hair from heat damage and replenishes moisture to brittle strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the cuticle and protects fragile hair from heat damage by rebuilding the strand’s structural integrity. Soothe The Scalp A dry, flaky, itchy and irritated scalp can become increasingly prevalent during the colder months. Dry scalp is often marked by small white flakes, and may be accompanied by itch and tightness. Dandruff is also more prevalent in the colder months. Experts argue that this may be as a result of both the cold, dry air as well as our tendency to wash our scalps less often as temperatures drop - which ultimately allows for fertile ground for an overgrowth of the yeast Malassezia. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, the overproduction of sebum gives this type of yeast the ‘perfect environment’ to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Impaired scalp health in the form of dry scalp, irritation or dandruff can lead to hair looking lifeless, dull, frizzy and prone to breakage. In severe cases, scalp irritations can even lead to hair loss, as the scalp is the incubator for healthy hair growth. It is vital to soothe the scalp and fight the flakes with hydrating, exfoliating and anti-inflammatory solutions. MONPURE’s Clarifying Scalp Scrub is a gentle exfoliator that exfoliates away unwanted flakes, build-up and oils to support scalp health during the colder seasons. Biodegradable jojoba beads, argan oil, shea butter and stearic acid work together to help heal and rebalance the scalp, regulate moisture and alleviate discomfort. MONPURE’s Hydrate and Soothe Scalp Serum is the perfect natural antidote for dry, itchy and inflamed scalps during autumn. Starring anti-inflammatory witch hazel water, aloe vera and exfoliating salicylic acid, this serum is the ideal spot treatment to quell and combat irritation while delivering abundant moisture to the scalp, allowing it to self-repair. Fight The Frizz Fluctuating weather during the autumn months can wreak havoc on the hair and can bring on the dreaded frizz. If you’ve spent hours washing, styling or smoothing your hair and your first step out the door means waving goodbye to your hard work, it's time to start tackling frizz in the styling process and look to a lightweight styling oil that doesn’t leave your locks heavy or weighed-down. MONPURE’s fast-absorbing Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair, enhance shine and minimise frizz, without weighing hair down. Use the Ultralight Healthy Hair Oil as a styler to eliminate frizz and smooth flyaways. It gives your hairstyle the perfect shine and smoothness without leaving it greasy or heavy. It is formulated with an array of nourishing essential oils that deliver moisture, hydration, protection and visible smoothness and shine - no matter the conditions outside. As we welcome in the autumn months, it is essential to give your hair and scalp the right regime for a smooth seasonal transition. From amping up hydration and moisture to protecting from the heat accompanied by a reliance on styling tools, MONPURE is here to arm you with the information, ingredients and products you need to prepare your hair and scalp as the autumn leaves begin to fall.

Follicles feeling a bit fried? There are a few ways to fix damaged hair and restore it to its former glory. How long does it take to repair damaged hair follicles? If your hair has been damaged – either by heat, bleach or general wear and tear – it can lose its natural elasticity and moisture. But how long does it take to repair damaged hair? The time it will take to repair damaged hair follicles is entirely relative to the extent of the damage. If it’s seriously frazzled, then you might have to just wait for it to grow out, so this will depend on how quickly your hair grows. Using products that are designed to nourish the scalp and hair can definitely speed up this process, but on average you’d be looking at six months to a year to fully see a difference in your hair’s condition.  5 Key Steps to Repair Damaged Hair 1. Cut your losses  While you can try and replenish it with conditioners and oils, split ends are a lost cause. (Despite what some claim, split ends can’t ‘seal’ back together.) Unless you trim the ends of hair which are split and broken, the damage can travel further up the hair shaft so it’s best to get them cut and focus on nourishing the roots and mid-lengths of the hair. 2. Use gentle, non-drying products If you have damaged hair, start by cutting out harsh, drying ingredients from your hair care regime, which includes silicones, sulphates and ‘bad’ alcohols – often found in shampoo. And you’re in luck, because MONPURE products– like our Strengthening Silk Protein Shampoo and Strengthening Essence Conditioner – contain none of the above, and also star vegan silk peptides to boost the condition and strength of hair, making it less vulnerable to heat damage by providing a ‘second-skin’ effect to the scalp and hair follicles. Hydrating ingredients such as glycerin and aloe vera can also revive dry, damaged hair (found in both of the above products, together with our Clarifying Scalp Scrub). 3. Invest in a good conditioner While alcohol in haircare is seen as detrimental to its condition, our Strengthening Essence Conditioner does contain two alcohols: cetyl alcohol and cetearyl alcohol – however, these are ‘good’ alcohols for your hair. Because instead of making hair dry and brittle by dissolving its natural oils, they work as humectants, which draw moisture into the hair like a sponge, helping it to become smooth and preventing knots and tangles. As well as vegan silk peptides (see above) our conditioner also contains panthenol, another hydrating ingredient, to leave hair shiny and strong. 4. Be gentle when brushing and styling Hair strands are extremely fragile, so it’s important to treat them with care – especially when wet. Rough drying with a towel and brushing too vigorously can further the damage. Swap your cotton towel for a less abrasive microfibre version and pat your hair dry gently. Once fully dry, brush from the ends of the hair upwards to loosen tangles. According to our resident dermatologist Dr Sue Ann Chan: “When it comes to boosting hair growth, I would advise to avoid common causes of hair ‘wear and tear’. For example, limit use of ceramic straighteners or hairdryers on a high setting. It’s also best to avoid pulling your hair back in tight braids or ponytails.” If your hair is naturally wavy or curly, try working with your natural texture rather than spending hours trying to get it poker straight. If you have to use heated styling tools, try using a lower heat setting and always prep hair beforehand with a heat protector spray.  5. Feed your follicles to speed up healthy hair growth While you might not be able to rewind the clock on hair that’s dry and broken, you can give new hair growth the best possible chance with our Follicle Boost Hair Density Serum and Nourish and Stimulate Scalp Mask. This formidable duo work to stimulate the scalp, improve cell turnover and help prevent hair loss and thinning with the help of vitamin-rich castor oil, collagen boosting retinol and pumpkin seed extract (the latter scientifically proven to block an enzyme linked to hair loss) – while actively promoting thicker, fuller hair growth.  Discover Victoria's story, who rebuilt her bleached, damaged strands using MONPURE's fortifying range. Any questions for the team about repairing damaged hair? Feel free to email us at experts@monpure.com.    

Why Fine Hair is Different: Lightweight Solutions for Fine Hair At MONPURE, we want to re-educate women with fine hair about how to care for their strands. Our lightweight and high-performance range, potent in plant actives, is transforming the treatment of fine and thin hair within the haircare space by focusing on the scalp and curating ingredients that deliver strength from the root. Those with fine hair know how tricky this hair texture can be when it comes to treating and styling. Without the right haircare routine and ingredients, fine-textured hair can become lifeless, oily, limp, tangled, damaged, dry or frizzy. The good news is that with the right routine and knowledge about ‘how fine hair is different’, you can elevate your fine strands to their most voluminous and healthy potential. What is Fine Hair? Fine hair describes the hair’s texture, which can be classified in terms of the diameter, thickness or circumference of the actual hair shaft. People with fine hair have individual hair shafts that are smaller in diameter, while coarser hair textures have hair with a thicker diameter. How Fine Hair is Different Fine hair is structurally different from coarse hair. For the most part, fine hair is missing the innermost structure (or layer) of the hair strand called the medulla. The medulla is the major part of the hair’s fibre mass, mainly consisting of keratin proteins and structural lipids that give hair robustness and body. As a result, fine hair follicles require more careful care, styling techniques and ingredients to protect their delicate composition. Surface Area  Fine hair is smaller in diameter than average sized hair, therefore the protective outer cuticle layer of the hair covers a less dense middle. This results in an increased surface area relative to its mass. As a consequence, silicone-laden products such as thick conditioners or oils with large, heavy molecules can coat the hair strands and weigh them down because the hair mass itself isn’t as robust as average sized hair. Deformation Being lighter than average, fine hair can collapse under weight and is more prone to deformation. This means that it is more susceptible to the effects of gravity and outside forces resulting in it being more easily malleable. This sensitivity to force means that when fine hair is loaded with heavy products, it tends to hang flatter, with less body and volume than coarser hair types. How to Care for Fine Hair For those with fine hair, it is important to revamp your routine and opt for products with lightweight consistencies and fortifying ingredients, particularly targeting the scalp, follicles and hair shaft simultaneously.  Many formulas on the market are filled with harmful, waxy ingredients that weigh down roots with their large molecules and heavy residues.  All MONPURE products are sulphate-free, silicone-free and paraben-free. Fine Haired Women: You Can Condition The Scalp The fallacy that conditioner is purely designated to treat the ends of the hair only further perpetuates the ongoing cycle of dehydrating the scalp. This can lead to an overproduction of sebum that contributes to weighed-down, oily, weak and malnourished hair. People with fine hair need to deliver moisture, nutrients and care to their scalps to ensure that they don’t fall into this trap. MONPURE’s Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with its lightweight texture. It is meant to be enjoyed by both the scalp and lengths, without any worry of weighing the hair down. This means you can confidently apply it to the scalp without worrying about suffocating the follicles or making your hair greasy. It effectively replenishes moisture to the scalp that is removed when shampooing, which is essential to maintaining healthy levels of hydration. Revolutionising Hair Oil for Fine Hair We understand that many women worry about their fine locks being weighed down and appearing greasy and lifeless when styling. However, MONPURE’s formulations totally revolutionise this assumption. Our new Ultralight Healthy Hair Oil is innovatively designed to nourish all hair types, even fine hair, as well as enhance shine, protect the strands from heat damage and lock in moisture. Its fast-absorbing, lightweight texture is formulated with an array of nourishing essential oils that do not weigh fine hair down or leave it greasy.  Castor Oil Castor oil is a lightweight oil that is suitable for all hair types, even fine hair. It is perfect for nurturing fragile hair follicles and feeding strands ample doses of nutrients. It features a powerful blend of vitamins, fatty acids, proteins, antioxidants and ricinoleic acid, working to protect against hair breakage and foster shine.  Wheat Germ Oil Wheat germ oil is the richest natural source of Vitamin E, and consists of long chain fatty acids that include Vitamin E and linoleic acid. It is incredibly lightweight and fast-absorbing, and helps to boost hydration, maintain moisture, repair damage and strengthen the strands.  Due to its high potency of hydrating Vitamin E, it also repairs existing damage from heat, colour or environmental stress, while also preventing future damage and breakage. For women with fine hair, wheat germ oil is incredible for creating a softer, smoother and more supple finish to fine hair that often feels lacklustre or dull. Jojoba Seed Oil Jojoba seed oil is a non-greasy, moisturising hair oil that seals moisture into the strands and delivers essential nutrients that fortify locks from within. The versatile oil contains Vitamins E, B and C, as well as copper and zinc, making it perfect for delivering volume and strength to fine strands. Argan Oil Argan oil is a light plant-based oil rich in vitamin E and antioxidants, which helps treat and repair damaged strands. Argan oil naturally increases hair’s elasticity and restores fine, dull, lifeless hair to its healthiest form possible. Understanding the structural makeup of fine hair is the first step in getting to grips with treating and styling it. Although women with fine hair often worry about their strands looking flat, greasy or dull, the MONPURE range is innovatively formulated for all hair types, most notably, fine hair. Revamping your routine and introducing lightweight, fortifying and active ingredients into your scalp and haircare regime allows fine hair to prosper from root to tip. Give Your Fine Hair A Boost From Within The best-selling Follicle Boost Hair Density Serum is the hair growth boosting hero that started it all. It’s a go-to for anyone with fine hair, working to boost fine locks to their optimum potential, and combating thinning at the source. This serum is certainly a key component of any fine-haired regime, working to cultivate thicker, fuller and bouncier hair. Have any questions about fine hair? Reach out to experts@monpure.com.

As a quintessentially and proudly British Brand, Monpure London are deeply saddened as we mourn the death of Her Majesty Queen Elizabeth II at Balmoral in Scotland on Thursday, at the age of 96. We want to pay tribute to the Queen and the enormous impact she made during her lifetime, and the unparalleled legacy she has now left behind. Monpure London significantly values Her Majesty’s incredible contributions to charity work and women’s advocacy, making enormous strides in lifting these communities up, through her substantial donations, systemic changes and inspirational words. Throughout her 70-year reign, Queen Elizabeth demonstrated years of devoted service to her country and its people, upholding an unwavering sense of duty and steadfastness.  Queen Elizabeth II was known to the United Kingdom and the world at large as a symbol of stability, prosperity, unity and continuity for the UK. She served to modernise the Crown as an institution with enduring grace and equanimity. Her Majesty bore witness to and played a significant role in some of the most important moments in history throughout both the 20th and 21st centuries. Let us reflect on some of the most inspirational and historical moments during Her Majesty The Queen’s 70 year reign. Becoming Heir to the Throne - 1952 Born in April 1926, Elizabeth was the daughter of King George VI (Albert Frederick Arthur George) and had little expectation of succeeding the throne until her uncle King Edward VIII, abdicated the throne. After the death of her father, 25-year-old Elizabeth was required to take on the role as Queen, commencing a reign which endured 70 years. Her Love for Corgis - 1936 and Beyond Queen Elizabeth II owned more than 30 corgis over her life. Elizabeth was photographed hugging the dogs as far back as 1936 at age 10, having been given a corgi named Susan for her 18th birthday. The breed was introduced to the royal family by her father, King George VI, in 1933. First Female Royal Family Member to Serve in the Military - 1940s At 18 years old, the then-Princess Elizabeth volunteered as a truck driver and mechanic during World War II - making her the first female member of the royal family to serve in the military. The young Princess was briefly known as No. 230873, Second Subaltern Elizabeth Alexandra Mary Windsor of the Auxiliary Transport Service No. 1. She rose to the rank of honorary junior commander within months. Inspirational Princess - 21 April, 1947 Prior to becoming Queen, a young Princess Elizabeth already knew how to convey the responsibility and duty that came with the crown, before it was even hers to wear, saying in her 21st birthday speech: “I declare before you all that my whole life whether it be long or short shall be devoted to your service.” The tone was set for a Queen truly committed to her people. Wedding to Prince Phillip - 8 September, 1947 Due to post-war austerity in the UK, Princess Elizabeth used clothing ration coupons to purchase the materials for her wedding dress. Elizabeth and Prince Phillip remained married until Philip’s death on April 9, 2021.  Their marriage has often been revered as one of the most enduring and strong partnerships, with the pair constantly supporting each other in their roles, responsibilities and duties. The couple shared a long and happy marriage that spanned seven decades, their unique union capturing the hearts of the nation. Their love for each other was evident, right until the end. Queen Elizabeth’s Coronation - 2 June, 1953 Held at the famed Westminster Abbey, Elizabeth’s Coronation ceremony was the first in history to be broadcast live on television. 27 million people in the United Kingdom watched the ceremony, while 11 million more tuned in on the radio. Westminster Abbey holds special significance as it will also be the location for Queen Elizabeth’s state funeral. From Queen Elizabeth II’s coronation, to her wedding and now her burial, Her Majesty has forged a strong bond with the Abbey. Relationship With Prime Ministers - 70 Years of Service Her Majesty had 15 prime ministers elected into power during her 70 year reign, with the Queen and each Prime Minister having weekly confidential meetings. This private audience between the PM and monarch was an integral part of both their roles, with the PM able to discuss current affairs, policies and seek advice from the sovereign. In recent days, the UK’s Prime Ministers have affirmed how important and enjoyable these audiences were. First Televised Christmas Broadcast - 1957 The Queen's 1957 Christmas Broadcast was a historic event, as it was the first royal Christmas message to be televised. It was also the 25th anniversary of the first Christmas broadcast on the radio. The broadcast was made live from the Long Library at Sandringham, Norfolk. She said in her first televised Christmas broadcast in 1957: “I cannot lead you into battle. I do not give you laws or administer justice. But I can do something else. I can give you my heart and my devotion.” This promise of devotion has been a defining factor of the Queen’s life. Commitment to Women’s Rights - 1966 and 2011 Queen Elizabeth II represented the strength of female power, and also played a part in advocating for women’s rights in her own inspirational way. During the Queen’s Christmas Broadcast in 1966, she spoke out on women’s rights and women’s role in championing a better future: “It is difficult to realise that it was less than 50 years ago that women in Britain were first given the vote, but parliament was first asked to grant this 100 years ago. Yet, in spite of these disabilities, it has been women who have breathed gentleness and care into the harsh progress of mankind.”  With Her Majesty at the helm, the monarchy also voted in favour of abolishing the rule that recognised male precedence in the order of succession to the throne on 28 October 2011, overthrowing centuries of tradition and modernising the institution of the Crown. Staying Calm Under Pressure - 13 June 1981 and 9 July 1982 One of the abiding attributes of the Queen was her ability to keep a steadfast and calm demeanour in the face of challenges. This can be seen in the countless engagements she has undertaken over the years, and on two very memorable occasions… As Queen Elizabeth II rode her horse in a parade near Buckingham Palace for her birthday celebration, six blank shots were fired in her direction. The Queen remained utterly calm as the police descended on the situation, ensuring to soothe her startled horse and continuing with the procession. In 1982, as an intruder named Michael Fagan scaled Buckingham Palace and found a way into the Queen’s bedroom, the Queen spoke to the man for at least 10 minutes before calling for help. What they spoke about is still unknown, but the monarch kept her cool in another precarious position. Guinness World Record Holder, 2007-2022 In 2015, Queen Elizabeth II took the record of the longest-reigning queen, previously held by her great-grandmother Queen Victoria. In 2007, she achieved the record of being the oldest queen. In 2022, she achieved her 70th anniversary of Her Majesty’s reign, making her the first British monarch to have a Platinum Jubilee. Championing Women’s Fashion - 2018 “If I wore beige, no one would know who I was,” Queen Elizabeth II famously said.  To the late Queen, fashion and its meanings were evidently extremely significant. Her clothes were symbolic, as she would incorporate colours, motifs and accessories which spoke to the event she was attending, the head of state she was meeting or the nation she was visiting.  Her gorgeous use of colour allowed her to stand out, bringing joy to those who met her. She would dress boldly when required, subdued when reflecting a national mood, or practical when the event called for it. She was polished, elegant and stylish to a fault, never without consideration. Queen Elizabeth II became the first monarch to attend London Fashion Week, sitting side-by-side with Vogue Editor-in-Chief, Anna Wintour at the Rich Quinn show. Her surprise attendance illustrated Her Majesty’s support of women’s fashion and creativity in her country. Charity Work and Altruism - 70 Years of Service Queen Elizabeth II did more for charity than any other monarch in history. She supported hundreds of British charities, helping the many organisations of which she was patron raise over £1.4bn. The Queen was patron to 510 charities in Britain, including Cancer Research UK, the British Red Cross and Barnado’s. Queen Elizabeth II favoured charities that tackle community and civic issues, alongside education. She set an incredible example when it came to her charitable support, making an enormous impact for millions of people across the country.  As we reflect on and pay tribute to the inspirational, historical and monumental life and reign of Queen Elizabeth II, we want to express our sincerest condolences and thoughts to her family, the people of the United Kingdom and the Commonwealth. We now look to the reign of Queen Elizabeth II’s son, King Charles III.  In his first public address as king, Charles expressed his sorrow over his mother's death and his wishes moving forward. "Queen Elizabeth was a life well-lived; a promise with destiny kept and she is mourned most deeply in her passing. That promise of lifelong service I renew to you all today," he said. Monpure looks forward to a new period in British history, while holding the memory and legacy of Queen Elizabeth II close to our hearts.

The term ‘active ingredient’ is one we are all too familiar with when it comes to our skincare routines. However, have you ever heard of using active ingredients in your scalp and haircare routine? An active ingredient refers to the ingredient in a specific formulation that is biologically active, and therefore, is most responsible for the effects and activity of the formulation.  Actives are scientifically-grounded and meticulously tested ingredients that deliver the primary benefit of the product (for example, anti-ageing benefits) Inactive ingredients, on the other hand, are used to transport the active ingredient into the scalp and hair (think oil or water-based solutions). The Importance of Active Ingredients for the Scalp Active ingredients are just as beneficial for the hair and scalp as they are in your skincare routine. MONPURE is the first brand in the world to bridge skincare and haircare, formulating active ingredients into our scalp and haircare solutions to deliver real, scientifically-grounded results. There are a myriad of powerful active ingredients that perform everything from providing moisture, warding off bacteria and delivering anti-ageing effects. Some of the most sought after active ingredients (found in many skincare holy grails) include acids, retinols, peptides and antioxidants, all of which are carefully selected and formulated into MONPURE’s award-winning scalp and haircare range. 4 Types of Active Ingredients You Need in Your Scalp and Hair Routine  Plant-Derived Acids Although our scalp goes through a natural exfoliation process, a lack of sun protection, age and build-up from heavy products can hinder that process. A little help from some exfoliating plant-derived acids is often needed to rid the scalp of nasty dead skin cells, residue and debris clogging healthy follicles.  Lactic acid is a form of Alpha Hydroxy Acid (AHA) derived from sugar cane or other plant sources. Lactic acid targets all layers of the scalp skin: it exerts its benefits to the outer layer of the scalp (the epidermis), as well as the deeper layer (the dermis). In the epidermis. AHAs have an exfoliative effect, speeding up cell renewal and shedding dead skin cells collecting on the surface of the scalp. They do this by gently loosening the retained bonds between dead skin cells, allowing them to fall off.  In the dermis, lactic acid helps stimulate collagen production, therefore making it an ideal active ingredient to counteract scalp and hair ageing. This powerful active ingredient works to foster the ideal environment for healthy hair to grow.  Discover lactic acid in MONPURE’s Follicle Boost Hair Density Serum, where it works to rid of dead skin, debris and boost collagen, contributing to healthy hair growth. Salicylic acid is a form of Beta Hydroxy Acid (BHA), an oil-soluble acid that breaks down sebum and deeply penetrates the follicles. Scalp-calming salicylic acid is renowned for its ability to fight scalp acne, bacteria, psoriasis, dandruff and seborrheic dermatitis. Salicylic acid is also keratolytic, meaning it aids in exfoliation and soothes inflammation. Discover the benefits of the active ingredient salicylic acid in MONPURE’s Hydrate and Soothe Scalp Serum, which works to alleviate irritation, calm inflammation and deliver supreme moisture to thirsty scalps. Retinol (Vitamin A) Vitamin A derivative, retinol, is widely celebrated as one of the gold-standard active ingredients in anti-ageing skincare. Retinol’s unrivalled ability to smooth out fine lines, regulate oil production, minimise breakouts and promote cell renewal makes it a mainstay in every beauty lover’s skincare routine. However, have you ever considered how this powerful active ingredient can be used to maximise scalp and hair health? Firstly, retinol is a chemical exfoliant, meaning it decongests the build-up of dead skin cells, product build-up, sweat and debris on the scalp. Exfoliating away build-up helps cultivate the health of the scalp, and in turn, the hair.  Secondly, retinol works to regulate sebum production in the sebaceous gland, the small oil-producing gland that is attached to the hair follicle and releases a fatty substance called sebum (i.e. ‘grease’) into the follicular duct and on the surface of the scalp. So, if you’ve got greasy roots or fine hair, which can often be weighed down by excess sebum, retinol may be the answer to your concerns. Retinol's ability to regulate oil production also has an effect on DHT production, the androgen hormone responsible for hair thinning. Sebum is a known carrier of the androgen hormone DHT, and minimising its presence on the scalp can help minimise hormonal hair loss and thinning. One of the most significant benefits of active ingredient retinol is how it maximises the effects of other hair growth ingredients and solutions by improving the absorption of these ingredients.  Retinol increases skin cell renewal, improves scalp condition and addresses the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. Discover retinol is the Follicle Boost Hair Density Serum, which is a natural solution for hair loss and thinning. Retinol works to maximise the effects of its hair-growth ingredients, while supporting overall scalp health. Peptides You’ve probably heard of peptides in skincare for their anti-ageing benefits, but did you know that these power proteins can also transform the thickness, length and strength of your hair? Peptides are amino acids that are the building blocks of certain proteins needed by the scalp and hair. In fact, more than 90% of hair is protein. Peptides are highly effective due to their small molecular size, allowing them to easily penetrate the hair follicle and deliver powerful benefits. Peptides prevent breakage by increasing moisture retention, restore the inner bonding of the hair and enhance cuticle health. Peptides contribute to hair growth, while also increasing the diameter and elasticity of individual hairs. The MONPURE range features two innovative peptide active ingredients, vegan keratin and vegan silk peptides. Vegan keratin is an essential active ingredient that reinforces the structural integrity of damaged hair. Keratin is the protein naturally found in hair, forming the building-blocks of its structure. Vegan keratin is a moisturising humectant that conditions and hydrates the scalp, while also holding anti-irritant benefits. This vegan alternative also protects, strengthens and repairs fragile strands, as well as boosting shine, smoothness and elasticity. Discover the benefits of vegan keratin in the Strengthening Silk Protein Shampoo and the Ultralight Healthy Hair Oil. Vegan silk peptides are a powerhouse protein that fortifies hair from the root. They deliver a protective barrier to the hair and scalp, shielding it against harmful environmental irritants and stressors. They cultivate a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Indulge in the benefits of vegan silk peptides with the Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Nourish and Stimulate Scalp Mask, all of which are formulated with a high percentage of the groundbreaking active ingredient. Antioxidants Antioxidants are active substances that work as the first line of defence against oxidative stress, protecting the body and cells from aggressors such as pollution, UV damage and carcinogens. MONPURE’s results-driven range features an array of pioneering active ingredients brimming with antioxidants that have been scientifically proven to offset the effects of oxidative stress. Oxidative stress can significantly speed up the ageing process of the scalp and hair, and is strongly associated with dermatological scalp conditions as well as androgenic alopecia, the effects of which can wreak havoc on the health of the hair and scalp. MONPURE’s central focus on cultivating scalp health as an incubator of hair health is fundamental to creating a protective barrier against the effects of oxidative stress. MONPURE’s Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the unstable molecules associated with oxidative stress. The mask’s hero ingredient, Camellia Tea oil, is rich in Vitamins A, B, D and E is a remarkable active antioxidant that prevents scalp and hair damage. The MONPURE range is also rich in the active ingredients Vitamin C and Vitamin E, which have been shown to hold antioxidant properties that counteract the effects of oxidative stress. Discover Vitamin C in… Strengthening Silk Protein Shampoo Hydrate and Soothe Scalp Serum Follicle Boost Hair Density Serum Discover Vitamin E in… Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Clarifying Scalp Scrub Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum

Introducing MONPURE’s newest and most innovative solution that delivers nourishment and shine to your hair, the Ultralight Healthy Hair Oil. The fast-absorbing Ultralight Healthy Hair Oil is specifically designed for fine hair types, with its ultralight, weightless consistency, it won’t weigh down hair and leaves it shiny, healthy and silky to the touch. The Ultralight Healthy Hair Oil supremely nourishes hair strands, while sealing down the cuticle, protecting hair from heat damage, enhancing shine and cultivating healthier and softer feeling hair. Formulated with innovative antioxidants and protective ingredients, this groundbreaking solution is your source to healthy, hydrated hair. One hair oil, four ways! MONPURE’s new Ultralight Healthy Hair Oil is a hair health multitasker, working to improve the condition, health and appearance of the hair. From a daily refresher, to a styling protector to an indulgent treatment, the Ultralight Healthy Hair Oil can do it all. A Styler Use the Ultralight Healthy Hair Oil as a styler to eliminate frizz and smooth flyaways without weighing down fine locks. This innovative hair oil gives your hairstyle the perfect shine and smoothness without leaving it greasy or heavy. A Treatment The Ultralight Healthy Hair Oil is the perfect treatment to replenish moisture to dry and damaged strands while protecting from heat damage, breakage and sealing down the vulnerable cuticle.  A Protector The Ultralight Healthy Healthy Oil’s fortifying ingredients work to strengthen fragile strands while delivering powerful protective and repairing benefits to heat damaged locks. A Refresher Look no further than the Ultralight Healthy Hair Oil for the ideal between-wash refresher, which delivers instant moisture, shine and silkiness to second or third day hair, breathing new life into fine hair. Ultralight Healthy Hair Oil: The Ingredients Let’s delve beneath the surface and discover the inner workings of MONPURE’s new Ultralight Healthy Hair Oil, with each innovative ingredient carefully selected to improve hair health, shine and condition with every use. Vegan Keratin Keratin is the protein naturally found in the hair, forming the building-blocks of its structure. Vegan keratin is a moisturising humectant that conditions and hydrates the hair, while also smoothing down the overlapping cells of the vulnerable cuticle layer. This vegan alternative to keratin also protects, strengthens and repairs fragile strands, as well as boosts shine, smoothness and elasticity. Castor Oil Castor oil is a nutrient-dense essential oil that is extracted from castor beans, and holds a host of healing, hydrating and strengthening properties for the hair. Castor oil is extremely nourishing, with a nutritional makeup composed of a powerful blend of vitamins, fatty acids, proteins and antioxidants. This multitasking oil is perfect for nurturing fragile hair follicles and feeding strands ample doses of nutrients.  Due to its high content of ricinoleic acid, castor oil also protects against hair breakage and fosters stronger strands. Castor oil is also a humectant, meaning it is excellent at locking in moisture and enhancing shine.  Wheat Germ Oil Known as ‘liquid gold for the hair’, wheat germ oil is the ideal antidote for hair damage, including everything from heat styling, colour changes and rough brushing. Wheat germ oil is the richest natural source of Vitamin E, and consists of a long chain of fatty acids that include Vitamin E and linoleic acid. Derived from the seed embryo of the wheat plant, this nourishing oil delivers significant benefits to the hair, helping boost hydration, maintain moisture, repair damage and strengthen the strands.  Due to its high potency of Vitamin E, wheat germ oil boosts and maintains moisture levels in dry hair. It also repairs existing damage from heat, colour or environmental stress, while also preventing future damage and breakage. The emollient properties in wheat germ oil create a softer, smoother and more supple finish to the hair. Coenzyme Q10 Coenzyme Q10 (also known as ubiquinol) has a potent antioxidant effect on the hair and is key for fighting oxidative stress and free radicals on the hair. This unique ingredient is also effective at maintaining youthful, shiny looking hair.  Coenzyme is a powerful bioactive anti-ageing agent that stimulates the gene expression of different hair keratins, especially those which are reduced during ageing processes in hair follicles. When applied to the scalp, Coenzyme Q10 also increases cellular energy and blood flow which can support the high energy demands needed for hair follicles to grow and prosper.  Organic Jojoba Seed Oil Organic jojoba seed oil is the liquid extract from the seeds of the simmondsia chinensis plant, which holds boundless moisturising and hair-healthy benefits. Jojoba seed oil is a lightweight oil that seals moisture into the strands and delivers essential nutrients that strengthen locks from within. The versatile oil contains Vitamins E, B and C, and well as copper and zinc, making it perfect for fortifying strands, promoting thickness and nourishing dry strands.  Organic jojoba seed oil is effective at taming flyaways and frizz due to its ability to seal in moisture and fill in cracks in the cuticle. This also allows jojoba seed oil to repair damage from heat styling and prevent future breakage, as well as impart a beautiful glossy shine to the strands. Argan Oil Argan oil is derived from the kernels of the argan tree, and holds a myriad of hair-healthy benefits. Brimming with essential fatty acids renowned for their moisturising and antioxidant properties, argan oil regulates moisture, nourishes, strengthens and smoothes the hair, while restoring silkiness and shine.  Due to its high potency in antioxidants, Vitamin E and essential fatty acids, argan oil naturally increases hair’s elasticity and restores dull, lifeless hair to its healthiest form possible. Argan oil also helps protect hair from mechanical stress, allowing it to look and feel healthy in the face of blow drying, curling or straightening.

Nutritional Deficiencies & Hair Loss Did you know that hair loss can often be related to diet, and more specifically, what’s missing in your diet? Healthy hair growth requires nutrients, vitamins and minerals, so a deficiency in these vital sources of nourishment can lead to hair loss in various forms. Nutritional deficiencies can impact the hair’s structure, follicle development, immune cell functioning, and ultimately, hair growth. Research has shown a strong link between nutritional deficiencies and two common types of hair loss, telogen effluvium and androgenic alopecia.  At MONPURE, we believe in addressing your hair and scalp concerns holistically. We always suggest introducing a healthy combination of effective lifestyle and diet changes alongside expertly-grounded, nutrient-rich solutions for hair loss when tackling your deficiencies and their symptoms. It’s all about feeding your follicles with the vitamins and nutrients they need to prosper, both inside and out. So, what nutritional deficiencies cause hair loss and what is the science behind it? Iron Deficiency An iron deficiency is the world’s most common nutritional deficiency and is a well-known cause of hair loss. Specifically, iron deficiency is linked to a diffuse and rapid onset form of hair loss called telogen effluvium. Research has shown that iron affects hair growth as: Iron produces haemoglobin, the protein found in red blood cells that transports oxygen to various tissues and organs. When your iron levels are low, it becomes harder to transport oxygen to important cells, such as the cells that stimulate hair growth. Iron is an essential component in an enzyme called ribonucleotide reductase that helps stimulate follicles, so low stores of this crucial enzyme can stall new growth and lead to fallout. Hair follicle cells are particularly sensitive to decreasing levels of iron and a deficiency of this essential nutrient plays a central role in hair loss, particularly in certain stages in the lifetime.  Premenopausal women are at higher risk of iron deficiencies due to menstrual blood loss, while postmenopausal women are at a higher risk due to gastrointestonoal blood loss. In fact, about 20% of women and 50% of pregnant women do not have enough iron in their body.  Iron-rich foods to counteract an iron deficiency include red meat, legumes (kidney beans, chickpeas, edamame beans), nuts, dried fruit, spinach and dark chocolate.  Luckily, hair loss as the result of an iron deficiency is almost always recoverable. Studies have shown that the reversal of an iron deficiency has led to restoration of hair growth. By adjusting your diet or introducing supplements to restore your iron supply, it’s almost always possible to regrow your hair to its maximum potential. Zinc Deficiency Zinc deficiencies are linked to a gradual form of hair loss called androgenic alopecia. Zinc is an essential trace element, which means that the body cannot generate it on its own - it must be supplied through diet, supplements or topically. Zinc builds healthy cells, aids in absorbing nutrients and regulates hormones (in this case, androgen hormones that cause hair thinning). An imbalance can upset these functions, leading to hair thinning.  Zinc imbalances can lead to gradual hair thinning, as Zinc aids in: Building healthy cells  Regulating androgen hormones The absorption of other nutrients Research has shown that in patients with androgenic alopecia, all participants had significantly lower zinc levels than healthy controls. Zinc-rich foods that can bolster your intake include: meat, oysters, shellfish, legumes, dairy, eggs and whole grains (quinoa, rice and oats).  Vitamin D Deficiency Vitamin D is an important nutrient that is essential to our health and deficiencies in this vital nutrient are linked to androgenic alopecia. Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Research shows that Vitamin D plays an important role in the hair growth cycle. In fact, studies illustrate that people with androgenic alopecia exhibit significantly lower levels of Vitamin D levels and that these levels decrease as hair thinning worsens. Reasons for insufficient vitamin D levels include spending more time indoors, living in an environment with minimal sun exposure, and not eating foods packed with the nutrient. Vitamin D rich foods include salmon, tuna, eggs and mushrooms. Vitamin B12 Deficiency Vitamin B12 is necessary for the creation of DNA and red blood cell formation. It is metabolised in the skin by keratinocytes, which are skin cells that process keratin, the protein building blocks that make up our hair, nails, and skin.  Studies have shown that Vitamin B12 promotes healthy hair growth by assisting in the production of oxygen-rich red blood cells, which feed hair follicles and allow them to prosper. Because the human body doesn’t produce Vitamin B12 naturally, it’s important to get this nutrient from your diet. Vitamin B12 can be found in animal-based foods such as fish, poultry, meat, dairy and eggs. Hair loss can take a serious emotional toll, but luckily, hair loss brought on by nutrient deficiencies can be treated by effectively adding vitamin-rich foods to your diet and feeding your follicles with optimal nutrients. MONPURE always suggests consulting your doctor to investigate nutrient deficiencies before starting any supplement treatment. The best place to start is switching up your diet, ensuring your body has everything it needs to function and (as always), starting at the scalp when it comes to maximising your hair growth journey.  Feed Your Follicles with MONPURE Coupled with boosting your nutritional intake, MONPURE’s Nourish and Stimulate Scalp Mask works like food to the scalp. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. Hero ingredient, camellia tea oil, is rich in Vitamins A, B, C and E, delivering an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp.  This nourishing scalp treatment also contains hydrating star ingredients castor oil and argan oil, both of which are brimming with hair-healthy nutrients that feed the follicles. Castor oil is extremely nourishing, with a nutritional makeup composed of a powerful blend of vitamins, fatty acids, proteins and antioxidants. Argan oil has a high potency in antioxidants, Vitamin E and essential fatty acids that regulate moisture, strengthen and smooth the hair, while restoring silkiness and shine. The Follicle Boost Hair Density Serum is also packed with vital nutrients that stimulate the follicles and minimise hair loss. Hero ingredient, pumpkin seed extract, blocks the production of DHT, the hormone responsible for hair loss. It is also abundant in zinc, magnesium and iron, thus holding a protective effect against deficiency-driven hair loss. This innovative ingredient is also brimming with Vitamin E and Linoleic Acid, which hold strong anti-inflammatory effects and decrease oxidation on the scalp, which also combats hair loss.