How to Target Your Hair Growth Cycle

Have you ever wondered ‘how does hair grow?’. You may be striving to grow out your hair, rebuild its natural strength after hair loss or get to the bottom of how to harness your natural hair growth cycle to achieve your growth goals for the new year. Hair on the scalp grows about 1cm per month in healthy individuals. Just like skin cells, our hair undergoes a cycle of growth, transition, rest and renewal. At any given time, hairs will independently cycle through one of three stages of growth: anagen, catagen, and telogen.  Most people notice that over our lifetime, our hair and scalp can transform.  Hair thinning, hair loss or changes in hair density over certain periods in our lifetime such as pregnancy, menopause or bouts of stress are part and parcel of the natural life cycle. However,  with the right scientifically-grounded ingredients and solutions, the hair growth cycle can be harnessed and strengthened to cultivate optimum hair growth in the face of many disruptions and challenges we face throughout our lives. The Origins of Hair Did you know that by week 22 of pregnancy, the developing foetus has already formed all of its hair follicles. New follicles don't form after birth, so babies are born with all the hair follicles they'll ever have. The hair follicle, made up of the dermal papilla and the bulb, is a small organ found in the epidermis layer of the skin that anchors the hair into the scalp. Hair strands grow from the bottom of the follicle, out of the skin and reach the surface of the scalp. The hair strand itself is the visible hair that grows from the follicle and  is made up of three layers, the cuticle, the cortex and the medulla. With this in mind, it is essential that we look after our hair follicles, keeping them activated and healthy, as no ones will be created in our lifetime. What is the Hair Growth Cycle? Unlike other mammals, human hair growth and shedding is random and not seasonal or cyclical. At any given time, a random number of hairs will be in one of three stages of growth and shedding: anagen, catagen, and telogen. Hair growth cycle from MONPURE London on Vimeo.   Anagen Phase The anagen phase is the active or growth phase of the hair growth cycle. It is marked by the rapid division and differentiation of cells in the lower portion of the hair follicle and by the lengthening of the hair strand. In healthy individuals, about 90% of hairs are in the anagen phase at any given time. During this phase the hair grows about 1cm every 28 days. The anagen phase of the hair growth cycle typically lasts between two to six years. Catagen Phase The catagen phase is the transition phase of the hair growth cycle. This phase usually lasts between ten and twelve days, during which the follicle shrinks and active hair growth stops. The hair also separates from the bottom of the hair follicle, yet remains in place during this transition. About 3% of hairs are in the catagen phase at any time. Telogen Phase The telogen phase is the resting phase of the hair growth cycle. During this phase, the hair cannot grow and eventually sheds from the scalp. The telogen phase typically lasts around three months. Generally, 10 to 15% of hairs are in the telogen phase. The telogen phase is also marked by new hairs that start to form in the follicles that have just released hairs during the catagen phase. It is essential that each hair follicle, and its surrounding scalp skin, is healthy, nourished, clean and hydrated to support the hair growth cycle. Follicles and scalp-skin that are blocked by sebum, dandruff, dead skin cells, product build-up hinder the quality of hair growth. Obstructed follicles in cases of inflammation, dryness, itchy scalp or malnourishment are also doing to face impeded growth. At MONPURE, we understand that healthy hair starts with a healthy scalp, and we formulate each of our products with this as our central goal. What Happens when the Hair Growth Cycle is Disrupted? Hair loss and hair thinning may occur when the hair growth cycle is disrupted and the anagen phase is shortened, or the telogen phase is lengthened. This can be triggered by a variety of factors, including hormonal fluctuations, improper nutrition, stress and inflammatory scalp conditions. Hormones For example, after giving birth, it is normal to notice increased amounts of hair loss postpartum - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase rapidly. This is accounted for by the sudden decline in oestrogen levels after delivery. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy when oestrogen was soaring. Similarly, during perimenopause and menopause, many women experience hair thinning as a result of hormonal changes that lead to a disrupted hair growth cycle. As women reach menopausal age, oestrogen and progesterone decrease, while the presence of DHT increases in comparison. DHT affects the hair by shortening the anagen phase of the hair growth cycle, while also lengthening the time between the telogen and new anagen phase. DHT is primarily responsible for follicular miniaturisation, in which the hair follicle shrinks, producing a shorter and thinner hair strand.  Nutrition The hair growth cycle can also be disrupted by changes in nutrition. For example, research shows that Vitamin D plays an important role in the hair growth cycle. ​​Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Scalp Health The role of the scalp as an incubatory environment for the preemergent hair strand has a significant impact on hair growth and ultimately, hair loss. Oxidative stress on the scalp, for example, can lead to the progressive damage of cellular structures that support the hair growth cycle. Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen and telogen phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis. Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth. The Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the effects of oxidative stress. The mask’s hero ingredient, camellia tea oil, is rich in Vitamins A, B, D and E, which are remarkable antioxidants that prevent conditions impacted by oxidative stress. How to Target the Hair Growth Cycle In order to cultivate optimum hair growth, the hair needs to remain in the anagen phase for as long as possible and prolonged dormancy needs to be prevented. This can be supported by a healthy diet and lifestyle, as well as using products that hone in on the source and minimise hair loss by targeting the hair growth cycle itself. The Follicle Boost Hair Density Serum initially targets the catagen and telogen phases of the hair growth cycle within the first 4-6 weeks, working to minimise excess shedding. Similarly, it boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase, which usually takes around 12-14 weeks. The average hair’s growth rate is around 1cm a month. With this in mind, visible changes in new growth are likely to manifest around 6 months. The product’s star ingredient, pumpkin seed extract, is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. Specially, DHT shrinks the follicle’s anagen phase and prolongs its telogen phase. Therefore, by blocking the production and minimising the presence of DHT in the bloodstream and on the scalp, the healthy hair growth cycle is supported and excess thinning is prevented. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Recent research has demonstrated that topical pumpkin seed oil improves hair growth by 40% over the course of 24 weeks. A recent study has also demonstrated the clinical efficacy of pumpkin seed oil in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed oil is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase and in turn, DHT, and therefore contribute to hair growth via their anti-androgen effects. The Follicle Boost Hair Density Serum is also formulated with skincare-staples retinol and lactic acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients, all of which support the hair growth cycle and the incubatory environment of the hair follicles. It also contains coffee arabica extract, an essential oil proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is also formulated with rosemary oil, which promotes cell turnover, boosts circulation and delivers nutrients and oxygen to the follicles. What Does New Hair Growth Look Like? Because the growth of new hair functions according to the natural hair growth cycle, it takes time, patience and dedication, as well as consistently using products such as the Follicle Boost Hair Density Serum.  You may initially begin to notice short, baby hairs sprouting when your hair is growing. These new baby hairs differ from tiny flyaways and breakage.  Baby hairs tend to be similar in length and are typically soft to the touch, while breakage may be uneven in length, usually having split or fractured ends, and can feel dry or rough to the touch. If you don’t notice any noticeable changes and growth right away, don’t give up on your hair growth journey. It is important to approach this journey with well-managed expectations, with the understanding that healthy hair growth requires patience and consistency, as it forms part of the broader hair growth cycle.

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Your Scalp Microbiome Is the Secret to Healthy Hair

Did you know that the human body is made up of over 100 trillion microbes - microscopic single-celled bacteria, fungi and other microorganisms that combine to form what is known as a ‘microbiome’, an ecosystem that keeps the body’s vital systems in balance. When this ecosystem is in balance, the microbiome keeps everything running smoothly. There are microbiomes throughout the body, including the scalp. What is the Scalp Microbiome? The scalp microbiome is vital for keeping your scalp and hair healthy. Like the skin microbiome, it provides the first line of defence against harmful pathogens, shielding the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair, sebum buildup and may even impede hair growth. When our scalp microbiome is in a state of equilibrium, these microorganisms do not cause harm. But once a scarcity or overgrowth of certain microbes occurs, this balance is disrupted. Changes in the scalp and its microbiome can lead to several problems like itchiness, irritation, and dandruff. Microbes also reside in the hair follicle, and a disruption in this delicate environment may lead to hair loss. Maintaining the right balance of yeast and bacteria is particularly important for preventing inflammatory conditions like eczema on the scalp. The microbiome of the scalp is particularly unique, due to the high volume of vitamin-rich sebum production in the sebaceous glands and the unusually humid environment. As a result, the scalp gives rise to cutaneous bacteria, pathogens and microbes that are not found anywhere else in the body. Disruptions to the Scalp Microbiome Scalp Buildup An accumulation of environmental grime, product build-up and dead skin cells on the scalp can clog the hair follicles, trap scalp sebum, cause irritation and disrupt the scalp microbiome. One of the most notable species of microorganisms found on the scalp is the Malassezia species, a form of yeast fungi that grows on the hair follicles and causes dandruff. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, an overproduction of sebum gives this type of yeast the ‘perfect environment’ to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Sebum buildup on the scalp gives rise to an overproduction of the Malassezia species  because the yeast depends on fatty acids to survive, and sebum has a high fat content. This overgrowth ultimately leads to an imbalance in the microbiome, resulting in dandruff, itching, irritation and even flaking. Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to remove build-up, excess oils and dead skin cells on the scalp. It also works to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Stripping the Scalp Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can lead to an imbalance in the scalp microbiome. This inhibits the growth of certain microorganisms and enables others to flourish. Stripping the scalp is usually a result of using a shampoo formula that contains traditional sulphates, a cleansing ingredient that can remove an excessive amount of your natural scalp oils. Sulphates create a foamy lather and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Check your shampoo labels for ingredients like sodium lauryl sulfate and sodium laureth sulfate, these are the two used most commonly in traditional haircare products. Consider switching to a sulphate-free shampoo to avoid removing your scalp’s natural protective oils and healthy microorganisms. When using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage or imbalance. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients. It works to fortify the hair, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. Not Replenishing Scalp Moisture Harsh ingredients that strip the scalp’s natural oils, coupled with the fallacy of only conditioning the ends of the hair means that the scalp’s moisture is never replenished. This results in a never-ending cycle of dehydrating and starving the scalp of essential nutrients. When the scalp becomes dehydrated, it can lead to an overproduction of sebum, and in turn, an imbalance in the scalp microbiome. For people with fine hair in particular, they tend to worry that their fine or thinning hair will be weighed down and appear greasy and lifeless when they apply products to the scalp. However, MONPURE’s formulations completely revolutionise this practice. Our skincare-inspired range is ultra-lightweight, strengthening and nourishing. It prioritises the often-neglected, yet most important part of the whole ecosystem - the scalp. This supports the health of the scalp microbiome, as the scalp can find its natural oil balance and maintain homeostasis.  The Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without weighing the hair down or leaving it greasy. It allows you to confidently deliver moisture to the scalp and roots after washing, ensuring that the scalp microbiome remains balanced and healthy. How to Balance the Microbiome from Within Try Probiotics Just like your gut microbiome, you can ‘feed’ the scalp’s healthy bacteria by taking probiotic supplements or eating probiotic-rich food, such as yoghurt. Probiotics are live bacteria and yeast that support the health of your microbiomes. Evidence suggests that oral and topical probiotics can help improve the scalp’s microbiome, aiding to alleviate symptoms of acne, eczema, psoriasis and seborrheic dermatitis. Ease the Tension While stress is often inevitable, trying to limit it where possible can help support the health of the scalp microbiome. Stress weakens the body’s natural defences against naturally-existing microbes in the scalp, leading to dryness and flakiness. The stress hormone, cortisol, also disrupts the scalp-skin’s barrier function, and can trigger inflammation and irritation.  During a stressful period, there’s nothing quite like a relaxing scalp massage to ease the tension. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health in the face of stress induced flare-ups or hair loss. This unique formula works to stimulate the follicles and promote hair growth by delivering essential vitamins and nutrients to the scalp, creating the optimum dermatological environment for hair to grow. It also soothes, hydrates and relieves irritation, while rebalancing the scalp. Leave it on for 15 minutes before your hair wash routine so that the aloe vera can go to work calming any stress-induced inflammation, while exfoliating lactic acid speeds up cell turnover for new growth and camellia tea oil delivers your follicles the nutrients they need. Focus on Nutrition Diet and nutrition play a significant role in the health of the scalp microbiome. Nutrients such as Vitamin D3, iron, and zinc play a large role in the immune system’s ability to fight off microbes that are imbalanced on the scalp.  Introducing a scalp-healthy diet that includes dark leafy greens and cruciferous veggies like broccoli; meat or meat alternatives like beans and tofu; and plenty of nuts and seeds will contribute to a healthy microbiome. On the other hand, foods high in sugar tend to exacerbate an out-of-balance scalp microbiome. If you’re concerned your diet may be the culprit behind your scalp woes, a blood test measuring iron, ferritin and Vitamin D may shed some light on the issue. MONPURE always suggests consulting your doctor when you suspect a nutritional deficiency. Keeping your scalp microbiome balanced and in check are essential to cultivating healthy, growing hair. From lifestyle changes using probiotics, stress relief and nutrition - to scalpcare techniques like exfoliation and opting for sulphate-free shampoo, your scalp and hair will thank you for supporting the invisible ecosystem of microbes that exist all over the scalp.

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The MONPURE 2022 Round Up

As we wave goodbye to 2022, MONPURE wants to take the opportunity to reflect on some of our most exciting and significant moments in the year, from winning an array of incredible awards, to charity partnerships and exciting new product launches. We feel exceptionally honoured to receive recognition for our solutions, as well as our expansion and partnerships over 2022. Our Latest Innovations In September 2022, MONPURE launched its newest and most innovative solution yet: the Ultralight Healthy Hair Oil. The fast-absorbing Ultralight Healthy Hair Oil was specifically designed for fine hair types, with its ultralight, weightless consistency, it doesn’t weigh down fine hair and leaves it shiny, healthy and silky to the touch. The new product launch marked the world's first lightweight hair oil that not only enhances shine, boosts moisture and delivers nutrients, but also improves the health of the hair. It seals down the cuticle, shields hair from environmental aggressors, protects the strands from heat damage and beats breakage. It is carefully formulated with high-performance ingredients. Repairing vegan keratin rebuilds damaged hair, innovative Coenzyme Q10 holds antioxidant properties that work to improve hair health, wheat germ oil is the most powerful natural source of Vitamin E and works like a hydrating antidote for hair damage, while nutrient-rich castor oil enhances shine and nurtures fragile follicles. We are exceptionally proud of our latest product launch, which has been met with astounding feedback from our loyal customers. “It’s magic for frizzy hair. Light, doesn’t weigh my hair down and actually works.” - Sadia “Does exactly what it says! Super light when using the product which I love! Unlike other oils that can feel heavy and sticky when applying. Once my hair is dry I feel such a difference!” - Gemma “Having used this oil on my fine, damaged hair for a week now, I have noticed some improvement in both my hair health and its appearance. The hair strands seem to have acquired more elasticity and their overall appearance has improved.” - Julia “I can’t fault this. It provides a body without the weight. It smells fantastic, too. I was surprised at the size of the bottle, which is massive.” - Ed Supporting Pioneering Research MONPURE is dedicated to finding a real solution to hair loss and hair thinning. This year, we are extremely proud to be funding innovative research with the leading universities in the world to advance all hair and scalp science. MONPURE is working on getting a better understanding of the human hair follicle and its regenerative properties. How We’re Giving Back The Little Princess Trust This year and every year since our inception, we have been proudly partnered with the Little Princess Trust Charity. At MONPURE, we are committed to highlighting and supporting the emotional impact of hair loss. A charity very close to our hearts, the Little Princess Trust provides free real-hair wigs to children and young people aged 24 and under who have lost their hair through cancer or other illness. Together with providing free real hair wigs, the charity is also supporting research into less aggressive and toxic cancer treatments, as well as researching the causes of paediatric cancer, in the hope that one day, such a charity will no longer be needed. For more information, visit www.littleprincesses.org.uk. MONPURE is very honoured to be supporting The Little Princess Trust. You can make a donation at checkout with any MONPURE purchase, with every penny going directly to the charity. During the holiday period, with every gift set sold, MONPURE donated 10% of profits to The Little Princess Trust Charity.  Children with Cancer MONPURE proudly attended and supported the Children with Cancer UK ball. The Ball saw over 800 guests, including Martin Freeman and Nicola Roberts, at London’s Grosvenor House Hotel. The event raised over £700,000 to help fund the charity’s ground-breaking research into the treatment of childhood cancers. #ItsNotJustHair We are continuing to support, build a community and be a force for change for women who have experienced hair loss.  Did you know that only 45% of women go through life with a full head of hair? Many affected by hair loss are often told “it's just hair”. But for a lot of women, hair is intrinsically linked to identity. In fact, studies have shown that 81% of women with hair loss feel that there is more of a social stigma attached to female hair loss compared to male, while 62% of women feel that hair is an important aspect of their self-esteem. So experiencing hair loss – be it alopecia, postpartum or even stress-related hair loss – can impact our mental health and self-worth, due to the shame and taboo surrounding the topic. We became the first haircare brand in the world that is trying to change this, by bringing female hair loss into the spotlight – and erasing the stigma and silence that surrounds it. Let's break the taboo together – join in the community and share your story by following the @itsnotjusthair Instagram page. How We’re Improving Good Housekeeping Institute One of MONPURE’s proudest achievements in 2022 was receiving the award for Best Hair Growth Serum by some of the industry’s most prestigious publications. In July 2022, we took home the gold for the industry’s best performing hair growth serum, according to Good Housekeeping, ELLE UK, Cosmopolitan, Women’s Health Magazine, Harper’s Bazaar, Red Online and PRIMA. Our Follicle Boost Hair Density Serum triumphed in Good House Keeping Institute’s rigorous scientific testing methods. It was ranked by a panel of 285 beauty testers and in-house experts for eight weeks. After the trial, our hair growth elixir took first place for the best signs of hair thickening, strengthening, regrowth and scalp soothing. The Good Housekeeping experts used a Hair Metrix machine in their labs to analyse hair follicles and assess each serum’s hair growth abilities. “Best Hair Growth Serum” “It sped up growth and reduced breakages for nearly everyone. If that wasn't enough, our testers enjoyed healthier heads of hair after the trial. Our entire panel spotted fewer pesky split-ends and many saw added volume and mirror-like shine.” - Charlotte Bitmead Good Housekeeping Institute We were thrilled to be awarded Best Anti-Breakage Shampoo & Conditioner by Good Housekeeping, Women’s Health Magazine and PRIMA.  Good Housekeeping gave 700 testers – all with self-diagnosed mild to extreme hair loss or thinning – a shampoo and conditioner set to trial for between one and two months. Testers made a note of any differences they saw to their scalp and hair condition over the trial period, as well as how hair felt after each wash. The panel included women with a range of hair types, from straight to afro hair. In the GHI lab, they also assessed anti-breakage shampoos by combing through hair swatches that were treated with the products and comparing them to untreated hair. The easier the treated hair was to comb, the lower the risk of hair breakages and fall out in real life. MONPURE’s Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner were the top-scorers in the ‘anti-breakage’ category, with 87% of testers noting less hair fallout and 80% saying hair felt noticeably stronger. Hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. An impressive 93% said they would continue to use these products after the trial. We are extremely proud of this achievement, which demonstrates the scientific-grounding and high-performance results of our innovative range. The Telegraph MONPURE was awarded The Telegraph’s:The best sustainable beauty brands to try for an eco-friendly 2022.  for our unique blend of luxury meets science:  “Caring for both scalps and hair, its luxury feeling, high-tech and holistic formulas are blended with potent actives like lactic acid, retinol and jojoba beads, which are sustainably sourced from all over Europe for the ultimate skinification.” - Emilie Hill Country & Town House MONPURE’s Strengthening Silk Protein Shampoo was voted Best shampoo for protecting the hair and scalp by Country & Town House. “Prevent your hair colour from being compromised with MONPURE’s Strengthening Silk Protein Shampoo, which uses natural coconut-derived cleansing agents, hydrating aloe vera, strengthening vegan silk peptides, and keratin to help fortify frail strands. The vegan peptides in particular are credited with creating a breathable ‘second skin’ on both the scalp and hair, protecting against the effects of pollution, irritants, and bacteria.” - Rebbeca Cox How We’re Growing Copenhagen Fashion Week  In January 2022, MONPURE premiered at Copenhagen Fashion Week, partnering with conceptual knitwear designer A. Røge Hove. MONPURE powered all things hair behind the scenes, working with stylist Josephine Mai to create show-stopping looks crafted with our multi-award winning scalp and hair care solutions.  The show executed a fresh take on knitwear production, engineered to minimise waste, foster versatility and celebrate artisanal techniques, enhanced by sleek and effortless hairstyles, powered by MONPURE. The collaboration took Copenhagen Fashion Week by storm, staying true to the global necessity for sustainability and responsible sourcing that lies at the heart of both brands. The show was featured in Vogue Scandinavia after MONPURE powered all-things-hair backstage at A. Røge Hove’s AW22 runway at Copenhagen Fashion Week. Josephine Mai, the leading session stylist for the show, celebrated scalp care as the secret to hair health. She created the perfect slicked-back wet hair looks for the runway using MONPURE’s Hydrate and Soothe Scalp Serum, Strengthening Essence-Conditioner and the Heal and Energise Jade Comb. She gave a quote highlighting the importance of scalpcare to Vogue Scandinavia: “Most people care a lot about their hair, but very little about their scalp. It’s definitely about time to look more into scalp health.” - Josephine Mai Hair Oil Launch Events in New York & London In September 2022, MONPURE hosted exclusive launch events for our latest product, the Ultralight Healthy Hair Oil, in New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with the new release. Premiering in New York City at the famed Bowery Hotel in downtown Manhattan, the star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments. Influencers included New York it-girls such as Hailey Sani and ThePouf. Top editors that attended the event included those from Good Housekeeping, Women’s Health Magazine, Allure and Oprah Daily. The London launch event took place at the renowned DryBy hair salon in Central London. Distinguished guests were treated to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK’s most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine.  How We’re Featured Financial Times In March 2022, MONPURE’s Follicle Boost Hair Density Serum was featured in the Financial Time’s article How to hold on to your hair, lads, which shone a spotlight on the best solutions to prevent hair loss. "Monpure’s Follicle Boost Hair Density Serum is one of several products introducing retinols to decongest the scalp and follicles. The serum also contains pumpkin seed extract, which inhibits the production of DHT.” - Rebecca Newman Marie Claire In March 2022, the Follicle Boost Hair Density Serum was once again revered as an industry-favourite hair growth treatment. It was featured in Marie Claire’s The best hair oil for growth and your hair type. “Castor oil helps activate hair follicles by increasing blood flow to the scalp. Additionally, exfoliating retinol and lactic acid work to remove dead skin, which often inhibits hair growth. It also contains a special pumpkin seed extract, which research shows can help block an enzyme responsible for hair loss.” - Katie Thomas Daily Mail Online & YOU In June 2022, MONPURE was featured in Mail Online and Mail on Sunday’s YOU Magazine. Prominent British journalist, Liz Jones, shared her hair loss story with Mail Online. Monpure & EF Medispa’s Rapunzel Method was highlighted as a treatment to  boost new hair growth by targeting active follicles. The treatment features The Clarifying Scalp Scrub and the Hydrate And Soothe Scalp Serum, the latter of which is applied alongside advanced light therapy to boost the growth factors. Condé Nast Traveller In July 2022, MONPURE was spotlit among the 38 best sustainable beauty and well-being products good for the soul - and the planet. The Strengthening Silk Protein Shampoo and its innovative ingredients were featured:  “This is the first luxe hair product to focus entirely on the health of the scalp. The superpower of their products comes from vegan silk peptides instead of the trad silk-sourcing method which relied on silkworms, using 150kg of raw materials to produce just a kilo of silk. This cunning process relies only on fermenting plant starch.” -  Juliet Kinsman HELLO Magazine In August 2022, HELLO Magazine selected MONPURE’s Clarifying Scalp Scrub as one of the 11 best scalp scrubs for the cleanest, healthiest hair of your life: “Monpure’s scalp scrub includes a line-up of happy hair favourite vitamins, fatty acids, and antioxidants, clinically proven to repair fragile hair strands and give the scalp a healthy boost.” - Carla Challis Sunday Times Style In November 2022, the Sunday Times Style featured MONPURE in The Trichologista-approved beauty routine. We were featured as pioneers among ‘scalpfluencers’, highlighting the Follicle Boost Hair Density Serum as a hero solution to cultivate hair growth and scalp health. The best-selling scalp serum was coined ‘The Anti-Ager’ by Sunday Times Style: “Luxury haircare brand MONPURE was one of the first to dedicate itself to scalp health. The daily scalp serum contains retinol and lactic acid, ingredients traditionally found in skincare that work to improve cell turnover and remove dead skin cells.” - Verity Clarke At MONPURE, we are delighted to reflect on the accolades, partnerships and innovations over the past year. We accredit so many of our achievements and growth to our loyal MONPURISTS, who embarked on their hair and scalp journeys with us since our inception in 2020 and along the way. We are committed to pioneering results-driven scalp and hair health solutions, with the mission to empower women with the knowledge and understanding of their scalp and hair concerns during different milestones in their life. 

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How to Beat the Winter Hair Blues

With winter in full swing, it is important to remember that our scalp and hair behave differently in changing seasons and climates. Between the cold weather, lack of hydration in the air, harsh central heating and hair-flattening headwear, good hair days can be few and far between once winter rears its frosty head. In fact, the winter environment can take a serious toll on the hair and scalp. The lack of hydration in the air can disrupt the scalp’s outer skin layers, leading to flakes and itching, hair often faces dreaded frizz and brittleness, while hot micro-environments at home can aggravate conditions such as dandruff or seborrheic dermatitis. In the face of the changing temperatures, it is crucial to adjust your scalp and haircare routine during the winter season. Here are 3 essential expert tips to beat the winter hair and scalp blues… 1. Safeguard the Scalp-Skin Barrier The epidermal layer of the scalp (the skin barrier) defends against a variety of toxins and microorganisms, keeping your scalp health balanced and irritation at bay. The skin barrier is composed of natural fats that help retain healthy moisture levels. However, dehydration caused by cold conditions can damage this essential skin barrier, leading to flaking, dryness and irritation. Dandruff is also more prevalent in the colder months. Experts argue that this may be as a result of both the cold, dry air as well as our tendency to wash our scalps less often as temperatures drop - which ultimately allows for fertile ground for an overgrowth of the yeast Malassezia. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, the overproduction of sebum during colder months gives this type of yeast the perfect environment to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Don’t fret, the MONPURE range is brimming with powerful ingredients, solutions and scalpcare techniques you can use to protect the scalp from these aggressors and support the skin barrier.  How to Support the Skin Barrier Steer clear of harmful sulphate and chemical-ridden shampoos that strip the hair and scalp of their natural oils, which will only compromise the skin barrier further. Instead, opt for a gentle and peptide-rich shampoo that protects the skin barrier and protects the scalp from other harsh aggressors (such as styling tools, brushing or environmental irritants). MONPURE’s Strengthening Silk Protein Shampoo is sulphate, paraben and silicone-free, and is formulated with potent vegan silk peptides and vegan keratin, which deliver a protective barrier to the hair and scalp, shielding them against harmful environmental irritants and stressors. These powerful peptides also prevent hair breakage by increasing moisture retention, restoring the inner bonding of the hair and enhancing cuticle health. Introducing exfoliation into your scalpcare routine is another helpful step to regulate the health of the skin barrier. MONPURE’s Clarifying Scalp Scrub is a gentle exfoliator that exfoliates away unwanted flakes, build-up and oils to support scalp health during the colder seasons. Biodegradable jojoba beads, argan oil, shea butter and stearic acid work together to help heal and rebalance the skin barrier, regulate moisture and alleviate discomfort. MONPURE’s Hydrate and Soothe Scalp Serum is the perfect natural antidote for dry, itchy and inflamed scalps during winter. Starring anti-inflammatory witch hazel water, aloe vera and exfoliating salicylic acid, this serum is the ideal targeted treatment to quell and combat irritation while delivering abundant moisture to the skin barrier, allowing it to self-repair. 2. Fight the Frizz Fluctuating weather during the winter months can wreak havoc on the hair and can bring on dreaded frizz. In these conditions, frizz is caused as the cuticle layer can become rough and raised, allowing moisture to pass through and swell the strands. As a result, the hair appears dry and frizzy instead of smooth and defined.  To further exacerbate the problem, the hair’s cortex (middle layer) is made up of keratin fibres and temporary hydrogen-based bonds that create the hair’s texture. When water touches the hair, these bonds break, causing the hair to unfold from their natural shape and elongate. As a result, when the water content in the atmosphere constantly fluctuates during winter (for example, when you step from the rainy outdoors into a heated room - and back out again), our hair tends to dry frizzier and out of place. Keeping your hair moisturised and nourished is the best way to combat frizz. Not only is hydrated hair slightly heavier in mass and keeps the strands more bonded together, adding moisture changes the hair’s structural composition, sealing down the cuticle layer and leaving a smoother appearance without weighing it down. How to Combat Frizzy Strands MONPURE’s Strengthening Essence-Conditioner features moisturising argan oil that nourishes, strengthens and smooths the hair, while restoring silkiness and shine. Hydrating Pro Vitamin B5 targets hair frizz and split ends, improves sheen and strengthens hair from the root. MONPURE’s Ultralight Healthy Hair Oil delivers supreme moisture to brittle and frizzy strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the cuticle and protects fragile hair from damage by rebuilding the strand’s structural integrity.   3. Know Your Nutrition While it's widely known that nutrients play a vital role in maintaining a robust immune system, what we often forget is how key nutrition is in supporting scalp and hair health. The nutrients and vitamins we receive from food provide the building blocks for the condition of our hair and the optimal functioning of the cells that support it.  Shorter days and more time spent indoors during the winter months means that many of us are exposed to very little sunlight and can consequently suffer from a Vitamin D deficiency. Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Research shows that Vitamin D plays an important role in the hair growth cycle. In fact, studies illustrate that people with androgenic alopecia exhibit significantly lower levels of Vitamin D levels and that these levels decrease as hair thinning worsens. On the other hand, as many of us celebrate and indulge in festive cheer during the winter months, it means more alcohol and sugar are involved. While certainly delicious in moderation, an abundance of sugar and alcohol can exacerbate existing inflammatory conditions - including seborrheic dermatitis and folliculitis. Many of these inflammatory scalp conditions also have the capacity to accelerate hair loss and thinning, as the scalp’s dermatological condition cannot support the growth of healthy hair follicles.  Our nutrition has a major impact on the health of our hair and scalp. Eating a nutrient-rich diet or taking supplements, specifically Vitamin D, during the winter months, is crucial to adjusting your routine as the temperatures drop. Healthy sources of Vitamin D include oily fish, red meat, egg yolks and mushrooms. As we welcome in the cold winter months and our favourite cosy festivities, it is essential to give your hair and scalp a routine revamp to allow for a smooth seasonal transition. From fighting the frizz with hydration to protecting the scalp’s skin barrier, MONPURE’s high-performance solutions will prepare your hair and scalp with everything they need to brace the cold.

The Benefits Of Scalp Serums

You’ve heard of serums in skincare, but have you heard of introducing serums into your scalpcare routine? Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles, blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, we understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face. Bridging the gap between skincare and haircare, we understand that skincare lessons, formulations and ingredients can be extended to our haircare routines, and that scalp seruming is an integral step to reaching your scalp and hair goals.  What is a Scalp Serum? Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like hair thinning, dryness, itchiness and skin barrier repair.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike heavy styling products, serums don’t sit on top of the scalp and create residue, instead, they seep deep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you only need to use minimal product, which doesn’t leave the hair with an oily residue or weighed down. Because serums can directly address so many issues, choose your serum based on their specific ingredients in order to address your personal hair and scalp concerns. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage it into the scalp until the serum is fully absorbed. How To Stack Your MONPURE Serums If you would like to reap the benefits of both of our innovative serums, you can use a technique called ‘double-seruming’ or ‘serum stacking’, which is inspired by K-beauty regimes. If your areas of concern are in different spots on the scalp, then we recommend applying the serums on their individual spots, both at the same time of day.  If the same area has multiple conditions (such as hair thinning and itchiness), then we would suggest using the Follicle Boost Hair Density Serum at night as it contains retinol which can be sensitive to UV impact, and the Hydrate and Soothe Scalp Serum in the morning. Alternatively, you can alternate the serums, applying them every other day. Scalp Serum for Dry, Itchy Scalp If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, starring active ingredient, salicylic acid. Salicylic acid is a famed skincare ingredient and the most prominent beta hydroxy acid (BHA) that works to treat scalp acne, psoriasis, dandruff and seborrheic dermatitis. It is oil-soluble, allowing it to deeply penetrate the follicles and decongest them. This soothing elixir also contains a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as scalp sunburn and eczema. Scalp Serum for Hair Loss If you are experiencing hair loss or thinning, the award-winning Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing retinol and lactic acid, this solution is effective in minimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. How to Use a Scalp Serum Step 1: Starting with dry or towel-dried scalp hair, part the hairline and apply one to two drops of serum, spaced evenly, onto the scalp. Step 2: Work across the head, section by section, focusing on areas of concern. Step 3: Gently massage in a few drops of the serum into your roots morning or night to soothe stressed scalp-skin, stimulate the follicles and deliver a healthy dose of moisture in the process. Each one’s lightweight yet hardworking formula won’t weigh the hair down either.

The Supernatural Powers of Pumpkin Seed Extract: Discover Its Hair Growth Benefits

With autumn all around us and halloween celebrations in full swing, pumpkins are taking centre stage in the spooky festivities. However, we want to shine a spotlight on a byproduct of pumpkins that is more than just a halloween favourite and one that holds supernatural benefits for the hair and scalp - pumpkin seed extract. This extract is cold-pressed from pumpkin seeds and has been shown to offer significant benefits for the hair and scalp: from hair growth, to counteracting oxidative stress and delivering abundant nutrients. MONPURE’s resident dermatologist, Dr. Sue Ann Chan sings the praises of this clever extract, saying “Pumpkin seed extract is becoming more widely used in helping to treat hair loss. Testosterone in our body produces a chemical called dihydrotestosterone (DHT), which in excess may cause hair loss in certain individuals. This chemical is released by an enzyme called 5-alpha reductase, which pumpkin seed extract helps to block. That’s what makes it effective in preventing hair loss, which is why it’s the star ingredient in MONPURE’s Follicle Boost Hair Density Serum.”  Hair Growth Benefits of Pumpkin Seed Extract Pumpkin seed extract is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. It naturally targets the hair growth cycle - initially targeting the catagen and telogen phases, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Pumpkin seed extract is rich in many nutrients that benefit scalp and hair health, including Phosphorus, Zinc, Magnesium, Iron, Vitamins E, A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs). Pumpkin seed extract has a protective effect against nutrient deficiency-driven hair loss. The antioxidants Vitamin E and Linoleic found in pumpkin seed extract hold strong anti-inflammatory effects and decrease oxidation, which also combats hair loss and boosts hair health. A recent study conducted in 2021 in the Journal of Cosmetic Dermatology investigated the clinical efficacy of pumpkin seed extract in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed extract is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase, and hence, they may contribute to its hair growth potential via their anti-androgen effects. Research conducted in 2014 in the peer-reviewed Journal Evidence-Based Complementary and Alternative Medicine investigated the effectiveness of pumpkin seed extract on men with androgenic alopecia. The study found that the extract successfully inhibited the action of 5-alpha reductase, the enzyme which produces dihydrotestosterone (DHT) from testosterone. The pumpkin seed extract treated group had more hair after treatment than at baseline, compared to the placebo group. Mean hair count increases of 40% were observed in the pumpkin seed extract treated group at 24 weeks. Researchers found that a significant decrease was observed in hair shaft diversity before and after treatment. Hair shaft diversity results from follicular miniaturisation - therefore, it was clear that follicular miniaturisation decreased. The study also identified a significant decrease in vellus hairs, and an increase in upright regrowing hairs from before treatment to after treatment. How to Use Pumpkin Seed Extract for Hair Growth MONPURE’s Follicle Boost Hair Density Serum targets hair thinning at the source by inhibiting the production of DHT. The hair growth booster features a high percentage of innovative pumpkin seed extract. As DHT is the primary cause of hormonal hair thinning, inhibiting this process targets the condition at the hormonal level. The award-winning serum also stimulates follicles and delivers nutrients to the scalp. The hair growth elixir also contains follicle-feeding ingredients such as rosemary extract, castor oil and coffee arabica extract, as well as exfoliating retinol and lactic acid that work to improve cell turnover, decongest follicles and prime the scalp for optimal absorption of the serum’s other hair-growth-boosting ingredients. How to Use the Follicle Boost Hair Density Serum Step 1: ​​As part of a morning or night routine, starting with a clean, dry or towel-dried scalp, part the hairline into 5 or more sections. Step 2: Using the pipette, apply a few drops of serum directly onto each section, approximately 3cm apart. Step 3: Gently massage until the product has permeated the scalp. Do not rinse. Pumpkins, and pumpkin seed oil, are clearly more than a seasonal decoration and a delightful ingredient for delicious pumpkin pie. The clever extract has been shown to be a powerful yet natural alternative to invasive hair loss treatments, working to target hair thinning at the hormonal level, deliver essential nutrients, stimulate follicles and safeguard against the effects of oxidative stress on the hair and scalp.

How to Target Your Hair Growth Cycle

Have you ever wondered ‘how does hair grow?’. You may be striving to grow out your hair, rebuild its natural strength after hair loss or get to the bottom of how to harness your natural hair growth cycle to achieve your growth goals for the new year. Hair on the scalp grows about 1cm per month in healthy individuals. Just like skin cells, our hair undergoes a cycle of growth, transition, rest and renewal. At any given time, hairs will independently cycle through one of three stages of growth: anagen, catagen, and telogen.  Most people notice that over our lifetime, our hair and scalp can transform.  Hair thinning, hair loss or changes in hair density over certain periods in our lifetime such as pregnancy, menopause or bouts of stress are part and parcel of the natural life cycle. However,  with the right scientifically-grounded ingredients and solutions, the hair growth cycle can be harnessed and strengthened to cultivate optimum hair growth in the face of many disruptions and challenges we face throughout our lives. The Origins of Hair Did you know that by week 22 of pregnancy, the developing foetus has already formed all of its hair follicles. New follicles don't form after birth, so babies are born with all the hair follicles they'll ever have. The hair follicle, made up of the dermal papilla and the bulb, is a small organ found in the epidermis layer of the skin that anchors the hair into the scalp. Hair strands grow from the bottom of the follicle, out of the skin and reach the surface of the scalp. The hair strand itself is the visible hair that grows from the follicle and  is made up of three layers, the cuticle, the cortex and the medulla. With this in mind, it is essential that we look after our hair follicles, keeping them activated and healthy, as no ones will be created in our lifetime. What is the Hair Growth Cycle? Unlike other mammals, human hair growth and shedding is random and not seasonal or cyclical. At any given time, a random number of hairs will be in one of three stages of growth and shedding: anagen, catagen, and telogen. Hair growth cycle from MONPURE London on Vimeo.   Anagen Phase The anagen phase is the active or growth phase of the hair growth cycle. It is marked by the rapid division and differentiation of cells in the lower portion of the hair follicle and by the lengthening of the hair strand. In healthy individuals, about 90% of hairs are in the anagen phase at any given time. During this phase the hair grows about 1cm every 28 days. The anagen phase of the hair growth cycle typically lasts between two to six years. Catagen Phase The catagen phase is the transition phase of the hair growth cycle. This phase usually lasts between ten and twelve days, during which the follicle shrinks and active hair growth stops. The hair also separates from the bottom of the hair follicle, yet remains in place during this transition. About 3% of hairs are in the catagen phase at any time. Telogen Phase The telogen phase is the resting phase of the hair growth cycle. During this phase, the hair cannot grow and eventually sheds from the scalp. The telogen phase typically lasts around three months. Generally, 10 to 15% of hairs are in the telogen phase. The telogen phase is also marked by new hairs that start to form in the follicles that have just released hairs during the catagen phase. It is essential that each hair follicle, and its surrounding scalp skin, is healthy, nourished, clean and hydrated to support the hair growth cycle. Follicles and scalp-skin that are blocked by sebum, dandruff, dead skin cells, product build-up hinder the quality of hair growth. Obstructed follicles in cases of inflammation, dryness, itchy scalp or malnourishment are also doing to face impeded growth. At MONPURE, we understand that healthy hair starts with a healthy scalp, and we formulate each of our products with this as our central goal. What Happens when the Hair Growth Cycle is Disrupted? Hair loss and hair thinning may occur when the hair growth cycle is disrupted and the anagen phase is shortened, or the telogen phase is lengthened. This can be triggered by a variety of factors, including hormonal fluctuations, improper nutrition, stress and inflammatory scalp conditions. Hormones For example, after giving birth, it is normal to notice increased amounts of hair loss postpartum - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase rapidly. This is accounted for by the sudden decline in oestrogen levels after delivery. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy when oestrogen was soaring. Similarly, during perimenopause and menopause, many women experience hair thinning as a result of hormonal changes that lead to a disrupted hair growth cycle. As women reach menopausal age, oestrogen and progesterone decrease, while the presence of DHT increases in comparison. DHT affects the hair by shortening the anagen phase of the hair growth cycle, while also lengthening the time between the telogen and new anagen phase. DHT is primarily responsible for follicular miniaturisation, in which the hair follicle shrinks, producing a shorter and thinner hair strand.  Nutrition The hair growth cycle can also be disrupted by changes in nutrition. For example, research shows that Vitamin D plays an important role in the hair growth cycle. ​​Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Scalp Health The role of the scalp as an incubatory environment for the preemergent hair strand has a significant impact on hair growth and ultimately, hair loss. Oxidative stress on the scalp, for example, can lead to the progressive damage of cellular structures that support the hair growth cycle. Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen and telogen phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis. Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth. The Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the effects of oxidative stress. The mask’s hero ingredient, camellia tea oil, is rich in Vitamins A, B, D and E, which are remarkable antioxidants that prevent conditions impacted by oxidative stress. How to Target the Hair Growth Cycle In order to cultivate optimum hair growth, the hair needs to remain in the anagen phase for as long as possible and prolonged dormancy needs to be prevented. This can be supported by a healthy diet and lifestyle, as well as using products that hone in on the source and minimise hair loss by targeting the hair growth cycle itself. The Follicle Boost Hair Density Serum initially targets the catagen and telogen phases of the hair growth cycle within the first 4-6 weeks, working to minimise excess shedding. Similarly, it boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase, which usually takes around 12-14 weeks. The average hair’s growth rate is around 1cm a month. With this in mind, visible changes in new growth are likely to manifest around 6 months. The product’s star ingredient, pumpkin seed extract, is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. Specially, DHT shrinks the follicle’s anagen phase and prolongs its telogen phase. Therefore, by blocking the production and minimising the presence of DHT in the bloodstream and on the scalp, the healthy hair growth cycle is supported and excess thinning is prevented. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Recent research has demonstrated that topical pumpkin seed oil improves hair growth by 40% over the course of 24 weeks. A recent study has also demonstrated the clinical efficacy of pumpkin seed oil in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed oil is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase and in turn, DHT, and therefore contribute to hair growth via their anti-androgen effects. The Follicle Boost Hair Density Serum is also formulated with skincare-staples retinol and lactic acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients, all of which support the hair growth cycle and the incubatory environment of the hair follicles. It also contains coffee arabica extract, an essential oil proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is also formulated with rosemary oil, which promotes cell turnover, boosts circulation and delivers nutrients and oxygen to the follicles. What Does New Hair Growth Look Like? Because the growth of new hair functions according to the natural hair growth cycle, it takes time, patience and dedication, as well as consistently using products such as the Follicle Boost Hair Density Serum.  You may initially begin to notice short, baby hairs sprouting when your hair is growing. These new baby hairs differ from tiny flyaways and breakage.  Baby hairs tend to be similar in length and are typically soft to the touch, while breakage may be uneven in length, usually having split or fractured ends, and can feel dry or rough to the touch. If you don’t notice any noticeable changes and growth right away, don’t give up on your hair growth journey. It is important to approach this journey with well-managed expectations, with the understanding that healthy hair growth requires patience and consistency, as it forms part of the broader hair growth cycle.

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Your Scalp Microbiome Is the Secret to Healthy Hair

Did you know that the human body is made up of over 100 trillion microbes - microscopic single-celled bacteria, fungi and other microorganisms that combine to form what is known as a ‘microbiome’, an ecosystem that keeps the body’s vital systems in balance. When this ecosystem is in balance, the microbiome keeps everything running smoothly. There are microbiomes throughout the body, including the scalp. What is the Scalp Microbiome? The scalp microbiome is vital for keeping your scalp and hair healthy. Like the skin microbiome, it provides the first line of defence against harmful pathogens, shielding the hair follicles and the scalp from infection, toxins, irritation, hair damage and more. This results in a stronger scalp barrier and healthier hair. In contrast, a disrupted and imbalanced scalp microbiome can result in irritation, dryness, damaged hair, sebum buildup and may even impede hair growth. When our scalp microbiome is in a state of equilibrium, these microorganisms do not cause harm. But once a scarcity or overgrowth of certain microbes occurs, this balance is disrupted. Changes in the scalp and its microbiome can lead to several problems like itchiness, irritation, and dandruff. Microbes also reside in the hair follicle, and a disruption in this delicate environment may lead to hair loss. Maintaining the right balance of yeast and bacteria is particularly important for preventing inflammatory conditions like eczema on the scalp. The microbiome of the scalp is particularly unique, due to the high volume of vitamin-rich sebum production in the sebaceous glands and the unusually humid environment. As a result, the scalp gives rise to cutaneous bacteria, pathogens and microbes that are not found anywhere else in the body. Disruptions to the Scalp Microbiome Scalp Buildup An accumulation of environmental grime, product build-up and dead skin cells on the scalp can clog the hair follicles, trap scalp sebum, cause irritation and disrupt the scalp microbiome. One of the most notable species of microorganisms found on the scalp is the Malassezia species, a form of yeast fungi that grows on the hair follicles and causes dandruff. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, an overproduction of sebum gives this type of yeast the ‘perfect environment’ to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Sebum buildup on the scalp gives rise to an overproduction of the Malassezia species  because the yeast depends on fatty acids to survive, and sebum has a high fat content. This overgrowth ultimately leads to an imbalance in the microbiome, resulting in dandruff, itching, irritation and even flaking. Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to remove build-up, excess oils and dead skin cells on the scalp. It also works to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Stripping the Scalp Stripping away the scalp’s natural defences with harsh shampoos or cleansing ingredients can lead to an imbalance in the scalp microbiome. This inhibits the growth of certain microorganisms and enables others to flourish. Stripping the scalp is usually a result of using a shampoo formula that contains traditional sulphates, a cleansing ingredient that can remove an excessive amount of your natural scalp oils. Sulphates create a foamy lather and have been linked to the deterioration of scalp health including itchiness, dryness, flakiness, and loss of hair density. Check your shampoo labels for ingredients like sodium lauryl sulfate and sodium laureth sulfate, these are the two used most commonly in traditional haircare products. Consider switching to a sulphate-free shampoo to avoid removing your scalp’s natural protective oils and healthy microorganisms. When using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage or imbalance. The Strengthening Silk Protein Shampoo is sulphate, silicone and paraben-free and is formulated with high-performance active ingredients. It works to fortify the hair, rebuild the structure and strength of damaged strands, restore moisture to the scalp and protect the hair, scalp and follicles from environmental aggressors. Not Replenishing Scalp Moisture Harsh ingredients that strip the scalp’s natural oils, coupled with the fallacy of only conditioning the ends of the hair means that the scalp’s moisture is never replenished. This results in a never-ending cycle of dehydrating and starving the scalp of essential nutrients. When the scalp becomes dehydrated, it can lead to an overproduction of sebum, and in turn, an imbalance in the scalp microbiome. For people with fine hair in particular, they tend to worry that their fine or thinning hair will be weighed down and appear greasy and lifeless when they apply products to the scalp. However, MONPURE’s formulations completely revolutionise this practice. Our skincare-inspired range is ultra-lightweight, strengthening and nourishing. It prioritises the often-neglected, yet most important part of the whole ecosystem - the scalp. This supports the health of the scalp microbiome, as the scalp can find its natural oil balance and maintain homeostasis.  The Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without weighing the hair down or leaving it greasy. It allows you to confidently deliver moisture to the scalp and roots after washing, ensuring that the scalp microbiome remains balanced and healthy. How to Balance the Microbiome from Within Try Probiotics Just like your gut microbiome, you can ‘feed’ the scalp’s healthy bacteria by taking probiotic supplements or eating probiotic-rich food, such as yoghurt. Probiotics are live bacteria and yeast that support the health of your microbiomes. Evidence suggests that oral and topical probiotics can help improve the scalp’s microbiome, aiding to alleviate symptoms of acne, eczema, psoriasis and seborrheic dermatitis. Ease the Tension While stress is often inevitable, trying to limit it where possible can help support the health of the scalp microbiome. Stress weakens the body’s natural defences against naturally-existing microbes in the scalp, leading to dryness and flakiness. The stress hormone, cortisol, also disrupts the scalp-skin’s barrier function, and can trigger inflammation and irritation.  During a stressful period, there’s nothing quite like a relaxing scalp massage to ease the tension. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health in the face of stress induced flare-ups or hair loss. This unique formula works to stimulate the follicles and promote hair growth by delivering essential vitamins and nutrients to the scalp, creating the optimum dermatological environment for hair to grow. It also soothes, hydrates and relieves irritation, while rebalancing the scalp. Leave it on for 15 minutes before your hair wash routine so that the aloe vera can go to work calming any stress-induced inflammation, while exfoliating lactic acid speeds up cell turnover for new growth and camellia tea oil delivers your follicles the nutrients they need. Focus on Nutrition Diet and nutrition play a significant role in the health of the scalp microbiome. Nutrients such as Vitamin D3, iron, and zinc play a large role in the immune system’s ability to fight off microbes that are imbalanced on the scalp.  Introducing a scalp-healthy diet that includes dark leafy greens and cruciferous veggies like broccoli; meat or meat alternatives like beans and tofu; and plenty of nuts and seeds will contribute to a healthy microbiome. On the other hand, foods high in sugar tend to exacerbate an out-of-balance scalp microbiome. If you’re concerned your diet may be the culprit behind your scalp woes, a blood test measuring iron, ferritin and Vitamin D may shed some light on the issue. MONPURE always suggests consulting your doctor when you suspect a nutritional deficiency. Keeping your scalp microbiome balanced and in check are essential to cultivating healthy, growing hair. From lifestyle changes using probiotics, stress relief and nutrition - to scalpcare techniques like exfoliation and opting for sulphate-free shampoo, your scalp and hair will thank you for supporting the invisible ecosystem of microbes that exist all over the scalp.

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The MONPURE 2022 Round Up

As we wave goodbye to 2022, MONPURE wants to take the opportunity to reflect on some of our most exciting and significant moments in the year, from winning an array of incredible awards, to charity partnerships and exciting new product launches. We feel exceptionally honoured to receive recognition for our solutions, as well as our expansion and partnerships over 2022. Our Latest Innovations In September 2022, MONPURE launched its newest and most innovative solution yet: the Ultralight Healthy Hair Oil. The fast-absorbing Ultralight Healthy Hair Oil was specifically designed for fine hair types, with its ultralight, weightless consistency, it doesn’t weigh down fine hair and leaves it shiny, healthy and silky to the touch. The new product launch marked the world's first lightweight hair oil that not only enhances shine, boosts moisture and delivers nutrients, but also improves the health of the hair. It seals down the cuticle, shields hair from environmental aggressors, protects the strands from heat damage and beats breakage. It is carefully formulated with high-performance ingredients. Repairing vegan keratin rebuilds damaged hair, innovative Coenzyme Q10 holds antioxidant properties that work to improve hair health, wheat germ oil is the most powerful natural source of Vitamin E and works like a hydrating antidote for hair damage, while nutrient-rich castor oil enhances shine and nurtures fragile follicles. We are exceptionally proud of our latest product launch, which has been met with astounding feedback from our loyal customers. “It’s magic for frizzy hair. Light, doesn’t weigh my hair down and actually works.” - Sadia “Does exactly what it says! Super light when using the product which I love! Unlike other oils that can feel heavy and sticky when applying. Once my hair is dry I feel such a difference!” - Gemma “Having used this oil on my fine, damaged hair for a week now, I have noticed some improvement in both my hair health and its appearance. The hair strands seem to have acquired more elasticity and their overall appearance has improved.” - Julia “I can’t fault this. It provides a body without the weight. It smells fantastic, too. I was surprised at the size of the bottle, which is massive.” - Ed Supporting Pioneering Research MONPURE is dedicated to finding a real solution to hair loss and hair thinning. This year, we are extremely proud to be funding innovative research with the leading universities in the world to advance all hair and scalp science. MONPURE is working on getting a better understanding of the human hair follicle and its regenerative properties. How We’re Giving Back The Little Princess Trust This year and every year since our inception, we have been proudly partnered with the Little Princess Trust Charity. At MONPURE, we are committed to highlighting and supporting the emotional impact of hair loss. A charity very close to our hearts, the Little Princess Trust provides free real-hair wigs to children and young people aged 24 and under who have lost their hair through cancer or other illness. Together with providing free real hair wigs, the charity is also supporting research into less aggressive and toxic cancer treatments, as well as researching the causes of paediatric cancer, in the hope that one day, such a charity will no longer be needed. For more information, visit www.littleprincesses.org.uk. MONPURE is very honoured to be supporting The Little Princess Trust. You can make a donation at checkout with any MONPURE purchase, with every penny going directly to the charity. During the holiday period, with every gift set sold, MONPURE donated 10% of profits to The Little Princess Trust Charity.  Children with Cancer MONPURE proudly attended and supported the Children with Cancer UK ball. The Ball saw over 800 guests, including Martin Freeman and Nicola Roberts, at London’s Grosvenor House Hotel. The event raised over £700,000 to help fund the charity’s ground-breaking research into the treatment of childhood cancers. #ItsNotJustHair We are continuing to support, build a community and be a force for change for women who have experienced hair loss.  Did you know that only 45% of women go through life with a full head of hair? Many affected by hair loss are often told “it's just hair”. But for a lot of women, hair is intrinsically linked to identity. In fact, studies have shown that 81% of women with hair loss feel that there is more of a social stigma attached to female hair loss compared to male, while 62% of women feel that hair is an important aspect of their self-esteem. So experiencing hair loss – be it alopecia, postpartum or even stress-related hair loss – can impact our mental health and self-worth, due to the shame and taboo surrounding the topic. We became the first haircare brand in the world that is trying to change this, by bringing female hair loss into the spotlight – and erasing the stigma and silence that surrounds it. Let's break the taboo together – join in the community and share your story by following the @itsnotjusthair Instagram page. How We’re Improving Good Housekeeping Institute One of MONPURE’s proudest achievements in 2022 was receiving the award for Best Hair Growth Serum by some of the industry’s most prestigious publications. In July 2022, we took home the gold for the industry’s best performing hair growth serum, according to Good Housekeeping, ELLE UK, Cosmopolitan, Women’s Health Magazine, Harper’s Bazaar, Red Online and PRIMA. Our Follicle Boost Hair Density Serum triumphed in Good House Keeping Institute’s rigorous scientific testing methods. It was ranked by a panel of 285 beauty testers and in-house experts for eight weeks. After the trial, our hair growth elixir took first place for the best signs of hair thickening, strengthening, regrowth and scalp soothing. The Good Housekeeping experts used a Hair Metrix machine in their labs to analyse hair follicles and assess each serum’s hair growth abilities. “Best Hair Growth Serum” “It sped up growth and reduced breakages for nearly everyone. If that wasn't enough, our testers enjoyed healthier heads of hair after the trial. Our entire panel spotted fewer pesky split-ends and many saw added volume and mirror-like shine.” - Charlotte Bitmead Good Housekeeping Institute We were thrilled to be awarded Best Anti-Breakage Shampoo & Conditioner by Good Housekeeping, Women’s Health Magazine and PRIMA.  Good Housekeeping gave 700 testers – all with self-diagnosed mild to extreme hair loss or thinning – a shampoo and conditioner set to trial for between one and two months. Testers made a note of any differences they saw to their scalp and hair condition over the trial period, as well as how hair felt after each wash. The panel included women with a range of hair types, from straight to afro hair. In the GHI lab, they also assessed anti-breakage shampoos by combing through hair swatches that were treated with the products and comparing them to untreated hair. The easier the treated hair was to comb, the lower the risk of hair breakages and fall out in real life. MONPURE’s Strengthening Silk Protein Shampoo and Strengthening Essence-Conditioner were the top-scorers in the ‘anti-breakage’ category, with 87% of testers noting less hair fallout and 80% saying hair felt noticeably stronger. Hair also felt softer after use, making it easier to detangle and style, while those with natural curls saw a reduction in flyaways. An impressive 93% said they would continue to use these products after the trial. We are extremely proud of this achievement, which demonstrates the scientific-grounding and high-performance results of our innovative range. The Telegraph MONPURE was awarded The Telegraph’s:The best sustainable beauty brands to try for an eco-friendly 2022.  for our unique blend of luxury meets science:  “Caring for both scalps and hair, its luxury feeling, high-tech and holistic formulas are blended with potent actives like lactic acid, retinol and jojoba beads, which are sustainably sourced from all over Europe for the ultimate skinification.” - Emilie Hill Country & Town House MONPURE’s Strengthening Silk Protein Shampoo was voted Best shampoo for protecting the hair and scalp by Country & Town House. “Prevent your hair colour from being compromised with MONPURE’s Strengthening Silk Protein Shampoo, which uses natural coconut-derived cleansing agents, hydrating aloe vera, strengthening vegan silk peptides, and keratin to help fortify frail strands. The vegan peptides in particular are credited with creating a breathable ‘second skin’ on both the scalp and hair, protecting against the effects of pollution, irritants, and bacteria.” - Rebbeca Cox How We’re Growing Copenhagen Fashion Week  In January 2022, MONPURE premiered at Copenhagen Fashion Week, partnering with conceptual knitwear designer A. Røge Hove. MONPURE powered all things hair behind the scenes, working with stylist Josephine Mai to create show-stopping looks crafted with our multi-award winning scalp and hair care solutions.  The show executed a fresh take on knitwear production, engineered to minimise waste, foster versatility and celebrate artisanal techniques, enhanced by sleek and effortless hairstyles, powered by MONPURE. The collaboration took Copenhagen Fashion Week by storm, staying true to the global necessity for sustainability and responsible sourcing that lies at the heart of both brands. The show was featured in Vogue Scandinavia after MONPURE powered all-things-hair backstage at A. Røge Hove’s AW22 runway at Copenhagen Fashion Week. Josephine Mai, the leading session stylist for the show, celebrated scalp care as the secret to hair health. She created the perfect slicked-back wet hair looks for the runway using MONPURE’s Hydrate and Soothe Scalp Serum, Strengthening Essence-Conditioner and the Heal and Energise Jade Comb. She gave a quote highlighting the importance of scalpcare to Vogue Scandinavia: “Most people care a lot about their hair, but very little about their scalp. It’s definitely about time to look more into scalp health.” - Josephine Mai Hair Oil Launch Events in New York & London In September 2022, MONPURE hosted exclusive launch events for our latest product, the Ultralight Healthy Hair Oil, in New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with the new release. Premiering in New York City at the famed Bowery Hotel in downtown Manhattan, the star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments. Influencers included New York it-girls such as Hailey Sani and ThePouf. Top editors that attended the event included those from Good Housekeeping, Women’s Health Magazine, Allure and Oprah Daily. The London launch event took place at the renowned DryBy hair salon in Central London. Distinguished guests were treated to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK’s most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine.  How We’re Featured Financial Times In March 2022, MONPURE’s Follicle Boost Hair Density Serum was featured in the Financial Time’s article How to hold on to your hair, lads, which shone a spotlight on the best solutions to prevent hair loss. "Monpure’s Follicle Boost Hair Density Serum is one of several products introducing retinols to decongest the scalp and follicles. The serum also contains pumpkin seed extract, which inhibits the production of DHT.” - Rebecca Newman Marie Claire In March 2022, the Follicle Boost Hair Density Serum was once again revered as an industry-favourite hair growth treatment. It was featured in Marie Claire’s The best hair oil for growth and your hair type. “Castor oil helps activate hair follicles by increasing blood flow to the scalp. Additionally, exfoliating retinol and lactic acid work to remove dead skin, which often inhibits hair growth. It also contains a special pumpkin seed extract, which research shows can help block an enzyme responsible for hair loss.” - Katie Thomas Daily Mail Online & YOU In June 2022, MONPURE was featured in Mail Online and Mail on Sunday’s YOU Magazine. Prominent British journalist, Liz Jones, shared her hair loss story with Mail Online. Monpure & EF Medispa’s Rapunzel Method was highlighted as a treatment to  boost new hair growth by targeting active follicles. The treatment features The Clarifying Scalp Scrub and the Hydrate And Soothe Scalp Serum, the latter of which is applied alongside advanced light therapy to boost the growth factors. Condé Nast Traveller In July 2022, MONPURE was spotlit among the 38 best sustainable beauty and well-being products good for the soul - and the planet. The Strengthening Silk Protein Shampoo and its innovative ingredients were featured:  “This is the first luxe hair product to focus entirely on the health of the scalp. The superpower of their products comes from vegan silk peptides instead of the trad silk-sourcing method which relied on silkworms, using 150kg of raw materials to produce just a kilo of silk. This cunning process relies only on fermenting plant starch.” -  Juliet Kinsman HELLO Magazine In August 2022, HELLO Magazine selected MONPURE’s Clarifying Scalp Scrub as one of the 11 best scalp scrubs for the cleanest, healthiest hair of your life: “Monpure’s scalp scrub includes a line-up of happy hair favourite vitamins, fatty acids, and antioxidants, clinically proven to repair fragile hair strands and give the scalp a healthy boost.” - Carla Challis Sunday Times Style In November 2022, the Sunday Times Style featured MONPURE in The Trichologista-approved beauty routine. We were featured as pioneers among ‘scalpfluencers’, highlighting the Follicle Boost Hair Density Serum as a hero solution to cultivate hair growth and scalp health. The best-selling scalp serum was coined ‘The Anti-Ager’ by Sunday Times Style: “Luxury haircare brand MONPURE was one of the first to dedicate itself to scalp health. The daily scalp serum contains retinol and lactic acid, ingredients traditionally found in skincare that work to improve cell turnover and remove dead skin cells.” - Verity Clarke At MONPURE, we are delighted to reflect on the accolades, partnerships and innovations over the past year. We accredit so many of our achievements and growth to our loyal MONPURISTS, who embarked on their hair and scalp journeys with us since our inception in 2020 and along the way. We are committed to pioneering results-driven scalp and hair health solutions, with the mission to empower women with the knowledge and understanding of their scalp and hair concerns during different milestones in their life. 

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How to Beat the Winter Hair Blues

With winter in full swing, it is important to remember that our scalp and hair behave differently in changing seasons and climates. Between the cold weather, lack of hydration in the air, harsh central heating and hair-flattening headwear, good hair days can be few and far between once winter rears its frosty head. In fact, the winter environment can take a serious toll on the hair and scalp. The lack of hydration in the air can disrupt the scalp’s outer skin layers, leading to flakes and itching, hair often faces dreaded frizz and brittleness, while hot micro-environments at home can aggravate conditions such as dandruff or seborrheic dermatitis. In the face of the changing temperatures, it is crucial to adjust your scalp and haircare routine during the winter season. Here are 3 essential expert tips to beat the winter hair and scalp blues… 1. Safeguard the Scalp-Skin Barrier The epidermal layer of the scalp (the skin barrier) defends against a variety of toxins and microorganisms, keeping your scalp health balanced and irritation at bay. The skin barrier is composed of natural fats that help retain healthy moisture levels. However, dehydration caused by cold conditions can damage this essential skin barrier, leading to flaking, dryness and irritation. Dandruff is also more prevalent in the colder months. Experts argue that this may be as a result of both the cold, dry air as well as our tendency to wash our scalps less often as temperatures drop - which ultimately allows for fertile ground for an overgrowth of the yeast Malassezia. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, the overproduction of sebum during colder months gives this type of yeast the perfect environment to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Don’t fret, the MONPURE range is brimming with powerful ingredients, solutions and scalpcare techniques you can use to protect the scalp from these aggressors and support the skin barrier.  How to Support the Skin Barrier Steer clear of harmful sulphate and chemical-ridden shampoos that strip the hair and scalp of their natural oils, which will only compromise the skin barrier further. Instead, opt for a gentle and peptide-rich shampoo that protects the skin barrier and protects the scalp from other harsh aggressors (such as styling tools, brushing or environmental irritants). MONPURE’s Strengthening Silk Protein Shampoo is sulphate, paraben and silicone-free, and is formulated with potent vegan silk peptides and vegan keratin, which deliver a protective barrier to the hair and scalp, shielding them against harmful environmental irritants and stressors. These powerful peptides also prevent hair breakage by increasing moisture retention, restoring the inner bonding of the hair and enhancing cuticle health. Introducing exfoliation into your scalpcare routine is another helpful step to regulate the health of the skin barrier. MONPURE’s Clarifying Scalp Scrub is a gentle exfoliator that exfoliates away unwanted flakes, build-up and oils to support scalp health during the colder seasons. Biodegradable jojoba beads, argan oil, shea butter and stearic acid work together to help heal and rebalance the skin barrier, regulate moisture and alleviate discomfort. MONPURE’s Hydrate and Soothe Scalp Serum is the perfect natural antidote for dry, itchy and inflamed scalps during winter. Starring anti-inflammatory witch hazel water, aloe vera and exfoliating salicylic acid, this serum is the ideal targeted treatment to quell and combat irritation while delivering abundant moisture to the skin barrier, allowing it to self-repair. 2. Fight the Frizz Fluctuating weather during the winter months can wreak havoc on the hair and can bring on dreaded frizz. In these conditions, frizz is caused as the cuticle layer can become rough and raised, allowing moisture to pass through and swell the strands. As a result, the hair appears dry and frizzy instead of smooth and defined.  To further exacerbate the problem, the hair’s cortex (middle layer) is made up of keratin fibres and temporary hydrogen-based bonds that create the hair’s texture. When water touches the hair, these bonds break, causing the hair to unfold from their natural shape and elongate. As a result, when the water content in the atmosphere constantly fluctuates during winter (for example, when you step from the rainy outdoors into a heated room - and back out again), our hair tends to dry frizzier and out of place. Keeping your hair moisturised and nourished is the best way to combat frizz. Not only is hydrated hair slightly heavier in mass and keeps the strands more bonded together, adding moisture changes the hair’s structural composition, sealing down the cuticle layer and leaving a smoother appearance without weighing it down. How to Combat Frizzy Strands MONPURE’s Strengthening Essence-Conditioner features moisturising argan oil that nourishes, strengthens and smooths the hair, while restoring silkiness and shine. Hydrating Pro Vitamin B5 targets hair frizz and split ends, improves sheen and strengthens hair from the root. MONPURE’s Ultralight Healthy Hair Oil delivers supreme moisture to brittle and frizzy strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the cuticle and protects fragile hair from damage by rebuilding the strand’s structural integrity.   3. Know Your Nutrition While it's widely known that nutrients play a vital role in maintaining a robust immune system, what we often forget is how key nutrition is in supporting scalp and hair health. The nutrients and vitamins we receive from food provide the building blocks for the condition of our hair and the optimal functioning of the cells that support it.  Shorter days and more time spent indoors during the winter months means that many of us are exposed to very little sunlight and can consequently suffer from a Vitamin D deficiency. Vitamin D is metabolised by keratin cells, the protein that makes up our hair and scalp skin. A deficiency can interfere with keratin production, resulting in fewer follicles being created and hair growth being inhibited. A deficiency in Vitamin D disrupts this essential process, leading to stunted hair growth and thinning. Research shows that Vitamin D plays an important role in the hair growth cycle. In fact, studies illustrate that people with androgenic alopecia exhibit significantly lower levels of Vitamin D levels and that these levels decrease as hair thinning worsens. On the other hand, as many of us celebrate and indulge in festive cheer during the winter months, it means more alcohol and sugar are involved. While certainly delicious in moderation, an abundance of sugar and alcohol can exacerbate existing inflammatory conditions - including seborrheic dermatitis and folliculitis. Many of these inflammatory scalp conditions also have the capacity to accelerate hair loss and thinning, as the scalp’s dermatological condition cannot support the growth of healthy hair follicles.  Our nutrition has a major impact on the health of our hair and scalp. Eating a nutrient-rich diet or taking supplements, specifically Vitamin D, during the winter months, is crucial to adjusting your routine as the temperatures drop. Healthy sources of Vitamin D include oily fish, red meat, egg yolks and mushrooms. As we welcome in the cold winter months and our favourite cosy festivities, it is essential to give your hair and scalp a routine revamp to allow for a smooth seasonal transition. From fighting the frizz with hydration to protecting the scalp’s skin barrier, MONPURE’s high-performance solutions will prepare your hair and scalp with everything they need to brace the cold.

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The Benefits Of Scalp Serums

You’ve heard of serums in skincare, but have you heard of introducing serums into your scalpcare routine? Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles, blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, we understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face. Bridging the gap between skincare and haircare, we understand that skincare lessons, formulations and ingredients can be extended to our haircare routines, and that scalp seruming is an integral step to reaching your scalp and hair goals.  What is a Scalp Serum? Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like hair thinning, dryness, itchiness and skin barrier repair.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike heavy styling products, serums don’t sit on top of the scalp and create residue, instead, they seep deep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you only need to use minimal product, which doesn’t leave the hair with an oily residue or weighed down. Because serums can directly address so many issues, choose your serum based on their specific ingredients in order to address your personal hair and scalp concerns. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage it into the scalp until the serum is fully absorbed. How To Stack Your MONPURE Serums If you would like to reap the benefits of both of our innovative serums, you can use a technique called ‘double-seruming’ or ‘serum stacking’, which is inspired by K-beauty regimes. If your areas of concern are in different spots on the scalp, then we recommend applying the serums on their individual spots, both at the same time of day.  If the same area has multiple conditions (such as hair thinning and itchiness), then we would suggest using the Follicle Boost Hair Density Serum at night as it contains retinol which can be sensitive to UV impact, and the Hydrate and Soothe Scalp Serum in the morning. Alternatively, you can alternate the serums, applying them every other day. Scalp Serum for Dry, Itchy Scalp If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, starring active ingredient, salicylic acid. Salicylic acid is a famed skincare ingredient and the most prominent beta hydroxy acid (BHA) that works to treat scalp acne, psoriasis, dandruff and seborrheic dermatitis. It is oil-soluble, allowing it to deeply penetrate the follicles and decongest them. This soothing elixir also contains a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as scalp sunburn and eczema. Scalp Serum for Hair Loss If you are experiencing hair loss or thinning, the award-winning Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing retinol and lactic acid, this solution is effective in minimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. How to Use a Scalp Serum Step 1: Starting with dry or towel-dried scalp hair, part the hairline and apply one to two drops of serum, spaced evenly, onto the scalp. Step 2: Work across the head, section by section, focusing on areas of concern. Step 3: Gently massage in a few drops of the serum into your roots morning or night to soothe stressed scalp-skin, stimulate the follicles and deliver a healthy dose of moisture in the process. Each one’s lightweight yet hardworking formula won’t weigh the hair down either.

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The Supernatural Powers of Pumpkin Seed Extract: Discover Its Hair Growth Benefits

With autumn all around us and halloween celebrations in full swing, pumpkins are taking centre stage in the spooky festivities. However, we want to shine a spotlight on a byproduct of pumpkins that is more than just a halloween favourite and one that holds supernatural benefits for the hair and scalp - pumpkin seed extract. This extract is cold-pressed from pumpkin seeds and has been shown to offer significant benefits for the hair and scalp: from hair growth, to counteracting oxidative stress and delivering abundant nutrients. MONPURE’s resident dermatologist, Dr. Sue Ann Chan sings the praises of this clever extract, saying “Pumpkin seed extract is becoming more widely used in helping to treat hair loss. Testosterone in our body produces a chemical called dihydrotestosterone (DHT), which in excess may cause hair loss in certain individuals. This chemical is released by an enzyme called 5-alpha reductase, which pumpkin seed extract helps to block. That’s what makes it effective in preventing hair loss, which is why it’s the star ingredient in MONPURE’s Follicle Boost Hair Density Serum.”  Hair Growth Benefits of Pumpkin Seed Extract Pumpkin seed extract is a gentle yet effective ingredient that has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. It naturally targets the hair growth cycle - initially targeting the catagen and telogen phases, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Pumpkin seed extract is rich in many nutrients that benefit scalp and hair health, including Phosphorus, Zinc, Magnesium, Iron, Vitamins E, A, riboflavin, thiamin, niacin and precious essential fatty acids (EFAs). Pumpkin seed extract has a protective effect against nutrient deficiency-driven hair loss. The antioxidants Vitamin E and Linoleic found in pumpkin seed extract hold strong anti-inflammatory effects and decrease oxidation, which also combats hair loss and boosts hair health. A recent study conducted in 2021 in the Journal of Cosmetic Dermatology investigated the clinical efficacy of pumpkin seed extract in the treatment of female pattern hair loss (FPHL) and compared its effects with minoxidil 5% foam. The study illustrated that pumpkin seed extract is a rich source of unsaturated fatty acids, especially oleic acid and linoleic acid. Such essential acids are reported to inhibit 5-alpha reductase, and hence, they may contribute to its hair growth potential via their anti-androgen effects. Research conducted in 2014 in the peer-reviewed Journal Evidence-Based Complementary and Alternative Medicine investigated the effectiveness of pumpkin seed extract on men with androgenic alopecia. The study found that the extract successfully inhibited the action of 5-alpha reductase, the enzyme which produces dihydrotestosterone (DHT) from testosterone. The pumpkin seed extract treated group had more hair after treatment than at baseline, compared to the placebo group. Mean hair count increases of 40% were observed in the pumpkin seed extract treated group at 24 weeks. Researchers found that a significant decrease was observed in hair shaft diversity before and after treatment. Hair shaft diversity results from follicular miniaturisation - therefore, it was clear that follicular miniaturisation decreased. The study also identified a significant decrease in vellus hairs, and an increase in upright regrowing hairs from before treatment to after treatment. How to Use Pumpkin Seed Extract for Hair Growth MONPURE’s Follicle Boost Hair Density Serum targets hair thinning at the source by inhibiting the production of DHT. The hair growth booster features a high percentage of innovative pumpkin seed extract. As DHT is the primary cause of hormonal hair thinning, inhibiting this process targets the condition at the hormonal level. The award-winning serum also stimulates follicles and delivers nutrients to the scalp. The hair growth elixir also contains follicle-feeding ingredients such as rosemary extract, castor oil and coffee arabica extract, as well as exfoliating retinol and lactic acid that work to improve cell turnover, decongest follicles and prime the scalp for optimal absorption of the serum’s other hair-growth-boosting ingredients. How to Use the Follicle Boost Hair Density Serum Step 1: ​​As part of a morning or night routine, starting with a clean, dry or towel-dried scalp, part the hairline into 5 or more sections. Step 2: Using the pipette, apply a few drops of serum directly onto each section, approximately 3cm apart. Step 3: Gently massage until the product has permeated the scalp. Do not rinse. Pumpkins, and pumpkin seed oil, are clearly more than a seasonal decoration and a delightful ingredient for delicious pumpkin pie. The clever extract has been shown to be a powerful yet natural alternative to invasive hair loss treatments, working to target hair thinning at the hormonal level, deliver essential nutrients, stimulate follicles and safeguard against the effects of oxidative stress on the hair and scalp.

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How To Treat An Oily Scalp

Greasy roots and an oily scalp are sure-fire ways to ruin any good hair day, leaving hair looking limp, heavy and dirty. To make matters worse, an oily scalp can lead to scalp itching and irritation, and even conditions such as scalp acne or seborrheic dermatitis. Washing your hair daily to combat greasy roots is just a temporary solution. It is essential that you understand the science and get to the bottom of what causes an oily scalp and how to effectively treat it.   What is an Oily Scalp?  The natural oil in your skin and scalp is called ‘sebum’. Sebum is an oily, waxy substance that is produced by the sebaceous glands that sit as the base of each hair follicle. Sebum is a complex blend of fatty acids, triglycerides, wax esters, squalane and cholesterol. Sebum naturally functions to coat, moisturise and protect the skin all over the body, including the scalp. The scalp contains the highest concentration of sebaceous glands, with each gland secreting sebum onto its surface via follicular ducts. Sebum accumulation, or an oily scalp, occurs when too much sebum is produced and excreted by the sebaceous glands - or when sebum builds up on the scalp due to a lack of frequent cleansing. Sebum accumulation can cause scalp irritation, redness and inflammation of the hair follicles. Causes of an Oily Scalp Metabolic disorders: Unhealthy saturated and trans fats in your diet impact the metabolism and can spur on increased sebum production.  Hormone imbalances: Imbalances in both thyroid and sex hormones can lead to increased sebum production. Poor scalp hygiene: Washing the scalp and hair too infrequently can result in product build-up, sebum accumulation and inflammation that may even slow hair growth. It is also essential to steer clear of products that clog the follicles and strip the scalp (think sulphates and silicone-laden products). Microorganisms: Bacteria and fungi (such as demodex folliculorum) can cause inflammation, scalp build up and sebum accumulation.  Sebum and Androgen Hormones  Male hormones, called androgens, work to regulate overall sebum production. The androgen hormone responsible for hair thinning, called DHT, also directly triggers sebum production. DHT targets the sebaceous glands that exist at the base of the hair follicle, causing them to overproduce sebum. In fact, research suggests that DHT is the principal androgen that causes sebum production. Sebum is also a carrier of DHT, so a build-up of sebum can also exacerbate the amount of DHT on the scalp, contributing to hair thinning. Oily Scalps and Other Conditions Folliculitis Sebum build-up on the scalp can clog the hair follicles, which can cause folliculitis. Folliculitis is an inflammation of the follicles that, if left untreated, can lead to infection in the hair follicle from bacteria. This inflammation can also affect the hair growth cycle and prohibit healthy hair growth.  Scalp Acne Follicles that become clogged or congested with excess sebum can result in inflammation in the hair follicle, and the formation of bumps, whiteheads or blackheads on the scalp.  Seborrheic Dermatitis The word ‘seborrheic’ in this condition refers to the sebaceous glands, the oil-producing glands attached to the hair follicles. Specifically, it speaks to the areas of the body that produce the most sebum. People with oily skin and naturally high sebum production are more prone to developing seborrheic dermatitis. Symptoms of seborrheic dermatitis include dandruff, itching, dry scalp, scalp redness and folliculitis. Hair Loss and Thinning  Overproduction of sebum leads to follicle blockages, inflammation and build-up. This can lead to increased hair thinning or shedding, as hair follicle health is disrupted and healthy hair growth is inhibited. Sebum is also a carrier of DHT, so a build-up of sebum also exacerbates the amount of hair-thinning DHT on the scalp, contributing to follicular miniaturisation, fallout and hormonal fluctuations on the scalp-skin. How To Treat An Oily Scalp  The first step to curbing your sebum buildup is switching out your heavy sulphate and silicone-based hair products for lightweight, high-performance natural ingredients. These harsh and heavy formulas may be contributing to hair follicle congestion and inflammation, as well as stripping the scalp of its natural and healthy oil homeostasis - ultimately exacerbating the overproduction of sebum on the scalp. One of the key solutions in treating an oily scalp is going beyond shampoo and introducing exfoliation into your routine. Not only does exfoliation sweep away the excess sebum clogging your follicles, boost cellular renewal and soften the scalp; exfoliation also allows other healthy ingredients to deeply penetrate into the scalp and work more effectively.  The Clarifying Scalp Scrub The Clarifying Scalp Scrub is a kind, moisturising physical exfoliant that is perfect for unclogging the follicles and cleansing the scalp before shampooing. It uses biodegradable jojoba beads to gently slough away build-up, sebum and residue from the surface of the scalp while also polishing and refining the scalp’s texture. Argan oil and shea butter work to regulate moisture on the scalp, instead of stripping it, and regenerate the surface to boost overall scalp health. MONPURE Expert Tip: Use the Clarifying Scalp Scrub as a weekly treatment to break down the oils and build-up that shampoo misses. This will allow you to extend your hair wash cycle while also ensuring your scalp remains balanced, clean and healthy. The Power of Skincare Acids Gentle acids work to loosen up the sebum and build-up that contribute to a myriad of scalp issues. As a holy grail skincare ingredient, retinol works to decongest the follicles of excess oils, rebalance the scalp and regulate overall sebum production. Lactic acid (AHAs) exfoliates the surface of the scalp, decongests oil-ridden hair follicles and holds antibacterial properties to ward off the microbes that may be more prevalent on an oily scalp. Retinol and lactic acid can be found in MONPURE’s Follicle Boost Hair Density Serum. Salicylic acid is another hero ingredient for an oily scalp. The beta hydroxy acid (BHA) is oil soluble, meaning it can deeply penetrate the scalp and target the ‘hard-to-reach’ levels of the skin. It is also keratolytic, meaning it aids in exfoliation and soothes inflammation caused by sebum build-up. Salicylic acid can be found in MONPURE’s Hydrate and Soothe Scalp Serum. Getting to grips with greasy roots and an oily scalp requires a combination of dietary changes, hormonal considerations and a bit of a routine revamp. By introducing gentle exfoliation and skincare acids into your haircare routine, your hair and scalp are sure to feel cleaner, healthier and bouncier from the root. Keep your scalp clear, balanced and hydrated with MONPURE’s range of high-performance products that target healthy hair from the scalp.

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Premiering Monpure’s Ultralight Healthy Hair Oil in New York and London

Premiering Monpure’s Ultralight Healthy Hair Oil in New York and London Monpure London hosted exclusive launch events for our newest product, the Ultralight Healthy Hair Oil, in two of the globe's biggest cosmopolitan cities - New York and London. The events were attended by the city's most esteemed editors, influencers and celebrity hair stylists, creating exquisite looks with MONPURE’s most innovative product yet. Premiering in New York City The star-studded launch event in New York featured celebrity hair stylist, Tommy Buckett, whose clients include the likes of A-list celebrities Kaley Cucuo, Elizabeth Moss and Sadie Sink. Influencers and editors across NYC were invited to luxury blow-dry & styling treatments featuring the new Ultralight Healthy Hair Oil. Influencers included New York it-girls such as Hailey Sani and The Pouf. Top editors that attended the event included the Beauty Director at Good Housekeeping, Executive Editor at Beauty+Style, E-commerce editor of Women’s Health Magazine, the Associate Features Director at Allure and the Editorial Beauty Director at Oprah Daily. Guests were treated to a relaxing cleanse and scalp massage with MONPURE’s Shampoo + Conditioner duo. Thereafter, the stylists applied the new Ultralight Healthy Hair Oil to damp hair, allowing it to protect dry hair from heat damage and deliver shine and hydration. The hairstyles were finished off with another dose of the fast-absorbing Ultralight Healthy Hair Oil on dry hair. The oil worked to nourish the hair, enhance shine, softness, hydration and cultivate hair health. The US launch event premiered at the famed Bowery Hotel in downtown Manhattan. Renowned for its opulence, gritty and chic aesthetic, The Bowery Hotel is an atmospheric luxury hotel in one of New York’s most exciting and desirable areas. The hotel boasts floor-to-ceiling windows in every room, with stellar views of the New York skyline and exceptional sunlight. “This hair oil leaves the hair soft, healthy, nourished and shiny!” - Tommy Buckett Available exclusively in the US on Luxury Stores at Amazon. Premiering in London The UK launch event took place at the renowned DryBy hair salon in Central London. Offering a range of luxury hair treatments, the chic environment is the perfect spot for anyone to kick back, relax, and let the professionals work their beautifying magic. Set in luxury tones of grey and pink, it is a haven of relaxation and style for the working women of Fitzrovia. From the exceptional talent in hairstyling, its heavenly interiors, and the glass of bubbles that accompanies the treatment, it is one of the best hairstyling studios London has to offer. Distinguished guests were treated to luxury blow-dry & styling treatments featuring Monpure London’s new Ultralight Healthy Hair Oil. Attendees included editors from some of the UK most prestigious publications, including Good Housekeeping, Mail Online and Women's Health Magazine.  The Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair and enhance shine, without weighing the hair down. The innovative oil not only delivers nutrients and boosts hydration, it cultivates hair health with consistent use. “The new ultralight healthy hair oil is super nourishing for the hair and lightweight enough to apply on wet and dry hair. This product is now a staple in my kit.” - Hair By Leciann This is genius! I can’t get a brush through my hair after I’ve washed it as it’s full of bleach. I use Moroccan oil on it every day but it weighs my hair down and constantly feels like a build up in my hair. I’ve just tried this and it’s lightweight and feels lovely. I used it before and after my blow dry and my hair looks luscious.” - Tara Hickman

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How Often Should You Wash Your Hair?

A question that’s so simple, yet puzzles many of us on a regular basis is how often we should be washing our hair. Some of us might be lathering up every morning as part of our daily routine, while others prefer to leave it a few days – or even a week.  So what’s the answer? It all depends on your hair type and length. Is it healthy to wash your hair everyday? Opinion is divided on this, but too-frequent hair washing is generally considered to be drying and damaging, stripping the hair of its natural oils and fading colour if the hair is dyed. But, if your hair is shorter and more ‘virginal’ i.e. not dyed or treated, then it’s more likely to withstand the brunt of daily washing (although it’s still not ideal).  Can washing your hair everyday cause hair loss? While you might notice a few hairs fall out after washing it, this is completely normal and a natural part of your hair’s lifecycle. While washing your hair everyday won’t cause hair loss, make sure the water in your shower isn’t too hot, as this can irritate your scalp and affect any subsequent hair growth. (Also try not to use heated styling tools every time you wash your hair, as this can also put pressure on the scalp and make your hair more prone to breakage.) How do you know when to wash your hair? This comes down to your individual hair type and texture. If your hair is fine and/or gets greasy quite quickly then you might need to wash it every day. (However, washing your hair too frequently can cause the oil glands in your scalp to be over-stimulated, making your hair greasier as a result so it can become a vicious cycle.) Ditto if you use a lot of styling products, such as gel or hairspray, which might congest or irritate your scalp if they’re not washed out immediately.  Those who have coloured, processed or curly/coily hair (especially types 3c or 4c), might want to restrict washing to once or twice a week, as this hair type is very vulnerable to breakage. If you are going to wash your hair every day (for example, if you’re sweating it out on the treadmill each morning, or using a lot of styling products) then make sure to choose a shampoo which is sulphate-free, such as MONPURE’s Strengthening Silk Protein Shampoo. Sulphates are chemical detergents that create a foamy lather – and while they’re effective at cleansing your hair, they can also strip it of moisture, leaving it dry and frizzy.  Should I wash my hair if my scalp is itching? If you notice your scalp itching in-between washes, this isn’t necessarily a sign that you should wash it more frequently – it could be that your scalp-skin is a little too dry.  While washing your hair can of course remove dead, flaky skin that’s causing the itching, it might not deal with the dryness in the long-term.  If you don’t want to wash your hair too frequently, applying a few drops of MONPURE Hydrate and Soothe Scalp Serum through your roots and massaging in can work wonders when it comes to calming an itchy scalp. This is because it contains Pro Vitamin B5 and allantoin, which works to hydrate the scalp-skin, while witch hazel – a natural astringent – can soothe any redness and irritation.  

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The MONPURE Autumn Haircare Guide

The MONPURE Autumn Haircare Guide While summer is usually accompanied by hair damage from UV exposure and sea water or even excessively oily scalps, the onset of autumn can lead to dryness, dullness, brittleness, frizz and scalp irritation. As the seasons change and the temperatures begin to drop, our scalp and hair are confronted with a host of new challenges, whether it be the elements themselves, central heating, cold winds or the increased use of styling tools. We turn to hair dryers and stylers during autumn as air-drying becomes a lot more difficult in colder temperatures, and leaving the house with wet hair can be a recipe for a seasonal cold. It is essential to establish a revamped routine that caters to these issues while also offering some repair and relief from the damage done during summer. Discover the MONPURE guide to autumn haircare that will foster good hair days throughout autumn and our expert tips and tricks that prepare you for a smooth seasonal transition. Fight Moisture Loss When temperatures drop, the humidity in the air decreases, which may lead to dry and dehydrated hair. Throw central indoor heating into the mix and you may be dealing with dry, brittle, dull and frizzy strands. There’s no better time than the onset of autumn to turn to MONPURE’s moisturising haircare products. Opt for a shampoo and conditioner infused with hydrating ingredients free from harsh sulphates, silicones and parabens to replenish lost moisture while leaving the hair soft, silky and manageable. MONPURE’s Strengthening Essence-Conditioner features moisturising argan oil that nourishes, strengthens and smooths the hair, while restoring silkiness and shine. Hydrating Pro Vitamin B5 targets hair dryness and split ends, improves sheen and strengthens hair from the root. Smooth The Cuticle The central layer of the hair structure, called the cortex, is responsible for most of the hair’s strength. The outer layer, called the cuticle, is composed of overlapping cells that protect the inner layers of the shaft. The summer elements can often wreak havoc on the cuticle, causing the overlapping cells to become raised or damaged, making your hair more vulnerable to breakage or split ends. A damaged cuticle also increases hair porosity, decreases shine and worsens dryness. During autumn, it's time to begin repairing the vulnerable cuticle and improve the structural integrity of the hair strands. MONPURE’s Strengthening Silk Protein Shampoo and Ultralight Healthy Hair Oil  feature a powerful ingredient called vegan keratin that works to smooth down the overlapping cells of the vulnerable cuticle. Keratin is the protein naturally found in the hair, forming the building-blocks of its structure. It rebuilds fragile follicles caused from a compromised cuticle, boosts elasticity, shine and improves hair health with every use.  Beat Breakage The autumn elements, central heating, cold winds and the increased use of styling tools such as blow drying and straightening can leave your hair damaged and brittle. Damaged hair breaks easily and can make it extremely difficult (if not impossible) to reach your hair growth goals. The overall texture of hair damaged from hot styling tools can change from soft and naturally curly to stiff, straight and brittle with frizzy ends. The ends are usually the most damaged area and can feel like straw in texture. To restore strength and elasticity to damaged hair, it is essential to incorporate products and ingredients that provide respite from heat damage and the dryness that accompanies it. MONPURE’s pioneering ingredient, vegan silk peptides, are revolutionary in their ability to protect and repair damaged hair. Vegan silk peptides repair thermal damage by 72%. The application of vegan silk peptides yields scientifically-proven results, and fosters a stronger, healthier and more resilient scalp and hair environment. They improve the hair’s smoothness and shine, leaving it silky to the touch. Discover vegan silk peptides in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum MONPURE’s Ultralight Healthy Hair Oil also repairs dry hair from heat damage and replenishes moisture to brittle strands with its lightweight and fast-absorbing formula. It contains innovative vegan keratin that seals down the cuticle and protects fragile hair from heat damage by rebuilding the strand’s structural integrity. Soothe The Scalp A dry, flaky, itchy and irritated scalp can become increasingly prevalent during the colder months. Dry scalp is often marked by small white flakes, and may be accompanied by itch and tightness. Dandruff is also more prevalent in the colder months. Experts argue that this may be as a result of both the cold, dry air as well as our tendency to wash our scalps less often as temperatures drop - which ultimately allows for fertile ground for an overgrowth of the yeast Malassezia. Although Malassezia naturally occurs on the scalp in a healthy and balanced scalp microbiome, the overproduction of sebum gives this type of yeast the ‘perfect environment’ to flourish and grow, causing a disruption in the scalp’s intricate microbiome. Impaired scalp health in the form of dry scalp, irritation or dandruff can lead to hair looking lifeless, dull, frizzy and prone to breakage. In severe cases, scalp irritations can even lead to hair loss, as the scalp is the incubator for healthy hair growth. It is vital to soothe the scalp and fight the flakes with hydrating, exfoliating and anti-inflammatory solutions. MONPURE’s Clarifying Scalp Scrub is a gentle exfoliator that exfoliates away unwanted flakes, build-up and oils to support scalp health during the colder seasons. Biodegradable jojoba beads, argan oil, shea butter and stearic acid work together to help heal and rebalance the scalp, regulate moisture and alleviate discomfort. MONPURE’s Hydrate and Soothe Scalp Serum is the perfect natural antidote for dry, itchy and inflamed scalps during autumn. Starring anti-inflammatory witch hazel water, aloe vera and exfoliating salicylic acid, this serum is the ideal spot treatment to quell and combat irritation while delivering abundant moisture to the scalp, allowing it to self-repair. Fight The Frizz Fluctuating weather during the autumn months can wreak havoc on the hair and can bring on the dreaded frizz. If you’ve spent hours washing, styling or smoothing your hair and your first step out the door means waving goodbye to your hard work, it's time to start tackling frizz in the styling process and look to a lightweight styling oil that doesn’t leave your locks heavy or weighed-down. MONPURE’s fast-absorbing Ultralight Healthy Hair Oil is the world’s first lightweight hair oil to nourish hair, enhance shine and minimise frizz, without weighing hair down. Use the Ultralight Healthy Hair Oil as a styler to eliminate frizz and smooth flyaways. It gives your hairstyle the perfect shine and smoothness without leaving it greasy or heavy. It is formulated with an array of nourishing essential oils that deliver moisture, hydration, protection and visible smoothness and shine - no matter the conditions outside. As we welcome in the autumn months, it is essential to give your hair and scalp the right regime for a smooth seasonal transition. From amping up hydration and moisture to protecting from the heat accompanied by a reliance on styling tools, MONPURE is here to arm you with the information, ingredients and products you need to prepare your hair and scalp as the autumn leaves begin to fall.

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How Long Does It Take To Repair Damaged Hair?

Follicles feeling a bit fried? There are a few ways to fix damaged hair and restore it to its former glory. How long does it take to repair damaged hair follicles? If your hair has been damaged – either by heat, bleach or general wear and tear – it can lose its natural elasticity and moisture. But how long does it take to repair damaged hair? The time it will take to repair damaged hair follicles is entirely relative to the extent of the damage. If it’s seriously frazzled, then you might have to just wait for it to grow out, so this will depend on how quickly your hair grows. Using products that are designed to nourish the scalp and hair can definitely speed up this process, but on average you’d be looking at six months to a year to fully see a difference in your hair’s condition.  5 Key Steps to Repair Damaged Hair 1. Cut your losses  While you can try and replenish it with conditioners and oils, split ends are a lost cause. (Despite what some claim, split ends can’t ‘seal’ back together.) Unless you trim the ends of hair which are split and broken, the damage can travel further up the hair shaft so it’s best to get them cut and focus on nourishing the roots and mid-lengths of the hair. 2. Use gentle, non-drying products If you have damaged hair, start by cutting out harsh, drying ingredients from your hair care regime, which includes silicones, sulphates and ‘bad’ alcohols – often found in shampoo. And you’re in luck, because MONPURE products– like our Strengthening Silk Protein Shampoo and Strengthening Essence Conditioner – contain none of the above, and also star vegan silk peptides to boost the condition and strength of hair, making it less vulnerable to heat damage by providing a ‘second-skin’ effect to the scalp and hair follicles. Hydrating ingredients such as glycerin and aloe vera can also revive dry, damaged hair (found in both of the above products, together with our Clarifying Scalp Scrub). 3. Invest in a good conditioner While alcohol in haircare is seen as detrimental to its condition, our Strengthening Essence Conditioner does contain two alcohols: cetyl alcohol and cetearyl alcohol – however, these are ‘good’ alcohols for your hair. Because instead of making hair dry and brittle by dissolving its natural oils, they work as humectants, which draw moisture into the hair like a sponge, helping it to become smooth and preventing knots and tangles. As well as vegan silk peptides (see above) our conditioner also contains panthenol, another hydrating ingredient, to leave hair shiny and strong. 4. Be gentle when brushing and styling Hair strands are extremely fragile, so it’s important to treat them with care – especially when wet. Rough drying with a towel and brushing too vigorously can further the damage. Swap your cotton towel for a less abrasive microfibre version and pat your hair dry gently. Once fully dry, brush from the ends of the hair upwards to loosen tangles. According to our resident dermatologist Dr Sue Ann Chan: “When it comes to boosting hair growth, I would advise to avoid common causes of hair ‘wear and tear’. For example, limit use of ceramic straighteners or hairdryers on a high setting. It’s also best to avoid pulling your hair back in tight braids or ponytails.” If your hair is naturally wavy or curly, try working with your natural texture rather than spending hours trying to get it poker straight. If you have to use heated styling tools, try using a lower heat setting and always prep hair beforehand with a heat protector spray.  5. Feed your follicles to speed up healthy hair growth While you might not be able to rewind the clock on hair that’s dry and broken, you can give new hair growth the best possible chance with our Follicle Boost Hair Density Serum and Nourish and Stimulate Scalp Mask. This formidable duo work to stimulate the scalp, improve cell turnover and help prevent hair loss and thinning with the help of vitamin-rich castor oil, collagen boosting retinol and pumpkin seed extract (the latter scientifically proven to block an enzyme linked to hair loss) – while actively promoting thicker, fuller hair growth.  Discover Victoria's story, who rebuilt her bleached, damaged strands using MONPURE's fortifying range. Any questions for the team about repairing damaged hair? Feel free to email us at experts@monpure.com.    

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How Fine Hair Is Different

Why Fine Hair is Different: Lightweight Solutions for Fine Hair At MONPURE, we want to re-educate women with fine hair about how to care for their strands. Our lightweight and high-performance range, potent in plant actives, is transforming the treatment of fine and thin hair within the haircare space by focusing on the scalp and curating ingredients that deliver strength from the root. Those with fine hair know how tricky this hair texture can be when it comes to treating and styling. Without the right haircare routine and ingredients, fine-textured hair can become lifeless, oily, limp, tangled, damaged, dry or frizzy. The good news is that with the right routine and knowledge about ‘how fine hair is different’, you can elevate your fine strands to their most voluminous and healthy potential. What is Fine Hair? Fine hair describes the hair’s texture, which can be classified in terms of the diameter, thickness or circumference of the actual hair shaft. People with fine hair have individual hair shafts that are smaller in diameter, while coarser hair textures have hair with a thicker diameter. How Fine Hair is Different Fine hair is structurally different from coarse hair. For the most part, fine hair is missing the innermost structure (or layer) of the hair strand called the medulla. The medulla is the major part of the hair’s fibre mass, mainly consisting of keratin proteins and structural lipids that give hair robustness and body. As a result, fine hair follicles require more careful care, styling techniques and ingredients to protect their delicate composition. Surface Area  Fine hair is smaller in diameter than average sized hair, therefore the protective outer cuticle layer of the hair covers a less dense middle. This results in an increased surface area relative to its mass. As a consequence, silicone-laden products such as thick conditioners or oils with large, heavy molecules can coat the hair strands and weigh them down because the hair mass itself isn’t as robust as average sized hair. Deformation Being lighter than average, fine hair can collapse under weight and is more prone to deformation. This means that it is more susceptible to the effects of gravity and outside forces resulting in it being more easily malleable. This sensitivity to force means that when fine hair is loaded with heavy products, it tends to hang flatter, with less body and volume than coarser hair types. How to Care for Fine Hair For those with fine hair, it is important to revamp your routine and opt for products with lightweight consistencies and fortifying ingredients, particularly targeting the scalp, follicles and hair shaft simultaneously.  Many formulas on the market are filled with harmful, waxy ingredients that weigh down roots with their large molecules and heavy residues.  All MONPURE products are sulphate-free, silicone-free and paraben-free. Fine Haired Women: You Can Condition The Scalp The fallacy that conditioner is purely designated to treat the ends of the hair only further perpetuates the ongoing cycle of dehydrating the scalp. This can lead to an overproduction of sebum that contributes to weighed-down, oily, weak and malnourished hair. People with fine hair need to deliver moisture, nutrients and care to their scalps to ensure that they don’t fall into this trap. MONPURE’s Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with its lightweight texture. It is meant to be enjoyed by both the scalp and lengths, without any worry of weighing the hair down. This means you can confidently apply it to the scalp without worrying about suffocating the follicles or making your hair greasy. It effectively replenishes moisture to the scalp that is removed when shampooing, which is essential to maintaining healthy levels of hydration. Revolutionising Hair Oil for Fine Hair We understand that many women worry about their fine locks being weighed down and appearing greasy and lifeless when styling. However, MONPURE’s formulations totally revolutionise this assumption. Our new Ultralight Healthy Hair Oil is innovatively designed to nourish all hair types, even fine hair, as well as enhance shine, protect the strands from heat damage and lock in moisture. Its fast-absorbing, lightweight texture is formulated with an array of nourishing essential oils that do not weigh fine hair down or leave it greasy.  Castor Oil Castor oil is a lightweight oil that is suitable for all hair types, even fine hair. It is perfect for nurturing fragile hair follicles and feeding strands ample doses of nutrients. It features a powerful blend of vitamins, fatty acids, proteins, antioxidants and ricinoleic acid, working to protect against hair breakage and foster shine.  Wheat Germ Oil Wheat germ oil is the richest natural source of Vitamin E, and consists of long chain fatty acids that include Vitamin E and linoleic acid. It is incredibly lightweight and fast-absorbing, and helps to boost hydration, maintain moisture, repair damage and strengthen the strands.  Due to its high potency of hydrating Vitamin E, it also repairs existing damage from heat, colour or environmental stress, while also preventing future damage and breakage. For women with fine hair, wheat germ oil is incredible for creating a softer, smoother and more supple finish to fine hair that often feels lacklustre or dull. Jojoba Seed Oil Jojoba seed oil is a non-greasy, moisturising hair oil that seals moisture into the strands and delivers essential nutrients that fortify locks from within. The versatile oil contains Vitamins E, B and C, as well as copper and zinc, making it perfect for delivering volume and strength to fine strands. Argan Oil Argan oil is a light plant-based oil rich in vitamin E and antioxidants, which helps treat and repair damaged strands. Argan oil naturally increases hair’s elasticity and restores fine, dull, lifeless hair to its healthiest form possible. Understanding the structural makeup of fine hair is the first step in getting to grips with treating and styling it. Although women with fine hair often worry about their strands looking flat, greasy or dull, the MONPURE range is innovatively formulated for all hair types, most notably, fine hair. Revamping your routine and introducing lightweight, fortifying and active ingredients into your scalp and haircare regime allows fine hair to prosper from root to tip. Give Your Fine Hair A Boost From Within The best-selling Follicle Boost Hair Density Serum is the hair growth boosting hero that started it all. It’s a go-to for anyone with fine hair, working to boost fine locks to their optimum potential, and combating thinning at the source. This serum is certainly a key component of any fine-haired regime, working to cultivate thicker, fuller and bouncier hair. Have any questions about fine hair? Reach out to experts@monpure.com.

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