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Premiering Monpure’s Ultralight Healthy Hair Oil in New York and London

Monday 17th October 22

life & style ,press
|
5+ min read

Premiering Monpure’s Ultralight Healthy Hair Oil in New York and London

Monpure London hosted exclusive launch events for our newest product, the Ultralight Healthy Hair Oil, in two of the globe's biggest cosmopolitan cities - New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with MONPURE’s most innovative product yet.

Premiering in New York City

The star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett, whose clients include the likes of A-list celebrities Kaley Cucuo, Elizabeth Moss and Sadie Sink. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil.


Influencers included New York it-girls such as Hailey Sani and The Pouf. Top editors that attended the event included the Beauty Director at Good Housekeeping, Executive Editor at Beauty+Style, E-commerce editor of Women’s Health Magazine, the Associate Features Director at Allure and the Editorial Beauty Director at Oprah Daily.


Guests were treated to a relaxing cleanse and scalp massage with MONPURE’s Shampoo + Conditioner duo. Thereafter, the stylists applied the new Ultralight Healthy Hair Oil to damp hair, allowing it to protect dry hair from heat damage and deliver shine and hydration.



The hairstyles were finished off with another dose of the fast-absorbing Ultralight Healthy Hair Oil on dry hair. The oil worked to nourish the hair, enhance shine, softness, hydration and cultivate hair health.

The US launch event premiered at the famed Bowery Hotel in downtown Manhattan. Renowned for its opulence, gritty and chic aesthetic, The Bowery Hotel is an atmospheric luxury hotel in one of New York’s most exciting and desirable areas. The hotel boasts floor-to-ceiling windows in every room, with stellar views of the New York skyline and exceptional sunlight.


“This hair oil leaves the hair soft, healthy, nourished and shiny!” - Tommy Buckett

Available exclusively in the US on Luxury Stores at Amazon.

Premiering in London

The UK launch event took place at the renowned DryBy hair salon in Central London. Offering a range of luxury hair treatments, the chic environment is the perfect spot for anyone to kick back, relax, and let the professionals work their beautifying magic.

Set in luxury tones of grey and pink, it is a haven of relaxation and style for the working women of Fitzrovia. From the exceptional talent in hairstyling, its heavenly interiors, and the glass of bubbles that accompanies the treatment, it is one of the best hairstyling studios London has to offer.

Distinguished guests were treated to luxury blow-dry & styling treatments featuring Monpure London’s new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine. 

The Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair and enhance shine, without weighing the hair down. The innovative oil not only delivers nutrients and boosts hydration, it cultivates hair health with consistent use.

“The new ultralight healthy hair oil is super nourishing for the hair and lightweight enough to apply on wet and dry hair. This product is now a staple in my kit.” - Hair By Leciann

This is genius! I can’t get a brush through my hair after I’ve washed it as it’s full of bleach.

I use Moroccan oil on it every day but it weighs my hair down and constantly feels like a build up in my hair. I’ve just tried this and it’s lightweight and feels lovely. I used it before and after my blow dry and my hair looks luscious.” - Tara Hickman

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