Oscars Controversy Sheds Light on the Struggle of Female Hair Loss

  Oscars Night 2022: Raising Awareness for Female Hair Loss The controversy at the 94th annual Academy Awards shed light on an incredibly poignant and important conversation that is very dear to our hearts at MONPURE. That is, the stigmatisation and emotional toll of alopecia and female hair loss that confronts most women throughout their lifetime.  Moments before accepting his ‘Best Actor’ Oscar for the film King Richard, actor Will Smith stormed on stage and slapped comedian Chris Rock in defence of his wife, Jada Pinkett Smith. The incident ignited after Chris Rock joked about the actress’ shaved head, quipping: “Jada, I love you. GI Jane 2, can’t wait to see you.” Pinkett Smith, host of the Red Table Talk, who has spoken bravely and candidly about her hair loss from alopecia for years, was seen disappointed and insulted by Rock’s comment and mockery, rolling her eyes and looking very upset by his words. The incident, while extremely unfortunate and unwarranted, has shed light on the extremely personal and seemingly taboo experience of alopecia and other forms of female hair loss. The conversation around female hair loss is often overlooked, stigmatised and even ridiculed, despite the fact that experiencing hair loss or thinning over the lifetime is completely normal.  To learn more about female hair loss read the MONPURE guide here. Did you know that 80% of women experience some form of hair loss before they are 60, and that 87% of women feel that their hair is a reflection of their identity. MONPURE is the first hair and scalp science brand trying to spotlight the experience of female hair loss, erasing the social taboo that surrounds it and raising awareness by supporting and educating women. What is Alopecia? Jada Pinkett Smith experiences a form of hair loss called alopecia areata. Alopecia areata is an autoimmune condition in which the body’s immune system attacks its own hair follicles, causing hair to fall out in small patches. In extreme cases, it may result in complete hair loss across the scalp and throughout the body. While the specific cause of alopecia areata is still unknown, genetics and family history appear to play a significant role. Pinkett Smith has bravely opened up about her hair loss journey, reflecting that she first noticed losing “handfuls of hair” in the shower and that the experience was “terrifying when it first started.”   “It was one of those times in my life when I was literally shaking with fear.” - Jada Pinkett Smith   The Emotional Toll of Hair Loss Research has shown that beyond the physical symptoms of alopecia, the condition is associated with high levels of anxiety and depression and that it carries a significant emotional burden (2). This is because hair is more than meets the eye. It is intrinsically intertwined in our identity and self-esteem. Particularly for women, hair is integral to our identity. Hair is strongly related to our sense of attractiveness, our confidence, is a symbol of social inclusion, allows us to exercise a degree of control over our self-image and relays messages about who we are to those around us. Therefore, it follows that losing one’s hair provokes anxiety and distress and challenges our self-esteem and sense of identity. In recent years, Jada Pinkett Smith has often sported short hair or attended events wearing head wraps and turbans. However, in July 2021, she revealed her completely shaved head in a picture with her daughter, Willow, on Instagram:  View this post on Instagram A post shared by Jada Pinkett Smith (@jadapinkettsmith)   Posting an update about her journey with alopecia in December 2021, Pinkett Smith proudly confessed she was coming to terms with her condition, stating that “me and this alopecia are going to be friends ... period!" She added that she was going to use rhinestones to “make a little crown.” We would like to commend the actress’ bravery and vulnerability in discussing her condition publicly, as well as being an inspirational force for women experiencing hair loss globally. Although Pinkett Smith has embraced her condition and been vocal about her experience, being ridiculed or mocked for a condition that is so deeply linked to one’s self-esteem is incredibly taxing. Jada herself has expressed that her hair loss was not an “easy” topic to discuss, recounting that her hair has been “a big part of me.” She followed by explaining that “having the choice to have hair or not, and then one day to be like ‘Oh my God, I might not have the choice.’” It is clear that the actress’ experience of losing her hair was extremely emotionally and physically difficult for her, compounded by her position in the limelight. This is only further exacerbated by comedians such as Chris Rock choosing to make the actress the focus of their jokes. It's Not Just Hair At MONPURE, we understand that being the butt of jokes and dealing with unwelcome and ignorant remarks is unfortunately a reality for many women with alopecia, which only augments the distress and challenges that people with this condition face. As a result, a central part of the MONPURE ethos is a commitment to erase the stigma, break the silence and raise awareness for female hair loss, a topic that is often overlooked and tabooed, despite the fact that so many women go through it during key moments in their lives. Last year, we launched our #ItsNotJustHair campaign, which explored the impact of female hair loss through the eyes of five women undergoing it. The campaign delved into deeply personal accounts of their hair loss journeys, as well as their perspectives on the social stigma and ostracization they are confronted with as they navigate their conditions. “For women, their hair is their identity. Alopecia was never something that was spoken about. So I kind of dealt with it internally, bottled up all those emotions and suffered in silence” - Christala Fletcher    “Losing [my hair] made me feel not as feminine. It’s you, it’s who you are and your hair is part of what makes you, you” - Rima Theisen    “It’s so hard to have it taken away if you don’t choose for it to go” - Beth Finlay   “Even now, I’ll be in a room and I still feel self-conscious. There’s hardly any representation for hair loss, particularly women. It’s just not talked about” - Mimi Drew    “Female hair loss is not widely represented in our culture today. I think it’s a massive shame because there are so many people that experience hair loss. I never felt like I had my own hair identity” - Hattie Gilford Many women experiencing hair loss or thinning are told “it’s just just”, but as we know, hair is a deep-rooted part of our identity, self-esteem and confidence. At MONPURE, we have built a support community where anyone with hair loss is welcome. In our content hub, you’ll find a comprehensive guide to female hair loss, from its causes and treatments, to how to speak to your GP and how to deal with its emotional repercussions.   

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Fine Hair Myths Busted

Fine Hair Myths Busted Women with fine hair have continuously been confronted with a list of dos-and-don’ts when it comes to treating their fine strands, from so-called washing rules, to ingredient guidelines, to total misconceptions. As the world’s first dedicated scalp and hair health brand with a particular focus on fine hair, MONPURE is here to wade through the myths that have pervaded the beauty industry, and guide fine-haired folk once and for all - what is fact and what is fiction. Let’s debunk some of the most pervasive fine hair myths… 1. Fine Hair = Thin Hair MYTH: Fine hair is the same as thin hair. TRUTH: Fine hair relates to hair thickness, while thin hair relates to hair density. Many people confuse fine hair (hair thickness) and thin hair (hair density), and as a result, are unable to effectively treat their hair type or concern. So, let’s break down the difference: Fine hair: Fine hair refers to the actual diameter of each individual hair strand. Fine hair generally does not contain the innermost structure of the hair strand, called the medulla. This makes the physical diameter of each strand smaller. You can have fine hair and still have a full head of hair. Thin hair: Thin hair refers to the amount of individual hair strands on your scalp, or the relative sparsity or density of hairs on your scalp. Thinning hair means there is a greater distance between the hair follicles on your scalp.  Hair thinning is most commonly caused by male and female-pattern-baldness, also known as androgenic alopecia. This gradual condition is caused by the increased presence of the androgen (male) hormone called DHT, a byproduct of testosterone. Read more about the process of hair thinning here. The Follicle Boost Hair Density Serum is a go-to for anyone with fine or thinning hair. It works to boost fine locks to their optimum potential and combats hair thinning at the source.  Its hero ingredient, pumpkin seed extract, blocks the 5-alpha reductase enzyme responsible for converting testosterone to DHT. Skincare acids retinol and lactic acid work together to exfoliate the scalp for improved absorption of other hair boosting and nourishing ingredients, as well as decongesting follicles to ensure healthier and bouncier hair.    2. Fine Hair is Only Straight MYTH: Fine hair is always straight. TRUTH: Fine hair comes in a variety of hair textures. Many people are under the impression that fine hair equates to straight hair. However, fine hair can be found across hair textures. Fine hair is not one-size-fits-all. While the conventional wisdom surrounding curly hair types is that they are generally coarser, many curly-haired folk, specifically those with type 2 and 3 curls find that their hair is both fine and curly, which requires a totally different set of rules than coarse curly hair types. At MONPURE, we recommend that women with fine and curly hair introduce a pre-shampoo scalp mask into their routine. The Nourish and Stimulate Scalp Mask delivers an intense hit of nourishment and hydration to the scalp and strands, while relieving scalp sensitivity and stimulating follicles for optimal hair growth. Applying a scalp mask before washing (instead of a leave-in treatment after washing) allows fine-curly-women to enjoy the hydrating benefits of a mask without weighing down their locks.   3. Avoid Conditioning the Roots MYTH: Do not apply conditioner to the scalp and roots. TRUTH: MONPURE’s conditioner is designed to be applied to the scalp and lengths, and works to cultivate scalp hydration and hair growth. There is a fallacy in the haircare industry that conditioner is solely dedicated to treat the ends of the hair, particularly among people with fine hair. However, avoiding the scalp and roots only further dehydrates the scalp, leading to an overproduction of sebum (grease) that contributes to oily, weighed down and starving hair. Despite the fact that conventional wisdom has drummed into us that we should avoid applying conditioner to the scalp at all costs, fine haired people need to deliver nutrients and moisture back into the scalp after cleansing.  The solution to replenishing the scalp’s moisture is lightweight and skincare-inspired formulas, designed to treat the scalp just like you would the skin. Read more about skincare lessons for the scalp here. At MONPURE, we understand that women with fine hair worry about their locks appearing flat, weighed-down, greasy and lifeless when applying products to the scalp. In the face of this, our scalp-centric formulations, particularly our Strengthening Essence-Conditioner, challenge this assumption. The conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without the fear of a greasy or weighed-down aftermath.   4. Wash less frequently MYTH: Fine haired people should avoid frequent washing to prevent stripping. TRUTH: Protein-rich and natural formulas won’t strip the strands. One of the most important steps for treating fine hair starts in the shower. Many harsh shampoos are packed with stripping sulphates and parabens that deplete the scalp and hair of their natural oils and moisture. This leaves the strands susceptible to breakage, dryness and damage. This is most likely the reason for the established mantra that fine-haired folk should avoid frequent washing, considering the havoc that harsh shampoos tend to wreak on the hair’s entire ecosystem. However, when using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage. MONPURE’s Strengthening Silk Protein Shampoo, formulated with hero ingredient vegan silk peptides, is scientifically proven to protect, repair and rebuild frail and damaged strands while optimally delivering nutrients, hydration and a robust breathable barrier to the hair and scalp - no matter how often you indulge in wash days.   5. Don’t use oils MYTH: Fine haired people should avoid using oils. TRUTH: Lightweight oils are an essential part of any fine-haired routine. While it is certainly true that fine hair can be weighed down by heavy oils and butters, this is not a blanket statement. Fine hair is smaller in diameter and lighter in mass than the average hair strand, meaning that products or ingredients with large molecules can coat fine strands and weigh them down. Their lighter mass means that they are more prone to the effects of gravity and outside forces, resulting in less body and volume. However, there are certain lightweight oils formulated in MONPURE’s range that are ideal for fine hair. Argan oil is wonderful for fine hair. Rich in Vitamin E and antioxidants, this plant-based oil is lighter than most. It regulates moisture on the scalp and regenerates the surface of the skin. It also nourishes, strengthens and smoothens the hair, while restoring silkiness and shine. Find argan oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Follicle Boost Hair Density Serum Clarifying Scalp Scrub Nourish and Stimulate Scalp Mask Grapeseed oil is an extremely lightweight oil that aids in moisture retention, provides relief to stressed and damaged follicles, boosts shine and lustre and increases blood flow to the scalp to stimulate hair growth - all without weighing down fine strands. Find grapeseed oil in… Follicle Boost Hair Density Serum Coconut oil is a lightweight emollient that is ideal for fine hair. It nourishes, moisturises and conditions the scalp without weighing down fine strands. Its soothing and healing properties also relieve symptoms of eczema, psoriasis, itchy scalp and sunburn. Find coconut oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Clarifying Scalp Scrub SHOP FINE HAIR SOLUTIONS

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Retinol: How Skincare’s Favourite Ingredient Benefits the Scalp

The Benefits of Retinol for the Hair and Scalp Retinol is widely celebrated as the holy grail of anti-ageing skincare. Retinol’s unrivalled ability to smooth out fine lines, regulate oil production, minimise breakouts and promote cell renewal makes it a mainstay in every beauty lover’s skincare routine. However, this incredible Vitamin A derivative is often overlooked for its boundless benefits for the hair and scalp. MONPURE’s Follicle Boost Hair Density Serum is formulated with a retinoid called retinyl palmitate, a gentle form of retinol that has been shown to contribute to scalp health and hair growth. Let’s discover its incredible benefits… Retinol helps reduce DHT production Retinol’s ability to regulate the sebaceous gland and excess oil production also has an effect on DHT production, which is the androgen hormone responsible for hair loss. Sebum is a known carrier of the androgen hormone DHT, which is the primary culprit for androgenic alopecia. Although DHT resides in our blood and reaches the hair follicles internally, it is also present externally on the surface of the scalp. Retinol works to remove this sebum build-up, containing DHT, from the scalp, and therefore helps minimise hormonal hair loss and thinning. Retinol reduces greasy hair Retinol works to regulate sebum production in the sebaceous gland and is needed for the optimal functioning of both the hair follicle and sebaceous gland (1). The sebaceous gland refers to the small oil-producing gland that is attached to the hair follicle and releases a fatty substance called sebum (i.e. ‘grease’) into the follicular duct and on the surface of the scalp. A 2012 study demonstrated that retinol regulates sebaceous gland function and reduces the secretion of sebum into the follicular duct that empties out to the surface of the scalp. So, if you’ve got greasy roots or fine hair, which can often be weighed down by excess sebum, retinol may be the answer. Retinol decreases build-up and follicle congestion Retinol is a chemical exfoliant, meaning it decongests the build-up of dead skin cells, product build-up, sweat and debris on the scalp. Exfoliating away build-up helps cultivate the health of the scalp, and in turn, the hair.  Retinol prevents dandruff Regulating excess oil production on the scalp allows retinol to also prevent yeast overgrowth on the scalp. Dandruff is caused by a yeast called Malassezia that feeds on oils on the scalp. Therefore, if excess oiliness is mitigated, retinol can ward off dandruff. Retinol helps stimulate hair growth Research has shown that retinol increases the rate of hair growth by prolonging the anagen (growth) phase of the hair growth cycle, playing a role in converting vellus (A.K.A baby hairs) to terminal hairs, and acts in conjunction with other hair growth solutions to produce denser hair regrowth (2). One of the most significant benefits of retinol is how it maximises the effects of other hair growth ingredients and solutions by improving the absorption of these ingredients.  Retinol increases epidermal proliferation (i.e., skin cell renewal), improves scalp condition and compacts the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. The star hair growth ingredient of MONPURE’s Follicle Boost Hair Density Serum, pumpkin seed extract is a kind alternative to chemical hair loss solutions. Pumpkin seed extract works to inhibit the 5-alpha reductase enzyme that converts testosterone to DHT, delivers nutrients to the scalp and increases blood circulation to the follicle. The combination of retinol and pumpkin seed extract in the best-selling serum allows the effects of the pumpkin seed extract to be significantly maximised, contributing to a reduction in hair loss and a boost in hair regrowth and health. A common question regarding retinol and hair loss is its effectiveness when used in combination with solutions such as Minoxidil. Minoxidil boosts hair growth by causing telogen (resting) hair follicles to enter the anagen (growth) phase, therefore prolonging the anagen (growth) phase of the hair growth cycle and increasing the size of hair follicles. Minoxidil has also been shown to increase blood circulation around the hair follicle (3). A 2007 study demonstrated that the combination of Minoxidil and retinol additively promotes hair growth in hair follicle organ cultures and can induce new hair growth in those with androgenic alopecia. The Follicle Boost Hair Density Serum is the perfect solution to minimise hair shedding, as it is a much gentler and kinder alternative to harsh hair loss solutions, while still maximising the effects of its ingredients with the wonderful combined powers of retinol and pumpkin seed extract.

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Skincare Lessons for the Scalp

The Scalp is the Foundation of Healthy Hair Many of us know the importance of skincare. We are familiar with our multi-step skincare routines, are well-versed in the ideas of ‘serums’, ‘actives’ and ‘exfoliation’ for our skin, and are no stranger to skincare-staple ingredients like Retinol, Vitamin C and Salicylic Acid that form part of our broad beauty encyclopaedia. However, the same care and attention is often overlooked when it comes to the scalp, despite the fact that a healthy scalp is the foundation of healthy hair. Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles that become clogged, contain underlying blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, scalp health is at the heart of everything we do. We understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face, and that skincare doesn't end at the hairline. As the world’s first dedicated scalp health brand bridging the gap between skincare and haircare, we have selected the industry’s most revered and researched skincare lessons and introduced them into the world of scalp and hair care. The secret to healthy hair is, in the same way as the skin, all in a nourishing and fortifying routine. From skincare ingredients to exfoliation, MONPURE is here to help you step up your hair and scalp routine with our 5 ultimate skincare lessons for the scalp… 1. Introduce Acids to the Scalp Did you know that some of the gold-standard skincare acids hold boundless benefits for the scalp and hair. Ingredients like Retinol, Lactic Acid (AHAs) and Salicylic Acid (BHAs) are a relatively untapped treasure in haircare. However, considering that the scalp is much oilier and thicker than the skin on our face, it is a breeding ground for microbes, and needs to be nourished and balanced to maintain healthy and growing hair. As a derivative of Vitamin A, retinoids such as retinyl palmitate aid in decongesting follicles, rebalancing the scalp, synthesising collagen, minimising sebum production and speeding up cell turnover. Retinol also improves the absorption of other hair growth boosting ingredients.  AHAs or alpha hydroxy acids such as Lactic Acid work to exfoliate and decongest hair follicles to promote the ideal environment for healthy hair growth. This antibacterial skincare staple also enhances shine and relieves dryness by buffing away flakes and dead skin cells. Introducing Retinol and AHAs into your scalp care regime with MONPURE’s Follicle Boost Hair Density Serum will work to rebalance the scalp of dead skin and debris, allowing other active ingredients to be optimally absorbed, contributing to healthy hair growth. MONPURE’s Hydrate and Soothe Scalp Serum includes another famed skincare acid - BHAs or beta hydroxy acids in the form of Salicylic Acid. This popular skincare ingredient extends to the scalp by treating scalp acne, psoriasis, dandruff and seborrheic dermatitis. It’s oil-soluble, meaning it can deeply penetrate and decongest the follicles. Salicylic Acid is also keratolytic, meaning it aids in exfoliation and soothes inflammation. 2. Exfoliate the Scalp Scalp exfoliation has been a neglected step in hair care for too long. Exfoliating the scalp is just as important as exfoliating the skin. The scalp is a delicate microbiome and incubator that requires balance and nourishment to support the health of hair follicles. Introducing a gentle scalp scrub into your routine removes build-up, excess oils and dead skin cells that leave a residue on the scalp, and ultimately clog follicles and impede healthy hair growth. They also work to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to upgrade your scalp care routine and introduce one of your most well-loved skincare secrets beyond the hairline. 3. Beyond Shampoo and Conditioner: Treat the Scalp How many of us will splash on some cleanser and a hint of moisturiser and call it a day? We are sure that most of you hold your carefully curated skincare routines near and dear to your hearts. While we are very clued-up on the necessity of face masks, serums, essences and treatments when it comes to our skincare routines, how many of us give the same attention to our scalps when they are feeling in need of an SOS treatment, a hit of hydration or stimulation? While we’ve become accustomed to a quick hair washing routine, we need to remind ourselves that the scalp, which faces the same environmental aggressors and hormonal fluctuations as the skin, needs to be looked after just the same. Especially for those with fine or thinning hair, or those who experience itchy scalp conditions, going beyond shampoo and conditioner will entirely elevate your routine and foster the happiest scalp and healthiest hair possible. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health by delivering an intense hit of nourishment and essential vitamins to the scalp and follicles that stimulate healthy hair growth.  With skincare ingredients like Vegan Silk Peptides, Camellia Tea Oil and Lactic Acid (AHAs), this weekly scalp treatment is the perfect way to extend your skincare routine to the scalp and could be the answer to your best hair yet.  4. The Importance of Scalp Serums MONPURE’s mantra that skincare doesn’t end at the hairline holds true when it comes to some of our hero formulations, scalp serums. Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like thinning, dryness, itchiness and protection from pollution.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike oils, serums don’t sit on top of the scalp and create residue, instead, they seep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you need to use minimal product, which doesn’t leave an oily residue or weighed-down appearance. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage them into the scalp until the serum is fully absorbed. If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, containing a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, salicylic acid, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as psoriasis and eczema. If you are experiencing hair loss or thinning, the Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing Retinol and Lactic Acid, this solution is effective in mimimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your hair growth regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. Read more about how to give yourself a scalp massage here.  5. Replenish Moisture to the Scalp After applying cleanser, we are sure to slather on a hearty dose of moisturiser to lock in hydration and restore a healthy balance of moisture to our skin. However, why are we still neglecting our scalps when it comes to conditioner? MONPURE’s Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with its lightweight consistency. It is designed to be applied to both the scalp and lengths, despite what you may have been told about conditioner over the years.  We understand that many women, especially those with fine or thinning hair, have been told to avoid conditioner the scalp at all costs. However, when considering the widespread use of harsh shampoos, packed with silicones and sulphates that strip the hair of its natural oils, it is alarming that the scalp’s moisture is never replenished. A neglected scalp means a dehydrated and starving one - which of course impedes the growth of trong, healthy hair.  With the combination of MONPURE’s Shampoo + Conditioner Duo, formulated with lightweight and skincare-inspired ingredients, you can confidently replenish moisture and nourishment back into the scalp without fear of a weighed-down or greasy aftermath. At MONPURE, we understand that as the hair’s incubatory environment, the health of the scalp is the common denominator for a host of hair issues. Using holy grail skincare ingredients and lessons when formulating our solutions allows our products to create the optimal foundation for healthy and prosperous hair. 

The Impact of Oxidative Stress on Scalp and Hair Health

Oxidative Stress and its Impact on Scalp and Hair Health At MONPURE, we understand that the scalp is the hair’s incubator and that a healthy scalp supports the emergence of healthy hair. In fact, research suggests that the skin on our scalp ages just as fast as the skin on our face, making it critical that we treat the scalp with the same care and attention we would our skin. By bridging the gap between skincare and haircare, the treatment of the scalp against offenders such as oxidative stress is central to MONPURE’s philosophy. What is Oxidative Stress? Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in the cells and tissues. In other words, it occurs due to an imbalance of free radicals and antioxidants in the body, in which the tissues of the body are unable to sufficiently counteract the sources of reactive oxygen species (ROS). What are Free Radicals? Free radicals refer to highly reactive, unstable molecules with one or more unpaired electrons, and are byproducts of the metabolic process. These molecules can directly damage various cellular structural membranes, lipids, proteins and DNA. Hazardous substances such as cigarette smoke, pollutants, UV radiation and pesticides can also cause the formation of free radicals in the body. Read more about the effects of pollution and UV radiation on the scalp and hair here. Our cells naturally produce free radicals during the metabolic process, however, our cells also produce antioxidants to neutralise free radicals - allowing the body to maintain a healthy balance. The Impact of Oxidative Stress on the Hair and Scalp Oxidative stress is a fundamental part of the natural ageing process. It breaks down cell tissue and causes DNA damage, which can also result in inflammation. With age, the production of free radicals increases, while the body’s defence mechanisms decrease. This imbalance leads to the progressive damage of cellular structures, including those associated with the hair and scalp. Oxidative Stress and Scalp Inflammation Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen (transition) and telogen (resting) phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis (1). Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth (2). The Correlation Between Oxidative Stress and Androgenic Alopecia Androgenic alopecia is the single most frequent cause of hair loss among both men and women. It is most generally understood as a hormone-induced, age-dependent and genetically determined form of progressive hair thinning. Read more about the process of hair thinning here. The Centre for Cutaneous Research at Queen Mary’s University of London has published the findings on the relationship between Oxidative Stress and Androgenetic Alopecia (3). In the study, the researchers contrasted two separate cultures of hair follicle dermal papilla (the cells that reside just under the hair follicle): One from the scalp of someone with pattern baldness One from the scalp of someone exhibiting normal hair growth The researchers made the following discoveries: The dermal papilla of the balding scalp had higher levels of reactive oxygen species (ROS), such as free radicals. This means that  Oxidative stress is more prevalent among those experiencing pattern baldness, suggesting a strong correlation between the two. Higher levels of reactive oxygen species (ROS) decrease the cell’s ability to naturally reproduce, regenerate and renew themselves. This indicates that oxidative stress impairs the scalp’s ability to support healthy cell renewal, and in turn, healthy hair growth. The dermal papilla of the balding exhibited high levels of a state called ‘cell senescence’. Cell senescence occurs when a cell is alive but is no longer able to proliferate or divide. This directly impedes the hair follicle’s ability to support healthy hair growth as the cells that comprise the hair follicle are arrested and cannot progress through the growth cycle. Other research has revealed that human hair follicles miniaturise or even disappear from the scalp as we age - a result of defective hair follicle stem cell renewal (4). It appears that oxidative stress may exacerbate the onset of androgenic alopecia, A.K.A female-pattern baldness. Combating the Effects of Oxidative Stress What are Antioxidants? Antioxidants are substances that neutralise free radicals, and are the first line of defence against oxidative stress. These neutralising effects work to protect the body from oxidative stress and damage. Examples of antioxidants include: Vitamin A Vitamin C Vitamin E Eating an antioxidant-rich diet is key to protecting your body against the effects of oxidative stress. Naturally occurring antioxidants are found in Vitamins C and E, flavonoids, carotenoids and tannins. These sources include fruits and vegetables, seeds, nuts, whole grains, spices, as well as coffee, tea and cocoa. Flavonoids are a class of plant compounds found in deeply coloured fruits, vegetables, cocoa, tea and wine. Some examples are berries, kale and tomatoes. Carotenoids are a class of naturally occurring pigments found in plants and algae. Carotenoid-containing foods are often red, yellow or orange, such as carrots, sweet potatoes, mangos and bell peppers. Tannins are a class of bitter astringent compounds, abundantly found in nature. They are present in tea, walnuts, cranberries, cocoa (e.g., dark chocolate), grapes and wine. MONPURE’s Powerful Antioxidants MONPURE’s results-driven range features an array of pioneering ingredients brimming with antioxidants that have been scientifically proven to offset the effects of free radicals and oxidative stress. Let’s unpack our hero antioxidants… Our Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the free radicals associated with oxidative stress. The mask’s hero ingredient, Camellia Tea oil, is rich in Vitamins A, B, D and E, and  is a remarkable antioxidant that prevents free radical related conditions (5). Many of MONPURE’s products are formulated with Vitamin C and Vitamin E, which have been shown to hold antioxidant properties that counteract the effects of oxidative stress. Oxidative stress can significantly speed up the ageing process of the scalp and hair, and is strongly associated with dermatological scalp conditions as well as androgenic alopecia, the effects of which can wreak havoc on the health of the hair and scalp. MONPURE’s central focus on cultivating scalp health as an incubator of hair health is fundamental to creating a protective barrier against the effects of free radicals. Discover Vitamin C in… Strengthening Silk Protein Shampoo Hydrate and Soothe Scalp Serum Follicle Boost Hair Density Serum Discover Vitamin E in… Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Clarifying Scalp Scrub Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum

Hair Over the Lifetime

Hair Over the Lifetime Just like the rest of our skin and bodies, our hair and scalp transform as we age. However, in contrast with the skin, aging of the scalp and hair over the lifespan have only recently gained attention in both medical and beauty spheres. As women age, they undergo significant milestones and periods in their lifetime that can affect their scalp and hair. Whether it be hair thinning, excess sebum production, changes in texture or even increases in hair density over certain periods of the lifetime, age-related changes are part and parcel of the natural life cycle, but can be nourished and strengthened with the right treatments and solutions. Here’s what to expect as your scalp and hair change over the lifetime… Hair Loss During the Menstrual Period and Puberty There is certainly a correlation between your 28-day cycle and the state of your strands. As the scalp is an extension of the skin, it follows that our scalps are also oilier during the time of the month. This is due to the hormonal changes that occur during the menstrual cycle.  Just before your period there is a sudden spike in androgens (male sex hormones), particularly testosterone. This gives your scalp and roots an oilier appearance. A 2009 study found that oestrogen influences sebum production, as it functions to suppress sebum levels and sebaceous gland activation. Therefore, an oily scalp before the onset of menstruation is association with reduced oestrogen presence and increased androgenic presence. During menstruation itself, the sudden drop in oestrogen also affects the hair growth cycle. While this change is usually subtle, unless one experiences PCOS (read more here) or an irregular period, the hairs enter the telogen (shedding) phase too quickly, leading to more hair fall than the usual 50 to 100 hairs per day. Luckily, this form of temporary hair loss, termed telogen effluvium, is reversible and completely normal, and usually corrects itself as hormones rebalance. Women with heavy periods can also experience anaemia, otherwise known as an iron deficiency. Forming part of the protein haemoglobin, low iron hinders the transportation of oxygen to the cells that stimulate hair growth. It is also an essential component of the enzyme ribonucleotide reductase that stimulates follicles, so low iron stores can stall new cell growth. Hair and Birth Control Across Europe, the UK has the seventh highest share of women in the country using the pill as their primary method of contraception (1). Across the UK in 2021, the birth control pill was the most common method of contraception used by women aged 15 to 59 years, with 28% using it as their main method. Interestingly, among the age group 18 to 24, above 60% of women in the UK opt for a user dependent contraceptive (2).  There are two different types of contraceptive pills, the combined pill containing synthetic oestrogen and progesterone hormones, and the ‘mini pill’, which only contains synthetic progesterone. Some contraceptive pills are actually anti-androgenic, meaning they have high levels of oestrogen that keep the hair in the anagen (growth) phase for longer, safeguarding against hormonal hair loss. On the other hand, some contraceptive pills lead to increased hair shedding as they have a higher ‘androgenic activity’, causing the hairs to stay in the telogen (resting) phase for longer. A lot of women will experience hair loss in the form of telogen effluvium once they stop taking the contraceptive pill due to the sudden drop in oestrogen that was supported by the pill. However, this mass shedding usually resolves itself soon afterwards. Hair Growth During Pregnancy During pregnancy, some women notice increased hair thickness as a result of higher levels of oestrogen prolonging the anagen (growth) phase, leading to less shedding and thicker strands. While not common, some women experience hair loss during pregnancy due to the stress associated with it. The stress hormone cortisol, which spikes during periods of shock, regulates the normal functioning of the hair follicles. When cortisol exponentially increases, the hair follicles undergo apoptosis, in which anagen (growth) hairs abruptly shift into telogen (resting) prematurely. The first trimester of pregnancy can ‘shock’ the body as the hormonal balancing scales shift, dramatically shifting an additional 30% of hairs in the telogen (resting) phase of the growth cycle, causing diffuse fallout in the form of telogen effluvium, a temporary form of hair loss. Alongside hair loss, many women are more susceptible to scalp itchiness and irritation during this time period, which can even extend into the months after delivery. Research suggests that blood volume increases progressively throughout pregnancy, with the total blood volume increase varying between 20% to 100% pre-pregnancy levels (2).  This swelling of blood vessels connected to nerve endings on the scalp can result in scalp sensitivity, tingling, itchiness or even pain during pregnancy. Postpartum Hair Loss After delivery, it is normal to notice increased amounts of hair loss - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy (3).  A 2013 study showed that during the first weeks postpartum, hairs enter the telogen (resting) phase in a synchronous wave, reaching about 30% after nine weeks, which explains how most postpartum hair loss is experienced two to four months after childbirth. Luckily, postpartum hair loss is very common and only temporary. Most women start regaining their normal hair growth by their child’s first birthday, but many find that their hair growth bounces back even sooner than that. Menopausal Hair Loss Menopause is a natural biological process that all women will experience in their lives. During this period, the body goes through a variety of physical transformations as it adjusts to hormonal fluctuations. Specifically, menopause refers to the lack if a menstrual period for a course of 12 months. The average age of menopause is around 51, while perimenopuase refers to the time leading up to menopuase, which can begin 8 to 10 years prior to the onset of menopause itself. Incidence of hair loss or thinning increases with age. A study conducted in 2021 found that the onset of female-pattern hair loss (A.K.A androgenic alopecia) is associated with menopause due to drops in circulating oestrogen and the ceasing of ovarian function. Once menopause begins, the ovaries produce fewer follicles, resulting in a decline in oestrogen in the body. This decrease means that androgenic hormones hold a stronger presence, leading to follicular miniaturization and gradual hair thinning. Learn more about follicular miniaturization here. The increased presence of the androgenic hormone, DHT (a by-product of testosterone) causes the hair follicles to shrink, producing a shorter, thinner hair shaft. Additionally, the anagen (growth) phase shortens, while the time between the telogen (shedding) and new anagen (growth) phase lengthens (4). The result is both fine and thinning hair. Over time, hair becomes more fragile, brittle and thin, as well as more sparse in density. Many women also report scalp dryness and diminishing skin elasticity during menopause. Higher levels of androgens may also prompt sebaceous glands in the scalp to produce excess sebum, causing an oily scalp. The MONPURE Solution to Hair Loss over the Lifetime The MONPURE range is brimming with solutions that cultivate the best dermatological condition for the scalp, even under fluctuating hormonal conditions that women face throughout the lifetime. We want to pay homage to the best-selling Follicle Boost Hair Density Serum, which contains natural solutions to hair loss and thinning. Formulated on scientific grounds, this invigorating hair growth elixir works like fertiliser to a flower-bed. The Follicle Boost Hair Density Serum initially targets the catagen (transition) and telogen (resting) phases within the first 4-6 weeks, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen (growth) phase, which usually takes around 3 months. Star ingredient, Pumpkin Seed Extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase. It also contains Coffee Arabica Extract, proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is formulated with Rosemary Oil, which promotes cell turnover, boosts circulating and delivers nutrients and oxygen to the follicles. The serum is also formulated with skincare-staples Retinol and Lactic Acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. It’s Not Just Hair At MONPURE, we want to support women throughout the milestones and stages of their lifetime. With an understanding of the psychological and emotional toll of hair loss and thinning, we want to break the silence and open the conversation around female hair loss throughout the lifetime. Want to share your hair loss story? Join our support community on Instagram @ItsNotJustHair to break the taboo and raise awareness around female hair loss. (1, 2) https://www.statista.com/statistics/573210/contraceptive-use-among-women-by-type-and-age-in-england/ (3) https://www.ahajournals.org/doi/full/10.1161/circulationaha.114.009029 (4) https://www.hindawi.com/journals/bmri/2013/957432/

Oscars Controversy Sheds Light on the Struggle of Female Hair Loss

  Oscars Night 2022: Raising Awareness for Female Hair Loss The controversy at the 94th annual Academy Awards shed light on an incredibly poignant and important conversation that is very dear to our hearts at MONPURE. That is, the stigmatisation and emotional toll of alopecia and female hair loss that confronts most women throughout their lifetime.  Moments before accepting his ‘Best Actor’ Oscar for the film King Richard, actor Will Smith stormed on stage and slapped comedian Chris Rock in defence of his wife, Jada Pinkett Smith. The incident ignited after Chris Rock joked about the actress’ shaved head, quipping: “Jada, I love you. GI Jane 2, can’t wait to see you.” Pinkett Smith, host of the Red Table Talk, who has spoken bravely and candidly about her hair loss from alopecia for years, was seen disappointed and insulted by Rock’s comment and mockery, rolling her eyes and looking very upset by his words. The incident, while extremely unfortunate and unwarranted, has shed light on the extremely personal and seemingly taboo experience of alopecia and other forms of female hair loss. The conversation around female hair loss is often overlooked, stigmatised and even ridiculed, despite the fact that experiencing hair loss or thinning over the lifetime is completely normal.  To learn more about female hair loss read the MONPURE guide here. Did you know that 80% of women experience some form of hair loss before they are 60, and that 87% of women feel that their hair is a reflection of their identity. MONPURE is the first hair and scalp science brand trying to spotlight the experience of female hair loss, erasing the social taboo that surrounds it and raising awareness by supporting and educating women. What is Alopecia? Jada Pinkett Smith experiences a form of hair loss called alopecia areata. Alopecia areata is an autoimmune condition in which the body’s immune system attacks its own hair follicles, causing hair to fall out in small patches. In extreme cases, it may result in complete hair loss across the scalp and throughout the body. While the specific cause of alopecia areata is still unknown, genetics and family history appear to play a significant role. Pinkett Smith has bravely opened up about her hair loss journey, reflecting that she first noticed losing “handfuls of hair” in the shower and that the experience was “terrifying when it first started.”   “It was one of those times in my life when I was literally shaking with fear.” - Jada Pinkett Smith   The Emotional Toll of Hair Loss Research has shown that beyond the physical symptoms of alopecia, the condition is associated with high levels of anxiety and depression and that it carries a significant emotional burden (2). This is because hair is more than meets the eye. It is intrinsically intertwined in our identity and self-esteem. Particularly for women, hair is integral to our identity. Hair is strongly related to our sense of attractiveness, our confidence, is a symbol of social inclusion, allows us to exercise a degree of control over our self-image and relays messages about who we are to those around us. Therefore, it follows that losing one’s hair provokes anxiety and distress and challenges our self-esteem and sense of identity. In recent years, Jada Pinkett Smith has often sported short hair or attended events wearing head wraps and turbans. However, in July 2021, she revealed her completely shaved head in a picture with her daughter, Willow, on Instagram:  View this post on Instagram A post shared by Jada Pinkett Smith (@jadapinkettsmith)   Posting an update about her journey with alopecia in December 2021, Pinkett Smith proudly confessed she was coming to terms with her condition, stating that “me and this alopecia are going to be friends ... period!" She added that she was going to use rhinestones to “make a little crown.” We would like to commend the actress’ bravery and vulnerability in discussing her condition publicly, as well as being an inspirational force for women experiencing hair loss globally. Although Pinkett Smith has embraced her condition and been vocal about her experience, being ridiculed or mocked for a condition that is so deeply linked to one’s self-esteem is incredibly taxing. Jada herself has expressed that her hair loss was not an “easy” topic to discuss, recounting that her hair has been “a big part of me.” She followed by explaining that “having the choice to have hair or not, and then one day to be like ‘Oh my God, I might not have the choice.’” It is clear that the actress’ experience of losing her hair was extremely emotionally and physically difficult for her, compounded by her position in the limelight. This is only further exacerbated by comedians such as Chris Rock choosing to make the actress the focus of their jokes. It's Not Just Hair At MONPURE, we understand that being the butt of jokes and dealing with unwelcome and ignorant remarks is unfortunately a reality for many women with alopecia, which only augments the distress and challenges that people with this condition face. As a result, a central part of the MONPURE ethos is a commitment to erase the stigma, break the silence and raise awareness for female hair loss, a topic that is often overlooked and tabooed, despite the fact that so many women go through it during key moments in their lives. Last year, we launched our #ItsNotJustHair campaign, which explored the impact of female hair loss through the eyes of five women undergoing it. The campaign delved into deeply personal accounts of their hair loss journeys, as well as their perspectives on the social stigma and ostracization they are confronted with as they navigate their conditions. “For women, their hair is their identity. Alopecia was never something that was spoken about. So I kind of dealt with it internally, bottled up all those emotions and suffered in silence” - Christala Fletcher    “Losing [my hair] made me feel not as feminine. It’s you, it’s who you are and your hair is part of what makes you, you” - Rima Theisen    “It’s so hard to have it taken away if you don’t choose for it to go” - Beth Finlay   “Even now, I’ll be in a room and I still feel self-conscious. There’s hardly any representation for hair loss, particularly women. It’s just not talked about” - Mimi Drew    “Female hair loss is not widely represented in our culture today. I think it’s a massive shame because there are so many people that experience hair loss. I never felt like I had my own hair identity” - Hattie Gilford Many women experiencing hair loss or thinning are told “it’s just just”, but as we know, hair is a deep-rooted part of our identity, self-esteem and confidence. At MONPURE, we have built a support community where anyone with hair loss is welcome. In our content hub, you’ll find a comprehensive guide to female hair loss, from its causes and treatments, to how to speak to your GP and how to deal with its emotional repercussions.   

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Fine Hair Myths Busted

Fine Hair Myths Busted Women with fine hair have continuously been confronted with a list of dos-and-don’ts when it comes to treating their fine strands, from so-called washing rules, to ingredient guidelines, to total misconceptions. As the world’s first dedicated scalp and hair health brand with a particular focus on fine hair, MONPURE is here to wade through the myths that have pervaded the beauty industry, and guide fine-haired folk once and for all - what is fact and what is fiction. Let’s debunk some of the most pervasive fine hair myths… 1. Fine Hair = Thin Hair MYTH: Fine hair is the same as thin hair. TRUTH: Fine hair relates to hair thickness, while thin hair relates to hair density. Many people confuse fine hair (hair thickness) and thin hair (hair density), and as a result, are unable to effectively treat their hair type or concern. So, let’s break down the difference: Fine hair: Fine hair refers to the actual diameter of each individual hair strand. Fine hair generally does not contain the innermost structure of the hair strand, called the medulla. This makes the physical diameter of each strand smaller. You can have fine hair and still have a full head of hair. Thin hair: Thin hair refers to the amount of individual hair strands on your scalp, or the relative sparsity or density of hairs on your scalp. Thinning hair means there is a greater distance between the hair follicles on your scalp.  Hair thinning is most commonly caused by male and female-pattern-baldness, also known as androgenic alopecia. This gradual condition is caused by the increased presence of the androgen (male) hormone called DHT, a byproduct of testosterone. Read more about the process of hair thinning here. The Follicle Boost Hair Density Serum is a go-to for anyone with fine or thinning hair. It works to boost fine locks to their optimum potential and combats hair thinning at the source.  Its hero ingredient, pumpkin seed extract, blocks the 5-alpha reductase enzyme responsible for converting testosterone to DHT. Skincare acids retinol and lactic acid work together to exfoliate the scalp for improved absorption of other hair boosting and nourishing ingredients, as well as decongesting follicles to ensure healthier and bouncier hair.    2. Fine Hair is Only Straight MYTH: Fine hair is always straight. TRUTH: Fine hair comes in a variety of hair textures. Many people are under the impression that fine hair equates to straight hair. However, fine hair can be found across hair textures. Fine hair is not one-size-fits-all. While the conventional wisdom surrounding curly hair types is that they are generally coarser, many curly-haired folk, specifically those with type 2 and 3 curls find that their hair is both fine and curly, which requires a totally different set of rules than coarse curly hair types. At MONPURE, we recommend that women with fine and curly hair introduce a pre-shampoo scalp mask into their routine. The Nourish and Stimulate Scalp Mask delivers an intense hit of nourishment and hydration to the scalp and strands, while relieving scalp sensitivity and stimulating follicles for optimal hair growth. Applying a scalp mask before washing (instead of a leave-in treatment after washing) allows fine-curly-women to enjoy the hydrating benefits of a mask without weighing down their locks.   3. Avoid Conditioning the Roots MYTH: Do not apply conditioner to the scalp and roots. TRUTH: MONPURE’s conditioner is designed to be applied to the scalp and lengths, and works to cultivate scalp hydration and hair growth. There is a fallacy in the haircare industry that conditioner is solely dedicated to treat the ends of the hair, particularly among people with fine hair. However, avoiding the scalp and roots only further dehydrates the scalp, leading to an overproduction of sebum (grease) that contributes to oily, weighed down and starving hair. Despite the fact that conventional wisdom has drummed into us that we should avoid applying conditioner to the scalp at all costs, fine haired people need to deliver nutrients and moisture back into the scalp after cleansing.  The solution to replenishing the scalp’s moisture is lightweight and skincare-inspired formulas, designed to treat the scalp just like you would the skin. Read more about skincare lessons for the scalp here. At MONPURE, we understand that women with fine hair worry about their locks appearing flat, weighed-down, greasy and lifeless when applying products to the scalp. In the face of this, our scalp-centric formulations, particularly our Strengthening Essence-Conditioner, challenge this assumption. The conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without the fear of a greasy or weighed-down aftermath.   4. Wash less frequently MYTH: Fine haired people should avoid frequent washing to prevent stripping. TRUTH: Protein-rich and natural formulas won’t strip the strands. One of the most important steps for treating fine hair starts in the shower. Many harsh shampoos are packed with stripping sulphates and parabens that deplete the scalp and hair of their natural oils and moisture. This leaves the strands susceptible to breakage, dryness and damage. This is most likely the reason for the established mantra that fine-haired folk should avoid frequent washing, considering the havoc that harsh shampoos tend to wreak on the hair’s entire ecosystem. However, when using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage. MONPURE’s Strengthening Silk Protein Shampoo, formulated with hero ingredient vegan silk peptides, is scientifically proven to protect, repair and rebuild frail and damaged strands while optimally delivering nutrients, hydration and a robust breathable barrier to the hair and scalp - no matter how often you indulge in wash days.   5. Don’t use oils MYTH: Fine haired people should avoid using oils. TRUTH: Lightweight oils are an essential part of any fine-haired routine. While it is certainly true that fine hair can be weighed down by heavy oils and butters, this is not a blanket statement. Fine hair is smaller in diameter and lighter in mass than the average hair strand, meaning that products or ingredients with large molecules can coat fine strands and weigh them down. Their lighter mass means that they are more prone to the effects of gravity and outside forces, resulting in less body and volume. However, there are certain lightweight oils formulated in MONPURE’s range that are ideal for fine hair. Argan oil is wonderful for fine hair. Rich in Vitamin E and antioxidants, this plant-based oil is lighter than most. It regulates moisture on the scalp and regenerates the surface of the skin. It also nourishes, strengthens and smoothens the hair, while restoring silkiness and shine. Find argan oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Follicle Boost Hair Density Serum Clarifying Scalp Scrub Nourish and Stimulate Scalp Mask Grapeseed oil is an extremely lightweight oil that aids in moisture retention, provides relief to stressed and damaged follicles, boosts shine and lustre and increases blood flow to the scalp to stimulate hair growth - all without weighing down fine strands. Find grapeseed oil in… Follicle Boost Hair Density Serum Coconut oil is a lightweight emollient that is ideal for fine hair. It nourishes, moisturises and conditions the scalp without weighing down fine strands. Its soothing and healing properties also relieve symptoms of eczema, psoriasis, itchy scalp and sunburn. Find coconut oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Clarifying Scalp Scrub SHOP FINE HAIR SOLUTIONS

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Retinol: How Skincare’s Favourite Ingredient Benefits the Scalp

The Benefits of Retinol for the Hair and Scalp Retinol is widely celebrated as the holy grail of anti-ageing skincare. Retinol’s unrivalled ability to smooth out fine lines, regulate oil production, minimise breakouts and promote cell renewal makes it a mainstay in every beauty lover’s skincare routine. However, this incredible Vitamin A derivative is often overlooked for its boundless benefits for the hair and scalp. MONPURE’s Follicle Boost Hair Density Serum is formulated with a retinoid called retinyl palmitate, a gentle form of retinol that has been shown to contribute to scalp health and hair growth. Let’s discover its incredible benefits… Retinol helps reduce DHT production Retinol’s ability to regulate the sebaceous gland and excess oil production also has an effect on DHT production, which is the androgen hormone responsible for hair loss. Sebum is a known carrier of the androgen hormone DHT, which is the primary culprit for androgenic alopecia. Although DHT resides in our blood and reaches the hair follicles internally, it is also present externally on the surface of the scalp. Retinol works to remove this sebum build-up, containing DHT, from the scalp, and therefore helps minimise hormonal hair loss and thinning. Retinol reduces greasy hair Retinol works to regulate sebum production in the sebaceous gland and is needed for the optimal functioning of both the hair follicle and sebaceous gland (1). The sebaceous gland refers to the small oil-producing gland that is attached to the hair follicle and releases a fatty substance called sebum (i.e. ‘grease’) into the follicular duct and on the surface of the scalp. A 2012 study demonstrated that retinol regulates sebaceous gland function and reduces the secretion of sebum into the follicular duct that empties out to the surface of the scalp. So, if you’ve got greasy roots or fine hair, which can often be weighed down by excess sebum, retinol may be the answer. Retinol decreases build-up and follicle congestion Retinol is a chemical exfoliant, meaning it decongests the build-up of dead skin cells, product build-up, sweat and debris on the scalp. Exfoliating away build-up helps cultivate the health of the scalp, and in turn, the hair.  Retinol prevents dandruff Regulating excess oil production on the scalp allows retinol to also prevent yeast overgrowth on the scalp. Dandruff is caused by a yeast called Malassezia that feeds on oils on the scalp. Therefore, if excess oiliness is mitigated, retinol can ward off dandruff. Retinol helps stimulate hair growth Research has shown that retinol increases the rate of hair growth by prolonging the anagen (growth) phase of the hair growth cycle, playing a role in converting vellus (A.K.A baby hairs) to terminal hairs, and acts in conjunction with other hair growth solutions to produce denser hair regrowth (2). One of the most significant benefits of retinol is how it maximises the effects of other hair growth ingredients and solutions by improving the absorption of these ingredients.  Retinol increases epidermal proliferation (i.e., skin cell renewal), improves scalp condition and compacts the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. The star hair growth ingredient of MONPURE’s Follicle Boost Hair Density Serum, pumpkin seed extract is a kind alternative to chemical hair loss solutions. Pumpkin seed extract works to inhibit the 5-alpha reductase enzyme that converts testosterone to DHT, delivers nutrients to the scalp and increases blood circulation to the follicle. The combination of retinol and pumpkin seed extract in the best-selling serum allows the effects of the pumpkin seed extract to be significantly maximised, contributing to a reduction in hair loss and a boost in hair regrowth and health. A common question regarding retinol and hair loss is its effectiveness when used in combination with solutions such as Minoxidil. Minoxidil boosts hair growth by causing telogen (resting) hair follicles to enter the anagen (growth) phase, therefore prolonging the anagen (growth) phase of the hair growth cycle and increasing the size of hair follicles. Minoxidil has also been shown to increase blood circulation around the hair follicle (3). A 2007 study demonstrated that the combination of Minoxidil and retinol additively promotes hair growth in hair follicle organ cultures and can induce new hair growth in those with androgenic alopecia. The Follicle Boost Hair Density Serum is the perfect solution to minimise hair shedding, as it is a much gentler and kinder alternative to harsh hair loss solutions, while still maximising the effects of its ingredients with the wonderful combined powers of retinol and pumpkin seed extract.

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Skincare Lessons for the Scalp

The Scalp is the Foundation of Healthy Hair Many of us know the importance of skincare. We are familiar with our multi-step skincare routines, are well-versed in the ideas of ‘serums’, ‘actives’ and ‘exfoliation’ for our skin, and are no stranger to skincare-staple ingredients like Retinol, Vitamin C and Salicylic Acid that form part of our broad beauty encyclopaedia. However, the same care and attention is often overlooked when it comes to the scalp, despite the fact that a healthy scalp is the foundation of healthy hair. Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles that become clogged, contain underlying blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, scalp health is at the heart of everything we do. We understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face, and that skincare doesn't end at the hairline. As the world’s first dedicated scalp health brand bridging the gap between skincare and haircare, we have selected the industry’s most revered and researched skincare lessons and introduced them into the world of scalp and hair care. The secret to healthy hair is, in the same way as the skin, all in a nourishing and fortifying routine. From skincare ingredients to exfoliation, MONPURE is here to help you step up your hair and scalp routine with our 5 ultimate skincare lessons for the scalp… 1. Introduce Acids to the Scalp Did you know that some of the gold-standard skincare acids hold boundless benefits for the scalp and hair. Ingredients like Retinol, Lactic Acid (AHAs) and Salicylic Acid (BHAs) are a relatively untapped treasure in haircare. However, considering that the scalp is much oilier and thicker than the skin on our face, it is a breeding ground for microbes, and needs to be nourished and balanced to maintain healthy and growing hair. As a derivative of Vitamin A, retinoids such as retinyl palmitate aid in decongesting follicles, rebalancing the scalp, synthesising collagen, minimising sebum production and speeding up cell turnover. Retinol also improves the absorption of other hair growth boosting ingredients.  AHAs or alpha hydroxy acids such as Lactic Acid work to exfoliate and decongest hair follicles to promote the ideal environment for healthy hair growth. This antibacterial skincare staple also enhances shine and relieves dryness by buffing away flakes and dead skin cells. Introducing Retinol and AHAs into your scalp care regime with MONPURE’s Follicle Boost Hair Density Serum will work to rebalance the scalp of dead skin and debris, allowing other active ingredients to be optimally absorbed, contributing to healthy hair growth. MONPURE’s Hydrate and Soothe Scalp Serum includes another famed skincare acid - BHAs or beta hydroxy acids in the form of Salicylic Acid. This popular skincare ingredient extends to the scalp by treating scalp acne, psoriasis, dandruff and seborrheic dermatitis. It’s oil-soluble, meaning it can deeply penetrate and decongest the follicles. Salicylic Acid is also keratolytic, meaning it aids in exfoliation and soothes inflammation. 2. Exfoliate the Scalp Scalp exfoliation has been a neglected step in hair care for too long. Exfoliating the scalp is just as important as exfoliating the skin. The scalp is a delicate microbiome and incubator that requires balance and nourishment to support the health of hair follicles. Introducing a gentle scalp scrub into your routine removes build-up, excess oils and dead skin cells that leave a residue on the scalp, and ultimately clog follicles and impede healthy hair growth. They also work to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to upgrade your scalp care routine and introduce one of your most well-loved skincare secrets beyond the hairline. 3. Beyond Shampoo and Conditioner: Treat the Scalp How many of us will splash on some cleanser and a hint of moisturiser and call it a day? We are sure that most of you hold your carefully curated skincare routines near and dear to your hearts. While we are very clued-up on the necessity of face masks, serums, essences and treatments when it comes to our skincare routines, how many of us give the same attention to our scalps when they are feeling in need of an SOS treatment, a hit of hydration or stimulation? While we’ve become accustomed to a quick hair washing routine, we need to remind ourselves that the scalp, which faces the same environmental aggressors and hormonal fluctuations as the skin, needs to be looked after just the same. Especially for those with fine or thinning hair, or those who experience itchy scalp conditions, going beyond shampoo and conditioner will entirely elevate your routine and foster the happiest scalp and healthiest hair possible. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health by delivering an intense hit of nourishment and essential vitamins to the scalp and follicles that stimulate healthy hair growth.  With skincare ingredients like Vegan Silk Peptides, Camellia Tea Oil and Lactic Acid (AHAs), this weekly scalp treatment is the perfect way to extend your skincare routine to the scalp and could be the answer to your best hair yet.  4. The Importance of Scalp Serums MONPURE’s mantra that skincare doesn’t end at the hairline holds true when it comes to some of our hero formulations, scalp serums. Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like thinning, dryness, itchiness and protection from pollution.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike oils, serums don’t sit on top of the scalp and create residue, instead, they seep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you need to use minimal product, which doesn’t leave an oily residue or weighed-down appearance. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage them into the scalp until the serum is fully absorbed. If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, containing a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, salicylic acid, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as psoriasis and eczema. If you are experiencing hair loss or thinning, the Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing Retinol and Lactic Acid, this solution is effective in mimimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your hair growth regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. Read more about how to give yourself a scalp massage here.  5. Replenish Moisture to the Scalp After applying cleanser, we are sure to slather on a hearty dose of moisturiser to lock in hydration and restore a healthy balance of moisture to our skin. However, why are we still neglecting our scalps when it comes to conditioner? MONPURE’s Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with its lightweight consistency. It is designed to be applied to both the scalp and lengths, despite what you may have been told about conditioner over the years.  We understand that many women, especially those with fine or thinning hair, have been told to avoid conditioner the scalp at all costs. However, when considering the widespread use of harsh shampoos, packed with silicones and sulphates that strip the hair of its natural oils, it is alarming that the scalp’s moisture is never replenished. A neglected scalp means a dehydrated and starving one - which of course impedes the growth of trong, healthy hair.  With the combination of MONPURE’s Shampoo + Conditioner Duo, formulated with lightweight and skincare-inspired ingredients, you can confidently replenish moisture and nourishment back into the scalp without fear of a weighed-down or greasy aftermath. At MONPURE, we understand that as the hair’s incubatory environment, the health of the scalp is the common denominator for a host of hair issues. Using holy grail skincare ingredients and lessons when formulating our solutions allows our products to create the optimal foundation for healthy and prosperous hair. 

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The Impact of Oxidative Stress on Scalp and Hair Health

Oxidative Stress and its Impact on Scalp and Hair Health At MONPURE, we understand that the scalp is the hair’s incubator and that a healthy scalp supports the emergence of healthy hair. In fact, research suggests that the skin on our scalp ages just as fast as the skin on our face, making it critical that we treat the scalp with the same care and attention we would our skin. By bridging the gap between skincare and haircare, the treatment of the scalp against offenders such as oxidative stress is central to MONPURE’s philosophy. What is Oxidative Stress? Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in the cells and tissues. In other words, it occurs due to an imbalance of free radicals and antioxidants in the body, in which the tissues of the body are unable to sufficiently counteract the sources of reactive oxygen species (ROS). What are Free Radicals? Free radicals refer to highly reactive, unstable molecules with one or more unpaired electrons, and are byproducts of the metabolic process. These molecules can directly damage various cellular structural membranes, lipids, proteins and DNA. Hazardous substances such as cigarette smoke, pollutants, UV radiation and pesticides can also cause the formation of free radicals in the body. Read more about the effects of pollution and UV radiation on the scalp and hair here. Our cells naturally produce free radicals during the metabolic process, however, our cells also produce antioxidants to neutralise free radicals - allowing the body to maintain a healthy balance. The Impact of Oxidative Stress on the Hair and Scalp Oxidative stress is a fundamental part of the natural ageing process. It breaks down cell tissue and causes DNA damage, which can also result in inflammation. With age, the production of free radicals increases, while the body’s defence mechanisms decrease. This imbalance leads to the progressive damage of cellular structures, including those associated with the hair and scalp. Oxidative Stress and Scalp Inflammation Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen (transition) and telogen (resting) phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis (1). Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth (2). The Correlation Between Oxidative Stress and Androgenic Alopecia Androgenic alopecia is the single most frequent cause of hair loss among both men and women. It is most generally understood as a hormone-induced, age-dependent and genetically determined form of progressive hair thinning. Read more about the process of hair thinning here. The Centre for Cutaneous Research at Queen Mary’s University of London has published the findings on the relationship between Oxidative Stress and Androgenetic Alopecia (3). In the study, the researchers contrasted two separate cultures of hair follicle dermal papilla (the cells that reside just under the hair follicle): One from the scalp of someone with pattern baldness One from the scalp of someone exhibiting normal hair growth The researchers made the following discoveries: The dermal papilla of the balding scalp had higher levels of reactive oxygen species (ROS), such as free radicals. This means that  Oxidative stress is more prevalent among those experiencing pattern baldness, suggesting a strong correlation between the two. Higher levels of reactive oxygen species (ROS) decrease the cell’s ability to naturally reproduce, regenerate and renew themselves. This indicates that oxidative stress impairs the scalp’s ability to support healthy cell renewal, and in turn, healthy hair growth. The dermal papilla of the balding exhibited high levels of a state called ‘cell senescence’. Cell senescence occurs when a cell is alive but is no longer able to proliferate or divide. This directly impedes the hair follicle’s ability to support healthy hair growth as the cells that comprise the hair follicle are arrested and cannot progress through the growth cycle. Other research has revealed that human hair follicles miniaturise or even disappear from the scalp as we age - a result of defective hair follicle stem cell renewal (4). It appears that oxidative stress may exacerbate the onset of androgenic alopecia, A.K.A female-pattern baldness. Combating the Effects of Oxidative Stress What are Antioxidants? Antioxidants are substances that neutralise free radicals, and are the first line of defence against oxidative stress. These neutralising effects work to protect the body from oxidative stress and damage. Examples of antioxidants include: Vitamin A Vitamin C Vitamin E Eating an antioxidant-rich diet is key to protecting your body against the effects of oxidative stress. Naturally occurring antioxidants are found in Vitamins C and E, flavonoids, carotenoids and tannins. These sources include fruits and vegetables, seeds, nuts, whole grains, spices, as well as coffee, tea and cocoa. Flavonoids are a class of plant compounds found in deeply coloured fruits, vegetables, cocoa, tea and wine. Some examples are berries, kale and tomatoes. Carotenoids are a class of naturally occurring pigments found in plants and algae. Carotenoid-containing foods are often red, yellow or orange, such as carrots, sweet potatoes, mangos and bell peppers. Tannins are a class of bitter astringent compounds, abundantly found in nature. They are present in tea, walnuts, cranberries, cocoa (e.g., dark chocolate), grapes and wine. MONPURE’s Powerful Antioxidants MONPURE’s results-driven range features an array of pioneering ingredients brimming with antioxidants that have been scientifically proven to offset the effects of free radicals and oxidative stress. Let’s unpack our hero antioxidants… Our Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the free radicals associated with oxidative stress. The mask’s hero ingredient, Camellia Tea oil, is rich in Vitamins A, B, D and E, and  is a remarkable antioxidant that prevents free radical related conditions (5). Many of MONPURE’s products are formulated with Vitamin C and Vitamin E, which have been shown to hold antioxidant properties that counteract the effects of oxidative stress. Oxidative stress can significantly speed up the ageing process of the scalp and hair, and is strongly associated with dermatological scalp conditions as well as androgenic alopecia, the effects of which can wreak havoc on the health of the hair and scalp. MONPURE’s central focus on cultivating scalp health as an incubator of hair health is fundamental to creating a protective barrier against the effects of free radicals. Discover Vitamin C in… Strengthening Silk Protein Shampoo Hydrate and Soothe Scalp Serum Follicle Boost Hair Density Serum Discover Vitamin E in… Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Clarifying Scalp Scrub Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum

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Hair Over the Lifetime

Hair Over the Lifetime Just like the rest of our skin and bodies, our hair and scalp transform as we age. However, in contrast with the skin, aging of the scalp and hair over the lifespan have only recently gained attention in both medical and beauty spheres. As women age, they undergo significant milestones and periods in their lifetime that can affect their scalp and hair. Whether it be hair thinning, excess sebum production, changes in texture or even increases in hair density over certain periods of the lifetime, age-related changes are part and parcel of the natural life cycle, but can be nourished and strengthened with the right treatments and solutions. Here’s what to expect as your scalp and hair change over the lifetime… Hair Loss During the Menstrual Period and Puberty There is certainly a correlation between your 28-day cycle and the state of your strands. As the scalp is an extension of the skin, it follows that our scalps are also oilier during the time of the month. This is due to the hormonal changes that occur during the menstrual cycle.  Just before your period there is a sudden spike in androgens (male sex hormones), particularly testosterone. This gives your scalp and roots an oilier appearance. A 2009 study found that oestrogen influences sebum production, as it functions to suppress sebum levels and sebaceous gland activation. Therefore, an oily scalp before the onset of menstruation is association with reduced oestrogen presence and increased androgenic presence. During menstruation itself, the sudden drop in oestrogen also affects the hair growth cycle. While this change is usually subtle, unless one experiences PCOS (read more here) or an irregular period, the hairs enter the telogen (shedding) phase too quickly, leading to more hair fall than the usual 50 to 100 hairs per day. Luckily, this form of temporary hair loss, termed telogen effluvium, is reversible and completely normal, and usually corrects itself as hormones rebalance. Women with heavy periods can also experience anaemia, otherwise known as an iron deficiency. Forming part of the protein haemoglobin, low iron hinders the transportation of oxygen to the cells that stimulate hair growth. It is also an essential component of the enzyme ribonucleotide reductase that stimulates follicles, so low iron stores can stall new cell growth. Hair and Birth Control Across Europe, the UK has the seventh highest share of women in the country using the pill as their primary method of contraception (1). Across the UK in 2021, the birth control pill was the most common method of contraception used by women aged 15 to 59 years, with 28% using it as their main method. Interestingly, among the age group 18 to 24, above 60% of women in the UK opt for a user dependent contraceptive (2).  There are two different types of contraceptive pills, the combined pill containing synthetic oestrogen and progesterone hormones, and the ‘mini pill’, which only contains synthetic progesterone. Some contraceptive pills are actually anti-androgenic, meaning they have high levels of oestrogen that keep the hair in the anagen (growth) phase for longer, safeguarding against hormonal hair loss. On the other hand, some contraceptive pills lead to increased hair shedding as they have a higher ‘androgenic activity’, causing the hairs to stay in the telogen (resting) phase for longer. A lot of women will experience hair loss in the form of telogen effluvium once they stop taking the contraceptive pill due to the sudden drop in oestrogen that was supported by the pill. However, this mass shedding usually resolves itself soon afterwards. Hair Growth During Pregnancy During pregnancy, some women notice increased hair thickness as a result of higher levels of oestrogen prolonging the anagen (growth) phase, leading to less shedding and thicker strands. While not common, some women experience hair loss during pregnancy due to the stress associated with it. The stress hormone cortisol, which spikes during periods of shock, regulates the normal functioning of the hair follicles. When cortisol exponentially increases, the hair follicles undergo apoptosis, in which anagen (growth) hairs abruptly shift into telogen (resting) prematurely. The first trimester of pregnancy can ‘shock’ the body as the hormonal balancing scales shift, dramatically shifting an additional 30% of hairs in the telogen (resting) phase of the growth cycle, causing diffuse fallout in the form of telogen effluvium, a temporary form of hair loss. Alongside hair loss, many women are more susceptible to scalp itchiness and irritation during this time period, which can even extend into the months after delivery. Research suggests that blood volume increases progressively throughout pregnancy, with the total blood volume increase varying between 20% to 100% pre-pregnancy levels (2).  This swelling of blood vessels connected to nerve endings on the scalp can result in scalp sensitivity, tingling, itchiness or even pain during pregnancy. Postpartum Hair Loss After delivery, it is normal to notice increased amounts of hair loss - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy (3).  A 2013 study showed that during the first weeks postpartum, hairs enter the telogen (resting) phase in a synchronous wave, reaching about 30% after nine weeks, which explains how most postpartum hair loss is experienced two to four months after childbirth. Luckily, postpartum hair loss is very common and only temporary. Most women start regaining their normal hair growth by their child’s first birthday, but many find that their hair growth bounces back even sooner than that. Menopausal Hair Loss Menopause is a natural biological process that all women will experience in their lives. During this period, the body goes through a variety of physical transformations as it adjusts to hormonal fluctuations. Specifically, menopause refers to the lack if a menstrual period for a course of 12 months. The average age of menopause is around 51, while perimenopuase refers to the time leading up to menopuase, which can begin 8 to 10 years prior to the onset of menopause itself. Incidence of hair loss or thinning increases with age. A study conducted in 2021 found that the onset of female-pattern hair loss (A.K.A androgenic alopecia) is associated with menopause due to drops in circulating oestrogen and the ceasing of ovarian function. Once menopause begins, the ovaries produce fewer follicles, resulting in a decline in oestrogen in the body. This decrease means that androgenic hormones hold a stronger presence, leading to follicular miniaturization and gradual hair thinning. Learn more about follicular miniaturization here. The increased presence of the androgenic hormone, DHT (a by-product of testosterone) causes the hair follicles to shrink, producing a shorter, thinner hair shaft. Additionally, the anagen (growth) phase shortens, while the time between the telogen (shedding) and new anagen (growth) phase lengthens (4). The result is both fine and thinning hair. Over time, hair becomes more fragile, brittle and thin, as well as more sparse in density. Many women also report scalp dryness and diminishing skin elasticity during menopause. Higher levels of androgens may also prompt sebaceous glands in the scalp to produce excess sebum, causing an oily scalp. The MONPURE Solution to Hair Loss over the Lifetime The MONPURE range is brimming with solutions that cultivate the best dermatological condition for the scalp, even under fluctuating hormonal conditions that women face throughout the lifetime. We want to pay homage to the best-selling Follicle Boost Hair Density Serum, which contains natural solutions to hair loss and thinning. Formulated on scientific grounds, this invigorating hair growth elixir works like fertiliser to a flower-bed. The Follicle Boost Hair Density Serum initially targets the catagen (transition) and telogen (resting) phases within the first 4-6 weeks, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen (growth) phase, which usually takes around 3 months. Star ingredient, Pumpkin Seed Extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase. It also contains Coffee Arabica Extract, proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is formulated with Rosemary Oil, which promotes cell turnover, boosts circulating and delivers nutrients and oxygen to the follicles. The serum is also formulated with skincare-staples Retinol and Lactic Acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. It’s Not Just Hair At MONPURE, we want to support women throughout the milestones and stages of their lifetime. With an understanding of the psychological and emotional toll of hair loss and thinning, we want to break the silence and open the conversation around female hair loss throughout the lifetime. Want to share your hair loss story? Join our support community on Instagram @ItsNotJustHair to break the taboo and raise awareness around female hair loss. (1, 2) https://www.statista.com/statistics/573210/contraceptive-use-among-women-by-type-and-age-in-england/ (3) https://www.ahajournals.org/doi/full/10.1161/circulationaha.114.009029 (4) https://www.hindawi.com/journals/bmri/2013/957432/

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Copenhagen Fashion Week presents MONPURE X A. ROEGE HOVE

Copenhagen Fashion Week MONPURE London partnered with conceptual knitwear designer A. ROEGE HOVE for Copenhagen Fashion Week 2022. MONPURE powered all things hair behind the scenes, working with stylist Josephine Mai to create show-stopping looks crafted with our multi-award winning scalp and hair care solutions.  The show executed a fresh take on knitwear production, engineered to minimise waste, foster versatility and celebrate artisanal techniques, enhanced by sleek and effortless hairstyles, powered by MONPURE. The collaboration took Copenhagen Fashion Week by storm, staying true to the global necessity for sustainability and responsible sourcing that lies at the heart of both brands. The MONPURE X A.ROEGE HOVE Partnership As pioneers in the haircare and fashion arenas, MONPURE and A. ROEGE HOVE uphold and celebrate a commitment to sustainability and local craftsmanship - ensuring that our modes of production do not exist at the expense of people or the planet. A.ROEGE HOVE is a conceptual knitwear brand, defined by experimenting with traditional knitwear techniques and challenging perceptions of shape and material.  Behind the Scenes at Copenhagen Fashion Week MONPURE partnered with talented, industry-revered session stylist, Josephine Mai, to create an array of phenomenal runway hairstyles to elevate the garments. The exciting new MONPURE product made an exclusive preview appearance at Copenhagen Fashion Week, and was a superstar solution for runway-ready hairstyles backstage. This mystery elixir was perfect for protecting the model’s hair from heated styling tools, boosting shine and taming flyaways. Keep your eyes peeled for this extremely lightweight addition to the MONPURE range, which works to create beautiful styles while protecting and nourishing the hair.  The Hydrate and Soothe Scalp Serum was an essential step for Josephine and her team, prepping the model’s hair before styling. The serum was applied to the models’ scalp in sections as a quenching calming antidote - ensuring their irritated or dry scalps were moisturised and conditioned before the session stylists began working their magic. The Strengthening Essence-Conditioner was used as a hydrating leave-in conditioner and styling product to give the models’ hairstyles a sleek, wet-look and effortless appearance. Resembling a skincare essence with its lightweight consistency, the conditioner nourishes fine hair without feeling greasy or weighing it down, making it the ideal solution to deliver shine and texture to runway-ready styles. The Heal and Energise Jade Comb was used to massage the products into the scalp and build up volume into the roots. The stimulating comb was also used to craft the hair into a combed back style and distribute the conditioner evenly throughout the roots. Many of the models confided in us backstage that they had very fine hair, and found that a lot of products tend to weigh their hair down.The MONPURE range is perfect for women with this hair type, championing lightweight and skincare-inspired solutions that deliver body, volume, strength and nourishment to fine and thin hair without leaving the strands greasy or heavy. “I just had my hair done with MONPURE and I can’t wait to walk in the show. It’s so lovely to come to the show and have really nice products applied to my hair. My hair is fine so I love products that give me extra volume.” Backstage Interviews The MONPURE team sat down with founder and designer Amalie Røge Hove and session stylist Josephine Mai to discuss everything from the MONPURE collaboration, the importance of sustainability and how the MONPURE products were used to create the incredible hair looks. Interview with designer and founder Amalie Røge Hove Why is A.ROEGE HOVE’s partnership with Monpure the perfect fit for your brand? Amelie: “I think for our second show at Copenhagen Fashion Week I really wanted to choose partners that share our values. I think it was really important finding someone with a focus on responsible products. For us, it’s a big part of our production, the way we design and the way we think in our everyday lives. It’s also really important to find a brand that has the luxury touch that is a nice fit for our clothes and aesthetic, so I’m really happy to partner with MONPURE for this show.” Why are sustainability and responsibility so important to you? Amalie: “From the beginning I wanted to take full advantage of the possibilities of knitwear. The craft of knitwear allows you to create garments with zero waste. It’s really important to me that when we take these crafts we bring them to life with technology that we can fully take advantage of - so why not produce zero waste when you can.” Can you tell us more about the collection? Amalie: “The collection we are showing today has been about showing the knitwear in a new context. We wanted a little bit more of a mature look but also something that could be layered, where you can see all of the textures together. This is why we want the look on the models to be a little bit more determined and have the feel of a power woman!” What inspired the styling of the hair? Amalie: “We went for a natural look but still something that is quite textural. You can really see how the product just makes all of the models look really effortless. I think it really added something extra to the styling. We worked with so many different women, and I can see how the product really worked well for all of them.” Interview with session stylist Josephine Mai Can you please tell us how you’re using the MONPURE products on the models? Josephine: “Today we’re doing a very sleek look. We’re using the conditioner to tame the hair and hold it in place. We are using the *mystery product* for the thicker hair to give it a nice shine. I think it's great that you can work with conditioner as a styling product and you don't have to use a lot of product. We have been using the jade comb to massage the scalp and build up volume, it’s super super nice. For the scalp we used the Hydrate and Soothe Scalp Serum ​​What do you like about the MONPURE products? Josephine: I love that the products aren't heavy on the hair, they are very light. You can build them up, and they really sink into the hair and scalp. I have been using a conditioner a lot, I love it because you can really work it in. The *mystery product* is also super amazing!” Hitting the Runway Powered by MONPURE for all things hair, the collection showcased 27 looks, and took place at experimental exhibition space for contemporary art O - Overgaden. The show featured an array of the brand’s signature figure-hugging conceptual knitwear. With the commitment to create silhouettes that are both luxury and comfortable, the collection was presented for all body types, transcending seasons and occasions. The garments ranged from asymmetric mini dresses, mini cardigans, long knit leggings and knitted accessories, including classic shades of black and white and vibrant splashes of burgundy and blue. MONPURE’s range enhanced the aesthetic of the show with sleek, effortless and wet-look styles.  MONPURE X A. ROEGE HOVE - Our Shares Ethos of Sustainability Both brands, MONPURE and A. ROEGE HOVE, hold the pillars of sustainability, responsible sourcing and local craftsmanship very close to our hearts. As a pending B-corp, cruelty-free, PETA approved and vegan scalp and hair care brand, MONPURE pledges to safeguard environmental and social impact over profit margins.  Drawing on a rich culture of Danish craftsmanship and artistry, each piece in A. ROEGE HOVE’s collection is produced in Europe on domestic knitting machines in Copenhagen. This ensures that the level of artistic quality and longevity of the garments are versatile staples in one’s wardrobe. The everlasting pieces are engineered to be produced with minimal or zero waste, using high quality European materials such as German monofilament and Italian cotton. Based in Copenhagen, founder Amalie Røge Hove has a masters in textile design from the Royal Danish Academy of Fine Arts. She created the brand in 2019 to bring her innovative vision of knitwear to life. Amalie Røge Hove’s outlook on sustainability is about inspiring people to use and treasure artistically crafted styles in multiple ways, foregoing the idea of seasonal trends and embracing unique combinations that can remain evergreen in one’s wardrobe. This is championed by the brand’s decision to only create two collections per year. Moving away from the traditional seasonal production cycle and toward a more seasonless calendar focuses on longevity and garments that transcend seasons.  MONPURE’s products are sustainably sourced from all over Europe and supercharged in German laboratories. We pride ourselves in only working with consciously selected suppliers of the highest standards, who align with our ethos. Each of our suppliers have been handpicked for meeting the highest ethical standards standards, while our packaging is composed of 100% post-consumer recycled plastic (rPET), fully biodegradable and compostable packaging chips, as well as recyclable shipping boxes. We are proud to have partnered with such an innovative, creative and sustainable force in Copenhagen’s fashion industry, whose advances in zero waste production, responsible sourcing and local craftsmanship truly align with our own - and lie at the heart of MONPURE.  

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How City Livings Harms Hair and Scalp Health

How City Living Harms the Hair and Scalp Did you know that living in an urban environment could be taking a toll on the condition and health of your hair and scalp? Just like the skin on your face, environmental aggressors such as pollution and UV rays can have a negative impact on the health of your hair and scalp, and may even lead to increased hair loss. Damage induced by urban aggressors can hinder the protein content, surface quality, structural integrity and sensitivity of your hair and scalp, ultimately contributing to a range of scalp and hair concerns. Before unpacking the various urban aggressors and their harmful effects on the hair and scalp, it is important to gain a better understanding of the hair’s structure and composition. The Structure of Hair Hair is composed of 95% keratin fibers, which are the protein building blocks that contribute to the flexibility, strength and overall health of hair. Hair is structured in three distinct layers: The cuticle - the outermost layer of the hair strand, forming a protective shield to the inner layers of the hair. The cuticle provides the feel and appearance of the hair. The cortex - the thickest hair layer that is located between the cuticle and medulla. The cortex contains the hair’s pigment, or melanin, which gives the hair its colour. The medulla - the innermost layer of the hair strand that is only present in thicker hair types. The medulla consists of a thin core of transparent cells and air spaces. Read more about what hair is made up of here. The cuticle is the layer of the hair strand that is most subject to day-to-day abrasions, such as brushing, heat styling, UV radiation and pollution, causing the hair’s structure to gradually degrade. The Impact of Pollution on Hair Pollution, most abundantly found in urban environments, includes particulate matter (fragments of dust, soot and grime), as well gaseous pollutants. These pollutants bind to the hair’s surface, infiltrating the follicle and settling on the surface of the scalp. Severe air pollution can actually alter the condition of the cuticle, giving hair a rough, brittle and dull appearance. A study conducted in 2019 found that hair fibers exposed to higher average pollutant concentrations experienced increased damage to the hair cuticle and cortex. As pollutants penetrate inside the hair fiber, they cause chemical damage to the cuticle and the keratin proteins that make up the hair. When it comes to scalp health, pollution deposits can contribute to scalp itching, irritation, excess sebum production and dandruff, all of which can clog follicles, weakening the hair at the root and making it more susceptible to breakage and fallout. The Impact of UV Rays on Hair Both UVA and UVB sunlight radiation can be harmful to the hair and scalp. Research has shown that UVB can result in morphological damage, while UVA can result in chemical damage. UVB Radiation UVB radiation primarily attacks the melanin pigment and protein components of hair. UVB radiation can result in the breakdown of what are known as disulfide bonds, which are fundamental to the hair’s structural integrity. Disulfide bonds are the chemical bonds that hold together the hair’s protein structures. This damage can result in the loss of tensile strength, increase the hair’s porosity and create irregularities on the hair’s surface. UVA Radiation Due to its longer wavelength, UVA radiation is capable of penetrating deep into the cuticle and cortex layers. UVA radiation is primarily responsible for colour changes in hair. Because melanin provides photoprotection, blonde and grey hair, which are low in melanin, are susceptible to more damage.  Overall, prolonged exposure to UV rays can deteriorate a fatty acid found on the surface of hair cuticles called 18-methyleicosanoic acid, which acts as a hydrophobic barrier that provides hair with softness and shine. It also diminishes the essential amino acids cysteine, tryptophan and tyrosine, which strengthen hair and contribute to healthy hair growth. These chemical changes manifest in brittle hair, loss of shine, surface friction, poor manageability, as well as loss of colour and tensile strength. Combating Urban Aggressors MONPURE’s results-driven range features an array of pioneering ingredients that have been scientifically proven to shield the hair and scalp from environmental aggressors, as well as combat the effects of these culprits. Vegan Silk Proteins Vegan silk proteins are a vegan alternative to silk peptides that deliver a physical and breathable “second-skin” to the hair and scalp. This delivers a robust barrier function against external aggressors. In fact, vegan silk peptides improve carbon particle removal up to 26%.  In the face of harmful UV rays, the significant protective properties of this ingredient also improves hair colour protection by 35%. City living can often leave the hair brittle and dull. However, vegan silk peptides also improve the hair’s smoothness and shine, leaving it silky to the touch. This star ingredient can be found in abundance in our Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner, as this foundational pair will bolster the strength of the hair with every use. MONPURE products are formulated with a potent percentage of vegan silk peptides, and we are one of the only scalp and haircare brands to include this groundbreaking ingredient in our formulations. Regularly using products with this ample dosage of vegan silk peptides will provide physical protection against an array of environmental aggressors, while rebuilding existing damage. Vegan Keratin As the building blocks of the hair strand, this hydrolyzed protein works to protect the scalp and hair from environmental aggressors by smoothing down the overlapping layers of the vulnerable cuticle. MONPURE’s vegan keratin, featuring hydrolyzed proteins derived from wheat, corn and soybeans, has an identical amino acid composition to human hair.  Its film-forming properties condition, moisturise and hydrate the scalp, while also leaving the hair smooth and silky to the touch. Vegan keratin also works to strengthen the bonds between follicles, allowing roots to grow stronger and reinforcing their structural integrity, which is often compromised by urban aggressors. The Power of Antioxidants Antioxidants function to protect the hair and scalp from harmful molecules called free radicals, which attack healthy tissue. Free radicals form when air pollution and UV radiation enter the body. Introducing a topical scalpcare product that is teeming with antioxidants is an effective way to arm your scalp against these environmental aggressors. Our Nourish and Stimulate Scalp Mask’s hero ingredient, camellia tea oil, delivers an instant infusion of antioxidants and vitamins that work to neutralize the free radicals produced by the sun, ultimately providing protection and nourishment. Multiple recent studies have illustrated the effectiveness of camellia tea extract against urban air pollutants. For example, a study conducted in 2019 showed that this natural extract prevents air pollutant-induced skin aging, such as the degradation of collagen and other proteins. Plus, many of MONPURE’s products are formulated with Vitamin C, an antioxidant which is shown to hold anti-pollution benefits and counteracts oxidative stress. A study conducted in 2019 investigating the use of topical Vitamin C amongst women living in high pollution urban areas found that Vitamin C improves the skin barrier function and reduces the skin’s oxidative stress. City living and general environmental aggressor exposure can wreak serious havoc on the hair and scalp. With a focus on fostering scalp and hair health from within, MONPURE’s solutions work to create an eco-barrier on the surface of the hair and scalp to prevent the penetration and adhesion of pollutants and radiation, restore the integrity of the hair from the inside out, and cultivate the healthiest possible dermatological scalp condition.

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MONPURE’s Award Wins 2021

A Round Up of MONPURE’s Awards in 2021 MONPURE took home the gold and were honoured with an array of incredible awards in the beauty, luxury, sustainable and hair care spaces in 2021. Our results-driven range has been esteemed by major beauty destinations such as Mane Addicts, renowned magazines such as W Magazine, Harper's Bazaar and Marie Claire, as well as the prestigious Good Housekeeping Institute - which recognizes excellence and innovation across a number of industries and consumer product categories. We are extremely proud and honoured to receive recognition for our scalp and hair solutions. Our awards and accolades mean so much to us, as their rigorous and expert-driven testing illustrates the effectiveness of MONPURE in maximising scalp and hair health.  The Good Housekeeping Institute In May 2021, our Strengthening Silk Protein Shampoo and Essence-Conditioner won ‘Best Anti-Breakage Shampoo and Conditioner’ in Good Housekeeping’s Tried and Tested Awards, scoring top marks with an impressive 86 points out of 100. The Good Housekeeping Institute evaluates the originality of products’ technology, delivery form and packaging along with major product claims behind each submission. The products are then assessed for efficacy and performance using consumer and lab testing with state-of-the-art scientific instruments and by reviewing clinical, consumer, and technical data provided by the brand. Our products were the top-scorers for anti-breakage. Out of  500 independent testers (all with self-diagnosed hair loss or thinning), 87% of testers noticed less hair fallout and 80% said hair felt noticeably stronger. Hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. An impressive 93% said they would continue to use these products after the trial. Good Housekeeping Awards Attracta Awards The Attracta Beauty Awards are rich in professional expertise and judged by leading international makeup artists, beauty editors, nail and hair stylists and influential industry and medical experts. The Attracta Beauty Awards separate themselves from other industry accolades as they represent an integrated celebration of the hero products, services and professionals from an independent viewpoint; backed by years of expertise and professional knowledge. Our shampoo and conditioner took home the gold at the annual Attracta Beauty Awards this year. ​​The Strengthening Silk Protein Shampoo and the Strengthening Essence-Conditioner won the best shampoo and conditioner for dry and damaged hair.  MONPURE also won The Attracta Eco-Beauty Award for Best Socially Responsible Brand.   This new Award is specifically for brands that are creating beautiful, effective products and are driven by a genuine desire, love and respect for our planet and its people, of all ages. This Award recognises brands that have shown inclusivity and consistent leadership in the pursuit of working towards pushing the boundaries of sustainability in the beauty-care industry. They source with respect their ingredients and promote conservation. They are always endeavouring to reduce their plastic and carbon footprint and seeking ways to recycle efficiently that protects our planet. We are thrilled to receive recognition for our commitment to sustainability and ethical practice. As a pending B-corp, our ethos is to always put people and the planet before profit.  Attracta Beauty Awards Harpers Bazaar Beauty Awards In September 2021, we were featured in Harper’s Bazaar’s Best of the Best Beauty Awards 2021 issue. Our Follicle Boost Hair Density Serum was spotlighted as the Best Stimulating Scalp Oil, in the renowned Haircare spread. Women’s Health Healthy Hair Awards In July 2021, the annual Healthy Hair Awards celebrated our Clarifying Scalp Scrub as the Best Scalp treatment for Wavy Hair. Each winner is hand selected by Women’s Health’s panel of hair experts alongside the Women’s Health beauty team, and are their all-time favorites for the category. "This luxe scrub is like a scalp massage in a jar. It leaves my scalp feeling clean and nourished without drying it out, but the best part is that I feel the soothing effects of it for hours after using it." — Neha Tandon Women's Health Healthy Hair Awards Marie Claire Hair Awards In March 2021, our Hydrate and Soothe Scalp Serum took home the gold for Best Scalp Health Treatment at the Marie Claire Hair Awards. As one judge noted, ‘This is like skincare for your hair.’ Which is exactly what MONPURE set out to create.  “They realise that healthy hair begins at the scalp, so they concocted this scalp serum using skincare ingredients such as retinol and lactic acid to subdue any redness, soreness and general discomfort. It dries well too, so it doesn't leave hair looking greasy. It also adds a bit of texture, which helps create the illusion of fullness.” Marie Claire Awards W Magazine Leading destination in all things beauty, fashion and culture - W Magazine - has named our best-selling Follicle Boost Hair Density Serum among the Best Hair Products Launched in 2021. W Magazine celebrated the focus on scalp health in 2021, and assembled the ultimate guide to a healthy hair journey, with our pioneering hair growth serum forming part of their absolute favourite releases this year. “Created to address hair loss caused from stress, pregnancy, or hormonal shifts, the new serum by Monpure is formulated with potent pumpkin seed extract, which inhibits 5-alpha reductase, which produces a chemical known as DHT from testosterone and can often cause hair loss. Two additional key ingredients assist with scalp heath—retinol and alpha hydroxy acids—which exfoliate and speed up cell renewal properties. The formulation also contains castor oil, a long-chained fatty acid revered to feed the scalp, increase blood flow, and prevent inflammation of the hair follicle. Two to three drops of this product should be massaged into the scalp daily.” - W Magazine (Editor: Maryam Lieberman) W Magazine Awards Mane Addicts Awards The renowned digital hair destination, Mane Addicts, celebrated their annual Best in Class Haircare Awards this month - and MONPURE’s shampoo won the ‘Best Shampoo’ category. This prestigious award is such an incredible and meaningful achievement for us. The winners are selected by Mane Addicts’ entire team - including seasoned experts, industry veterans and in-house editorial staff - compiling the best in all things hair. “Do you want the softest, strongest strands of your life? One wash with the Monpure Strengthening Silk Protein Shampoo and your wish will be granted. Formulated with a hydrating and strengthening blend of aloe vera, vegan silk peptides, and keratin, it gently cleanses your scalp and strands while also leaving you with plenty of body and movement after your wash. The revolutionary vegan silk peptides operate as a sort of second skin for your scalp and hair to effectively protect them from pollution, irritants, and bacteria. Not many shampoos can boast that.” - Mane Addicts Mane Addicts Awards Essence Magazine  Essence Magazine and a squad of industry experts compiled the Best in Black Beauty Awards to highlight the cream of the crop on the market. The awards shine a light on the best products for textured hair and beyond. MONPURE’s Clarifying Scalp Scrub won for the ‘Solve’ category. Essence Magazine noted that by sloughing away dead skin, this scrub helps alleviate symptoms of psoriasis and dandruff. Essence Magazine Awards Top Santé Haircare Awards  In February 2021, our Nourish and Stimulate Scalp Maks won the Best Scalp Treatment in the Top Santé Haircare Awards 2021, in which a panel of women aged 40 and over rigorously tested the products for a number of weeks to determine which ones were the most pleasant to use and, most importantly, achieved the best results. “Loved by all our testers, this mask improves scalp health by feeding it with essential vitamins and nutrients including calming aloe vera and camellia tea oil, while strengthening hair with vegan silk peptides. It also has a lovely, relaxing peppermint and lavender scent. Claire, 40s, says: “This feels like a treat to use – you have to leave it on for 15 mins, so I read a book while it’s on. It makes my head tingle and after use, my usually dry, irritated scalp feels soothed and my hair is shiny.” Top Santé Haircare Awards LUXLife Awards LUXLife’s 2021's Leaders in Luxury Awards have been designed to recognise the companies and individuals who are excelling within the ever-growing industry of luxury products and services - those who are illustrating the specialised expertise and innovation approach at the forefront of the field. LUXLife’s dedicated team of in-house researchers handpicked each participant. MONPURE was awarded the Best Luxury Scalp & Hair Care Brand in the UK in 2021. At MONPURE, we are delighted to receive accolades from such prestigious experts and aficionados in the beauty industry. We are committed to pioneering results-driven scalp and hair health solutions, with the mission to empower women with the knowledge and understanding of their scalp and hair concerns during different phases of their life.  LUXLife Awards

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Holiday Gift Sets Collaboration and Interview

Giving Back this Festive Season This holiday season, MONPURE is giving back by collaborating with renowned London-based watercolour artist Bianca Timotheo, creating limited edition luxury gift box sets, adorned with her exclusive artwork - in support of our charity partner, the Little Princess Trust. MONPURE's partnership with the Little Princess Trust is one that is extremely close to our hearts. We had the chance to talk to Liz, the charity’s Wig Fitter and Salon Relationship Coordinator, about her experience working with the Little Princess Trust. Interview with Liz from the Little Princess Trust The MONPURE and Little Princess Trust partnership is one very close to our hearts. Can you tell us more about the mission at the LPT? “The LPT’s mission is to provide free, human hair wigs for medical hair loss sufferers from cancer. The charity also funds paediatric cancer research across the UK, into kinder cancer treatments for the little ones. We’re so grateful to MONPURE for the partnership that we’ve had with them, and look forward to working with them in the future.” What is your role at the Little Princess Trust? “My role at the Little Princess Trust is twofold. My first role is that I fit wigs for the young people who experience hair loss around the country in their private homes and in hospitals. I also help support the salon network that works with us across the UK and Ireland, helping all these young people who need new hair.” How do you feel working with such an amazing charity? “I feel really proud and very privileged to be able to work with the charity and help so many young people feel better about themselves.” What inspired you to get into this line of work? “The desire to help other people when it's such a complex issue losing your hair, people feel like they lose their personality, their confidence, and it really mattered to me to help young people feel better about themselves.” What is the significance of the free real hair wigs for the Little Princess Trust's young beneficiaries? “Personally, from seeing these young people first hand, they just want to feel ‘normal’ (whatever normal is), and they just want to fit into society without people staring at them and feeling different. This gives them the confidence to walk into the outside world and be who they want to be.” Can you share one of your moment impactful experiences working with the Little Princess Trust? There are so many to mention, where do I even start... Over the 15 year history that I’ve worked with the LPT, the most impactful thing I would say is watching the emotions on the face of the young person who’s received one of our beautiful wigs and feels great. That gives me such a lift emotionally and mentally to think that I've managed to make that young person feel a little bit better about themselves during the period of time where everything feels out of control. Bianca Timotheo’s Inspiration and Message We also wanted to hear from the artist, Bianca Timotheo, who created the magnificent designs for the exclusive holiday gift sets. We sat down with Bianca to discuss her artistic inspirations and what hair means to her. What does hair mean to you? “Hair is a form of self-expression. As a child I dreamt about dying my hair in different colours as much as I dreamt about being an artist or astronaut. Sometimes society can force you to grow up and leave aside colourful aspects of your personality in order to fit in; but I was always in search of loopholes that allowed me to express myself.” What is the inspiration behind the artwork? “After a 10 year hiatus from painting, my resurgence started with watercolours and my first artwork then was a galaxy. Not the usual subtle watercolour technique, it was bright and vibrant, which became my signature-style. It represents my aspirations as a child and how we should never let go of our sense of wonder to pursue our dreams. Let children never forget this.” Don't forget that for every limited edition gift set sold, MONPURE will donate 15% of profits to The Little Princess Trust Charity.

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The Science Behind Dry and Itchy Scalp Conditions

Causes of Dry and Itchy Scalp Conditions The Science Behind Dry and Itchy Scalps Contact Dermatitis Contact dermatitis is a common condition that involves a skin reaction caused by direct contact or allergic reaction to a substance. Dermatitis on the scalp is caused by a reaction to the harsh chemicals and ingredients in some shampoos, hair dyes or hair grooming products. When your body encounters an irritant or allergen, your immune system recruits white blood cells to the area, releasing chemical mediators of inflammation such as histamine that results in an itchy rash. Nutritional Imbalance An imbalance of the scalp’s flora from an overgrowth of yeast, such as Candida or Malassezia. Candida, for example, thrives in warm and moist areas, but can also be caused by an unhealthy diet of sugary and starchy foods, stress, harsh chemicals and certain medications, such as antibiotics, steroids and chemotherapy. Small cuts on the scalp may also serve as an entryway for yeast to enter the system. Under Shampooing Not washing your hair regularly enough can result in build-up, flakes and excess oils. Under-shampooing can lead to a myriad of issues, including folliculitis, dandruff, accumulated sebum, breakage and even hair loss. Cold & Dry Climate, Central Heating, Hot Showers The lack of humidity and moisture characteristic of cold and dry climates usually results in itchiness, tightness and small flakes, as well as a possible exacerbation of existing scalp conditions. Heat strips the lipids protecting the scalp, and can also break the protein bonds which make up the cuticle. Hot water also dries out the scalp, resulting in itching and flaking, as well as excess oil production and congested follicles. Psoriasis and Eczema Eczema, also called dermatitis, is the umbrella name for a group of conditions that cause rash-like scalp irritation. Psoriasis is a chronic, non-contagious inflammatory and autoimmune skin condition that can affect the skin, including the scalp. It is caused by the rapid overproduction and build-up of skin cells, in which the immune system mistakenly sends signals to these skin cells to multiply too quickly. Scalp psoriasis can affect the scalp, hairline, and may even creep up the nape of the neck and around the ears. Hard Water Hard water refers to water that contains a high percentage of the minerals calcium and magnesium, and even traces of metallic elements. Hard water can impede the health of the scalp and hair. The buildup of minerals found in hard water produces a film on the scalp, making it difficult for moisture to penetrate, blocking follicles, leading to itchiness and inflammation. Additionally, hard water lifts the cutle, compromising it’s integrity. Read more about the impact of hard water on scalp and hair health here. Hormones and Itchy Scalp Menopause Due to the drop in oestrogen that occurs during menopause, the body produces less collagen, an essential building block of the skin. Oestrogen also contributes to the natural oil-balance of the scalp. A lack of collagen and natural oils can result in an irritated, itchy scalp. Menstrual Cycle Hormonal shifts during the menstrual cycle, namely the sudden decrease in oestrogen, can lead to an oilier scalp, which in turn can produce flaking and itching, especially if one is predisposed to scalp conditions. Women’s skin is also generally more sensitive during menstruation, which may extend to the scalp. Post-Partum Postpartum hormonal fluctuations, in which oestrogen and progesterone levels drop dramatically, cause the scalp to become oilier, which can produce flaking and itching. The hormonal shift is comparable to a menstrual cycle, whereby there is a sudden drop in oestrogen, a hormone which supports scalp health and hair growth. Stress Stress increases the level of the hormone cortisol in our bodies. This has a direct effect on the health of the scalp and follicle. Cortisol disrupts the skin’s barrier function, as well as cell production, triggering flakes, inflammation and irritation on the scalp. Cortisol also compromises the body’s immune system, allowing yeast such as Candida or Malassezia to thrive and flare-up. Product Build-up Product build-up refers to the accumulation of product residue on the scalp. Waxy styling products, heavy oils, dry shampoo and products with film-forming ingredients such as silicones are usually the biggest culprits. Over time, these bonding ingredients produce a moisture-impenetrable coat on the hair and scalp, causing dryness and irritation. Excessive Shampooing Too-frequent washing can cause a dry and itchy scalp for some. This usually occurs when shampoo contains stripping ingredients such as sulphates, that strip the scalp and hair and scalp of their natural oils. This results in an over-production of sebum to compensate, as well as a dehydrated scalp.

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Peony Lim's Postpartum Hair Loss Before and After

Postpartum hair regrowth journey with Peony Lim MONPURE partnered with acclaimed London-based fashion, food, travel, beauty and lifestyle editor, Peony Lim, after her personal hair loss experience. Peony expressed that her hair had always formed a significant part of her identity, and in turn, her confidence. By the end of her hair loss episode, triggered by the hormonal changes (a sudden drop in oestrogen) of pregnancy and postpartum motherhood, Peony had lost more than ⅔ of her hair. Since discovering MONPURE, Peony is delighted that her hair has been restored to its normal growth cycle and is almost back to its fullest potential. Her favourite aspect of MONPURE is our focus on scalp health, which she says is the key to making a lasting difference to the health and growth of your hair.  Peony discusses her pregnancy and postpartum hair loss experience, how she has used MONPURE to cultivate new growth and her inside scoop on each of her favourite products in the range. “How to have your fantasy hair. After a personal hair loss journey, Monpure has been an incredible support back to long healthy hair.” - Peony Lim https://peonylim.com/monpure/ Monpure is a beautiful brand that I have found huge comfort in over the last year or so. Ever since my hair loss journey began two years ago, I have been searching for haircare brands that genuinely help with hair density and health. Hair loss in women isn’t something that we tend to talk about much, but it’s hugely prevalent and many of us will have had personal experiences of it. Mine began when I wanted to have a child, the hormonal journey of conceiving, carrying, and feeding a child takes its toll – (even on my previously resilient hair). My hair was historically a signature part of how I looked – thick luscious, un-dyed or permed. I really thought of it as an identifier of who I was. Losing it was like stripping away part of my personality and huge sections of my confidence. By the end of my hair loss experience I’d lost more than 2/3 of my hair. I’m happy to report that I’m now in a normal hair growth cycle, and my hair now sheds and regrows in a normal pattern. And despite having to cut my hair quite aggressively to the shortest length I’d ever had as an adult, it has now re-grown and is close to the length I had before. The lower layers are not as thick as they once were, as the hair is still regrowing to that length. But just having long hair again has made me so happy. I’m telling you all of this to make it clear that I’ve had a personal experience of hair loss and understand if you’re going through it. That’s why I can recommend Monpure wholeheartedly, because it really is what I used in my darkest hour. Alongside a few other brands these products really did bring my hair back to life. I’m so proud to be working with them, a brand that I truly believe in. For me the products that are really heroes are the serums, mask and scrub – because they take such care over where the hair all begins, your scalp. Starting at the scalp is really the only way to make an enduring difference to your hair health and quality. I have really noticed that in taking better care of my hair as it grows, I have been able to grow my hair faster, with fewer breaks and splits. Below I will talk you through these products and how they could help you. Peony Lim's Before and After Journey CLARIFYING SCALP SCRUB The Clarifying Scalp Scrub takes away flaky dead skin and helps with dandruff and psoriasis, while rejuvenating the scalp-skin with healing shea butter and argan oil. It has a light clean fragrance, and leaves no residue in the hair or scalp. It lathers up to a nice bubble and leaves your scalp and hair feeling cool and clean.   NOURISH AND STIMULATE SCALP MASK The Nourish and Stimulate Scalp Mask helps scalp health by ‘feeding’ hair follicles and skin cells with essential vitamins and nutrients, creating the optimum environment for hair growth. Also perfect for those with itchy scalp and redness, discomfort and sun damage. It has a gel cream texture and a fresh fragrance. It’s easy to apply and spread throughout the head and easy to rise out. A simple step to add in the shower or bath.   FOLLICLE BOOST HAIR DENSITY SERUM This is the product that started the brand, the Follicle Boost Hair Density Serum works to stimulate the scalp, improve cell turnover and prevent hair loss and thinning. Perfect for those suffering hair loss or thinning. I used this every other wash. It has a thicker, creamy texture, but soothes and cools the scalp as you apply it. I didn’t find it made my hair any more greasy either. I love the smell of it too, soft ginger.   HYDRATE AND SOOTHE SCALP SERUM The Hydrate and Soothe Scalp Serum is an intense, anti-inflammatory solution for quenching very dry, irritated scalp-skin, as well as soothing rough patches. If you suffer from seasonal scalp irritation (I know I do as soon as the seasons change every year) this is a great problem solving product. It can help calm symptoms of redness, acne, eczema, sun damage and general stress on the scalp. It has a lighter serum texture than the Follicle Boost but smells equally great.

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