With the days getting longer since the spring Equinox and temperatures (very slowly) rising, the new spring season is right around the corner. There’s no better time than the awakening of Mother Nature to give your scalp and haircare routine the spring cleaning treatment. Seasonal changes call for a fresh renewal of your haircare routine, and an understanding of transitional haircare. Much like Mother Nature’s flowerbeds, the scalp acts like soil and fertilises our hair. The scalp is a rich and diverse microbiome, made up of an ecosystem of bacteria that work to support and balance the health of the scalp. In fact, the hair on your head grows underneath the scalp for two full weeks before it emerges - meaning that we need to care for the scalp the same way we would nourish soil. Beautiful, prosperous flowers and plants grow in well watered, nutrient-rich and regularly weeded ecosystems. The same way that healthy soil will produce the healthiest and flourishing plant life, emphasising the health of the scalp will cultivate the health, condition and growth of your hair. Each season represents its own challenges when it comes to scalp and hair health. In spring, many people, especially those with finer locks, struggle with frizzy or flat hair during this time of year, as well as an oilier scalp as the temperatures creep up.  Scalp and hair health experts, MONPURE, share the top tips for transitioning your haircare routine from winter to spring. What is transitional haircare? Our hair and scalp transition between the seasons as the environment around us changes, affecting their moisture levels, temperature and environmental exposure. In colder months, dry air and indoor heating can manifest in dry, brittle hair, while warmer months may contribute to excess oil production and frizz. Adapting your haircare routine to accommodate these changes can help maintain healthy hair throughout the year, as the earth's axis spins into each season. Assess Your Hair's Needs The starting point of any effective haircare routine lies in an assessment of your hair’s unique needs. Each individual’s hair is different, shaped by genetics, environmental factors and lifestyle choices. Scalp and haircare require a personalised approach to ensure optimal health and prosperity.  Take a close look at your hair and assess its condition. Is your hair dry and damaged? Or perhaps, it is weighed down by excess oils, in dire need of a deep cleanse? Are split ends or a flaky scalp concerning you? Uncovering these issues is key to providing targeted care. Once you know what your hair needs, you can choose the right products and treatments to address them. Need a physical way to see whether your hair is dry or damaged? Take one strand of wet hair from your head in between your fingers and gently pull at it. If the hair stretches and then returns to its original length, it’s healthy.. If it stretches but doesn’t return it’s dry and needs moisture. If your hair doesn’t stretch, or it stretches a bit and then breaks, your hair is damaged. Time for a Trim Trichoptilosis schizotrichia, and informally split ends, is the splitting or fraying of the hair-shaft due to excessive heat and mechanical stress. Thermal, chemical or mechanical stress can cause split ends. For example, the use of styling tools may cause split ends.  Excessive application of hair treatments such as perms and hair colouring may strip the protective cuticle layer off the outside of the hair's shaft and weaken the hair, making it prone to split ends. Mechanical stresses include pulling a comb forcefully through tangled hair and repeated combing. The blooming of spring is the perfect time to start with a clean slate. Visit your hairstylist and ask for a trim to get rid of dull, dry and damaged split ends that grew out over winter. You’re sure to start off the season with a healthier, more voluminous head of hair.  Bye-Bye Frizz As the weather warms up, humidity can wreak havoc on our strands, leaving hair frizzy and unmanageable. If you’ve spent hours washing, styling or smoothing your hair and your first step out into the sun means the onset of dreaded frizz, it's time to start tackling frizz in the styling process and turn to a lightweight styling oil that doesn’t leave your locks heavy or weighed-down. MONPURE’s fast-absorbing Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair, enhance shine and minimise frizz, without weighing hair down. Use the Ultralight Healthy Hair Oil as a styler to eliminate frizz and smooth flyaways. It gives your hairstyle the perfect shine and smoothness without leaving it greasy or heavy. Detox The Scalp A healthy scalp is the foundation for healthy hair. Over the winter months, your scalp may have accumulated buildup from styling products, dry skin, and oil. An accumulation of environmental grime, product residue and dead skin cells on the scalp can clog the hair follicles, trap scalp sebum, cause irritation and disrupt the scalp microbiome. As spring approaches, sweat build-up and spending more time in the polluted outdoors calls for scalp detox. Scalp detoxes renew follicles, soothe inflammation and maintain the health of your scalp microbiome, allowing your hair to thrive like blossoms from the flowerbed. Along with ridding the scalp of nasty build-up, scalp detoxes also prime the environment for the absorption of other active ingredients that promote hair health and growth. A scalp detox rebalances and rejuvenates the scalp, rather than stripping it. Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can deteriorate scalp health. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients. It works to gently cleanse the scalp, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. For an extra step, incorporate an exfoliating scrub into your spring scalp detox routine. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to remove build-up, excess oils and dead skin cells on the scalp. It also works to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Feed The Follicles Just like tending the soil with nutrient-rich fertiliser and keeping it well-watered allows plants to bloom, we need to give our hair the best possible environment to thrive. MONPURE’s Nourish and Stimulate Scalp Mask works like food (or fertiliser) to the scalp. It delivers essential nutrients, vitamins and fatty acids to cultivate the ultimate environment for hair growth. Hero ingredient, camellia tea oil, is rich in Vitamins A, B, C and E, delivering an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp.  The changing season marks the perfect time to introduce these refreshing steps into your scalp and hair routine. MONPURE’s celebration and respect for Mother Earth means that we are always putting the planet and people before profit. Our range of plant-based solutions are also PETA-certified vegan and cruelty free, as we believe that neither animal products nor animal testing have any place in our beauty regimes.

Monpure London partnered with luxury womenswear designer Chanel Joan Elkayam for her latest runway collection at Grosvenor House in Mayfair, London. MONPURE created gorgeous, runway-ready hair with a team of professional hairstylists backstage, led by Andrew Joseph Manion. The partnership between the two British brands upholds MONPURE and Chanel Elkayam’s shared ethos of empowering women and celebrates a commitment to craft, sophistication and luxury. The collaboration celebrates the brands’ attention to detail and love for the luxury experience, in both the fashion and beauty spheres. The fashion show debuted Chanel Joan Elkayam’s favourite pieces from across her collections, showcasing opulent evening gowns and gorgeous tailoring. “I own my own luxury women's wear brand called Chanel Joan Elkayam. We create clothing that empowers the wearer. We're really pleased to be partnering with MONPURE. The collection today included the best-selling pieces from one of my recent collections. We hosted a Lady's Lunch and a runway show in aid of Action For Children. - Chanel Joan Elkayam Exuding sophistication and glamour in her designs, Chanel Joan Elkayam is the youngest fashion designer to exhibit a couture collection in Paris Fashion Week, New York Fashion Week, London Fashion Week and Milan Fashion Week. This remarkable feat makes Chanel Joan Elkayam the youngest fashion designer in history to achieve the ‘big four’ fashion weeks across the globe by the age of 20 years old. MONPURE is delighted to be partnering with this trailblazing fashion designer, whose mission is to create unique, timeless works of art that empower the wearer. Take a peek behind the scenes to experience the elegance, sophistication and luxury of the collaboration between scalp and hair health leaders, MONPURE, and pioneering fashion designer, Chanel Joan Elkayam. “I believe in MONPURE and everything they are doing to empower women. They understand the importance of hair to a woman’s confidence and have create incredible products for the healthiest hair ever.” - Chanel Joan Elkayam Your Invitation Backstage Professional session stylists, led by Andrew Joseph Manion, used The Ultralight Healthy Hair Oil on damp hair to deliver heat protection before styling, as well strength, health and shine to models’ hairstyles before stepping out on the runway. Get the Look  Start by applying a few drops of MONPURE’s Ultralight Healthy Hair Oil to damp hair before heat styling. This forties fragile strands while protecting from heat damage. Section the top half of the hair and secure. Dry and style hair using a round brush and hairdryer, with air flow travelling down to straighten strands. Create a natural centre part, tuck hair behind ears and secure a low ponytail. Wrap the ponytail with hair to conceal the hairband, twist the ponytail into a low bun or divide the ponytail into sections to create a cascading braid. Add shine, tame flyaways and deliver moisture to the hairstyle with a finishing touch of the Ultralight Healthy Hair Oil. “I'm using this product from MONPURE, the Ultralight Healthy Hair Oil, with vegan keratin.” It's really good for moisturising and nourishing the hair. Today we are using it to create sleek looks for the runway. We put it on wet hair before styling and then blow dry it in. Once we style, it helps smooth the hair and adds a lovely shine. It's so soft and lightweight, and smells amazing! I definitely recommend it.” - Andrew Joseph Manion “The Ultralight Healthy Hair Oil is one of my favourite products. I use it on my hair when it's damp and it absorbs really quickly. My hair feels light and shiny.” - Chanel Joan Elkayam The gorgeous hairstyles perfected and enhanced the designer's vision, rooted in sophistication and simplicity. From ornate waterfall braids to out-of-this-world shiny low buns, there was something so special about seeing the stylists at work backstage creating gorgeous works of art, bringing Chanel’s design vision to life. Backstage Moments Many of the models backstage shared love for the Ultralight Healthy Hair Oil, expressing how they loved its luxurious scent, lightweight texture and incredible hydrating properties. Models with fine hair confided in us that a lot of products tend to weigh their hair down, and were impressed by the fast-absorbing formula of the product. The MONPURE range is perfect for women with this hair type, championing lightweight and skincare-inspired solutions that deliver body, volume, strength and nourishment to fine and thin hair without leaving the strands greasy or heavy. “The hair oil smells like spring and fresh flowers from a tree, it smells really good. It makes my hair so shiny, soft and very nourished. I really love this hair oil, I want to stop using everything else.” “The texture is really nice, it's light and not oily at all. It diffuses into the hair really well, almost instantly. It makes my hair feel really nourished, shiny and it feels like it's glowing. It’s super lightweight, natural. I love the smell, texture and effect.” “I love the smell, it's very elegant and smells like a mature, feminine woman. I love the fact that it has castor oil in it, it's vegan and it smells like jasmine. It’s making my hair look very luxurious and shiny.” Supporting Action for Children The fashion show event, in partnership with MONPURE, was in support of the Action for Children charity. Action for Children is a UK charity that helps vulnerable children and young people by delivering services and support in the areas of family intervention, education, counselling, disability support, adoption, and other areas of disadvantage. We are honoured to support raising funds and awareness for such a worthwhile cause. MONPURE is proudly partnered with Chanel Joan Elkayam, with both British brands sharing the ethos of empowering the wearer and upholding a commitment to craft and sophistication in the beauty and fashion luxury spheres. 

Many people know about the unwanted side effects of birth control, from menstrual cramps, to headaches, to weight fluctuations. However, have you considered the effect your birth control has on your hair? Across the UK in 2021, the birth control pill was the most common method of contraception used by women aged 15 to 59 years, with 28% using it as their primary method. Birth Control: The Hormones-Hair Connection The synthetic hormones included in birth control methods play a significant role in their effect on hair and hair loss. Birth control works by adjusting the balance of hormones in your body. Because the hair growth cycle is influenced and governed by hormones, birth control (such as the contraceptive pill, IUDs or injections) can have a significant effect on the growth and retention of your hair. The synthetic hormones formulated in birth control can be either oestrogenic, which help support healthy hair growth, or androgenic, which can disrupt the hair growth cycle considerably. According to MONPURE’s resident General Practitioner, Dr. Simmy Kaur: “There are two different types of contraceptive pills, the combined pill containing synthetic oestrogen and progesterone hormones, and the ‘mini pill’, which only contains synthetic progesterone. The former are actually anti-androgenic, meaning they have high levels of oestrogen that keep the hair in the anagen (growth) phase for longer, safeguarding against hormonal hair loss.” Hormonal birth control can impact hair in a variety of ways, including changes in hair growth, texture, and thickness. It's important to note that these effects can be temporary and may resolve once the individual stops taking birth control. Additionally, the effects may vary from person to person, and not all women who take birth control will experience changes in their hair. Oestrogen Pills containing synthetic oestrogen work to accelerate hair growth and contribute to softer, thicker and healthier hair growth. Research has shown that oestrogen aids hair growth by extending the anagen (growth) phase of the hair growth cycle. Examples of birth control pills that stimulate hair growth include Yasmin, Dianette and Cilest. If you’re switching up your dosage, changing your form of birth control or stopping the pill entirely, it may result in more hair shedding than you’re used to. A lot of women experience hair loss in the form of telogen effluvium once they stop taking the contraceptive pill due to the sudden drop in oestrogen that was supported by the pill. However, the hair you lose will eventually be restored and grow back. Increased hair shedding after stopping a hormonal contraceptive is temporary and should resolve itself as soon as 3 months.  How to Boost Hair Growth After Birth Control To accelerate regrowth and ensure your hair is growing back healthier than ever, opt for a treatment that optimises the dermatological condition of the scalp to support healthy hair growth. The Nourish and Stimulate Scalp Mask stimulates the follicles and promotes hair growth by delivering essential vitamins and nutrients to the scalp, creating the optimum incubatory environment for hair to grow. Progestins Androgenic contraceptive pills, formulated with progestins, lead to increased hair thinning as they have a higher ‘androgenic activity’. Certain progestins (a form of the hormone progesterone) can have similar effects to androgens - hormones that shorten the anagen phase of the hair growth cycle. More specifically, progestins with strong androgenic effects can cause an increase in dihydrotestosterone (DHT), a hormone that interrupts the hair growth cycle and shrinks hair follicles, leading to gradual hair thinning - a condition known as androgenic alopecia Examples of birth control pills that can contribute to hair thinning include Microgynon, the mini pill and Loestrin.  A 2005 study from the International Journal of Obstetrics and Gynecology found that 16% of women with IUDs containing progestin experienced hair loss. Similar research has revealed that women’s hair loss recovered when their IUD was removed, suggesting a relationship between birth control and hair loss. The contraceptive arm implant, also containing progestin, demonstrated a significant relationship with increased rates of alopecia. How to Target DHT on the Scalp Progestins in birth control, and consequent rising DHT levels,  also lead to an overproduction of sebum on the scalp. This excess sebum can cause follicle blockages, inflammation and build-up, which in turn, can bring about hair thinning or shedding. Sebum is also a carrier of DHT, so a build-up of sebum can also exacerbate the amount of DHT on the scalp, contributing to hair thinning. To combat excess sebum and DHT on the scalp, which are worsened by contraceptives with high androgenic activity, it is important to introduce a gentle scalp exfoliator into your routine. The Clarifying Scalp Scrub uses biodegradable jojoba beads to gently slough away build-up and DHT-carrying sebum from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and regenerate the surface to boost overall scalp health. The Follicle Boost Hair Density Serum gets to the root of hormonal hair thinning by blocking the production of DHT, inhibiting hair thinning at the source. This hair growth elixir works to minimise thinning, stimulate the growth of new follicles and cultivate a healthy hair-growth environment.  Natural hair-growth ingredients, pumpkin seed extract, retinol, coffee arabica extract and rosemary oil offset the effects of DHT, while restoring the health of the hair’s growth cycle. It targets the catagen and telogen phases of the hair growth cycle within the first 4-6 weeks, working to minimise excess shedding. Similarly, it boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase, which usually takes around 12-14 weeks. The average hair’s growth rate is around 1cm a month. With this in mind, visible changes in new growth are likely to manifest around 6 months. If you’ve noticed changes in your hair density, or even increased hair shedding, your birth control may be to blame. MONPURE always recommends consulting your GP or gynaecologist before changing, starting or stopping any form of birth control. If you would like to discuss your experiences and product recommendations for treating birth control related hair thinning, please don’t hesitate to reach out to info@monpure.com for expert advice.

Minoxidil is a medication widely used for the treatment of male and female-pattern hair loss. While minoxidil has no doubt been a groundbreaking medical leap in the treatment of hair loss and thinning, it can produce a long list of unwanted side effects; including scalp irritation, redness and itching, as well as swelling of the mouth, chest pain and headaches. As a result, scientific groundwork is being laid to discover potential natural, less harsh alternatives to minoxidil in the treatment of hair loss and thinning. Current natural minoxidil alternatives or enhancers include active ingredients such as pumpkin seed extract and retinol, as well as essential oils such as rosemary oil and camellia tea oil. The MONPURE range is formulated with a range of powerful, high-performance ingredients, which have demonstrated powerful hair growth abilities. These innovative ingredients have also been shown to augment the effectiveness of treatments such as minoxidil, and can be used in tandem to amplify its effects. Active Ingredients Pumpkin Seed Extract One of MONPURE’s hero ingredients, pumpkin seed extract, has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair thinning. It initially targets the catagen and telogen phases, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Pumpkin seed extract is rich in many nutrients that benefit scalp and hair health, including Phosphorus, Zinc, Magnesium, Iron, Vitamins E, A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs). A recent study conducted in 2021 in the Journal of Cosmetic Dermatology investigated the efficacy of pumpkin seed extract in the treatment of female pattern hair loss (FPHL) compared to minoxidil 5% foam. The study illustrated that pumpkin seed extract is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to successfully inhibit 5-alpha reductase, and hence, they may contribute to its hair growth potential via their anti-androgen effects. Those that used pumpkin seed extract had more hair after treatment than at baseline, compared to the placebo group. Hair density increased by 40% in the pumpkin seed extract treated group at 24 weeks. Researchers observed a marked decrease in follicular miniaturisation after treatment, as well as an increase in upright regrowing hairs. Retinol Retinol is widely celebrated as the holy grail of anti-ageing skincare. However, this incredible Vitamin A derivative is often overlooked for its boundless benefits for hair growth. Retinol works to regulate the production of sebum. As sebum is a carrier of DHT, retinol also has an effect on the presence of DHT on the scalp. Although DHT resides in the bloodstream and reaches the hair follicles internally, it is also present externally on the surface of the scalp. Retinol works to remove this sebum build-up, containing DHT, from the scalp and therefore helps minimise excess hormonal hair thinning. Retinol also increases skin cell renewal, improves scalp condition and compacts the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. A study investigating the ‘Additive Effects of Minoxidil and Retinol of Human Hair Growth in Vitro’ in the Biological and Pharmaceutical Bulletin, showed promising results on retinol’s ability to enhance the effects of minoxidil and boost hair growth. The research demonstrated that, when used in conjunction with minoxidil, retinol increased the rate of hair growth by prolonging the anagen (growth) phase of the hair growth cycle, playing a role in converting vellus (A.K.A baby hairs) to terminal hairs. This demonstrates that retinol maximises the effects of other hair growth factors, and can be used to induce new hair growth in those with androgenic alopecia.  Essential Oils Rosemary Oil Rosemary oil has been shown to improve hair thickness and growth due to its ability to promote cellular regeneration and boost blood circulation, delivering essential nutrients and oxygen to the hair follicles. It also holds powerful anti-inflammatory benefits that foster a healthy dermatological scalp condition, which contributes to healthy hair growth. Research from the SKINMed Journal of Dermatology for the Clinician showed that rosemary oil was as effective as minoxidil in boosting hair growth among participants with androgenic alopecia. However, unlike minoxidil, rosemary oil did not produce the side effect of an itchy scalp, making it a wonderful natural alternative. Camellia Tea Oil Rich in Vitamins A, B, C and E, camellia tea oil delivers an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp. Research from the International Journal of Pharmacy and Pharmaceutical Sciences revealed  camellia tea oil also demonstrates potential hair growth abilities comparable to the chemical treatment, minoxidil. Camellia tea oil also prevents pollution-induced scalp ageing, and protects against the degradation of collagen and other proteins. Coffee Arabica Oil Coffee Arabica Extract (A.K.A Green Coffee Oil) is proven to offset the effects of DHT through shaft elongation and thickening, restoring healthy hair growth. Caffeine is a stimulant, so it also boosts blood circulation to follicles, allowing hair to grow faster and stronger from the root - giving it a thicker and fuller appearance. A study investigating the effects of coffee arabica extract among women with chemotherapy-induced hair loss from the Journal of Biomedical Science found that this essential oil accelerated hair regrowth over a 3 month period. Grapefruit Peel Oil Grapefruit peel oil has been shown to promote hair regrowth in clinical settings. Grapefruit is rich in Vitamin B1 and flavonoids, a chemical that boosts blood circulation. Applied to the scalp, this savvy extract helps stimulate blood flow to the follicles, feeding them essential nutrients and oxygen, leading to thicker and more voluminous hair growth. The MONPURE range features each and every one of these powerful natural alternatives to minoxidil, with each high-performing ingredient being carefully selected based on a rigorous review of modern scientific literature. Whether used as alternatives to minoxidil entirely, or used in conjunction with the treatment to amplify its effects, the science-led solutions formulated in the MONPURE range wield a triple-layered approach to hair growth, improving the health and prosperity of the scalp, hair follicles and the hair itself.

As we age, the body undergoes many changes and fluctuations, with our hair being no exception. Turning grey is just one of the many changes that confront our hair as we age. In fact, hair ageing affects hair colour, hair curvature, hair diameter and the structural properties of the hair fibre. These changes over time are caused by a combination of genetic, hormonal and biochemical changes to the hair follicles, as well general environmental ‘wear-and-tear’ to the hair strand itself. Embracing the changes in your hair are part and parcel of the natural passage of time. With the understanding that changes in physical appearance play a significant role in one’s self-esteem, MONPURE firmly believes in empowering women to champion the graceful process of ageing. However, there are steps you can take to ensure your hair and scalp are as healthy as possible, and age well, in the face of hormonal, biological and environmental shifts. Changes in Colour Hair greying is one of the most noticeable and widely understood changes that confront our hair as we age. Although the particular biological process that governs hair greying remains relatively unclear in modern scientific literature, we know that hair turns grey when melanin - the natural pigment that gives hair its colour - slows in production. The melanin-producing cells in our hair follicles, called melanocytes, appear to decrease in number and degrade as we age. Fewer melanocytes equate to a lack of pigment in the hair, resulting in a silvery-grey colour. A 2018 study in the International Journal of Trichology suggests that the degradation of melanocytes is caused by exposure to oxidative stress. Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in the cells and tissues, caused by factors such as UV radiation and pollution. In this case, free radicals damage melanocyte DNA, until they finally shut down. This may also explain why grey hair tends to be coarser in texture, as melanocytes are also closely connected to the cells that produce keratin in the hair shaft, which form the hair’s primary structural component. How You Can Combat Colour Changes While hair greying is a natural part of the ageing process, there are steps you can take to keep grey hairs at bay and give them the care and attention they need. Recent research has shown that antioxidant-rich solutions, such as the addition of Vitamin C and Vitamin E, can help delay greying. MONPURE’s Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles with hero ingredient, camellia tea oil, working to fend off the effects of oxidative stress, including hair ageing. Innovative vegan silk peptides deliver breathable protection against the elements. In the face of harmful UV rays, the significant protective properties of this ingredient also improve hair colour protection by 35%. MONPURE’s Ultralight Healthy Hair Oil is formulated with a powerful antioxidant, Coenzyme Q10, which defends against the effects of oxidative stress. This unique ingredient is also effective at maintaining youthful, shiny looking hair. Coenzyme Q10 is a powerful bioactive anti-ageing agent that stimulates the gene expression of different hair keratins, especially those which are reduced during ageing processes in hair follicles.  Changes in Density and Diameter According to MONPURE’s resident Scalp and Hair Health Expert, Sofia Baig, “As hair ages, it has a shortened life cycle, with shorter, finer hair falling out. This hair is usually replaced with new finer hair. However, over time, nearly everyone has some hair loss with ageing.” New research suggests that over 52% of women will experience some form of hair loss by the age of 50, and by the age of 60, approximately 80% will undergo changes in their hair density. Typically, these changes in hair density and diameter manifest in the form of female-pattern-baldness, also known as androgenic alopecia.  Androgenic alopecia is a gradual condition caused by the increased presence of the hormone, DHT, which occurs with age and during menopause. This primarily affects women as they age because the onset of menopause usually begins between the late 40s and 50s. Postmenopausal women are shown to have significantly lower hair fibre diameters than premenopausal women, as well as lower frontal scalp hair density and growth rates. DHT is a byproduct of testosterone and its conversion is helped along by an enzyme called 5-alpha-reductase. DHT brings about a process called follicular miniaturisation, whereby the hair follicle shrinks, the growth phase is shortened and new growth is delayed. In this case, hair becomes more brittle, fragile and thin with age, as well as more sparse in density. In women, gradual thinning usually begins at the part line and sides, followed by increasing diffuse hair loss radiating down from the top of the head. How You Can Combat Hair Thinning Scalp and Hair Health Expert, Sofia Baig, explains that “If you are concerned about age-related hair loss, it’s important to take care of your hair as you age and use the right products to unlock your hair’s full potential.” MONPURE’s multi-award winning Follicle Boost Hair Density Serum helps promote hair growth and minimise hair thinning by targeting the catagen and telogen phases and boosting the growth of new follicles entering into a new cycle of the anagen phase. Hero ingredient, pumpkin seed extract, is scientifically proven to block the 5-alpha reductase enzyme that produces DHT. The innovative serum also stimulates follicles, promotes cell turnover, delivers nutrients and boosts circulation to the scalp. Changes in Hair Curvature Studies show that hair curvature increases with age. Hair’s curvature, shape or morphology (i.e., straight or curly hair) is generally explained by genetics and biomechanics. For example, curly hair, which ranges from waves to kinks, is formed from a slightly curved hair follicle, which creates asymmetry in the rate of growth on either side of the follicle and fibre. Curly hair follicles are “S-shaped”, and this shape is thought to be determined during foetal development. In straight hair, the cells in the follicle are shaped in a coordinated fashion, leading to even hair growth from the straight follicle. However, with age, hair curvature begins to change. This is explained by a lack of synchronisation in the curvature of neighbouring hair fibres in an assembly of hair. These changes in curvature can lead to a poor alignment of hairs, lustre reduction and increased frizziness over time. How You Can Combat Frizz Keeping your hair moisturised and nourished is the best method to combat frizz. Not only is hydrated hair slightly heavier in mass and keeps the strands more bonded together, adding moisture changes the hair’s structural composition, sealing down the cuticle layer and leaving a smoother appearance without weighing it down. MONPURE’s Ultralight Healthy Hair Oil delivers nutrients to the strands, and cultivates hair health and strength with consistent use. Repairing vegan keratin seals down the cuticle, minimises frizz and protects ageing hair from environmental aggressors. Coenzyme Q10 holds antioxidant properties that work to improve hair health. Wheat germ oil is the richest natural source of hydrating Vitamin E, working to boost lustre, shine and smoothness in the face of changing hair manageability.  Changes in Hair Composition Alongside colour, shape and density changes, hair also undergoes changes in its structural composition over the lifespan. Age-related changes in lipids affect hair greasiness, softness, shine and smoothness. Specifically, the two major sources of hair lipids are the hair matrix cells and the sebaceous glands. Sebum production rapidly increases at puberty, remaining at a high level until 45–50, where it declines. While grey hair feels coarse and rough, the structure of the strand hasn’t actually changed. Ageing hair has a different texture because the sebaceous gland doesn’t produce as much sebum (the natural oil that hydrates the hair strand). As a result, grey hair often feels more coarse, dry, and wiry, but using the right hair products can help. How You Can Combat Texture Changes The Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients. It replenishes moisture to the scalp and lengths after washing, ensuring that the scalp’s natural hydration levels are restored, while also nourishing, strengthening and smoothing the hair. This hydrating hero targets hair dryness and split ends, improves sheen and rebuilds ageing hair from the root. Ageing (with changes to our hair being included) is part of life’s natural trajectory. While MONPURE strongly supports empowering women through every stage of their life, we understand that maintaining strong and healthy hair across the lifespan is very important to many women. By introducing MONPURE’s innovative active ingredients and holistic steps that cultivate hair health from beneath the surface, hair ageing can be transformed into ‘well-ageging’. Well-ageing celebrates that ageing celebrates is not something to be ashamed of, and ensures that our routines work in harmony with the natural needs of the hair and scalp.

We’re celebrating being recognised as Walpole's Brand of Tomorrow, class of 2023. As the official voice of British luxury for 16 years, Walpole’s purpose is to foster the UK’s emerging luxury pioneers. Founded in 1992 as a not-for-profit organisation, Walpole is the official sector body for British luxury, it boasts over 270 luxury British brands in its membership. As a quintessentially luxury British brand, we are excited to have been invited into Walpole’s mentorship programme, cementing MONPURE as part of the future of the UK’s luxury industry. As the world’s first dedicated scalp and hair health brand, MONPURE’s invitation to the programme is fitting to the stringent standards of Walpole’s selection.  Walpole’s launch of its newest Brands of Tomorrow participants took place at an event in the spectacular The NED hotel in London on 28 February, 2023. The NED is one of London’s most iconic spaces, as the former Midland Bank headquarters, it retains many of its original features, including the Vault where the event took place. The event unveiled the new cohort of 12 emerging luxury brands, who showcased their products and innovations. With a guest list including some of the most respected names in luxury business and a dedicated speech from Walpole CEO Helen Brocklebank, the event kicked off the programme for the year to come. Now in its 16th year, Walpole’s flagship development programme will support the growth and success of the British luxury sector. As part of 2023’s Brands of Tomorrow, MONPURE epitomises some of the emerging trends in the luxury industry. As such, MONPURE’s selection is testament to our place as leaders in scalp and hair health as well as our dedication to craft as a hallmark of British luxury.  MONPURE is honoured to join the league of Britain’s leading luxury alumni, where we will form part of Walpole’s established membership of over 270 prestigious luxury business and cultural institutions. Alumni brands of the Brands of Tomorrow programme include luxury accessories brand Charlotte Olympia, womenswear designer Emilia Wickstead, taste-making fashion and beauty educators Business of Fashion, luxury British interiors House of Hackney, probiotic skincare brand Aurelia Skincare and fashion brand Osman - to name just a few. With British luxury deeply rooted in MONPURE’s essence and position, we are honoured to be recognised and selected as one of Britain’s leading luxury brands, and look forward to the limitless possibilities that are sure to unfold in the future.

MONPURE partnered with luxury aesthetician and therapist, Mina Lee, at her renowned clinic in Chelsea, London. Mina shared her expert guide on how to maximise scalp health and slow scalp ageing with Korean healing techniques, using MONPURE’s innovative formulas to enhance her holistic practice. Mina Lee has been a leading and celebrated Korean skin and bodywork aesthetic specialist for 17 years, offering bespoke luxury, evidence-based treatments that target clients’ individual needs.  Mina Lee uses Korean healing techniques and practices and works alongside the body’s nervous system to create a perfect environment for maximised hair and scalp health. It combines MONPURE’s scalp-lead formulas, Korean massage, reiki and acupuncture to provide a holistic healing experience that harnesses the body’s meridian channels, reflexology points and enhances scalp circulation. The Key Principles of Korean Scalp Massage The importance of stretching is a central part of the healing practice. Stretching the body from feet to neck releases any energy blockages and tension. Mina uses reflexology and acupuncture to treat the head and scalp’s reflexology points - ensuring the body’s energy is flowing. Korean scalp massage is used to boost stimulation, relieve tension and supercharge the efficacy of MONPURE’s innovative formulas. Mina performs ‘combing therapy’ on the scalp, releasing tension, enhancing circulation, improving product absorption and improving the health of the scalp environment. Mina Lee’s practice and techniques use MONPURE’s award-winning Follicle Boost Hair Density Serum, which optimises the function and growth of hair follicles by stimulating the scalp, improving cell turnover, preventing hair loss and thinning – while actively promoting thicker, fuller hair. Hero ingredient pumpkin seed extract blocks the production of hormone DHT to extend the hair growth phase and shorten the shedding phase, while skincare holy-grails retinol and lactic acid decongest follicles and promote healthy cell renewal. Her restorative treatments also use MONPURE’s scalp-calming antidote, the Hydrate and Soothe Scalp Serum, an intense, anti-inflammatory solution that quenches dry, irritated scalps and soothes redness. This hydrating antidote helps calm symptoms of redness, acne, eczema, sun damage and general scalp discomfort. It features redness-reducing witch hazel water, protective Pro Vitamin B5 and allantoin and exfoliating salicylic acid that works to decongest follicles and support scalp health. Interview with Mina Lee X MONPURE: MONPURE sat down with Mina Lee to discuss her professional perspective on the importance of scalp health, scalp ageing, scalp massage and how to use MONPURE’s innovative formulas to enhance her practice. Her unique integration between holistic and traditional Korean practices with modern scalp health techniques offers luxurious and invigorating treatments second to none. Do you have a favourite MONPURE product and why does it stand out to you? I love using MONPURE products on my clients, especially for scalp massages. I always use the Hydrate and Soothe Scalp Serum on the scalp to prep my clients for the massage, that’s my favourite. As I get older, my scalp is getting drier and this immediately helps. I religiously use this serum on myself and on my clients. The Heal and Energise Jade Comb is my secret weapon. I usually start by massaging the face and then moving to the scalp. I massage behind the ears, then gently brush the roots of the hair to create gentle stimulation. I then find the pressure points on the scalp that may be experiencing some pain, and massage to release tension. You can also use the comb to relieve neck pain. How do recommend using the Hydrate and Soothe Scalp Serum? Stimulating the scalp opens up blood supply and blood flow, which carries all of your nutrition and oxygen. More blood circulation cultivates a healthy scalp and hair. I definitely recommend a MONPURE serum as part of the scalp massage. I recommend the Hydrate and Soothe Scalp Serum, which has healing agents and anti-ageing benefits. Then I massage the occipital muscle to oxygenate the scalp.  As a seasoned aesthetic therapist, what do you think is the importance of scalpcare? Scalp health is very important. The scalp muscles are connected to your face muscles and shoulder muscles. In Korean, we call this the "qi" (ch'i), or the ‘energy’, where everything is connected like a system. You can’t improve one without working on the other. Can you shed some light on how the scalp ages in comparison to the face? The scalp ages differently to your face and body. Your hair is always protecting your scalp, like a layer against things like UV light. However, using lots of harsh chemicals on your hair means that your scalp will age much quicker. A lot of it is genetic, hormonal and age-related as well.  The same way you use a good cleanser, moisturiser and serum on your face, you need exactly the same for your scalp. The scalp needs regular exfoliation, a good shampoo, and good nutrition to delay the ageing process of the scalp. Why do you need to exfoliate your scalp? The scalp is a part of your skin, which regenerates new skin cells every 28 days. If you don’t regularly exfoliate, it can cause dryness, sore spots or even hair loss. New hair can’t grow out of a congested scalp. It’s important to exfoliate and use a scalp massage once a week.  What are meridian channels? Meridians are paths through which the life-energy known as "qi" (ch'i) flows. It's believed that qi can be blocked or depleted, leading to imbalance and pain. Through accessing these points, I can affect the flow of qi and blood and am able to communicate with the body. The centre of your nose up and around to the centre of your spine is your core meridian channel. I recommend massaging from the centre of your scalp, which kickstarts the healing process. If you have tension, I recommend finding the sore spots and relieving it with massage. What's the importance of scalp massaging to increase circulation? It’s really important to massage your scalp to increase blood circulation. Your body is a natural healing agent, and blood is our energy and petrol. It carries oxygen, nutrition, everything. Giving a scalp massage boosts circulation, and is the first step for anti-ageing. How can ingredients like retinoids, AHAs and BHAs be beneficial for hair growth and scalp health? MONPURE products are formulated with active ingredients like AHAs, BHAs and retinol - which are incredible anti-ageing ingredients. Many people use these ingredients on their skin, but not their scalp. I find it important to use retinol on the scalp, because so many of my clients have dryness, hair loss and scalp acne - which can be targeted by these active ingredients. What expert tips can you share about maximising scalp health? Having a regular routine is key to keeping on track in your healing process, which requires consistency. Regular exfoliation and scalp massages will help boost anti-ageing on the scalp. We are so proud to have partnered with one of London’s most renowned aestheticians, Mina Lee, whose unique perspective and blend between Korean massage techniques and MONPURE’s scalp-led active ingredients, offers a holistic solution to maximise scalp health and general well-being. 

Menopause is a natural biological process that all women experience at some point in their adulthood. According to MONPURE’s resident general practitioner, Dr. Simmy Kaur, menopause refers to the lack of a period for a course of 12 months, that usually occurs around the age of 51. The scientific community considers going through menopause before the age of 45 as ‘early menopause’.  Menopause is a time of extreme hormonal fluctuations in a woman’s life. While we are all familiar with hot flushes, mood changes and even hair thinning are symptoms that can manifest during menopause. Many people do not realise the effect that menopause can have on the health of the scalp too. The scalp is among the many things that hormones can alter during both the perimenopausal and postmenopausal period. The hormones involved, primarily oestrogen and progesterone, affect the hair growth cycle, the scalp and follicle health, the collagen production, and the natural oils that keep hair and scalp microbiome healthy and balanced. Hormonal Changes During Menopause During menopause, the body undergoes numerous physical changes in response to fluctuating hormones: As women age, the reproductive cycle begins to slow down and prepares to stop. This cycle has been continuously functioning since puberty. As menopause nears, the ovaries gradually produce fewer follicles. The ovaries are the reproductive glands that store and release ovarian follicles. They also produce the hormones oestrogen and progesterone. As a result, a decrease in oestrogen and progesterone levels also leads to an imbalanced ratio of a group of male hormones called androgens in the body. Specifically, women during menopause can experience increased sensitivity to an androgen hormone called dihydrotestosterone (DHT), a byproduct of testosterone. How Oestrogen Decline Impacts Scalp Health Oestrogen deficiency during menopause can alter certain skin functions. During early perimenopause, many women notice skin dryness, however, this is initially somewhat compensated by the excess sebum production that occurs alongside it.  Declines in oestrogen and progesterone can lead to impaired skin barrier (the outermost layer) function that causes scalp dryness and diminished skin moisture. It also leads to decreased antioxidant function and impaired wound healing on the scalp. The skin’s barrier forms tiny cracks when it’s dry, which allows irritants to penetrate the scalp and cause inflammation. Thinning hair also means your scalp is more exposed to environmental aggressors, such as UV rays and harsh ingredients. The drop in oestrogen during menopause also causes a decline in collagen production. Research has shown that oestrogen supports collagen production by binding to receptors in the skin known as fibroblasts. Fibroblasts are responsible for producing collagen, the protein which gives skin its strength and flexibility - and elastin, the protein which allows stretched skin to return to its original shape. As well as functioning as the main structural component of our skin, collagen is also essential to maintain healthy blood vessels which supports the transportation of essential nutrients to the scalp and hair follicles. Overall, the scalp-skin becomes thinner, dehydrated and prone to inflammation, weakening the skin’s natural protective barriers. This can provide the perfect environment for the overproduction of the dandruff-producing yeast called Malassezia on the scalp. As a result, many women undergoing menopause will experience increased scalp irritation, dryness, eczema and dandruff. How Androgens Affects Scalp Health Increased androgen sensitivity also plays a role in compromised scalp health during menopause. Androgens play a role in modulating sebum production. Therefore, the relative increase of androgens during menopause leads to clinical hyperandrogegism (high levels of androgens) manifesting as sebaceous gland hypertrophy, otherwise known as the enlargement of the sebaceous gland an excess sebum production on the scalp. Later in menopause, when sebum production is markedly reduced, the skin becomes increasingly dry and itchy. Dryer skin, a compromised skin-barrier on the scalp and a reduction in moisture retention can lead to flaking, itching and irritation on the scalp, all of which can also exacerbate the hair thinning that is symptomatic of menopause.  Minimising Scalp Changes During Menopause Studies have shown that only 25% of women who experience menopausal symptoms consult a physician, highlighting the necessity to improve awareness concerning the management and education around menopausal symptoms.  Lifestyle changes such as diet and stress management, as well as routine revamps, such as exfoliation, scalp serums and swapping out harsh ingredients, can all help minimise changes in scalp and hair health during this period of marked fluctuation.  Shampoo Regularly: Your scalp is skin - a living tissue. It needs to be cleansed and nourished frequently to remain in balance. Like the skin on your face, your scalp contains thousands of sweat glands, sebaceous glands and sheds dead skin cells. It is also exposed to the same environmental aggressors as the skin on your face, such as UV rays and pollution. Shampooing regularly with a sulphate-free shampoo, such as MONPURE’s Strengthening Silk Protein Shampoo, ensures the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened without fear of damage or imbalance. It works to restore moisture to the scalp and protect the vulnerable scalp-skin from environmental aggressors. Perk Up the Scalp Environment: Using a soothing, antimicrobial and hydrating scalp serum will work to improve the scalp health environment in the face of hormonal fluctuations. The Hydrate and Soothe Scalp Serum quenches dry, irritated scalps and soothes redness caused by menopausal hormonal changes. This daily hydrating antidote helps calm symptoms of redness, acne, eczema and sun damage. Witch hazel water has an anti-dandruff effect, while allantoin neutralises irritants. Exfoliating salicylic acid wards off bacterial infection by deeply penetrating the follicles, while orange peel oil holds both anti-fungal and antibacterial properties that maintain a healthy scalp environment. The Nourish and Stimulate Scalp Mask is a powerful, antioxidant-rich weekly remedy that helps quell the symptoms of impeded menopausal scalp health. It feeds hair follicles essential vitamins and nutrients, holds hydrating and anti-inflammatory properties that lock moisture into dry scalps, and cultivates an optimal dermatological scalp condition. Embrace Exfoliation: Just like the skin on our face, the scalp benefits from weekly exfoliation. The Clarifying Scalp Scrub uses biodegradable jojoba beads to gently exfoliate flakes, build-up and oils from the scalp to support scalp health. It alleviates symptoms of dandruff and psoriasis, rebalances the scalp microbiome and moisturises the scalp-skin with healing shea butter and argan oil. It also encourages healthy skin cell turnover and primes the scalp for healthy hair growth. Kickstart Collagen: The Follicle Boost Hair Density Serum is formulated with holy grail anti-ageing ingredient, retinol. Retinoids are derivatives of Vitamin A, which help give cellular turnover a boost, kickstart collagen production and prevent its degradation in the face of menopausal changes. Specifically, retinol stimulates fibroblasts to synthesise collagen fibres and improves skin elasticity. Using this daily serum will work to deliver anti-ageing benefits to the scalp, while also promoting thicker, fuller hair. Decode Your Diet: Adding phytoestrogens (plant-based oestrogens) to your diet from certain foods including nuts, seeds, beans and fruit can help replace some of the oestrogen lost during menopause. Avocados are also recommended for plant-based healthy fats, as healthy fats and omega 3 fatty acids work to support skin health, skin quality and moisturization of the skin.  Ensuring you have a wide variety of foods and optimal nutrition intake supports the foundations of skin health and collagen, as well as blood flow and nutrient delivery to the scalp and follicles, optimising their health. Many women will face changes in their scalp condition as they undergo menopause, which may also further contribute to their experience of menopausal hair thinning. Alongside implementing healthy lifestyle changes that cultivate well-being from the inside out, the MONPURE range offers scientifically-grounded solutions that target scalp health at the source. By focusing on the scalp, maintaining a healthy skin-barrier and delivering anti-ageing ingredients, women undergoing menopause can be confident that they are doing everything they can to improve the health of their scalp, even under fluctuating conditions.

Have you ever wondered ‘how does hair grow?’. You may be striving to grow out your hair, rebuild its natural strength after hair loss or get to the bottom of how to harness your natural hair growth cycle to achieve your growth goals for the new year. Hair on the scalp grows about 1cm per month in healthy individuals. Just like skin cells, our hair undergoes a cycle of growth, transition, rest and renewal. At any given time, hairs will independently cycle through one of three stages of growth: anagen, catagen, and telogen.  Most people notice that over our lifetime, our hair and scalp can transform.  Hair thinning, hair loss or changes in hair density over certain periods in our lifetime such as pregnancy, menopause or bouts of stress are part and parcel of the natural life cycle. However,  with the right scientifically-grounded ingredients and solutions, the hair growth cycle can be harnessed and strengthened to cultivate optimum hair growth in the face of many disruptions and challenges we face throughout our lives. The Origins of Hair Did you know that by week 22 of pregnancy, the developing foetus has already formed all of its hair follicles. New follicles don't form after birth, so babies are born with all the hair follicles they'll ever have. The hair follicle, made up of the dermal papilla and the bulb, is a small organ found in the epidermis layer of the skin that anchors the hair into the scalp. Hair strands grow from the bottom of the follicle, out of the skin and reach the surface of the scalp. The hair strand itself is the visible hair that grows from the follicle and  is made up of three layers, the cuticle, the cortex and the medulla. With this in mind, it is essential that we look after our hair follicles, keeping them activated and healthy, as no ones will be created in our lifetime. What is the Hair Growth Cycle? Unlike other mammals, human hair growth and shedding is random and not seasonal or cyclical. At any given time, a random number of hairs will be in one of three stages of growth and shedding: anagen, catagen, and telogen. Hair growth cycle from MONPURE London on Vimeo.   Anagen Phase The anagen phase is the active or growth phase of the hair growth cycle. It is marked by the rapid division and differentiation of cells in the lower portion of the hair follicle and by the lengthening of the hair strand. In healthy individuals, about 90% of hairs are in the anagen phase at any given time. During this phase the hair grows about 1cm every 28 days. The anagen phase of the hair growth cycle typically lasts between two to six years. Catagen Phase The catagen phase is the transition phase of the hair growth cycle. This phase usually lasts between ten and twelve days, during which the follicle shrinks and active hair growth stops. The hair also separates from the bottom of the hair follicle, yet remains in place during this transition. About 3% of hairs are in the catagen phase at any time. Telogen Phase The telogen phase is the resting phase of the hair growth cycle. During this phase, the hair cannot grow and eventually sheds from the scalp. The telogen phase typically lasts around three months. Generally, 10 to 15% of hairs are in the telogen phase. The telogen phase is also marked by new hairs that start to form in the follicles that have just released hairs during the catagen phase. It is essential that each hair follicle, and its surrounding scalp skin, is healthy, nourished, clean and hydrated to support the hair growth cycle. Follicles and scalp-skin that are blocked by sebum, dandruff, dead skin cells, product build-up hinder the quality of hair growth. Obstructed follicles in cases of inflammation, dryness, itchy scalp or malnourishment are also doing to face impeded growth. At MONPURE, we understand that healthy hair starts with a healthy scalp, and we formulate each of our products with this as our central goal. What Happens when the Hair Growth Cycle is Disrupted? Hair loss and hair thinning may occur when the hair growth cycle is disrupted and the anagen phase is shortened, or the telogen phase is lengthened. This can be triggered by a variety of factors, including hormonal fluctuations, improper nutrition, stress and inflammatory scalp conditions. Hormones For example, after giving birth, it is normal to notice increased amounts of hair loss postpartum - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase rapidly. This is accounted for by the sudden decline in oestrogen levels after delivery. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy when oestrogen was soaring. Similarly, during perimenopause and menopause, many women experience hair thinning as a result of hormonal changes that lead to a disrupted hair growth cycle. As women reach menopausal age, oestrogen and progesterone decrease, while the presence of DHT increases in comparison. DHT affects the hair by shortening the anagen phase of the hair growth cycle, while also lengthening the time between the telogen and new anagen phase. DHT is primarily responsible for follicular miniaturisation, in which the hair follicle shrinks, producing a shorter and thinner hair strand.  Nutrition The hair growth cycle can also be disrupted by changes in nutrition. For example, research shows that Vitamin D plays an important role in the hair growth cycle. ​​Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Scalp Health The role of the scalp as an incubatory environment for the preemergent hair strand has a significant impact on hair growth and ultimately, hair loss. Oxidative stress on the scalp, for example, can lead to the progressive damage of cellular structures that support the hair growth cycle. Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen and telogen phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis. Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth. The Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the effects of oxidative stress. The mask’s hero ingredient, camellia tea oil, is rich in Vitamins A, B, D and E, which are remarkable antioxidants that prevent conditions impacted by oxidative stress. How to Target the Hair Growth Cycle In order to cultivate optimum hair growth, the hair needs to remain in the anagen phase for as long as possible and prolonged dormancy needs to be prevented. This can be supported by a healthy diet and lifestyle, as well as using products that hone in on the source and minimise hair loss by targeting the hair growth cycle itself. The Follicle Boost Hair Density Serum initially targets the catagen and telogen phases of the hair growth cycle within the first 4-6 weeks, working to minimise excess shedding. Similarly, it boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase, which usually takes around 12-14 weeks. The average hair’s growth rate is around 1cm a month. With this in mind, visible changes in new growth are likely to manifest around 6 months. The product’s star ingredient, pumpkin seed extract, is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. Specially, DHT shrinks the follicle’s anagen phase and prolongs its telogen phase. Therefore, by blocking the production and minimising the presence of DHT in the bloodstream and on the scalp, the healthy hair growth cycle is supported and excess thinning is prevented. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Recent research has demonstrated that topical pumpkin seed oil improves hair growth by 40% over the course of 24 weeks. A recent study has also demonstrated the clinical efficacy of pumpkin seed oil in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed oil is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase and in turn, DHT, and therefore contribute to hair growth via their anti-androgen effects. The Follicle Boost Hair Density Serum is also formulated with skincare-staples retinol and lactic acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients, all of which support the hair growth cycle and the incubatory environment of the hair follicles. It also contains coffee arabica extract, an essential oil proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is also formulated with rosemary oil, which promotes cell turnover, boosts circulation and delivers nutrients and oxygen to the follicles. What Does New Hair Growth Look Like? Because the growth of new hair functions according to the natural hair growth cycle, it takes time, patience and dedication, as well as consistently using products such as the Follicle Boost Hair Density Serum.  You may initially begin to notice short, baby hairs sprouting when your hair is growing. These new baby hairs differ from tiny flyaways and breakage.  Baby hairs tend to be similar in length and are typically soft to the touch, while breakage may be uneven in length, usually having split or fractured ends, and can feel dry or rough to the touch. If you don’t notice any noticeable changes and growth right away, don’t give up on your hair growth journey. It is important to approach this journey with well-managed expectations, with the understanding that healthy hair growth requires patience and consistency, as it forms part of the broader hair growth cycle.

Did you know that the human body is made up of over 100 trillion microbes - microscopic single-celled bacteria, fungi and other microorganisms that combine to form what is known as a ‘microbiome’, an ecosystem that keeps the body’s vital systems in balance. When this ecosystem is in balance, the microbiome keeps everything running smoothly. There are microbiomes throughout the body, including the scalp. What is the Scalp Microbiome? The scalp microbiome is vital for keeping your scalp and hair healthy. Like the skin microbiome, it provides the first line of defence against harmful pathogens, shielding the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair, sebum buildup and may even impede hair growth. When our scalp microbiome is in a state of equilibrium, these microorganisms do not cause harm. But once a scarcity or overgrowth of certain microbes occurs, this balance is disrupted. Changes in the scalp and its microbiome can lead to several problems like itchiness, irritation, and dandruff. Microbes also reside in the hair follicle, and a disruption in this delicate environment may lead to hair loss. Maintaining the right balance of yeast and bacteria is particularly important for preventing inflammatory conditions like eczema on the scalp. The microbiome of the scalp is particularly unique, due to the high volume of vitamin-rich sebum production in the sebaceous glands and the unusually humid environment. As a result, the scalp gives rise to cutaneous bacteria, pathogens and microbes that are not found anywhere else in the body. Disruptions to the Scalp Microbiome Scalp Buildup An accumulation of environmental grime, product build-up and dead skin cells on the scalp can clog the hair follicles, trap scalp sebum, cause irritation and disrupt the scalp microbiome. One of the most notable species of microorganisms found on the scalp is the Malassezia species, a form of yeast fungi that grows on the hair follicles and causes dandruff. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, an overproduction of sebum gives this type of yeast the ‘perfect environment’ to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Sebum buildup on the scalp gives rise to an overproduction of the Malassezia species  because the yeast depends on fatty acids to survive, and sebum has a high fat content. This overgrowth ultimately leads to an imbalance in the microbiome, resulting in dandruff, itching, irritation and even flaking. Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to remove build-up, excess oils and dead skin cells on the scalp. It also works to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Stripping the Scalp Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can lead to an imbalance in the scalp microbiome. This inhibits the growth of certain microorganisms and enables others to flourish. Stripping the scalp is usually a result of using a shampoo formula that contains traditional sulphates, a cleansing ingredient that can remove an excessive amount of your natural scalp oils. Sulphates create a foamy lather and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Check your shampoo labels for ingredients like sodium lauryl sulfate and sodium laureth sulfate, these are the two used most commonly in traditional haircare products. Consider switching to a sulphate-free shampoo to avoid removing your scalp’s natural protective oils and healthy microorganisms. When using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage or imbalance. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients. It works to fortify the hair, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. Not Replenishing Scalp Moisture Harsh ingredients that strip the scalp’s natural oils, coupled with the fallacy of only conditioning the ends of the hair means that the scalp’s moisture is never replenished. This results in a never-ending cycle of dehydrating and starving the scalp of essential nutrients. When the scalp becomes dehydrated, it can lead to an overproduction of sebum, and in turn, an imbalance in the scalp microbiome. For people with fine hair in particular, they tend to worry that their fine or thinning hair will be weighed down and appear greasy and lifeless when they apply products to the scalp. However, MONPURE’s formulations completely revolutionise this practice. Our skincare-inspired range is ultra-lightweight, strengthening and nourishing. It prioritises the often-neglected, yet most important part of the whole ecosystem - the scalp. This supports the health of the scalp microbiome, as the scalp can find its natural oil balance and maintain homeostasis.  The Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without weighing the hair down or leaving it greasy. It allows you to confidently deliver moisture to the scalp and roots after washing, ensuring that the scalp microbiome remains balanced and healthy. How to Balance the Microbiome from Within Try Probiotics Just like your gut microbiome, you can ‘feed’ the scalp’s healthy bacteria by taking probiotic supplements or eating probiotic-rich food, such as yoghurt. Probiotics are live bacteria and yeast that support the health of your microbiomes. Evidence suggests that oral and topical probiotics can help improve the scalp’s microbiome, aiding to alleviate symptoms of acne, eczema, psoriasis and seborrheic dermatitis. Ease the Tension While stress is often inevitable, trying to limit it where possible can help support the health of the scalp microbiome. Stress weakens the body’s natural defences against naturally-existing microbes in the scalp, leading to dryness and flakiness. The stress hormone, cortisol, also disrupts the scalp-skin’s barrier function, and can trigger inflammation and irritation.  During a stressful period, there’s nothing quite like a relaxing scalp massage to ease the tension. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health in the face of stress induced flare-ups or hair loss. This unique formula works to stimulate the follicles and promote hair growth by delivering essential vitamins and nutrients to the scalp, creating the optimum dermatological environment for hair to grow. It also soothes, hydrates and relieves irritation, while rebalancing the scalp. Leave it on for 15 minutes before your hair wash routine so that the aloe vera can go to work calming any stress-induced inflammation, while exfoliating lactic acid speeds up cell turnover for new growth and camellia tea oil delivers your follicles the nutrients they need. Focus on Nutrition Diet and nutrition play a significant role in the health of the scalp microbiome. Nutrients such as Vitamin D3, iron, and zinc play a large role in the immune system’s ability to fight off microbes that are imbalanced on the scalp.  Introducing a scalp-healthy diet that includes dark leafy greens and cruciferous veggies like broccoli; meat or meat alternatives like beans and tofu; and plenty of nuts and seeds will contribute to a healthy microbiome. On the other hand, foods high in sugar tend to exacerbate an out-of-balance scalp microbiome. If you’re concerned your diet may be the culprit behind your scalp woes, a blood test measuring iron, ferritin and Vitamin D may shed some light on the issue. MONPURE always suggests consulting your doctor when you suspect a nutritional deficiency. Keeping your scalp microbiome balanced and in check are essential to cultivating healthy, growing hair. From lifestyle changes using probiotics, stress relief and nutrition - to scalpcare techniques like exfoliation and opting for sulphate-free shampoo, your scalp and hair will thank you for supporting the invisible ecosystem of microbes that exist all over the scalp.

As we wave goodbye to 2022, MONPURE wants to take the opportunity to reflect on some of our most exciting and significant moments in the year, from winning an array of incredible awards, to charity partnerships and exciting new product launches. We feel exceptionally honoured to receive recognition for our solutions, as well as our expansion and partnerships over 2022. Our Latest Innovations In September 2022, MONPURE launched its newest and most innovative solution yet: the Ultralight Healthy Hair Oil. The fast-absorbing Ultralight Healthy Hair Oil was specifically designed for fine hair types, with its ultralight, weightless consistency, it doesn’t weigh down fine hair and leaves it shiny, healthy and silky to the touch. The new product launch marked the world's first lightweight hair oil that not only enhances shine, boosts moisture and delivers nutrients, but also improves the health of the hair. It seals down the cuticle, shields hair from environmental aggressors, protects the strands from heat damage and beats breakage. It is carefully formulated with high-performance ingredients. Repairing vegan keratin rebuilds damaged hair, innovative Coenzyme Q10 holds antioxidant properties that work to improve hair health, wheat germ oil is the most powerful natural source of Vitamin E and works like a hydrating antidote for hair damage, while nutrient-rich castor oil enhances shine and nurtures fragile follicles. We are exceptionally proud of our latest product launch, which has been met with astounding feedback from our loyal customers. “It’s magic for frizzy hair. Light, doesn’t weigh my hair down and actually works.” - Sadia “Does exactly what it says! Super light when using the product which I love! Unlike other oils that can feel heavy and sticky when applying. Once my hair is dry I feel such a difference!” - Gemma “Having used this oil on my fine, damaged hair for a week now, I have noticed some improvement in both my hair health and its appearance. The hair strands seem to have acquired more elasticity and their overall appearance has improved.” - Julia “I can’t fault this. It provides a body without the weight. It smells fantastic, too. I was surprised at the size of the bottle, which is massive.” - Ed Supporting Pioneering Research MONPURE is dedicated to finding a real solution to hair loss and hair thinning. This year, we are extremely proud to be funding innovative research with the leading universities in the world to advance all hair and scalp science. MONPURE is working on getting a better understanding of the human hair follicle and its regenerative properties. How We’re Giving Back The Little Princess Trust This year and every year since our inception, we have been proudly partnered with the Little Princess Trust Charity. At MONPURE, we are committed to highlighting and supporting the emotional impact of hair loss. A charity very close to our hearts, the Little Princess Trust provides free real-hair wigs to children and young people aged 24 and under who have lost their hair through cancer or other illness. Together with providing free real hair wigs, the charity is also supporting research into less aggressive and toxic cancer treatments, as well as researching the causes of paediatric cancer, in the hope that one day, such a charity will no longer be needed. For more information, visit www.littleprincesses.org.uk. MONPURE is very honoured to be supporting The Little Princess Trust. You can make a donation at checkout with any MONPURE purchase, with every penny going directly to the charity. During the holiday period, with every gift set sold, MONPURE donated 10% of profits to The Little Princess Trust Charity.  Children with Cancer MONPURE proudly attended and supported the Children with Cancer UK ball. The Ball saw over 800 guests, including Martin Freeman and Nicola Roberts, at London’s Grosvenor House Hotel. The event raised over £700,000 to help fund the charity’s ground-breaking research into the treatment of childhood cancers. #ItsNotJustHair We are continuing to support, build a community and be a force for change for women who have experienced hair loss.  Did you know that only 45% of women go through life with a full head of hair? Many affected by hair loss are often told “it's just hair”. But for a lot of women, hair is intrinsically linked to identity. In fact, studies have shown that 81% of women with hair loss feel that there is more of a social stigma attached to female hair loss compared to male, while 62% of women feel that hair is an important aspect of their self-esteem. So experiencing hair loss – be it alopecia, postpartum or even stress-related hair loss – can impact our mental health and self-worth, due to the shame and taboo surrounding the topic. We became the first haircare brand in the world that is trying to change this, by bringing female hair loss into the spotlight – and erasing the stigma and silence that surrounds it. Let's break the taboo together – join in the community and share your story by following the @itsnotjusthair Instagram page. How We’re Improving Good Housekeeping Institute One of MONPURE’s proudest achievements in 2022 was receiving the award for Best Hair Growth Serum by some of the industry’s most prestigious publications. In July 2022, we took home the gold for the industry’s best performing hair growth serum, according to Good Housekeeping, ELLE UK, Cosmopolitan, Women’s Health Magazine, Harper’s Bazaar, Red Online and PRIMA. Our Follicle Boost Hair Density Serum triumphed in Good House Keeping Institute’s rigorous scientific testing methods. It was ranked by a panel of 285 beauty testers and in-house experts for eight weeks. After the trial, our hair growth elixir took first place for the best signs of hair thickening, strengthening, regrowth and scalp soothing. The Good Housekeeping experts used a Hair Metrix machine in their labs to analyse hair follicles and assess each serum’s hair growth abilities. “Best Hair Growth Serum” “It sped up growth and reduced breakages for nearly everyone. If that wasn't enough, our testers enjoyed healthier heads of hair after the trial. Our entire panel spotted fewer pesky split-ends and many saw added volume and mirror-like shine.” - Charlotte Bitmead Good Housekeeping Institute We were thrilled to be awarded Best Anti-Breakage Shampoo & Conditioner by Good Housekeeping, Women’s Health Magazine and PRIMA.  Good Housekeeping gave 700 testers – all with self-diagnosed mild to extreme hair loss or thinning – a shampoo and conditioner set to trial for between one and two months. Testers made a note of any differences they saw to their scalp and hair condition over the trial period, as well as how hair felt after each wash. The panel included women with a range of hair types, from straight to afro hair. In the GHI lab, they also assessed anti-breakage shampoos by combing through hair swatches that were treated with the products and comparing them to untreated hair. The easier the treated hair was to comb, the lower the risk of hair breakages and fall out in real life. MONPURE’s Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner were the top-scorers in the ‘anti-breakage’ category, with 87% of testers noting less hair fallout and 80% saying hair felt noticeably stronger. Hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. An impressive 93% said they would continue to use these products after the trial. We are extremely proud of this achievement, which demonstrates the scientific-grounding and high-performance results of our innovative range. The Telegraph MONPURE was awarded The Telegraph’s:The best sustainable beauty brands to try for an eco-friendly 2022.  for our unique blend of luxury meets science:  “Caring for both scalps and hair, its luxury feeling, high-tech and holistic formulas are blended with potent actives like lactic acid, retinol and jojoba beads, which are sustainably sourced from all over Europe for the ultimate skinification.” - Emilie Hill Country & Town House MONPURE’s Strengthening Silk Protein Shampoo was voted Best shampoo for protecting the hair and scalp by Country & Town House. “Prevent your hair colour from being compromised with MONPURE’s Strengthening Silk Protein Shampoo, which uses natural coconut-derived cleansing agents, hydrating aloe vera, strengthening vegan silk peptides, and keratin to help fortify frail strands. The vegan peptides in particular are credited with creating a breathable ‘second skin’ on both the scalp and hair, protecting against the effects of pollution, irritants, and bacteria.” - Rebbeca Cox How We’re Growing Copenhagen Fashion Week  In January 2022, MONPURE premiered at Copenhagen Fashion Week, partnering with conceptual knitwear designer A. Røge Hove. MONPURE powered all things hair behind the scenes, working with stylist Josephine Mai to create show-stopping looks crafted with our multi-award winning scalp and hair care solutions.  The show executed a fresh take on knitwear production, engineered to minimise waste, foster versatility and celebrate artisanal techniques, enhanced by sleek and effortless hairstyles, powered by MONPURE. The collaboration took Copenhagen Fashion Week by storm, staying true to the global necessity for sustainability and responsible sourcing that lies at the heart of both brands. The show was featured in Vogue Scandinavia after MONPURE powered all-things-hair backstage at A. Røge Hove’s AW22 runway at Copenhagen Fashion Week. Josephine Mai, the leading session stylist for the show, celebrated scalp care as the secret to hair health. She created the perfect slicked-back wet hair looks for the runway using MONPURE’s Hydrate and Soothe Scalp Serum, Strengthening Essence-Conditioner and the Heal and Energise Jade Comb. She gave a quote highlighting the importance of scalpcare to Vogue Scandinavia: “Most people care a lot about their hair, but very little about their scalp. It’s definitely about time to look more into scalp health.” - Josephine Mai Hair Oil Launch Events in New York & London In September 2022, MONPURE hosted exclusive launch events for our latest product, the Ultralight Healthy Hair Oil, in New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with the new release. Premiering in New York City at the famed Bowery Hotel in downtown Manhattan, the star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments. Influencers included New York it-girls such as Hailey Sani and ThePouf. Top editors that attended the event included those from Good Housekeeping, Women’s Health Magazine, Allure and Oprah Daily. The London launch event took place at the renowned DryBy hair salon in Central London. Distinguished guests were treated to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK’s most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine.  How We’re Featured Financial Times In March 2022, MONPURE’s Follicle Boost Hair Density Serum was featured in the Financial Time’s article How to hold on to your hair, lads, which shone a spotlight on the best solutions to prevent hair loss. "Monpure’s Follicle Boost Hair Density Serum is one of several products introducing retinols to decongest the scalp and follicles. The serum also contains pumpkin seed extract, which inhibits the production of DHT.” - Rebecca Newman Marie Claire In March 2022, the Follicle Boost Hair Density Serum was once again revered as an industry-favourite hair growth treatment. It was featured in Marie Claire’s The best hair oil for growth and your hair type. “Castor oil helps activate hair follicles by increasing blood flow to the scalp. Additionally, exfoliating retinol and lactic acid work to remove dead skin, which often inhibits hair growth. It also contains a special pumpkin seed extract, which research shows can help block an enzyme responsible for hair loss.” - Katie Thomas Daily Mail Online & YOU In June 2022, MONPURE was featured in Mail Online and Mail on Sunday’s YOU Magazine. Prominent British journalist, Liz Jones, shared her hair loss story with Mail Online. Monpure & EF Medispa’s Rapunzel Method was highlighted as a treatment to  boost new hair growth by targeting active follicles. The treatment features The Clarifying Scalp Scrub and the Hydrate And Soothe Scalp Serum, the latter of which is applied alongside advanced light therapy to boost the growth factors. Condé Nast Traveller In July 2022, MONPURE was spotlit among the 38 best sustainable beauty and well-being products good for the soul - and the planet. The Strengthening Silk Protein Shampoo and its innovative ingredients were featured:  “This is the first luxe hair product to focus entirely on the health of the scalp. The superpower of their products comes from vegan silk peptides instead of the trad silk-sourcing method which relied on silkworms, using 150kg of raw materials to produce just a kilo of silk. This cunning process relies only on fermenting plant starch.” -  Juliet Kinsman HELLO Magazine In August 2022, HELLO Magazine selected MONPURE’s Clarifying Scalp Scrub as one of the 11 best scalp scrubs for the cleanest, healthiest hair of your life: “Monpure’s scalp scrub includes a line-up of happy hair favourite vitamins, fatty acids, and antioxidants, clinically proven to repair fragile hair strands and give the scalp a healthy boost.” - Carla Challis Sunday Times Style In November 2022, the Sunday Times Style featured MONPURE in The Trichologista-approved beauty routine. We were featured as pioneers among ‘scalpfluencers’, highlighting the Follicle Boost Hair Density Serum as a hero solution to cultivate hair growth and scalp health. The best-selling scalp serum was coined ‘The Anti-Ager’ by Sunday Times Style: “Luxury haircare brand MONPURE was one of the first to dedicate itself to scalp health. The daily scalp serum contains retinol and lactic acid, ingredients traditionally found in skincare that work to improve cell turnover and remove dead skin cells.” - Verity Clarke At MONPURE, we are delighted to reflect on the accolades, partnerships and innovations over the past year. We accredit so many of our achievements and growth to our loyal MONPURISTS, who embarked on their hair and scalp journeys with us since our inception in 2020 and along the way. We are committed to pioneering results-driven scalp and hair health solutions, with the mission to empower women with the knowledge and understanding of their scalp and hair concerns during different milestones in their life. 

With winter in full swing, it is important to remember that our scalp and hair behave differently in changing seasons and climates. Between the cold weather, lack of hydration in the air, harsh central heating and hair-flattening headwear, good hair days can be few and far between once winter rears its frosty head. In fact, the winter environment can take a serious toll on the hair and scalp. The lack of hydration in the air can disrupt the scalp’s outer skin layers, leading to flakes and itching, hair often faces dreaded frizz and brittleness, while hot micro-environments at home can aggravate conditions such as dandruff or seborrheic dermatitis. In the face of the changing temperatures, it is crucial to adjust your scalp and haircare routine during the winter season. Here are 3 essential expert tips to beat the winter hair and scalp blues… 1. Safeguard the Scalp-Skin Barrier The epidermal layer of the scalp (the skin barrier) defends against a variety of toxins and microorganisms, keeping your scalp health balanced and irritation at bay. The skin barrier is composed of natural fats that help retain healthy moisture levels. However, dehydration caused by cold conditions can damage this essential skin barrier, leading to flaking, dryness and irritation. Dandruff is also more prevalent in the colder months. Experts argue that this may be as a result of both the cold, dry air as well as our tendency to wash our scalps less often as temperatures drop - which ultimately allows for fertile ground for an overgrowth of the yeast Malassezia. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, the overproduction of sebum during colder months gives this type of yeast the perfect environment to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Don’t fret, the MONPURE range is brimming with powerful ingredients, solutions and scalpcare techniques you can use to protect the scalp from these aggressors and support the skin barrier.  How to Support the Skin Barrier Steer clear of harmful sulphate and chemical-ridden shampoos that strip the hair and scalp of their natural oils, which will only compromise the skin barrier further. Instead, opt for a gentle and peptide-rich shampoo that protects the skin barrier and protects the scalp from other harsh aggressors (such as styling tools, brushing or environmental irritants). MONPURE’s Strengthening Silk Protein Shampoo is sulphate, paraben and silicone-free, and is formulated with potent vegan silk peptides and vegan keratin, which deliver a protective barrier to the hair and scalp, shielding them against harmful environmental irritants and stressors. These powerful peptides also prevent hair breakage by increasing moisture retention, restoring the inner bonding of the hair and enhancing cuticle health. Introducing exfoliation into your scalpcare routine is another helpful step to regulate the health of the skin barrier. MONPURE’s Clarifying Scalp Scrub is a gentle exfoliator that exfoliates away unwanted flakes, build-up and oils to support scalp health during the colder seasons. Biodegradable jojoba beads, argan oil, shea butter and stearic acid work together to help heal and rebalance the skin barrier, regulate moisture and alleviate discomfort. MONPURE’s Hydrate and Soothe Scalp Serum is the perfect natural antidote for dry, itchy and inflamed scalps during winter. Starring anti-inflammatory witch hazel water, aloe vera and exfoliating salicylic acid, this serum is the ideal targeted treatment to quell and combat irritation while delivering abundant moisture to the skin barrier, allowing it to self-repair. 2. Fight the Frizz Fluctuating weather during the winter months can wreak havoc on the hair and can bring on dreaded frizz. In these conditions, frizz is caused as the cuticle layer can become rough and raised, allowing moisture to pass through and swell the strands. As a result, the hair appears dry and frizzy instead of smooth and defined.  To further exacerbate the problem, the hair’s cortex (middle layer) is made up of keratin fibres and temporary hydrogen-based bonds that create the hair’s texture. When water touches the hair, these bonds break, causing the hair to unfold from their natural shape and elongate. As a result, when the water content in the atmosphere constantly fluctuates during winter (for example, when you step from the rainy outdoors into a heated room - and back out again), our hair tends to dry frizzier and out of place. Keeping your hair moisturised and nourished is the best way to combat frizz. Not only is hydrated hair slightly heavier in mass and keeps the strands more bonded together, adding moisture changes the hair’s structural composition, sealing down the cuticle layer and leaving a smoother appearance without weighing it down. How to Combat Frizzy Strands MONPURE’s Strengthening Essence-Conditioner features moisturising argan oil that nourishes, strengthens and smooths the hair, while restoring silkiness and shine. Hydrating Pro Vitamin B5 targets hair frizz and split ends, improves sheen and strengthens hair from the root. MONPURE’s Ultralight Healthy Hair Oil delivers supreme moisture to brittle and frizzy strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the cuticle and protects fragile hair from damage by rebuilding the strand’s structural integrity.   3. Know Your Nutrition While it's widely known that nutrients play a vital role in maintaining a robust immune system, what we often forget is how key nutrition is in supporting scalp and hair health. The nutrients and vitamins we receive from food provide the building blocks for the condition of our hair and the optimal functioning of the cells that support it.  Shorter days and more time spent indoors during the winter months means that many of us are exposed to very little sunlight and can consequently suffer from a Vitamin D deficiency. Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Research shows that Vitamin D plays an important role in the hair growth cycle. In fact, studies illustrate that people with androgenic alopecia exhibit significantly lower levels of Vitamin D levels and that these levels decrease as hair thinning worsens. On the other hand, as many of us celebrate and indulge in festive cheer during the winter months, it means more alcohol and sugar are involved. While certainly delicious in moderation, an abundance of sugar and alcohol can exacerbate existing inflammatory conditions - including seborrheic dermatitis and folliculitis. Many of these inflammatory scalp conditions also have the capacity to accelerate hair loss and thinning, as the scalp’s dermatological condition cannot support the growth of healthy hair follicles.  Our nutrition has a major impact on the health of our hair and scalp. Eating a nutrient-rich diet or taking supplements, specifically Vitamin D, during the winter months, is crucial to adjusting your routine as the temperatures drop. Healthy sources of Vitamin D include oily fish, red meat, egg yolks and mushrooms. As we welcome in the cold winter months and our favourite cosy festivities, it is essential to give your hair and scalp a routine revamp to allow for a smooth seasonal transition. From fighting the frizz with hydration to protecting the scalp’s skin barrier, MONPURE’s high-performance solutions will prepare your hair and scalp with everything they need to brace the cold.