The Ultimate Hair & Scalp Glossary

The Hair and Scalp Terms Everyone Should Know Getting to the bottom of your scalp or hair concerns requires a little bit of brushing up on some key hair and scalp vocabulary. MONPURE are here to ensure you're well-versed in everything from ingredient no-gos, to medical conditions, to the scientific jargon behind your strands. Keep reading to discover the ultimate hair and scalp glossary that will elevate you to connoisseur status. THE SCIENCE OF HAIR AND SCALP HEALTH Anagen Pronounced an · uh · jn The anagen phase is the active or growth phase of the hair growth cycle. It is marked by rapid division and differentiation of cells in the lower portion of the hair follicle and by the lengthening of the hair shaft. In healthy individuals, about 90% of hairs are in the anagen phase at any given time. During this phase the hair grows about 1cm every 28 days. The anagen phase of the hair growth cycle typically lasts between two to six years. Catagen Pronounced ka · tuh · jn   The catagen phase is the transition phase of the hair growth cycle. This phase usually lasts between ten and twelve days, during which the follicle shrinks and active hair growth stops. The hair also separates from the bottom of the hair follicle, yet remains in place. About 3% of hairs are in the catagen phase at any time. Collagen Pronounced ko · luh · jn Collagen is the most abundant protein found in the human body. It supports scalp elasticity and healthy, strong hair. As we age, our collagen stores become depleted, leading to an ageing scalp and hair. Cortex Pronounced kaw · teks The cortex is the middle layer of the hair shaft located between the cuticle and the medulla, and is the thickest layer of the hair. It contains most of the hair’s melanin (pigment), giving the hair its colour.  Cuticle Pronounced kyoo · tuh · kl The cuticle is the outermost layer of the hair shaft. It is formed from overlapping, flattened cells that strengthens the hair shaft and protects the inner layers from damage.   Dermal Papilla Pronounced duh · muhl   puh · pil · ee The dermal papilla is a cluster of specialised cells that reside at the base of the hair follicle. The dermal papilla plays a primary role in the regulation of hair growth. It functions as a signalling centre during initial hair development in the embryo, as well as during the adult hair cycle. The dermal papilla transmits signals to the surrounding skin cells, maintaining the proliferation of the growing hair shaft. Hair Density Pronounced heuh  den · suh · tee Hair density refers to the amount of individual strands of hair on your scalp. Hair density is generally highest at the crown of the head. Hair density can be affected by hormonal fluctuations, nutritional deficiencies, genetics and age which can lead to a process of gradual thinning in which hair density is reduced. Read more about the process of hair thinning here. Hair Elasticity Pronounced uh · la · sti · suh · tee Elasticity refers to the hair’s ability to stretch and return to its original shape. Healthy hair has a high level of elasticity, allowing it to hold bounce, body and curl formation. The cortex of the hair shaft contributes most to the hair’s elasticity, as this layer of the hair contains the most moisture and keratin protein fibres.  Hair Follicle Pronounced heuh  fo · luh · kl Hair follicles are small organs found in the epidermis layer of the skin. Hair strands grow from the bottom of the follicle, while the root of the hair is made up of protein cells that are nourished by oxygenated blood from nearby blood vessels. Hair grows out of the skin and reaches the surface of the scalp. Sebaceous glands surrounding the hair follicles produce oil which work to nourish and hair and scalp. Read more about the hair follicle in the hair growth cycle here. Hair Porosity Pronounced heuh  paw · ruhs · i · tee Hair porosity refers to your hair’s ability to absorb and retain moisture. Porosity influences how well moisture and oils pass through the hair’s cuticle layer. Hair porosity is typically divided into three categories: low, medium and high porosity. While low porosity hair has cuticles that are closely bound together, high porosity hair has cuticles that are more widely spaced across the hair shaft.  Read more about identifying your hair porosity here. Hair Type Pronounced ​​heuh  tipe Hair type, from pin-straight to tightly coiled, depends on the shape of the hair follicle itself. Straight hair emerges from a round follicle, which oval and twisted oval follicles produce wavy and curly hair. The four broad categories of hair type fit into straight, wavy, curly and coily hair.  Type 1 hair = straight hair Type 2 hair = wavy hair Type 3 hair = curly hair Type 4 hair = coily hair However, there are actually three subcategories within each of those categories that present a more detailed picture of the curl pattern or shape of the hair (eg., 4a, 4b, 4c). The higher the number and letter, the curlier the hair and tighter the coil. Melanin Pronounced meh · luh · nuhn Melanin is the natural pigment of the hair. The melanin is primarily distributed in the middle, cortex layer of the hair strand and is embedded between keratin fibres. Hair colour arises from the distribution, concentration, and blending of two types of melanin: brown and black eumelanins, and less commonly, red pheomelanins. The depletion or disappearance of melanin from the hair fibres is the phenomenon that leads to colour loss and consequent hair greying or whitening with age. Sebum Pronounced see · bm Sebum is an oily, waxy substance that is secreted by the sebaceous glands. It mixes with lipids to form a moisturising, protective layer on the surface of the scalp, shielding against pathogens such as bacteria and fungi. Along with the face and chest, the scalp has the highest concentration of sebaceous glands. Sebum travels through the follicular duct, a pathway that connects the sebaceous gland to the hair follicle. Sebum production is affected by hormonal fluctuations, particularly the androgen (male) hormone, testosterone. Read more about how to treat an oily scalp here. Telogen Pronounced tel · uh · jn  The telogen phase is the resting phase of the hair growth cycle. During this phase, the hair cannot grow and eventually sheds from the scalp. The telogen phase typically lasts around three months. Generally, 10 to 15% of hairs are in the telogen phase. The telogen phase is also marked by new hairs that start to form in the follicles that have just released hairs during the catagen phase. HAIR AND SCALP CONDITIONS Alopecia Pronounced a · luh · pee · shee · uh Alopecia is the umbrella medical term for losing more hair than is replenished, resulting in either thinning or hair loss. Alopecia primarily affects the scalp and is linked to a variety of factors, ranging from hormonal fluctuations to nutritional deficiencies to autoimmune conditions. The three most common types of alopecia include: Alopecia areata An autoimmune condition in which the body’s immune system attacks the hair follicles, leading to patchy hair loss. Androgenic alopecia AKA male or female pattern baldness, this form of hair thinning is gradual and progressive and results from an increased presence of the androgen hormone, DHT, a byproduct of testosterone. Telogen effluvium A temporary, rapid onset form of hair shedding that is usually triggered by stress, trauma or serious illness. It results in an excessive amount of hair loss in which 30% more hairs shift into the shedding phase than usual.  Read more about alopecia awareness here. Oxidative Stress Pronounced ok · suh · day · tuhv  stres Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in our cells and tissue. Oxidative stress occurs due to an imbalance between free radicals (unstable molecules that damage cellular structures) and antioxidants in the body. Oxidative stress and the formation of free radicals is brought about by aggressors such as pollutants, UV radiation, cigarette smoke and pesticides. In terms of the hair and scalp, oxidative stress contributes to hair loss as well as conditions such as dandruff, psoriasis and seborrheic dermatitis. Read more about the impact of oxidative stress on the hair and scalp here. Scalp Acne Pronounced skalp  ak · nee  Scalp acne refers to breakouts and pimples that develop on the scalp or hairline. Scalp acne typically emerges when hair follicles are clogged or congested with excess sebum or dead skin cells, which leads to inflammation in the hair follicle. Scalp acne can be treated with gentle and regular scalp exfoliation with the Clarifying Scalp Scrub (see ‘exfoliation’), as well with anti-inflammatory ingredients. MONPURE’s anti-inflammatory heroes include aloe vera, Pro Vitamin B5, allantoin and witch hazel water. Seborrheic Dermatitis Pronounced seh · boh · ree · ick   duh · ma · tai · tuhs Seborrheic dermatitis is a common, non-contagious scalp condition that causes scaly, itchy patches of red skin and dandruff. There are a cluster of factors that may contribute towards the condition, including an overgrowth of yeast called Malassezia, increased androgen (hormone) levels and a family history of dermatitis. Seborrheic dermatitis is also more likely to emerge among people born with naturally high sebum production. ‘Seborrheic’ refers to the sebaceous glands, while ‘derm’ refers to the scalp skin. Seborrheic dermatitis is most common among infants younger than three months, as well as adults aged 30 to 60. Psoriasis Pronounced suh · rai · uh · suhs Psoriasis is an inflammatory and autoimmune skin condition that can affect the skin, including the scalp. It is caused by the rapid overproduction and build-up of skin cells, in which the immune system mistakenly sends signals to these skin cells to multiply too quickly. It manifests as raised patches of flaky, dry and reddened skin. Psoriasis is a chronic condition that presents itself in cycles or flare-ups. Most cases of psoriasis emerge before age 35. MONPURE’S UNIQUE INGREDIENTS Alpha Hydroxy Acids (AHAs) Pronounced al · fuh  hai · drok · see  a · suhdz Alpha Hydroxy Acids (AHAs) are a group of animal and plant-derived acids that are primarily used as gentle exfoliants. The AHA found in MONPURE’s formulas is called Lactic Acid, which functions to exfoliate and decongest hair follicles, promote healthy cell renewal and stimulate collagen production. MONPURE’s plant-based lactic acid is derived from sugar fermentation and can be found in the Follicle Boost Hair Density Serum. Antioxidants Pronounced an · tee · ok · suh · dnt Antioxidants refer to molecules that inhibit oxidation, a chemical reaction that creates the free radicals that damage our cells. Antioxidants fight and neutralise free radicals, which are harmful molecules that have at least one unpaired electron. Antioxidants include Vitamins A, C and E, which hold an abundance of benefits for the hair and scalp. Examples of antioxidants in MONPURE’s formulas include camellia tea oil and Vitamin C. Antioxidants play a vital role in offsetting the effects of oxidative stress and the formation of damaging free radicals. Read more about the impact of oxidative stress on scalp and hair health here. Antioxidants are found in… Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum Astringent Pronounced uh · strin · jnt Astringents are liquid-based substances that constrict body tissue. In terms of the hair and scalp, astringents shrink the appearance of pores, tighten the scalp, thoroughly cleanse the skin and relieve scalp irritations. Examples of astringents in MONPURE’s formulas include witch hazel water and allantoin. Astringents are found in… Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum Emollient Pronounced uh · mo · lee · uhnt Emollients are softening, moisturising substances that provide a protective, breathable layer on the scalp and hair to lock in moisture. Emollients smooth down the cuticle surface, allowing for easier detangling, boosted shine and a silkier feel to the hair. Examples of emollients in MONPURE’s formulas include grape seed oil, camellia tea oil and coconut oil.  Emollients are found in… Strengthening Essence-Conditioner Follicle Boost Hair Density Serum Nourish and Stimulate Scalp Mask Exfoliation Pronounced ek · sfow · lee · ay · shn Exfoliation refers to the process of removing dead skin cells and build-up from the surface of the scalp using either a chemical or physical substance. Physical exfoliation with the Clarifying Scalp Scrub includes the process of dislodging and unclogging debris, sebum and build-up from the follicles with biodegradable, gentle jojoba beads. Chemical exfoliation with the Follicle Boost Hair Density Serum includes using gentle acids to rid the scalp of build-up and increase cell turnover. The chemical exfoliants formulated in the MONPURE solutions include retinol and lactic acid. Humectants Pronounced hyu · mek · tents Humectants are water-loving ingredients that attract and retain moisture into the top layer of the skin, either by drawing water vapour from the environment or through deeper layers of the skin. Examples of humectants in MONPURE’s formulas include glycerin, witch hazel water and vegan keratin. Retinol Pronounced reh · tuh · nol Retinol is a type of retinoid, a derivative of Vitamin A, that is used primarily for its anti-aging benefits. Gentle retinoids such as retinyl palmitate exfoliate the scalp on a cellular level, and aid in decongesting follicles, rebalancing the scalp, synthesising collagen, minimising sebum production and speeding up cell turnover. Retinol also improves the absorption of other beneficial ingredients, helping to maximise their results. Retinol can be found in MONPURE’s Follicle Boost Hair Density Serum. Salicylic Acid Pronounced sal · uh · sil · ik   a · suhd Salicylic acid belongs to a class of acids called beta hydroxy acids (BHAs). Salicylic acid works to treat scalp acne, psoriasis, dandruff and seborrheic dermatitis. It is oil-soluble, allowing it to deeply penetrate the follicles and decongest them. Salicylic acid is a keratolytic, meaning it aids in exfoliation and soothing inflammation. Salicylic acid can be found in MONPURE’s Hydrate and Soothe Scalp Serum. Vegan Keratin Pronounced vee · gn  keh · ruh · tn Keratin is a fibrous, structural protein found in our hair, skin and nails and forms the building-blocks of the hair fibre. Keratin serves vital strengthening and protective functions for the hair. MONPURE’s vegan keratin, made from hydrolyzed proteins derived from wheat, corn and soybeans, is found in the Strengthening Silk Protein Shampoo. It works to fortify the structure of fragile hair strands, smooth down damaged cuticles, boost shine and reduce frizz. Vegan Silk Peptides Pronounced vee · gn  silk  pep · tidez Vegan silk peptides are a pioneering vegan alternative to silk peptides. The ingredient delivers a protective breathable barrier to the hair and scalp, protecting them against external aggressors such as pollution, sea or chlorinated water, irritants and bacterial adhesion. Vegan silk peptides improve carbon particle removal up to 26%, improve hair colour protection by 35%, and repair thermal damage by 72%. The application of vegan silk  fosters a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Vegan silk peptides can be found in the Shampoo + Conditioner and Nourish and Stimulate Scalp Mask. HARSH CHEMICALS TO AVOID Parabens Pronounced pa · ruh · benz Parabens are synthetic chemicals that are used as preservatives in cosmetics, primarily to prolong their shelf life and prevent the growth of bacteria within them. Commonly found parabens include butylparaben, methylparaben and propylparaben. Parabens have been linked to hormonal disruptions, certain cancers, skin irritation and appear to harm fertility and reproduction. However, don’t fret, MONPURE products are completely free from any parabens. Silicones Pronounced si · luh · kownz Silicones are large molecules called polymers that have hydrophobic properties, meaning they aid in retaining moisture and creating an impenetrable seal around the hair strand. While silicones leave a coating around the cuticle that allows hair to remain hydrated, silicones only ‘mask’ the true condition of the hair as they bond and ‘gloss’ over the hair strand, accumulating in layers of build-up and residue. Over time, silicones prevent moisture from penetrating the strands and weigh down fine hair. MONPURE products are completely free from any silicones. Sulphates Pronounced suhl · fayts Sulphates are surfactants (emulsifiers) that create foam and lather in many shampoos and shower gels, and are used to “cleanse” the scalp and hair of dirt and debris. However, sulphates strip the scalp and hair of their natural oils and are associated with the deterioration of scalp health, including causing  dryness, flakiness, itchiness and loss of hair density. However, MONPURE products are completely free from harmful sulphates.

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The Met Gala 2022: The Best Hair Looks to Adorn the Carpet

The MONPURE Guide to Met Gala Hairstyles Fashion’s most anticipated red carpet event is upon us again, this time returning to its infamous spot on the fashion calendar: the first Monday in May. The Met Gala is an annual fashion and charity event that is dedicated to raising funds for the Metropolitan Museum of Art’s Costume Institute in New York City. The Costume Institute was founded by publicist Eleanor Lambert in 1948, and by 1995, Vogue editor-in-chief Anna Wintour began to preside over the prestigious event, selecting its guest list and line-up of designers. Today, the Met Gala reigns supreme as one of the biggest fundraisers in New York City, and sets the stage for some of the most extravagant and culture-shifting fashion debuts of the year. The theme of the exhibition in the Costume Institute sets the tone for the event, with the show-stopping attendees dressing accordingly. This year’s theme explores the history of American fashion, allowing the guests to embody the grandeur and excess of Gilded Age New York. Last night’s theme, ‘In America: An Anthology of Fashion’ or ‘Gilded Glamour’ showcased an array of jaw dropping hairstyles, voluminous 'dos and exquisite hair accessories that complemented the night’s indulgent, grandiose and glamorous dress code, paying homage to fashion from 1870 to 1890. Read on for the most fabulous Met Gala 2022 hair looks you need to see… Kaia Gerber Supermodel Kaia Gerber kicked off the evening’s red carpet with a partially-pinned, cascading mane of curls reminiscent of the Pre-Raphaelite paintings of the gilded age - an inspiration that is shared by MONPURE London. Framing her face with a pair of diamante barrets, the look was the perfect marriage between softness and texture, drama and delicacy. With all that volume, it looks like Kaia is using MONPURE’s Follicle Boost Hair Density Serum, designed to amp up density and thickness with every use. Hoyeon Jung To honour late 1800s art, actress Hoyeon Jung stepped out with a waterfall of beautiful waves and a modern half-up twist. Jung’s hairstylist, Jenny Cho, expressed that the Gilded Age was a playful time when women had fun with their hair. Jung’s flowing locks and layers of dimension can be achieved with strong, fortified locks. MONPURE’s Shampoo + Conditioner are the perfect foundations to ensure your hair is looking as nourished, strong and healthy as ever. Laura Harrier Actress Laura Harrier adorned a feminine, romantic and sleek finger-wave bob to complement her exquisite ensemble, referencing the corsetry of the Gilded Age. The shoulder-grazing style is undeniably classic, while also feeling distinctly modern. Adding shine with the Hydrate and Soothe Scalp Serum and subtle waves with the Heal and Energise Jade Comb is the perfect combination to achieve Harrier’s gorgeous do. Blake Lively Co-host Blake Lively took the Met Gala by storm once again, wearing an intricate, bejewelled crown atop her golden locks, with a plait at the crown. To accompany her Versace gown, Blake’s hairstyle delivered a sophisticated, romantic and elegant effect. Cascading golden locks like Blake’s can be achieved with the help of MONPURE’s Nourish and Stimulate Scalp Mask, which gives the hair the intense hit of nourishment it needs to grow and flourish to waist-level. Kiki Layne Actress Kiki Layne embodied the phrase ‘life imitating art’ at last night’s Met Gala red carpet. She sported an expertly-poofed, 70s-inspired afro to complement her beautiful floral gown and individual pink petals accenting her lids. Layne’s blossoming locks can be achieved with MONPURE’s Clarifying Scalp Scrub, used to gently exfoliate the scalp, amp up hydration and cultivate the healthiest, fullest locks ever.

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Spring Clean Your Routine

Spring-Inspired Haircare Spring is finally in full bloom! There’s no better time than the awakening of Mother Nature to give your scalp and haircare routine a total revamp. Seasonal changes call for a fresh renewal of your age-old haircare routine. Why not introduce skincare-inspired steps and high-performance natural actives that will allow your hair to grow and flourish as much as the beautiful world around you. Did you know that much like Mother Nature’s flowerbeds, the scalp acts like soil and fertiliser to our hair. The scalp is a rich and diverse microbiome, made up of a community of bacteria that play their part to support and balance the health of the scalp. In fact, the hair on your head  grows underneath the scalp for two full weeks before it emerges - meaning that we need to care for the scalp the same way we would nourish soil. Beautiful, healthy flowers and plants grow in well watered, nutrient-rich and regularly weeded ecosystems. The same way that healthy soil will produce the healthiest and most impressive plant life, emphasising the health of the scalp will cultivate the health, condition and growth of your hair. With the arrival of Spring, we would love to shine a spotlight on some of our most powerful scalp and hair-healthy ingredients, derived from Mother Nature herself. The MONPURE London range is brimming with results-driven plant-based actives that are clinically tested and formulated to nourish, fortify and restore balance to the scalp, which is the essential foundation for healthy hair growth. MONPURE’s Star Plant-based Wonders Among our wide-range of plant based solutions, we want to highlight four of our favourite natural wonders that cultivate the ultimate condition of the scalp and hair. Aloe Vera Aloe vera is one of nature’s wonders due its healing and hydrating properties. This spiky succulent plant grows naturally in dry climates across Africa, Asia, Europe and the United States. For centuries,, the gel and juice found inside the aloe plant has been a popular remedy to treat a range of skin conditions and ailments. The ancient Egyptians referred to aloe as the ‘plant of immortality.’ So, what are the benefits of aloe vera for the hair and scalp? Aloe vera is full of polysaccharides, which are famed for their powerful hydrating and anti-inflammatory properties. The succulent plant also works to reduce transepidermal water loss, locking in moisture to dry scalps and soothing inflammation and irritation. Discover aloe vera in… Strengthening Silk Protein Shampoo Nourish and Stimulate Scalp Mask Witch Hazel Water Witch hazel is a plant native to eastern North America and eastern Asia. Witch hazel water refers to the liquid extract that is distilled from the plant itself. It contains chemicals called tannins that easily bind to the keratin protein of the hair and work as astringents to deeply cleanse the hair and scalp.  Witch hazel has historically been used to reduce swelling, alleviate irritation and redness, as well as combat bacteria. In terms of benefits for the hair and scalp, witch hazel water is a natural toner, astringent and anti-inflammatory that is ideal for treating irritated scalps. It works to tighten pores, remove excess sebum and regulate its production, alleviate skin ailments and soothe sensitive skin. Discover witch hazel water in… Hydrate and Soothe Scalp Serum Allantoin Allantoin is extracted from the root of the comfrey plant, a medicinal flowering plant native to Britain and extending throughout most of Europe.  Allantoin is an active ingredient that holds moisturising, soothing, protectant and anti-irritant properties for the hair and scalp. As an emollient and astringent, it accelerates wound healing by speeding up cell growth, while also cleansing and softening the scalp. Discover allantoin in… Hydrate and Soothe Scalp Serum Pumpkin Seed Extract Pumpkins are believed to originate in Central America over 7,500 years ago. The seeds of the pumpkin fruit are considered to hold a range of benefits, ranging from their nutritional value, associated with reduced risk of certain cancers and benefits for heart health. What’s more, pumpkin seed extract has been clinically tested as an effective and natural hair loss solution. Pumpkin seed extract has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. It initially targets the catagen (transition) and telogen(resting) phases of the hair growth cycle, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen (growth) phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Discover pumpkin seed extract in… Follicle Boost Hair Density Serum The changing of the seasons marks the perfect time to introduce these wonders of Mother Nature into your hair and scalp routine. At MONPURE, our natural ingredients form part of a holistic approach to scalp and hair health, where we believe that nature already possesses everything there is to other to maximise your results.  MONPURE’s celebration and respect for Mother Earth means that we are always putting the planet and people before profit. Our range of plant-based solutions are also PETA-certified vegan and cruelty free, as we believe that neither animal products nor animal testing have any place in our beauty regimes. 

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The Benefits of Essentials Oils for the Hair and Scalp

Essential Oil Benefits for the Hair and Scalp Derived from plants and herbs, essential oils are concentrated, pure extracts that have been used across cultures for millennia. They utilise plant extracts to support well-being and health.  Essential oils are extracted through a process called distillation, in which steam is used to vaporise the plant compound, which then undergoes condensation and collection. The end result: the liquid ‘essence’ of the plant compound, known as essential oils. There are numerous essential oils that have been shown to promote scalp and hair health. From encouraging new hair growth to combating scalp conditions like dandruff, to boosting the hair’s smoothness and shine, essential oils are powerful solutions to a wide range of scalp and hair concerns. The MONPURE London range is infused with invigorating, high-performance essential oils, famed for their aromatic potency and ability to improve scalp health. Let’s discover the benefits of these plant-based wonders… Rosemary Oil Rosemary oil has been shown to improve hair thickness and growth due to its ability to promote cellular regeneration and boost blood circulation, delivering essential nutrients and oxygen to the hair follicles. It also holds astounding anti-inflammatory benefits that foster a healthy dermatological scalp condition, which contributes to healthy hair growth. Research from the SKINMed Journal of Dermatology for the Clinician showed that rosemary oil was as effective as minoxidil, a common chemical hair growth treatment, in boosting hair growth among participants with androgenic alopecia (hormone-induced hair thinning). However, unlike minoxidil, rosemary oil did not produce the side effect of an itchy scalp, making it a wonderful natural alternative. Discover Rosemary Oil in MONPURE’s Follicle Boost Hair Density Serum Camellia Tea Oil Rich in Vitamins A, B, C and E, camellia tea oil delivers an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp. Renowned for its ability to seal nourishment into the scalp and hair, this powerful extract soothes itchiness and promotes healthy hair growth. Research from the International Journal of Pharmacy and Pharmaceutical Sciences revealed  camellia tea oil also demonstrates potential hair growth abilities comparable to the chemical treatment, minoxidil. Additionally, a study from the Journal of BMC Complementary Medicine and Therapies found that camellia tea oil prevents pollution-induced scalp ageing, and protects against the degradation of collagen and other proteins. Discover Camellia Tea Oil in MONPURE’s Nourish & Stimulate Scalp Mask Coffee Arabica Oil Coffee Arabica Extract (A.K.A Green Coffee Oil) is proven to offset the effects of DHT through shaft elongation and thickening, restoring healthy hair growth. Caffeine is a stimulant, so it also boosts blood circulation to follicles, allowing hair to grow faster and stronger from the root - giving it a thicker and fuller appearance. It is also packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. A study investigating the effects of coffee arabica extract among women with chemotherapy-induced hair loss from the Journal of Biomedical Science found that this essential oil accelerated hair regrowth over a 3 month period. Discover Coffee Arabica Extract in MONPURE’s Follicle Boost Hair Density Serum Orange Peel Oil Orange peel oil is an effective treatment for dry, irritated scalps and helps alleviate dandruff due to its antifungal and antibacterial properties. This fragrant citrus oil also boosts hair smoothness and shine. Orange oil is packed with Vitamin C, an antioxidant that has powerful benefits for the hair and scalp. Vitamin C counteracts oxidative stress and holds anti-pollution properties. Research conducted in the Journal of Clinical, Cosmetic and Investigational Dermatology found that Vitamin C improves the skin barrier function and combats oxidative stress by neutralising free radicals, which are linked to hair loss. Read more about the science and effects of oxidative stress on hair health here. Discover Orange Peel Oil in MONPURE’s Hydrate and Soothe Scalp Serum and Clarifying Scalp Scrub. Grapefruit Peel Oil Grapefruit peel oil has been shown to promote hair regrowth. Grapefruit is rich in Vitamin B1 and flavonoids, a chemical that boosts blood circulation. Applied to the scalp, this savvy extract helps stimulate blood flow to the follicles, feeding them essential nutrients and oxygen, leading to thicker and more voluminous hair growth. Antioxidant-rich grapefruit peel oil also deeply cleanses the strands and removes product build-up and residue that coats and weighs down the hair. As a result, grapefruit peel oil is wonderful at fostering lustrous shine and buoyancy in your locks. Discover Grapefruit Peel Oil in MONPURE’s Strengthening Silk Protein Shampoo and Clarifying Scalp Scrub. Formulated across MONPURE’s range of scalp treatments, serums and hair-wash essentials, high-performance essential oils play a powerful role in cultivating scalp health and maximising healthy hair growth and provide an incredible alternative to harsh chemical treatments.

Hair Damage Before and After: Victoria's Story

Diagnose your Hair Damage Whether colour and chemical treatments, hot styling tools or environmental aggressors are the culprit, damaged hair can manifest in a number of ways. Damaged hair results in cracks forming in the outer layer of the hair shaft called the cuticle, causing it to lift and hair to appear dull and frizzy, or even resulting in further deterioration, breakage and hair loss. It is essential to identify the signs and science behind your damage as an essential part of your healthy-hair repair journey. Read more about the signs and science of hair damage here. MONPURE’s Foundations of Hair Repair MONPURE’s results-driven range features a range of pioneering ingredients and solutions that are scientifically proven to not only shield and protect against multiple forms of damage, but also repair affected hair follicles and rebuild the structural integrity and condition of the hair by focusing on the condition and health of the scalp. MONPURE’s Vegan Keratin is an essential ingredient to reinforce damaged hair’s structural integrity. Keratin is the protein naturally found in hair, forming the building-blocks of its structure. Vegan keratin is a moisturising humectant that conditions and hydrates the scalp, while also holding anti-irritant benefits. This vegan alternative also protects, strengthens and repairs fragile strands, as well as boosting shine, smoothness and elasticity. MONPURE’s pioneering ingredient, Vegan Silk Peptides, are revolutionary in their ability to protect and repair damaged hair. As a vegan alternative to silk peptides, vegan silk peptides fortify hair from the root. It delivers a physical and breathable barrier to the hair and scalp, protecting against external aggressors such as pollution, sea or chlorinated water, irritants and bacterial adhesion. Vegan silk peptides improve carbon particle removal up to 26%, improve hair colour protection by 35%, and repair thermal damage by 72%. The application of vegan silk peptides yields scientifically-proven results, and fosters a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Indulge in the benefits of Vegan Silk Peptides with the Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Nourish and Stimulate Scalp Mask, all of which are formulated with a high percentage of the groundbreaking ingredient.  The Strengthening Silk Protein Shampoo works to fortify the structure of fragile hair strands, prevent breakage and rebuild damaged follicles. The Strengthening Essence-Conditioner boosts elasticity, repairs weathered follicles and increases smoothness and shine without weighing down fine hair.  The Nourish and Stimulate Scalp Mask cultivates healthy hair retention by improving the dermatological condition of the scalp. It feeds fragile hair follicles and skin cells with a potent dose of essential vitamins and nutrients and stimulates new growth while relieving scalp discomfort.  As MONPURE’s foundations of hair repair, they are a perfect trio of products to cultivate hair repair, safeguard against external aggressors and foster the ideal dermatological condition of the scalp to promote healthy hair growth. Victoria’s Hair Repair Journey After bleaching her hair for years, Victoria began experiencing severe hair breakage. Years of colour damage resulted in her hair breaking and snapping off at an unprecedented rate, leading to patches of baldness and thinning. Since using MONPURE, Victoria is finally seeing the density and health of her hair restored, and her hair is growing in thicker than ever. Hair Damage Before and After: Victoria’s Story My name is Victoria and I am here to talk about my experience with using MONPURE products on my extremely bleach damaged hair.  I have been having my hair bleached for years, and have never really thought twice about it. My hair was, on the whole, fairly low maintenance. Then about 8 months ago, I did the unthinkable: I bleached it myself, left the chemicals on for over an hour; and I did this RIGHT after having had it done professionally in a salon. The colour was exactly what I wanted, but as soon as I started drying it I noticed it was breaking and literally snapping off at an uncontrollable rate. I started to panic. I had heard about this happening before, but no one ever thinks it's going to happen to them.  I immediately started frantically googling how to fix it. In the space of a few hours I had drenched my hair in coconut oil, olive oil, yoghurt, I tried EVERYTHING that night. But to no avail, as the damage was already done. If you push your hair past its breaking point there is literally no going back. Once the hair is broken, it is broken.  I started using MONPURE products about 3 months after this had happened. My hair was in a state and I was willing to try anything and everything in the hopes that it would make a difference,  I knew I had to start focusing on the new hair growing in; and while you can’t repair the broken hair, you can to a certain extent, control the breaking. I did this by having it cut every 4-6 weeks. I now have some really funky layers in my hair. I also have fairly severe patches of thin hair on my scalp and patches of baldness.  MONPURE focuses on scalp health – which I have discovered through their products is key. As soon as I started using the luxurious shampoo and conditioner I noticed how much stronger my roots felt. The strength of my hair at my roots compared to my ends was like night and day. It is also important to note that I have always had thin hair, and after using these products for a few months, my hair started to grow in thicker than it ever had before. I ensure I lather the conditioner all over my scalp as well as my ends; this really helps the product sink in.  In addition to the shampoo and conditioner, about once a week I use the scalp mask and scalp scrub. The scrub helps to cleanse and exfoliate the scalp, and is especially useful if, like me, you have a build-up of products on the scalp from an array of treatments. The mask leaves your scalp and the roots of your hair feeling hydrated and fresh; the formula is so light it doesn’t feel like a heavy weight on your head like some masks can.   However, the star of the show really is the Follicle Boost Hair Density Serum. I use it religiously every night before bed. The hair that has since grown back since starting using it is so full, thick and healthy. It feels so luxurious to put on and it sinks into the scalp without leaving it greasy. And as a plus, it smells gorgeous.   After three months, my hair is in a much better state. It still has miles to go, but I already feel more confident and I am going to continue using MONPURE products for a long time.  MONPURE’s focus on scalp health and rebuilding hair’s strength from the root has helped many women with similar stories to Victoria. Dealing with excessive breakage, shedding and dull hair as a result of chemical bleaching, Victoria turned to the Clarifying Scalp Scrub, Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Follicle Boost Hair Density Serum to combat her concerns. After three months of consistent use, her hair is feeling fuller, thicker and healthier than ever.

The Signs and Science of Damaged Hair

 Diagnose your Hair Damage If you’re noticing that your locks are looking lacklustre, or you’re experiencing a loss in moisture or density, it may be time to diagnose your hair damage. Whether it be a result of chemical, heat, colour or environmental damage, damaged hair can develop cracks in the cuticle (outermost) layer. Once the cuticle layer cracks, it lifts, which causes it to appear dull and frizzy. Damaged hair is also at risk for further damage and breakage. Damaged hair can be stretched between 30% to 70%, causing possible fracture on the hair fibre, increased porosity and hair shaft swelling. On the other hand, wet ‘virgin’ hair can be stretched by 30% of its original length without damage. Therefore, repeated or excessive colour and chemical treatments, hot styling tool use and environmental exposure can alter that hair’s texture, even resulting in breakage. The cuticle is the outermost layer of the hair shaft and is the first line of defence that safeguards the internal structure of the hair fibre. The pigment, or melanin, is responsible for the natural colour of the hair and sits in the middle layer of the hair shaft, the cortex. MONPURE are here to provide insight into the various types of damage your strands can be subjected to, their common causes, and what you can do to prevent and combat against damage as a whole. Colour Damage Whether you’re experimenting with the colours of the rainbow, going bleach blonde or trying to cover up your greys - colouring, dyeing or bleaching your hair can have some unwanted consequences. So, how exactly do colour treatments damage the hair? Bleaching Bleach is used to remove the natural pigment from the hair by making the hair strands swell, allowing bleach to penetrate into the cortex (middle layer) of the strand. Here, it dissolves the melanin contained in the cortex to achieve the desired result. Then, you apply a demi- (lasts up to 25 washes) or semi-permanent (lasts up to 5 washes) colour to deposit the tone, making it a two-step process. The toner works to neutralise the unwanted brass or yellow undertones of hair that has been bleached. Bleaching is damaging because hydrogen peroxide not only interacts with the melanin within the hair strands, it also interacts with proteins such as keratin, which make up the structural integrity and robustness of the hair strand. Colouring or Dyeing Hair colouring is used to deposit colour onto the hair strands. Semi-permanent dye is an ammonia-free colour that simply coats the surface of the strands for a temporary wash of colour. Demi-permanent hair dye is an ammonia free dye that contains a developer, allowing it to penetrate under the outer cuticle of your hair.  Permanent hair dye removes the natural colour from the hair by filling it with artificial colour. It does this by lifting the cuticle using high alkalinity ingredients like ammonia or monoethanolamine, which allow the cuticle to lift and swell, trapping the artificial colour molecules inside the hair fibre. Damage from permanent hair dye is caused from repeatedly opening and closing the cuticle of the hair shaft, which compromises the bonds that hold the structure of the hair together. The process can leave hair porous, dry, brittle and fragile, making it permanently weakened and less elastic. Chemical Damage Chemical treatments, such as perms, relaxers or permanent waving, can be extremely damaging to the hair. Chemical treatments, such as wavers, are accomplished by first treating the hair with a reducing agent that breaks the disulfide bonds, allowing the hair to be manipulated into the desired formation. Disulfide fonds are the chemical bonds that hold the hair’s proteins together. It is then treated with a chemical called H202, which reforms the bonds. A 2015 study from the Journal of Cosmetic Sciences illustrated through image analysis and measurement that chemical treatments lead to a reduction in the hair fibre's overall mechanical properties, causing damage to structural proteins as well as surface damage. Heat Damage A dependence on styling with hot tools can wreak havoc on the health of your hair if not done with caution and using protective measures. Heat opens the cuticle layer of the hair strand, allowing the hair to dry into the shape and formation created when blow-drying, curling or straightening your hair. A 2015 study from the Journal of International Trichology showed that using a hair dryer causes more surface damage to the hair than natural or air drying. However, using continuous motion and drying hair at a distance of 15cm reduces the chance of damage significantly. Bubble Hair A tell-tale sign of thermal damage is bubble hair. Bubble hair is a condition that emerges from excessive and localised heat application to damp or wet hair, using hair dryers over 175°C+ and styling tools over 125°C. The localised application of heat onto one area of hair actually vaporises water inside the hair fibre, which boils into steam. The steam is then trapped beneath the cuticle and within the cortex, forcing spaces in the hair to expand. The heat also destroys the protein structures within the strands, leaving damaged hair brittle and weak, with bubbles destroying the integrity of each hair fibre. The overall texture of hair damaged from hot styling tools can change from soft and naturally curly to stiff, straight and brittle with frizzy ends. The ends are usually the most damaged area and can feel like straw in texture. Environmental Damage The urban environment can take a serious toll on the health and condition of your hair. Environmental aggressors such as pollution and UV rays can significantly impede the health of your hair and scalp, and may even exacerbate hair loss. Pollution Air pollution, most abundant in urban environments and cities, is made up of particulate matter (fragments of soot, grime and dust), as well as gaseous pollutants. This matter binds to the surface of the hair, permeates the follicle and settles on the surface of the scalp. So, why is this detrimental? Pollution causes structural and chemical alterations in the cuticle, cortex and the degradation of keratin. In fact, research from the National Academy of Sciences has shown that hair exposed to higher concentrations of pollution experiences increased cuticle and cortex damage. Damage caused by pollution gives hair a brittle, rough and dull appearance. UV Radiation Sunlight radiation is made of UVA and UVB radiation, both of which can be harmful to the hair and scalp. Let’s explore how different forms of UV radiation impede hair health and contribute to damage… UVB radiation results in the morphological damage of the hair strands. These rays primarily attack the melanin pigment and protein components of the hair. They also break down the disulfide bonds that are integral to the structural integrity of the hair. UVB radiation damage can lead to a loss of tensile strength, cause  irregularities on the hair’s surface and increase  the porosity of the hair. Due to its wavelength, UVA radiation is able to penetrate deep into the cuticle and cortex layers of the hair strand. It is primarily responsible for pigment changes in the hair. Prolonged exposure to UVA rays deteriorates a fatty acid found on the surface of the cuticle called 18-methyleicosanoic acid, which provides hair with softness and shine. UVA rays also erode essential amino acids cysteine, tryptophan and tyrosine, which give hair strength and contribute to healthy hair growth.  Chemical changes caused by UVA radiation result in loss of shine, brittle hair, poor manageability, surface friction, as well as colour loss and hindered tensile strength. Combating Hair Damage MONPURE’s results-driven range features a range of pioneering ingredients that are scientifically proven to not only shield and protect against hair damage in various forms, but also repair damaged follicles and rebuild their structural integrity. Vegan Silk Proteins Improve carbon particle removal up to 26% Improve colour protection by 35% Improve thermal damage repair by 72% Find Vegan Silk Peptides in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum Vegan Keratin Smooths down the overlapping layers of the vulnerable cuticle Strengthens the bonds between follicles, allowing roots to grow stronger, reinforce structural integrity and prevent breakage As the building-blocks of the hair structure, keratin helps repair damaged follicles Find Vegan Keratin in… Strengthening Silk Protein Shampoo

The Ultimate Hair & Scalp Glossary

The Hair and Scalp Terms Everyone Should Know Getting to the bottom of your scalp or hair concerns requires a little bit of brushing up on some key hair and scalp vocabulary. MONPURE are here to ensure you're well-versed in everything from ingredient no-gos, to medical conditions, to the scientific jargon behind your strands. Keep reading to discover the ultimate hair and scalp glossary that will elevate you to connoisseur status. THE SCIENCE OF HAIR AND SCALP HEALTH Anagen Pronounced an · uh · jn The anagen phase is the active or growth phase of the hair growth cycle. It is marked by rapid division and differentiation of cells in the lower portion of the hair follicle and by the lengthening of the hair shaft. In healthy individuals, about 90% of hairs are in the anagen phase at any given time. During this phase the hair grows about 1cm every 28 days. The anagen phase of the hair growth cycle typically lasts between two to six years. Catagen Pronounced ka · tuh · jn   The catagen phase is the transition phase of the hair growth cycle. This phase usually lasts between ten and twelve days, during which the follicle shrinks and active hair growth stops. The hair also separates from the bottom of the hair follicle, yet remains in place. About 3% of hairs are in the catagen phase at any time. Collagen Pronounced ko · luh · jn Collagen is the most abundant protein found in the human body. It supports scalp elasticity and healthy, strong hair. As we age, our collagen stores become depleted, leading to an ageing scalp and hair. Cortex Pronounced kaw · teks The cortex is the middle layer of the hair shaft located between the cuticle and the medulla, and is the thickest layer of the hair. It contains most of the hair’s melanin (pigment), giving the hair its colour.  Cuticle Pronounced kyoo · tuh · kl The cuticle is the outermost layer of the hair shaft. It is formed from overlapping, flattened cells that strengthens the hair shaft and protects the inner layers from damage.   Dermal Papilla Pronounced duh · muhl   puh · pil · ee The dermal papilla is a cluster of specialised cells that reside at the base of the hair follicle. The dermal papilla plays a primary role in the regulation of hair growth. It functions as a signalling centre during initial hair development in the embryo, as well as during the adult hair cycle. The dermal papilla transmits signals to the surrounding skin cells, maintaining the proliferation of the growing hair shaft. Hair Density Pronounced heuh  den · suh · tee Hair density refers to the amount of individual strands of hair on your scalp. Hair density is generally highest at the crown of the head. Hair density can be affected by hormonal fluctuations, nutritional deficiencies, genetics and age which can lead to a process of gradual thinning in which hair density is reduced. Read more about the process of hair thinning here. Hair Elasticity Pronounced uh · la · sti · suh · tee Elasticity refers to the hair’s ability to stretch and return to its original shape. Healthy hair has a high level of elasticity, allowing it to hold bounce, body and curl formation. The cortex of the hair shaft contributes most to the hair’s elasticity, as this layer of the hair contains the most moisture and keratin protein fibres.  Hair Follicle Pronounced heuh  fo · luh · kl Hair follicles are small organs found in the epidermis layer of the skin. Hair strands grow from the bottom of the follicle, while the root of the hair is made up of protein cells that are nourished by oxygenated blood from nearby blood vessels. Hair grows out of the skin and reaches the surface of the scalp. Sebaceous glands surrounding the hair follicles produce oil which work to nourish and hair and scalp. Read more about the hair follicle in the hair growth cycle here. Hair Porosity Pronounced heuh  paw · ruhs · i · tee Hair porosity refers to your hair’s ability to absorb and retain moisture. Porosity influences how well moisture and oils pass through the hair’s cuticle layer. Hair porosity is typically divided into three categories: low, medium and high porosity. While low porosity hair has cuticles that are closely bound together, high porosity hair has cuticles that are more widely spaced across the hair shaft.  Read more about identifying your hair porosity here. Hair Type Pronounced ​​heuh  tipe Hair type, from pin-straight to tightly coiled, depends on the shape of the hair follicle itself. Straight hair emerges from a round follicle, which oval and twisted oval follicles produce wavy and curly hair. The four broad categories of hair type fit into straight, wavy, curly and coily hair.  Type 1 hair = straight hair Type 2 hair = wavy hair Type 3 hair = curly hair Type 4 hair = coily hair However, there are actually three subcategories within each of those categories that present a more detailed picture of the curl pattern or shape of the hair (eg., 4a, 4b, 4c). The higher the number and letter, the curlier the hair and tighter the coil. Melanin Pronounced meh · luh · nuhn Melanin is the natural pigment of the hair. The melanin is primarily distributed in the middle, cortex layer of the hair strand and is embedded between keratin fibres. Hair colour arises from the distribution, concentration, and blending of two types of melanin: brown and black eumelanins, and less commonly, red pheomelanins. The depletion or disappearance of melanin from the hair fibres is the phenomenon that leads to colour loss and consequent hair greying or whitening with age. Sebum Pronounced see · bm Sebum is an oily, waxy substance that is secreted by the sebaceous glands. It mixes with lipids to form a moisturising, protective layer on the surface of the scalp, shielding against pathogens such as bacteria and fungi. Along with the face and chest, the scalp has the highest concentration of sebaceous glands. Sebum travels through the follicular duct, a pathway that connects the sebaceous gland to the hair follicle. Sebum production is affected by hormonal fluctuations, particularly the androgen (male) hormone, testosterone. Read more about how to treat an oily scalp here. Telogen Pronounced tel · uh · jn  The telogen phase is the resting phase of the hair growth cycle. During this phase, the hair cannot grow and eventually sheds from the scalp. The telogen phase typically lasts around three months. Generally, 10 to 15% of hairs are in the telogen phase. The telogen phase is also marked by new hairs that start to form in the follicles that have just released hairs during the catagen phase. HAIR AND SCALP CONDITIONS Alopecia Pronounced a · luh · pee · shee · uh Alopecia is the umbrella medical term for losing more hair than is replenished, resulting in either thinning or hair loss. Alopecia primarily affects the scalp and is linked to a variety of factors, ranging from hormonal fluctuations to nutritional deficiencies to autoimmune conditions. The three most common types of alopecia include: Alopecia areata An autoimmune condition in which the body’s immune system attacks the hair follicles, leading to patchy hair loss. Androgenic alopecia AKA male or female pattern baldness, this form of hair thinning is gradual and progressive and results from an increased presence of the androgen hormone, DHT, a byproduct of testosterone. Telogen effluvium A temporary, rapid onset form of hair shedding that is usually triggered by stress, trauma or serious illness. It results in an excessive amount of hair loss in which 30% more hairs shift into the shedding phase than usual.  Read more about alopecia awareness here. Oxidative Stress Pronounced ok · suh · day · tuhv  stres Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in our cells and tissue. Oxidative stress occurs due to an imbalance between free radicals (unstable molecules that damage cellular structures) and antioxidants in the body. Oxidative stress and the formation of free radicals is brought about by aggressors such as pollutants, UV radiation, cigarette smoke and pesticides. In terms of the hair and scalp, oxidative stress contributes to hair loss as well as conditions such as dandruff, psoriasis and seborrheic dermatitis. Read more about the impact of oxidative stress on the hair and scalp here. Scalp Acne Pronounced skalp  ak · nee  Scalp acne refers to breakouts and pimples that develop on the scalp or hairline. Scalp acne typically emerges when hair follicles are clogged or congested with excess sebum or dead skin cells, which leads to inflammation in the hair follicle. Scalp acne can be treated with gentle and regular scalp exfoliation with the Clarifying Scalp Scrub (see ‘exfoliation’), as well with anti-inflammatory ingredients. MONPURE’s anti-inflammatory heroes include aloe vera, Pro Vitamin B5, allantoin and witch hazel water. Seborrheic Dermatitis Pronounced seh · boh · ree · ick   duh · ma · tai · tuhs Seborrheic dermatitis is a common, non-contagious scalp condition that causes scaly, itchy patches of red skin and dandruff. There are a cluster of factors that may contribute towards the condition, including an overgrowth of yeast called Malassezia, increased androgen (hormone) levels and a family history of dermatitis. Seborrheic dermatitis is also more likely to emerge among people born with naturally high sebum production. ‘Seborrheic’ refers to the sebaceous glands, while ‘derm’ refers to the scalp skin. Seborrheic dermatitis is most common among infants younger than three months, as well as adults aged 30 to 60. Psoriasis Pronounced suh · rai · uh · suhs Psoriasis is an inflammatory and autoimmune skin condition that can affect the skin, including the scalp. It is caused by the rapid overproduction and build-up of skin cells, in which the immune system mistakenly sends signals to these skin cells to multiply too quickly. It manifests as raised patches of flaky, dry and reddened skin. Psoriasis is a chronic condition that presents itself in cycles or flare-ups. Most cases of psoriasis emerge before age 35. MONPURE’S UNIQUE INGREDIENTS Alpha Hydroxy Acids (AHAs) Pronounced al · fuh  hai · drok · see  a · suhdz Alpha Hydroxy Acids (AHAs) are a group of animal and plant-derived acids that are primarily used as gentle exfoliants. The AHA found in MONPURE’s formulas is called Lactic Acid, which functions to exfoliate and decongest hair follicles, promote healthy cell renewal and stimulate collagen production. MONPURE’s plant-based lactic acid is derived from sugar fermentation and can be found in the Follicle Boost Hair Density Serum. Antioxidants Pronounced an · tee · ok · suh · dnt Antioxidants refer to molecules that inhibit oxidation, a chemical reaction that creates the free radicals that damage our cells. Antioxidants fight and neutralise free radicals, which are harmful molecules that have at least one unpaired electron. Antioxidants include Vitamins A, C and E, which hold an abundance of benefits for the hair and scalp. Examples of antioxidants in MONPURE’s formulas include camellia tea oil and Vitamin C. Antioxidants play a vital role in offsetting the effects of oxidative stress and the formation of damaging free radicals. Read more about the impact of oxidative stress on scalp and hair health here. Antioxidants are found in… Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum Astringent Pronounced uh · strin · jnt Astringents are liquid-based substances that constrict body tissue. In terms of the hair and scalp, astringents shrink the appearance of pores, tighten the scalp, thoroughly cleanse the skin and relieve scalp irritations. Examples of astringents in MONPURE’s formulas include witch hazel water and allantoin. Astringents are found in… Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum Emollient Pronounced uh · mo · lee · uhnt Emollients are softening, moisturising substances that provide a protective, breathable layer on the scalp and hair to lock in moisture. Emollients smooth down the cuticle surface, allowing for easier detangling, boosted shine and a silkier feel to the hair. Examples of emollients in MONPURE’s formulas include grape seed oil, camellia tea oil and coconut oil.  Emollients are found in… Strengthening Essence-Conditioner Follicle Boost Hair Density Serum Nourish and Stimulate Scalp Mask Exfoliation Pronounced ek · sfow · lee · ay · shn Exfoliation refers to the process of removing dead skin cells and build-up from the surface of the scalp using either a chemical or physical substance. Physical exfoliation with the Clarifying Scalp Scrub includes the process of dislodging and unclogging debris, sebum and build-up from the follicles with biodegradable, gentle jojoba beads. Chemical exfoliation with the Follicle Boost Hair Density Serum includes using gentle acids to rid the scalp of build-up and increase cell turnover. The chemical exfoliants formulated in the MONPURE solutions include retinol and lactic acid. Humectants Pronounced hyu · mek · tents Humectants are water-loving ingredients that attract and retain moisture into the top layer of the skin, either by drawing water vapour from the environment or through deeper layers of the skin. Examples of humectants in MONPURE’s formulas include glycerin, witch hazel water and vegan keratin. Retinol Pronounced reh · tuh · nol Retinol is a type of retinoid, a derivative of Vitamin A, that is used primarily for its anti-aging benefits. Gentle retinoids such as retinyl palmitate exfoliate the scalp on a cellular level, and aid in decongesting follicles, rebalancing the scalp, synthesising collagen, minimising sebum production and speeding up cell turnover. Retinol also improves the absorption of other beneficial ingredients, helping to maximise their results. Retinol can be found in MONPURE’s Follicle Boost Hair Density Serum. Salicylic Acid Pronounced sal · uh · sil · ik   a · suhd Salicylic acid belongs to a class of acids called beta hydroxy acids (BHAs). Salicylic acid works to treat scalp acne, psoriasis, dandruff and seborrheic dermatitis. It is oil-soluble, allowing it to deeply penetrate the follicles and decongest them. Salicylic acid is a keratolytic, meaning it aids in exfoliation and soothing inflammation. Salicylic acid can be found in MONPURE’s Hydrate and Soothe Scalp Serum. Vegan Keratin Pronounced vee · gn  keh · ruh · tn Keratin is a fibrous, structural protein found in our hair, skin and nails and forms the building-blocks of the hair fibre. Keratin serves vital strengthening and protective functions for the hair. MONPURE’s vegan keratin, made from hydrolyzed proteins derived from wheat, corn and soybeans, is found in the Strengthening Silk Protein Shampoo. It works to fortify the structure of fragile hair strands, smooth down damaged cuticles, boost shine and reduce frizz. Vegan Silk Peptides Pronounced vee · gn  silk  pep · tidez Vegan silk peptides are a pioneering vegan alternative to silk peptides. The ingredient delivers a protective breathable barrier to the hair and scalp, protecting them against external aggressors such as pollution, sea or chlorinated water, irritants and bacterial adhesion. Vegan silk peptides improve carbon particle removal up to 26%, improve hair colour protection by 35%, and repair thermal damage by 72%. The application of vegan silk  fosters a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Vegan silk peptides can be found in the Shampoo + Conditioner and Nourish and Stimulate Scalp Mask. HARSH CHEMICALS TO AVOID Parabens Pronounced pa · ruh · benz Parabens are synthetic chemicals that are used as preservatives in cosmetics, primarily to prolong their shelf life and prevent the growth of bacteria within them. Commonly found parabens include butylparaben, methylparaben and propylparaben. Parabens have been linked to hormonal disruptions, certain cancers, skin irritation and appear to harm fertility and reproduction. However, don’t fret, MONPURE products are completely free from any parabens. Silicones Pronounced si · luh · kownz Silicones are large molecules called polymers that have hydrophobic properties, meaning they aid in retaining moisture and creating an impenetrable seal around the hair strand. While silicones leave a coating around the cuticle that allows hair to remain hydrated, silicones only ‘mask’ the true condition of the hair as they bond and ‘gloss’ over the hair strand, accumulating in layers of build-up and residue. Over time, silicones prevent moisture from penetrating the strands and weigh down fine hair. MONPURE products are completely free from any silicones. Sulphates Pronounced suhl · fayts Sulphates are surfactants (emulsifiers) that create foam and lather in many shampoos and shower gels, and are used to “cleanse” the scalp and hair of dirt and debris. However, sulphates strip the scalp and hair of their natural oils and are associated with the deterioration of scalp health, including causing  dryness, flakiness, itchiness and loss of hair density. However, MONPURE products are completely free from harmful sulphates.

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The Met Gala 2022: The Best Hair Looks to Adorn the Carpet

The MONPURE Guide to Met Gala Hairstyles Fashion’s most anticipated red carpet event is upon us again, this time returning to its infamous spot on the fashion calendar: the first Monday in May. The Met Gala is an annual fashion and charity event that is dedicated to raising funds for the Metropolitan Museum of Art’s Costume Institute in New York City. The Costume Institute was founded by publicist Eleanor Lambert in 1948, and by 1995, Vogue editor-in-chief Anna Wintour began to preside over the prestigious event, selecting its guest list and line-up of designers. Today, the Met Gala reigns supreme as one of the biggest fundraisers in New York City, and sets the stage for some of the most extravagant and culture-shifting fashion debuts of the year. The theme of the exhibition in the Costume Institute sets the tone for the event, with the show-stopping attendees dressing accordingly. This year’s theme explores the history of American fashion, allowing the guests to embody the grandeur and excess of Gilded Age New York. Last night’s theme, ‘In America: An Anthology of Fashion’ or ‘Gilded Glamour’ showcased an array of jaw dropping hairstyles, voluminous 'dos and exquisite hair accessories that complemented the night’s indulgent, grandiose and glamorous dress code, paying homage to fashion from 1870 to 1890. Read on for the most fabulous Met Gala 2022 hair looks you need to see… Kaia Gerber Supermodel Kaia Gerber kicked off the evening’s red carpet with a partially-pinned, cascading mane of curls reminiscent of the Pre-Raphaelite paintings of the gilded age - an inspiration that is shared by MONPURE London. Framing her face with a pair of diamante barrets, the look was the perfect marriage between softness and texture, drama and delicacy. With all that volume, it looks like Kaia is using MONPURE’s Follicle Boost Hair Density Serum, designed to amp up density and thickness with every use. Hoyeon Jung To honour late 1800s art, actress Hoyeon Jung stepped out with a waterfall of beautiful waves and a modern half-up twist. Jung’s hairstylist, Jenny Cho, expressed that the Gilded Age was a playful time when women had fun with their hair. Jung’s flowing locks and layers of dimension can be achieved with strong, fortified locks. MONPURE’s Shampoo + Conditioner are the perfect foundations to ensure your hair is looking as nourished, strong and healthy as ever. Laura Harrier Actress Laura Harrier adorned a feminine, romantic and sleek finger-wave bob to complement her exquisite ensemble, referencing the corsetry of the Gilded Age. The shoulder-grazing style is undeniably classic, while also feeling distinctly modern. Adding shine with the Hydrate and Soothe Scalp Serum and subtle waves with the Heal and Energise Jade Comb is the perfect combination to achieve Harrier’s gorgeous do. Blake Lively Co-host Blake Lively took the Met Gala by storm once again, wearing an intricate, bejewelled crown atop her golden locks, with a plait at the crown. To accompany her Versace gown, Blake’s hairstyle delivered a sophisticated, romantic and elegant effect. Cascading golden locks like Blake’s can be achieved with the help of MONPURE’s Nourish and Stimulate Scalp Mask, which gives the hair the intense hit of nourishment it needs to grow and flourish to waist-level. Kiki Layne Actress Kiki Layne embodied the phrase ‘life imitating art’ at last night’s Met Gala red carpet. She sported an expertly-poofed, 70s-inspired afro to complement her beautiful floral gown and individual pink petals accenting her lids. Layne’s blossoming locks can be achieved with MONPURE’s Clarifying Scalp Scrub, used to gently exfoliate the scalp, amp up hydration and cultivate the healthiest, fullest locks ever.

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Spring Clean Your Routine

Spring-Inspired Haircare Spring is finally in full bloom! There’s no better time than the awakening of Mother Nature to give your scalp and haircare routine a total revamp. Seasonal changes call for a fresh renewal of your age-old haircare routine. Why not introduce skincare-inspired steps and high-performance natural actives that will allow your hair to grow and flourish as much as the beautiful world around you. Did you know that much like Mother Nature’s flowerbeds, the scalp acts like soil and fertiliser to our hair. The scalp is a rich and diverse microbiome, made up of a community of bacteria that play their part to support and balance the health of the scalp. In fact, the hair on your head  grows underneath the scalp for two full weeks before it emerges - meaning that we need to care for the scalp the same way we would nourish soil. Beautiful, healthy flowers and plants grow in well watered, nutrient-rich and regularly weeded ecosystems. The same way that healthy soil will produce the healthiest and most impressive plant life, emphasising the health of the scalp will cultivate the health, condition and growth of your hair. With the arrival of Spring, we would love to shine a spotlight on some of our most powerful scalp and hair-healthy ingredients, derived from Mother Nature herself. The MONPURE London range is brimming with results-driven plant-based actives that are clinically tested and formulated to nourish, fortify and restore balance to the scalp, which is the essential foundation for healthy hair growth. MONPURE’s Star Plant-based Wonders Among our wide-range of plant based solutions, we want to highlight four of our favourite natural wonders that cultivate the ultimate condition of the scalp and hair. Aloe Vera Aloe vera is one of nature’s wonders due its healing and hydrating properties. This spiky succulent plant grows naturally in dry climates across Africa, Asia, Europe and the United States. For centuries,, the gel and juice found inside the aloe plant has been a popular remedy to treat a range of skin conditions and ailments. The ancient Egyptians referred to aloe as the ‘plant of immortality.’ So, what are the benefits of aloe vera for the hair and scalp? Aloe vera is full of polysaccharides, which are famed for their powerful hydrating and anti-inflammatory properties. The succulent plant also works to reduce transepidermal water loss, locking in moisture to dry scalps and soothing inflammation and irritation. Discover aloe vera in… Strengthening Silk Protein Shampoo Nourish and Stimulate Scalp Mask Witch Hazel Water Witch hazel is a plant native to eastern North America and eastern Asia. Witch hazel water refers to the liquid extract that is distilled from the plant itself. It contains chemicals called tannins that easily bind to the keratin protein of the hair and work as astringents to deeply cleanse the hair and scalp.  Witch hazel has historically been used to reduce swelling, alleviate irritation and redness, as well as combat bacteria. In terms of benefits for the hair and scalp, witch hazel water is a natural toner, astringent and anti-inflammatory that is ideal for treating irritated scalps. It works to tighten pores, remove excess sebum and regulate its production, alleviate skin ailments and soothe sensitive skin. Discover witch hazel water in… Hydrate and Soothe Scalp Serum Allantoin Allantoin is extracted from the root of the comfrey plant, a medicinal flowering plant native to Britain and extending throughout most of Europe.  Allantoin is an active ingredient that holds moisturising, soothing, protectant and anti-irritant properties for the hair and scalp. As an emollient and astringent, it accelerates wound healing by speeding up cell growth, while also cleansing and softening the scalp. Discover allantoin in… Hydrate and Soothe Scalp Serum Pumpkin Seed Extract Pumpkins are believed to originate in Central America over 7,500 years ago. The seeds of the pumpkin fruit are considered to hold a range of benefits, ranging from their nutritional value, associated with reduced risk of certain cancers and benefits for heart health. What’s more, pumpkin seed extract has been clinically tested as an effective and natural hair loss solution. Pumpkin seed extract has been scientifically proven to block the 5-alpha reductase enzyme that produces DHT, a byproduct of testosterone that causes hair loss. It initially targets the catagen (transition) and telogen(resting) phases of the hair growth cycle, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen (growth) phase. This powerful extract also stimulates follicles, delivers nutrients and boosts circulation to the scalp. Discover pumpkin seed extract in… Follicle Boost Hair Density Serum The changing of the seasons marks the perfect time to introduce these wonders of Mother Nature into your hair and scalp routine. At MONPURE, our natural ingredients form part of a holistic approach to scalp and hair health, where we believe that nature already possesses everything there is to other to maximise your results.  MONPURE’s celebration and respect for Mother Earth means that we are always putting the planet and people before profit. Our range of plant-based solutions are also PETA-certified vegan and cruelty free, as we believe that neither animal products nor animal testing have any place in our beauty regimes. 

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The Benefits of Essentials Oils for the Hair and Scalp

Essential Oil Benefits for the Hair and Scalp Derived from plants and herbs, essential oils are concentrated, pure extracts that have been used across cultures for millennia. They utilise plant extracts to support well-being and health.  Essential oils are extracted through a process called distillation, in which steam is used to vaporise the plant compound, which then undergoes condensation and collection. The end result: the liquid ‘essence’ of the plant compound, known as essential oils. There are numerous essential oils that have been shown to promote scalp and hair health. From encouraging new hair growth to combating scalp conditions like dandruff, to boosting the hair’s smoothness and shine, essential oils are powerful solutions to a wide range of scalp and hair concerns. The MONPURE London range is infused with invigorating, high-performance essential oils, famed for their aromatic potency and ability to improve scalp health. Let’s discover the benefits of these plant-based wonders… Rosemary Oil Rosemary oil has been shown to improve hair thickness and growth due to its ability to promote cellular regeneration and boost blood circulation, delivering essential nutrients and oxygen to the hair follicles. It also holds astounding anti-inflammatory benefits that foster a healthy dermatological scalp condition, which contributes to healthy hair growth. Research from the SKINMed Journal of Dermatology for the Clinician showed that rosemary oil was as effective as minoxidil, a common chemical hair growth treatment, in boosting hair growth among participants with androgenic alopecia (hormone-induced hair thinning). However, unlike minoxidil, rosemary oil did not produce the side effect of an itchy scalp, making it a wonderful natural alternative. Discover Rosemary Oil in MONPURE’s Follicle Boost Hair Density Serum Camellia Tea Oil Rich in Vitamins A, B, C and E, camellia tea oil delivers an intense hit of nourishment to neglected scalps and dull hair, stimulating hair follicles and enhancing the dermatological condition of the scalp. Renowned for its ability to seal nourishment into the scalp and hair, this powerful extract soothes itchiness and promotes healthy hair growth. Research from the International Journal of Pharmacy and Pharmaceutical Sciences revealed  camellia tea oil also demonstrates potential hair growth abilities comparable to the chemical treatment, minoxidil. Additionally, a study from the Journal of BMC Complementary Medicine and Therapies found that camellia tea oil prevents pollution-induced scalp ageing, and protects against the degradation of collagen and other proteins. Discover Camellia Tea Oil in MONPURE’s Nourish & Stimulate Scalp Mask Coffee Arabica Oil Coffee Arabica Extract (A.K.A Green Coffee Oil) is proven to offset the effects of DHT through shaft elongation and thickening, restoring healthy hair growth. Caffeine is a stimulant, so it also boosts blood circulation to follicles, allowing hair to grow faster and stronger from the root - giving it a thicker and fuller appearance. It is also packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. A study investigating the effects of coffee arabica extract among women with chemotherapy-induced hair loss from the Journal of Biomedical Science found that this essential oil accelerated hair regrowth over a 3 month period. Discover Coffee Arabica Extract in MONPURE’s Follicle Boost Hair Density Serum Orange Peel Oil Orange peel oil is an effective treatment for dry, irritated scalps and helps alleviate dandruff due to its antifungal and antibacterial properties. This fragrant citrus oil also boosts hair smoothness and shine. Orange oil is packed with Vitamin C, an antioxidant that has powerful benefits for the hair and scalp. Vitamin C counteracts oxidative stress and holds anti-pollution properties. Research conducted in the Journal of Clinical, Cosmetic and Investigational Dermatology found that Vitamin C improves the skin barrier function and combats oxidative stress by neutralising free radicals, which are linked to hair loss. Read more about the science and effects of oxidative stress on hair health here. Discover Orange Peel Oil in MONPURE’s Hydrate and Soothe Scalp Serum and Clarifying Scalp Scrub. Grapefruit Peel Oil Grapefruit peel oil has been shown to promote hair regrowth. Grapefruit is rich in Vitamin B1 and flavonoids, a chemical that boosts blood circulation. Applied to the scalp, this savvy extract helps stimulate blood flow to the follicles, feeding them essential nutrients and oxygen, leading to thicker and more voluminous hair growth. Antioxidant-rich grapefruit peel oil also deeply cleanses the strands and removes product build-up and residue that coats and weighs down the hair. As a result, grapefruit peel oil is wonderful at fostering lustrous shine and buoyancy in your locks. Discover Grapefruit Peel Oil in MONPURE’s Strengthening Silk Protein Shampoo and Clarifying Scalp Scrub. Formulated across MONPURE’s range of scalp treatments, serums and hair-wash essentials, high-performance essential oils play a powerful role in cultivating scalp health and maximising healthy hair growth and provide an incredible alternative to harsh chemical treatments.

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Hair Damage Before and After: Victoria's Story

Diagnose your Hair Damage Whether colour and chemical treatments, hot styling tools or environmental aggressors are the culprit, damaged hair can manifest in a number of ways. Damaged hair results in cracks forming in the outer layer of the hair shaft called the cuticle, causing it to lift and hair to appear dull and frizzy, or even resulting in further deterioration, breakage and hair loss. It is essential to identify the signs and science behind your damage as an essential part of your healthy-hair repair journey. Read more about the signs and science of hair damage here. MONPURE’s Foundations of Hair Repair MONPURE’s results-driven range features a range of pioneering ingredients and solutions that are scientifically proven to not only shield and protect against multiple forms of damage, but also repair affected hair follicles and rebuild the structural integrity and condition of the hair by focusing on the condition and health of the scalp. MONPURE’s Vegan Keratin is an essential ingredient to reinforce damaged hair’s structural integrity. Keratin is the protein naturally found in hair, forming the building-blocks of its structure. Vegan keratin is a moisturising humectant that conditions and hydrates the scalp, while also holding anti-irritant benefits. This vegan alternative also protects, strengthens and repairs fragile strands, as well as boosting shine, smoothness and elasticity. MONPURE’s pioneering ingredient, Vegan Silk Peptides, are revolutionary in their ability to protect and repair damaged hair. As a vegan alternative to silk peptides, vegan silk peptides fortify hair from the root. It delivers a physical and breathable barrier to the hair and scalp, protecting against external aggressors such as pollution, sea or chlorinated water, irritants and bacterial adhesion. Vegan silk peptides improve carbon particle removal up to 26%, improve hair colour protection by 35%, and repair thermal damage by 72%. The application of vegan silk peptides yields scientifically-proven results, and fosters a stronger, healthier and more resilient scalp and hair environment, while improving the hair’s smoothness and shine, leaving it silky to the touch. Indulge in the benefits of Vegan Silk Peptides with the Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Nourish and Stimulate Scalp Mask, all of which are formulated with a high percentage of the groundbreaking ingredient.  The Strengthening Silk Protein Shampoo works to fortify the structure of fragile hair strands, prevent breakage and rebuild damaged follicles. The Strengthening Essence-Conditioner boosts elasticity, repairs weathered follicles and increases smoothness and shine without weighing down fine hair.  The Nourish and Stimulate Scalp Mask cultivates healthy hair retention by improving the dermatological condition of the scalp. It feeds fragile hair follicles and skin cells with a potent dose of essential vitamins and nutrients and stimulates new growth while relieving scalp discomfort.  As MONPURE’s foundations of hair repair, they are a perfect trio of products to cultivate hair repair, safeguard against external aggressors and foster the ideal dermatological condition of the scalp to promote healthy hair growth. Victoria’s Hair Repair Journey After bleaching her hair for years, Victoria began experiencing severe hair breakage. Years of colour damage resulted in her hair breaking and snapping off at an unprecedented rate, leading to patches of baldness and thinning. Since using MONPURE, Victoria is finally seeing the density and health of her hair restored, and her hair is growing in thicker than ever. Hair Damage Before and After: Victoria’s Story My name is Victoria and I am here to talk about my experience with using MONPURE products on my extremely bleach damaged hair.  I have been having my hair bleached for years, and have never really thought twice about it. My hair was, on the whole, fairly low maintenance. Then about 8 months ago, I did the unthinkable: I bleached it myself, left the chemicals on for over an hour; and I did this RIGHT after having had it done professionally in a salon. The colour was exactly what I wanted, but as soon as I started drying it I noticed it was breaking and literally snapping off at an uncontrollable rate. I started to panic. I had heard about this happening before, but no one ever thinks it's going to happen to them.  I immediately started frantically googling how to fix it. In the space of a few hours I had drenched my hair in coconut oil, olive oil, yoghurt, I tried EVERYTHING that night. But to no avail, as the damage was already done. If you push your hair past its breaking point there is literally no going back. Once the hair is broken, it is broken.  I started using MONPURE products about 3 months after this had happened. My hair was in a state and I was willing to try anything and everything in the hopes that it would make a difference,  I knew I had to start focusing on the new hair growing in; and while you can’t repair the broken hair, you can to a certain extent, control the breaking. I did this by having it cut every 4-6 weeks. I now have some really funky layers in my hair. I also have fairly severe patches of thin hair on my scalp and patches of baldness.  MONPURE focuses on scalp health – which I have discovered through their products is key. As soon as I started using the luxurious shampoo and conditioner I noticed how much stronger my roots felt. The strength of my hair at my roots compared to my ends was like night and day. It is also important to note that I have always had thin hair, and after using these products for a few months, my hair started to grow in thicker than it ever had before. I ensure I lather the conditioner all over my scalp as well as my ends; this really helps the product sink in.  In addition to the shampoo and conditioner, about once a week I use the scalp mask and scalp scrub. The scrub helps to cleanse and exfoliate the scalp, and is especially useful if, like me, you have a build-up of products on the scalp from an array of treatments. The mask leaves your scalp and the roots of your hair feeling hydrated and fresh; the formula is so light it doesn’t feel like a heavy weight on your head like some masks can.   However, the star of the show really is the Follicle Boost Hair Density Serum. I use it religiously every night before bed. The hair that has since grown back since starting using it is so full, thick and healthy. It feels so luxurious to put on and it sinks into the scalp without leaving it greasy. And as a plus, it smells gorgeous.   After three months, my hair is in a much better state. It still has miles to go, but I already feel more confident and I am going to continue using MONPURE products for a long time.  MONPURE’s focus on scalp health and rebuilding hair’s strength from the root has helped many women with similar stories to Victoria. Dealing with excessive breakage, shedding and dull hair as a result of chemical bleaching, Victoria turned to the Clarifying Scalp Scrub, Strengthening Silk Protein Shampoo, Strengthening Essence-Conditioner and Follicle Boost Hair Density Serum to combat her concerns. After three months of consistent use, her hair is feeling fuller, thicker and healthier than ever.

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The Signs and Science of Damaged Hair

 Diagnose your Hair Damage If you’re noticing that your locks are looking lacklustre, or you’re experiencing a loss in moisture or density, it may be time to diagnose your hair damage. Whether it be a result of chemical, heat, colour or environmental damage, damaged hair can develop cracks in the cuticle (outermost) layer. Once the cuticle layer cracks, it lifts, which causes it to appear dull and frizzy. Damaged hair is also at risk for further damage and breakage. Damaged hair can be stretched between 30% to 70%, causing possible fracture on the hair fibre, increased porosity and hair shaft swelling. On the other hand, wet ‘virgin’ hair can be stretched by 30% of its original length without damage. Therefore, repeated or excessive colour and chemical treatments, hot styling tool use and environmental exposure can alter that hair’s texture, even resulting in breakage. The cuticle is the outermost layer of the hair shaft and is the first line of defence that safeguards the internal structure of the hair fibre. The pigment, or melanin, is responsible for the natural colour of the hair and sits in the middle layer of the hair shaft, the cortex. MONPURE are here to provide insight into the various types of damage your strands can be subjected to, their common causes, and what you can do to prevent and combat against damage as a whole. Colour Damage Whether you’re experimenting with the colours of the rainbow, going bleach blonde or trying to cover up your greys - colouring, dyeing or bleaching your hair can have some unwanted consequences. So, how exactly do colour treatments damage the hair? Bleaching Bleach is used to remove the natural pigment from the hair by making the hair strands swell, allowing bleach to penetrate into the cortex (middle layer) of the strand. Here, it dissolves the melanin contained in the cortex to achieve the desired result. Then, you apply a demi- (lasts up to 25 washes) or semi-permanent (lasts up to 5 washes) colour to deposit the tone, making it a two-step process. The toner works to neutralise the unwanted brass or yellow undertones of hair that has been bleached. Bleaching is damaging because hydrogen peroxide not only interacts with the melanin within the hair strands, it also interacts with proteins such as keratin, which make up the structural integrity and robustness of the hair strand. Colouring or Dyeing Hair colouring is used to deposit colour onto the hair strands. Semi-permanent dye is an ammonia-free colour that simply coats the surface of the strands for a temporary wash of colour. Demi-permanent hair dye is an ammonia free dye that contains a developer, allowing it to penetrate under the outer cuticle of your hair.  Permanent hair dye removes the natural colour from the hair by filling it with artificial colour. It does this by lifting the cuticle using high alkalinity ingredients like ammonia or monoethanolamine, which allow the cuticle to lift and swell, trapping the artificial colour molecules inside the hair fibre. Damage from permanent hair dye is caused from repeatedly opening and closing the cuticle of the hair shaft, which compromises the bonds that hold the structure of the hair together. The process can leave hair porous, dry, brittle and fragile, making it permanently weakened and less elastic. Chemical Damage Chemical treatments, such as perms, relaxers or permanent waving, can be extremely damaging to the hair. Chemical treatments, such as wavers, are accomplished by first treating the hair with a reducing agent that breaks the disulfide bonds, allowing the hair to be manipulated into the desired formation. Disulfide fonds are the chemical bonds that hold the hair’s proteins together. It is then treated with a chemical called H202, which reforms the bonds. A 2015 study from the Journal of Cosmetic Sciences illustrated through image analysis and measurement that chemical treatments lead to a reduction in the hair fibre's overall mechanical properties, causing damage to structural proteins as well as surface damage. Heat Damage A dependence on styling with hot tools can wreak havoc on the health of your hair if not done with caution and using protective measures. Heat opens the cuticle layer of the hair strand, allowing the hair to dry into the shape and formation created when blow-drying, curling or straightening your hair. A 2015 study from the Journal of International Trichology showed that using a hair dryer causes more surface damage to the hair than natural or air drying. However, using continuous motion and drying hair at a distance of 15cm reduces the chance of damage significantly. Bubble Hair A tell-tale sign of thermal damage is bubble hair. Bubble hair is a condition that emerges from excessive and localised heat application to damp or wet hair, using hair dryers over 175°C+ and styling tools over 125°C. The localised application of heat onto one area of hair actually vaporises water inside the hair fibre, which boils into steam. The steam is then trapped beneath the cuticle and within the cortex, forcing spaces in the hair to expand. The heat also destroys the protein structures within the strands, leaving damaged hair brittle and weak, with bubbles destroying the integrity of each hair fibre. The overall texture of hair damaged from hot styling tools can change from soft and naturally curly to stiff, straight and brittle with frizzy ends. The ends are usually the most damaged area and can feel like straw in texture. Environmental Damage The urban environment can take a serious toll on the health and condition of your hair. Environmental aggressors such as pollution and UV rays can significantly impede the health of your hair and scalp, and may even exacerbate hair loss. Pollution Air pollution, most abundant in urban environments and cities, is made up of particulate matter (fragments of soot, grime and dust), as well as gaseous pollutants. This matter binds to the surface of the hair, permeates the follicle and settles on the surface of the scalp. So, why is this detrimental? Pollution causes structural and chemical alterations in the cuticle, cortex and the degradation of keratin. In fact, research from the National Academy of Sciences has shown that hair exposed to higher concentrations of pollution experiences increased cuticle and cortex damage. Damage caused by pollution gives hair a brittle, rough and dull appearance. UV Radiation Sunlight radiation is made of UVA and UVB radiation, both of which can be harmful to the hair and scalp. Let’s explore how different forms of UV radiation impede hair health and contribute to damage… UVB radiation results in the morphological damage of the hair strands. These rays primarily attack the melanin pigment and protein components of the hair. They also break down the disulfide bonds that are integral to the structural integrity of the hair. UVB radiation damage can lead to a loss of tensile strength, cause  irregularities on the hair’s surface and increase  the porosity of the hair. Due to its wavelength, UVA radiation is able to penetrate deep into the cuticle and cortex layers of the hair strand. It is primarily responsible for pigment changes in the hair. Prolonged exposure to UVA rays deteriorates a fatty acid found on the surface of the cuticle called 18-methyleicosanoic acid, which provides hair with softness and shine. UVA rays also erode essential amino acids cysteine, tryptophan and tyrosine, which give hair strength and contribute to healthy hair growth.  Chemical changes caused by UVA radiation result in loss of shine, brittle hair, poor manageability, surface friction, as well as colour loss and hindered tensile strength. Combating Hair Damage MONPURE’s results-driven range features a range of pioneering ingredients that are scientifically proven to not only shield and protect against hair damage in various forms, but also repair damaged follicles and rebuild their structural integrity. Vegan Silk Proteins Improve carbon particle removal up to 26% Improve colour protection by 35% Improve thermal damage repair by 72% Find Vegan Silk Peptides in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Follicle Boost Hair Density Serum Vegan Keratin Smooths down the overlapping layers of the vulnerable cuticle Strengthens the bonds between follicles, allowing roots to grow stronger, reinforce structural integrity and prevent breakage As the building-blocks of the hair structure, keratin helps repair damaged follicles Find Vegan Keratin in… Strengthening Silk Protein Shampoo

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Oscars Controversy Sheds Light on the Struggle of Female Hair Loss

  Oscars Night 2022: Raising Awareness for Female Hair Loss The controversy at the 94th annual Academy Awards shed light on an incredibly poignant and important conversation that is very dear to our hearts at MONPURE. That is, the stigmatisation and emotional toll of alopecia and female hair loss that confronts most women throughout their lifetime.  Moments before accepting his ‘Best Actor’ Oscar for the film King Richard, actor Will Smith stormed on stage and slapped comedian Chris Rock in defence of his wife, Jada Pinkett Smith. The incident ignited after Chris Rock joked about the actress’ shaved head, quipping: “Jada, I love you. GI Jane 2, can’t wait to see you.” Pinkett Smith, host of the Red Table Talk, who has spoken bravely and candidly about her hair loss from alopecia for years, was seen disappointed and insulted by Rock’s comment and mockery, rolling her eyes and looking very upset by his words. The incident, while extremely unfortunate and unwarranted, has shed light on the extremely personal and seemingly taboo experience of alopecia and other forms of female hair loss. The conversation around female hair loss is often overlooked, stigmatised and even ridiculed, despite the fact that experiencing hair loss or thinning over the lifetime is completely normal.  To learn more about female hair loss read the MONPURE guide here. Did you know that 80% of women experience some form of hair loss before they are 60, and that 87% of women feel that their hair is a reflection of their identity. MONPURE is the first hair and scalp science brand trying to spotlight the experience of female hair loss, erasing the social taboo that surrounds it and raising awareness by supporting and educating women. What is Alopecia? Jada Pinkett Smith experiences a form of hair loss called alopecia areata. Alopecia areata is an autoimmune condition in which the body’s immune system attacks its own hair follicles, causing hair to fall out in small patches. In extreme cases, it may result in complete hair loss across the scalp and throughout the body. While the specific cause of alopecia areata is still unknown, genetics and family history appear to play a significant role. Pinkett Smith has bravely opened up about her hair loss journey, reflecting that she first noticed losing “handfuls of hair” in the shower and that the experience was “terrifying when it first started.”   “It was one of those times in my life when I was literally shaking with fear.” - Jada Pinkett Smith   The Emotional Toll of Hair Loss Research has shown that beyond the physical symptoms of alopecia, the condition is associated with high levels of anxiety and depression and that it carries a significant emotional burden (2). This is because hair is more than meets the eye. It is intrinsically intertwined in our identity and self-esteem. Particularly for women, hair is integral to our identity. Hair is strongly related to our sense of attractiveness, our confidence, is a symbol of social inclusion, allows us to exercise a degree of control over our self-image and relays messages about who we are to those around us. Therefore, it follows that losing one’s hair provokes anxiety and distress and challenges our self-esteem and sense of identity. In recent years, Jada Pinkett Smith has often sported short hair or attended events wearing head wraps and turbans. However, in July 2021, she revealed her completely shaved head in a picture with her daughter, Willow, on Instagram:  View this post on Instagram A post shared by Jada Pinkett Smith (@jadapinkettsmith)   Posting an update about her journey with alopecia in December 2021, Pinkett Smith proudly confessed she was coming to terms with her condition, stating that “me and this alopecia are going to be friends ... period!" She added that she was going to use rhinestones to “make a little crown.” We would like to commend the actress’ bravery and vulnerability in discussing her condition publicly, as well as being an inspirational force for women experiencing hair loss globally. Although Pinkett Smith has embraced her condition and been vocal about her experience, being ridiculed or mocked for a condition that is so deeply linked to one’s self-esteem is incredibly taxing. Jada herself has expressed that her hair loss was not an “easy” topic to discuss, recounting that her hair has been “a big part of me.” She followed by explaining that “having the choice to have hair or not, and then one day to be like ‘Oh my God, I might not have the choice.’” It is clear that the actress’ experience of losing her hair was extremely emotionally and physically difficult for her, compounded by her position in the limelight. This is only further exacerbated by comedians such as Chris Rock choosing to make the actress the focus of their jokes. It's Not Just Hair At MONPURE, we understand that being the butt of jokes and dealing with unwelcome and ignorant remarks is unfortunately a reality for many women with alopecia, which only augments the distress and challenges that people with this condition face. As a result, a central part of the MONPURE ethos is a commitment to erase the stigma, break the silence and raise awareness for female hair loss, a topic that is often overlooked and tabooed, despite the fact that so many women go through it during key moments in their lives. Last year, we launched our #ItsNotJustHair campaign, which explored the impact of female hair loss through the eyes of five women undergoing it. The campaign delved into deeply personal accounts of their hair loss journeys, as well as their perspectives on the social stigma and ostracization they are confronted with as they navigate their conditions. “For women, their hair is their identity. Alopecia was never something that was spoken about. So I kind of dealt with it internally, bottled up all those emotions and suffered in silence” - Christala Fletcher    “Losing [my hair] made me feel not as feminine. It’s you, it’s who you are and your hair is part of what makes you, you” - Rima Theisen    “It’s so hard to have it taken away if you don’t choose for it to go” - Beth Finlay   “Even now, I’ll be in a room and I still feel self-conscious. There’s hardly any representation for hair loss, particularly women. It’s just not talked about” - Mimi Drew    “Female hair loss is not widely represented in our culture today. I think it’s a massive shame because there are so many people that experience hair loss. I never felt like I had my own hair identity” - Hattie Gilford Many women experiencing hair loss or thinning are told “it’s just just”, but as we know, hair is a deep-rooted part of our identity, self-esteem and confidence. At MONPURE, we have built a support community where anyone with hair loss is welcome. In our content hub, you’ll find a comprehensive guide to female hair loss, from its causes and treatments, to how to speak to your GP and how to deal with its emotional repercussions.   

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Fine Hair Myths Busted

Fine Hair Myths Busted Women with fine hair have continuously been confronted with a list of dos-and-don’ts when it comes to treating their fine strands, from so-called washing rules, to ingredient guidelines, to total misconceptions. As the world’s first dedicated scalp and hair health brand with a particular focus on fine hair, MONPURE is here to wade through the myths that have pervaded the beauty industry, and guide fine-haired folk once and for all - what is fact and what is fiction. Let’s debunk some of the most pervasive fine hair myths… 1. Fine Hair = Thin Hair MYTH: Fine hair is the same as thin hair. TRUTH: Fine hair relates to hair thickness, while thin hair relates to hair density. Many people confuse fine hair (hair thickness) and thin hair (hair density), and as a result, are unable to effectively treat their hair type or concern. So, let’s break down the difference: Fine hair: Fine hair refers to the actual diameter of each individual hair strand. Fine hair generally does not contain the innermost structure of the hair strand, called the medulla. This makes the physical diameter of each strand smaller. You can have fine hair and still have a full head of hair. Thin hair: Thin hair refers to the amount of individual hair strands on your scalp, or the relative sparsity or density of hairs on your scalp. Thinning hair means there is a greater distance between the hair follicles on your scalp.  Hair thinning is most commonly caused by male and female-pattern-baldness, also known as androgenic alopecia. This gradual condition is caused by the increased presence of the androgen (male) hormone called DHT, a byproduct of testosterone. Read more about the process of hair thinning here. The Follicle Boost Hair Density Serum is a go-to for anyone with fine or thinning hair. It works to boost fine locks to their optimum potential and combats hair thinning at the source.  Its hero ingredient, pumpkin seed extract, blocks the 5-alpha reductase enzyme responsible for converting testosterone to DHT. Skincare acids retinol and lactic acid work together to exfoliate the scalp for improved absorption of other hair boosting and nourishing ingredients, as well as decongesting follicles to ensure healthier and bouncier hair.    2. Fine Hair is Only Straight MYTH: Fine hair is always straight. TRUTH: Fine hair comes in a variety of hair textures. Many people are under the impression that fine hair equates to straight hair. However, fine hair can be found across hair textures. Fine hair is not one-size-fits-all. While the conventional wisdom surrounding curly hair types is that they are generally coarser, many curly-haired folk, specifically those with type 2 and 3 curls find that their hair is both fine and curly, which requires a totally different set of rules than coarse curly hair types. At MONPURE, we recommend that women with fine and curly hair introduce a pre-shampoo scalp mask into their routine. The Nourish and Stimulate Scalp Mask delivers an intense hit of nourishment and hydration to the scalp and strands, while relieving scalp sensitivity and stimulating follicles for optimal hair growth. Applying a scalp mask before washing (instead of a leave-in treatment after washing) allows fine-curly-women to enjoy the hydrating benefits of a mask without weighing down their locks.   3. Avoid Conditioning the Roots MYTH: Do not apply conditioner to the scalp and roots. TRUTH: MONPURE’s conditioner is designed to be applied to the scalp and lengths, and works to cultivate scalp hydration and hair growth. There is a fallacy in the haircare industry that conditioner is solely dedicated to treat the ends of the hair, particularly among people with fine hair. However, avoiding the scalp and roots only further dehydrates the scalp, leading to an overproduction of sebum (grease) that contributes to oily, weighed down and starving hair. Despite the fact that conventional wisdom has drummed into us that we should avoid applying conditioner to the scalp at all costs, fine haired people need to deliver nutrients and moisture back into the scalp after cleansing.  The solution to replenishing the scalp’s moisture is lightweight and skincare-inspired formulas, designed to treat the scalp just like you would the skin. Read more about skincare lessons for the scalp here. At MONPURE, we understand that women with fine hair worry about their locks appearing flat, weighed-down, greasy and lifeless when applying products to the scalp. In the face of this, our scalp-centric formulations, particularly our Strengthening Essence-Conditioner, challenge this assumption. The conditioner, inspired by K-beauty regimes, resembles a skincare essence with a lightweight consistency and nourishing ingredients - and can be applied to both the scalp and lengths without the fear of a greasy or weighed-down aftermath.   4. Wash less frequently MYTH: Fine haired people should avoid frequent washing to prevent stripping. TRUTH: Protein-rich and natural formulas won’t strip the strands. One of the most important steps for treating fine hair starts in the shower. Many harsh shampoos are packed with stripping sulphates and parabens that deplete the scalp and hair of their natural oils and moisture. This leaves the strands susceptible to breakage, dryness and damage. This is most likely the reason for the established mantra that fine-haired folk should avoid frequent washing, considering the havoc that harsh shampoos tend to wreak on the hair’s entire ecosystem. However, when using protein-rich, nourishing and fortifying formulas, the scalp is rid of the product, pollution and sebum build-up that occurs between washes, while also being strengthened from root to tip without fear of damage. MONPURE’s Strengthening Silk Protein Shampoo, formulated with hero ingredient vegan silk peptides, is scientifically proven to protect, repair and rebuild frail and damaged strands while optimally delivering nutrients, hydration and a robust breathable barrier to the hair and scalp - no matter how often you indulge in wash days.   5. Don’t use oils MYTH: Fine haired people should avoid using oils. TRUTH: Lightweight oils are an essential part of any fine-haired routine. While it is certainly true that fine hair can be weighed down by heavy oils and butters, this is not a blanket statement. Fine hair is smaller in diameter and lighter in mass than the average hair strand, meaning that products or ingredients with large molecules can coat fine strands and weigh them down. Their lighter mass means that they are more prone to the effects of gravity and outside forces, resulting in less body and volume. However, there are certain lightweight oils formulated in MONPURE’s range that are ideal for fine hair. Argan oil is wonderful for fine hair. Rich in Vitamin E and antioxidants, this plant-based oil is lighter than most. It regulates moisture on the scalp and regenerates the surface of the skin. It also nourishes, strengthens and smoothens the hair, while restoring silkiness and shine. Find argan oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Follicle Boost Hair Density Serum Clarifying Scalp Scrub Nourish and Stimulate Scalp Mask Grapeseed oil is an extremely lightweight oil that aids in moisture retention, provides relief to stressed and damaged follicles, boosts shine and lustre and increases blood flow to the scalp to stimulate hair growth - all without weighing down fine strands. Find grapeseed oil in… Follicle Boost Hair Density Serum Coconut oil is a lightweight emollient that is ideal for fine hair. It nourishes, moisturises and conditions the scalp without weighing down fine strands. Its soothing and healing properties also relieve symptoms of eczema, psoriasis, itchy scalp and sunburn. Find coconut oil in… Strengthening Silk Protein Shampoo Strengthening Essence-Conditioner Clarifying Scalp Scrub SHOP FINE HAIR SOLUTIONS

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Retinol: How Skincare’s Favourite Ingredient Benefits the Scalp

The Benefits of Retinol for the Hair and Scalp Retinol is widely celebrated as the holy grail of anti-ageing skincare. Retinol’s unrivalled ability to smooth out fine lines, regulate oil production, minimise breakouts and promote cell renewal makes it a mainstay in every beauty lover’s skincare routine. However, this incredible Vitamin A derivative is often overlooked for its boundless benefits for the hair and scalp. MONPURE’s Follicle Boost Hair Density Serum is formulated with a retinoid called retinyl palmitate, a gentle form of retinol that has been shown to contribute to scalp health and hair growth. Let’s discover its incredible benefits… Retinol helps reduce DHT production Retinol’s ability to regulate the sebaceous gland and excess oil production also has an effect on DHT production, which is the androgen hormone responsible for hair loss. Sebum is a known carrier of the androgen hormone DHT, which is the primary culprit for androgenic alopecia. Although DHT resides in our blood and reaches the hair follicles internally, it is also present externally on the surface of the scalp. Retinol works to remove this sebum build-up, containing DHT, from the scalp, and therefore helps minimise hormonal hair loss and thinning. Retinol reduces greasy hair Retinol works to regulate sebum production in the sebaceous gland and is needed for the optimal functioning of both the hair follicle and sebaceous gland (1). The sebaceous gland refers to the small oil-producing gland that is attached to the hair follicle and releases a fatty substance called sebum (i.e. ‘grease’) into the follicular duct and on the surface of the scalp. A 2012 study demonstrated that retinol regulates sebaceous gland function and reduces the secretion of sebum into the follicular duct that empties out to the surface of the scalp. So, if you’ve got greasy roots or fine hair, which can often be weighed down by excess sebum, retinol may be the answer. Retinol decreases build-up and follicle congestion Retinol is a chemical exfoliant, meaning it decongests the build-up of dead skin cells, product build-up, sweat and debris on the scalp. Exfoliating away build-up helps cultivate the health of the scalp, and in turn, the hair.  Retinol prevents dandruff Regulating excess oil production on the scalp allows retinol to also prevent yeast overgrowth on the scalp. Dandruff is caused by a yeast called Malassezia that feeds on oils on the scalp. Therefore, if excess oiliness is mitigated, retinol can ward off dandruff. Retinol helps stimulate hair growth Research has shown that retinol increases the rate of hair growth by prolonging the anagen (growth) phase of the hair growth cycle, playing a role in converting vellus (A.K.A baby hairs) to terminal hairs, and acts in conjunction with other hair growth solutions to produce denser hair regrowth (2). One of the most significant benefits of retinol is how it maximises the effects of other hair growth ingredients and solutions by improving the absorption of these ingredients.  Retinol increases epidermal proliferation (i.e., skin cell renewal), improves scalp condition and compacts the outer layer of the skin called the stratum corneum, allowing other ingredients to effectively penetrate the scalp. The star hair growth ingredient of MONPURE’s Follicle Boost Hair Density Serum, pumpkin seed extract is a kind alternative to chemical hair loss solutions. Pumpkin seed extract works to inhibit the 5-alpha reductase enzyme that converts testosterone to DHT, delivers nutrients to the scalp and increases blood circulation to the follicle. The combination of retinol and pumpkin seed extract in the best-selling serum allows the effects of the pumpkin seed extract to be significantly maximised, contributing to a reduction in hair loss and a boost in hair regrowth and health. A common question regarding retinol and hair loss is its effectiveness when used in combination with solutions such as Minoxidil. Minoxidil boosts hair growth by causing telogen (resting) hair follicles to enter the anagen (growth) phase, therefore prolonging the anagen (growth) phase of the hair growth cycle and increasing the size of hair follicles. Minoxidil has also been shown to increase blood circulation around the hair follicle (3). A 2007 study demonstrated that the combination of Minoxidil and retinol additively promotes hair growth in hair follicle organ cultures and can induce new hair growth in those with androgenic alopecia. The Follicle Boost Hair Density Serum is the perfect solution to minimise hair shedding, as it is a much gentler and kinder alternative to harsh hair loss solutions, while still maximising the effects of its ingredients with the wonderful combined powers of retinol and pumpkin seed extract.

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Skincare Lessons for the Scalp

The Scalp is the Foundation of Healthy Hair Many of us know the importance of skincare. We are familiar with our multi-step skincare routines, are well-versed in the ideas of ‘serums’, ‘actives’ and ‘exfoliation’ for our skin, and are no stranger to skincare-staple ingredients like Retinol, Vitamin C and Salicylic Acid that form part of our broad beauty encyclopaedia. However, the same care and attention is often overlooked when it comes to the scalp, despite the fact that a healthy scalp is the foundation of healthy hair. Just like our skin, our scalps can accumulate bacteria, are affected by hormonal fluctuations, pollution, UV radiation, harsh chemicals, oxidative stress and more. They contain follicles that become clogged, contain underlying blood vessels and nerves, build up with sweat, become inflamed, irritated and directly impact hair growth. So why are our scalps not shown the same care and attention as our skin? At MONPURE, scalp health is at the heart of everything we do. We understand that as the hair’s incubator, the dermatological condition of the scalp should be treated as an extension of the skin on our face, and that skincare doesn't end at the hairline. As the world’s first dedicated scalp health brand bridging the gap between skincare and haircare, we have selected the industry’s most revered and researched skincare lessons and introduced them into the world of scalp and hair care. The secret to healthy hair is, in the same way as the skin, all in a nourishing and fortifying routine. From skincare ingredients to exfoliation, MONPURE is here to help you step up your hair and scalp routine with our 5 ultimate skincare lessons for the scalp… 1. Introduce Acids to the Scalp Did you know that some of the gold-standard skincare acids hold boundless benefits for the scalp and hair. Ingredients like Retinol, Lactic Acid (AHAs) and Salicylic Acid (BHAs) are a relatively untapped treasure in haircare. However, considering that the scalp is much oilier and thicker than the skin on our face, it is a breeding ground for microbes, and needs to be nourished and balanced to maintain healthy and growing hair. As a derivative of Vitamin A, retinoids such as retinyl palmitate aid in decongesting follicles, rebalancing the scalp, synthesising collagen, minimising sebum production and speeding up cell turnover. Retinol also improves the absorption of other hair growth boosting ingredients.  AHAs or alpha hydroxy acids such as Lactic Acid work to exfoliate and decongest hair follicles to promote the ideal environment for healthy hair growth. This antibacterial skincare staple also enhances shine and relieves dryness by buffing away flakes and dead skin cells. Introducing Retinol and AHAs into your scalp care regime with MONPURE’s Follicle Boost Hair Density Serum will work to rebalance the scalp of dead skin and debris, allowing other active ingredients to be optimally absorbed, contributing to healthy hair growth. MONPURE’s Hydrate and Soothe Scalp Serum includes another famed skincare acid - BHAs or beta hydroxy acids in the form of Salicylic Acid. This popular skincare ingredient extends to the scalp by treating scalp acne, psoriasis, dandruff and seborrheic dermatitis. It’s oil-soluble, meaning it can deeply penetrate and decongest the follicles. Salicylic Acid is also keratolytic, meaning it aids in exfoliation and soothes inflammation. 2. Exfoliate the Scalp Scalp exfoliation has been a neglected step in hair care for too long. Exfoliating the scalp is just as important as exfoliating the skin. The scalp is a delicate microbiome and incubator that requires balance and nourishment to support the health of hair follicles. Introducing a gentle scalp scrub into your routine removes build-up, excess oils and dead skin cells that leave a residue on the scalp, and ultimately clog follicles and impede healthy hair growth. They also work to hydrate and moisturise dry, itchy skin and buff away any flakes that may be causing discomfort.  Just like the skin, a healthy scalp microbiome requires a symbiosis of healthy bacteria and yeast, but can go awry when thrown off balance. Natural scalp scrubs cultivate a healthy scalp microbiome. Along with ridding the scalp of nasty build-up, exfoliation also primes the scalp for the absorption of other active ingredients that support scalp and hair health. MONPURE’s Clarifying Scalp Scrub, starring biodegradable jojoba beads, argan oil and shea butter, is the perfect gentle exfoliant to upgrade your scalp care routine and introduce one of your most well-loved skincare secrets beyond the hairline. 3. Beyond Shampoo and Conditioner: Treat the Scalp How many of us will splash on some cleanser and a hint of moisturiser and call it a day? We are sure that most of you hold your carefully curated skincare routines near and dear to your hearts. While we are very clued-up on the necessity of face masks, serums, essences and treatments when it comes to our skincare routines, how many of us give the same attention to our scalps when they are feeling in need of an SOS treatment, a hit of hydration or stimulation? While we’ve become accustomed to a quick hair washing routine, we need to remind ourselves that the scalp, which faces the same environmental aggressors and hormonal fluctuations as the skin, needs to be looked after just the same. Especially for those with fine or thinning hair, or those who experience itchy scalp conditions, going beyond shampoo and conditioner will entirely elevate your routine and foster the happiest scalp and healthiest hair possible. Introducing a weekly treatment, like the Nourish and Stimulate Scalp Mask, will work to improve scalp health by delivering an intense hit of nourishment and essential vitamins to the scalp and follicles that stimulate healthy hair growth.  With skincare ingredients like Vegan Silk Peptides, Camellia Tea Oil and Lactic Acid (AHAs), this weekly scalp treatment is the perfect way to extend your skincare routine to the scalp and could be the answer to your best hair yet.  4. The Importance of Scalp Serums MONPURE’s mantra that skincare doesn’t end at the hairline holds true when it comes to some of our hero formulations, scalp serums. Just like our favourite serums in our skincare routines, scalp serums contain concentrated active ingredients that extend beyond the superficial - targeting specific concerns like thinning, dryness, itchiness and protection from pollution.  Scalp serums are targeted treatments that directly hone in on our concerns. Unlike oils, serums don’t sit on top of the scalp and create residue, instead, they seep into the scalp, allowing the nutrients and ingredients they carry to be optimally absorbed. As serums are concentrated and targeted treatments, you need to use minimal product, which doesn’t leave an oily residue or weighed-down appearance. MONPURE’s scalp serums are designed to be applied daily to damp or towel-dried hair. You only need to apply one or two drops of serum to your areas of concern, and gently massage them into the scalp until the serum is fully absorbed. If you are experiencing a dry, itchy or flaky scalp, the Hydrate and Soothe Scalp Serum is the perfect calming antidote, containing a unique blend of anti-inflammatory and hydrating ingredients such as aloe vera, witch hazel water, salicylic acid, Pro Vitamin B5 and allantoin. This concentrated solution also aids in alleviating skin conditions such as psoriasis and eczema. If you are experiencing hair loss or thinning, the Follicle Boost Hair Density Serum is the perfect targeted solution for you. Formulated with DHT-blocking pumpkin seed extract, stimulating rosemary oil, castor oil and coffee extract, as well as cell-renewing Retinol and Lactic Acid, this solution is effective in mimimising thinning and promoting thicker, fuller hair growth. Maximise the effects of your favourite MONPURE serum by introducing the Heal and Energise Jade Comb into your hair growth regime, with an ancient Chinese technique called ‘combing therapy’. Just like the stone Gua Sha and rollers we use on our faces to boost circulation, improve lymphatic drainage and tighten the skin, using the comb in tandem with the quenching and calming Hydrate and Soothe Scalp Serum, or hair-growth-boosting Follicle Boost Hair Density Serum will stimulate follicles, relieve scalp tension, promote blood circulation, encourage hair growth and boost your overall mood. Read more about how to give yourself a scalp massage here.  5. Replenish Moisture to the Scalp After applying cleanser, we are sure to slather on a hearty dose of moisturiser to lock in hydration and restore a healthy balance of moisture to our skin. However, why are we still neglecting our scalps when it comes to conditioner? MONPURE’s Strengthening Essence-Conditioner, inspired by K-beauty regimes, resembles a skincare essence with its lightweight consistency. It is designed to be applied to both the scalp and lengths, despite what you may have been told about conditioner over the years.  We understand that many women, especially those with fine or thinning hair, have been told to avoid conditioner the scalp at all costs. However, when considering the widespread use of harsh shampoos, packed with silicones and sulphates that strip the hair of its natural oils, it is alarming that the scalp’s moisture is never replenished. A neglected scalp means a dehydrated and starving one - which of course impedes the growth of trong, healthy hair.  With the combination of MONPURE’s Shampoo + Conditioner Duo, formulated with lightweight and skincare-inspired ingredients, you can confidently replenish moisture and nourishment back into the scalp without fear of a weighed-down or greasy aftermath. At MONPURE, we understand that as the hair’s incubatory environment, the health of the scalp is the common denominator for a host of hair issues. Using holy grail skincare ingredients and lessons when formulating our solutions allows our products to create the optimal foundation for healthy and prosperous hair. 

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The Impact of Oxidative Stress on Scalp and Hair Health

Oxidative Stress and its Impact on Scalp and Hair Health At MONPURE, we understand that the scalp is the hair’s incubator and that a healthy scalp supports the emergence of healthy hair. In fact, research suggests that the skin on our scalp ages just as fast as the skin on our face, making it critical that we treat the scalp with the same care and attention we would our skin. By bridging the gap between skincare and haircare, the treatment of the scalp against offenders such as oxidative stress is central to MONPURE’s philosophy. What is Oxidative Stress? Oxidative stress refers to an imbalance between the production and accumulation of oxygen reactive species (ROS) in the cells and tissues. In other words, it occurs due to an imbalance of free radicals and antioxidants in the body, in which the tissues of the body are unable to sufficiently counteract the sources of reactive oxygen species (ROS). What are Free Radicals? Free radicals refer to highly reactive, unstable molecules with one or more unpaired electrons, and are byproducts of the metabolic process. These molecules can directly damage various cellular structural membranes, lipids, proteins and DNA. Hazardous substances such as cigarette smoke, pollutants, UV radiation and pesticides can also cause the formation of free radicals in the body. Read more about the effects of pollution and UV radiation on the scalp and hair here. Our cells naturally produce free radicals during the metabolic process, however, our cells also produce antioxidants to neutralise free radicals - allowing the body to maintain a healthy balance. The Impact of Oxidative Stress on the Hair and Scalp Oxidative stress is a fundamental part of the natural ageing process. It breaks down cell tissue and causes DNA damage, which can also result in inflammation. With age, the production of free radicals increases, while the body’s defence mechanisms decrease. This imbalance leads to the progressive damage of cellular structures, including those associated with the hair and scalp. Oxidative Stress and Scalp Inflammation Research suggests that oxidative stress damages the health of the scalp which impedes hair formation and growth. Oxidative stress impacts the anchoring force of the hair strand within the follicle. This is shown by the higher number of hairs in the catagen (transition) and telogen (resting) phases of the hair growth cycle among people with scalp conditions such as dandruff, seborrheic dermatitis and psoriasis (1). Oxidative stress is a key factor in a number of dermatological scalp conditions, including dandruff, seborrheic dermatitis, psoriasis and atopic dermatitis. Therefore, the scalp appears to be impacted by oxidative stress prior to the emergence of the hair. The yeast species Malassezia, which is linked to the conditions dandruff and seborrheic dermatitis, has also been recognised as a source of oxidative stress and is considered to contribute to compromised hair health and growth (2). The Correlation Between Oxidative Stress and Androgenic Alopecia Androgenic alopecia is the single most frequent cause of hair loss among both men and women. It is most generally understood as a hormone-induced, age-dependent and genetically determined form of progressive hair thinning. Read more about the process of hair thinning here. The Centre for Cutaneous Research at Queen Mary’s University of London has published the findings on the relationship between Oxidative Stress and Androgenetic Alopecia (3). In the study, the researchers contrasted two separate cultures of hair follicle dermal papilla (the cells that reside just under the hair follicle): One from the scalp of someone with pattern baldness One from the scalp of someone exhibiting normal hair growth The researchers made the following discoveries: The dermal papilla of the balding scalp had higher levels of reactive oxygen species (ROS), such as free radicals. This means that  Oxidative stress is more prevalent among those experiencing pattern baldness, suggesting a strong correlation between the two. Higher levels of reactive oxygen species (ROS) decrease the cell’s ability to naturally reproduce, regenerate and renew themselves. This indicates that oxidative stress impairs the scalp’s ability to support healthy cell renewal, and in turn, healthy hair growth. The dermal papilla of the balding exhibited high levels of a state called ‘cell senescence’. Cell senescence occurs when a cell is alive but is no longer able to proliferate or divide. This directly impedes the hair follicle’s ability to support healthy hair growth as the cells that comprise the hair follicle are arrested and cannot progress through the growth cycle. Other research has revealed that human hair follicles miniaturise or even disappear from the scalp as we age - a result of defective hair follicle stem cell renewal (4). It appears that oxidative stress may exacerbate the onset of androgenic alopecia, A.K.A female-pattern baldness. Combating the Effects of Oxidative Stress What are Antioxidants? Antioxidants are substances that neutralise free radicals, and are the first line of defence against oxidative stress. These neutralising effects work to protect the body from oxidative stress and damage. Examples of antioxidants include: Vitamin A Vitamin C Vitamin E Eating an antioxidant-rich diet is key to protecting your body against the effects of oxidative stress. Naturally occurring antioxidants are found in Vitamins C and E, flavonoids, carotenoids and tannins. These sources include fruits and vegetables, seeds, nuts, whole grains, spices, as well as coffee, tea and cocoa. Flavonoids are a class of plant compounds found in deeply coloured fruits, vegetables, cocoa, tea and wine. Some examples are berries, kale and tomatoes. Carotenoids are a class of naturally occurring pigments found in plants and algae. Carotenoid-containing foods are often red, yellow or orange, such as carrots, sweet potatoes, mangos and bell peppers. Tannins are a class of bitter astringent compounds, abundantly found in nature. They are present in tea, walnuts, cranberries, cocoa (e.g., dark chocolate), grapes and wine. MONPURE’s Powerful Antioxidants MONPURE’s results-driven range features an array of pioneering ingredients brimming with antioxidants that have been scientifically proven to offset the effects of free radicals and oxidative stress. Let’s unpack our hero antioxidants… Our Nourish and Stimulate Scalp Mask delivers an instant dose of antioxidants and essential vitamins to the scalp and follicles, working to neutralise the free radicals associated with oxidative stress. The mask’s hero ingredient, Camellia Tea oil, is rich in Vitamins A, B, D and E, and  is a remarkable antioxidant that prevents free radical related conditions (5). Many of MONPURE’s products are formulated with Vitamin C and Vitamin E, which have been shown to hold antioxidant properties that counteract the effects of oxidative stress. Oxidative stress can significantly speed up the ageing process of the scalp and hair, and is strongly associated with dermatological scalp conditions as well as androgenic alopecia, the effects of which can wreak havoc on the health of the hair and scalp. MONPURE’s central focus on cultivating scalp health as an incubator of hair health is fundamental to creating a protective barrier against the effects of free radicals. Discover Vitamin C in… Strengthening Silk Protein Shampoo Hydrate and Soothe Scalp Serum Follicle Boost Hair Density Serum Discover Vitamin E in… Strengthening Essence-Conditioner Nourish and Stimulate Scalp Mask Clarifying Scalp Scrub Follicle Boost Hair Density Serum Hydrate and Soothe Scalp Serum

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Hair Over the Lifetime

Hair Over the Lifetime Just like the rest of our skin and bodies, our hair and scalp transform as we age. However, in contrast with the skin, aging of the scalp and hair over the lifespan have only recently gained attention in both medical and beauty spheres. As women age, they undergo significant milestones and periods in their lifetime that can affect their scalp and hair. Whether it be hair thinning, excess sebum production, changes in texture or even increases in hair density over certain periods of the lifetime, age-related changes are part and parcel of the natural life cycle, but can be nourished and strengthened with the right treatments and solutions. Here’s what to expect as your scalp and hair change over the lifetime… Hair Loss During the Menstrual Period and Puberty There is certainly a correlation between your 28-day cycle and the state of your strands. As the scalp is an extension of the skin, it follows that our scalps are also oilier during the time of the month. This is due to the hormonal changes that occur during the menstrual cycle.  Just before your period there is a sudden spike in androgens (male sex hormones), particularly testosterone. This gives your scalp and roots an oilier appearance. A 2009 study found that oestrogen influences sebum production, as it functions to suppress sebum levels and sebaceous gland activation. Therefore, an oily scalp before the onset of menstruation is association with reduced oestrogen presence and increased androgenic presence. During menstruation itself, the sudden drop in oestrogen also affects the hair growth cycle. While this change is usually subtle, unless one experiences PCOS (read more here) or an irregular period, the hairs enter the telogen (shedding) phase too quickly, leading to more hair fall than the usual 50 to 100 hairs per day. Luckily, this form of temporary hair loss, termed telogen effluvium, is reversible and completely normal, and usually corrects itself as hormones rebalance. Women with heavy periods can also experience anaemia, otherwise known as an iron deficiency. Forming part of the protein haemoglobin, low iron hinders the transportation of oxygen to the cells that stimulate hair growth. It is also an essential component of the enzyme ribonucleotide reductase that stimulates follicles, so low iron stores can stall new cell growth. Hair and Birth Control Across Europe, the UK has the seventh highest share of women in the country using the pill as their primary method of contraception (1). Across the UK in 2021, the birth control pill was the most common method of contraception used by women aged 15 to 59 years, with 28% using it as their main method. Interestingly, among the age group 18 to 24, above 60% of women in the UK opt for a user dependent contraceptive (2).  There are two different types of contraceptive pills, the combined pill containing synthetic oestrogen and progesterone hormones, and the ‘mini pill’, which only contains synthetic progesterone. Some contraceptive pills are actually anti-androgenic, meaning they have high levels of oestrogen that keep the hair in the anagen (growth) phase for longer, safeguarding against hormonal hair loss. On the other hand, some contraceptive pills lead to increased hair shedding as they have a higher ‘androgenic activity’, causing the hairs to stay in the telogen (resting) phase for longer. A lot of women will experience hair loss in the form of telogen effluvium once they stop taking the contraceptive pill due to the sudden drop in oestrogen that was supported by the pill. However, this mass shedding usually resolves itself soon afterwards. Hair Growth During Pregnancy During pregnancy, some women notice increased hair thickness as a result of higher levels of oestrogen prolonging the anagen (growth) phase, leading to less shedding and thicker strands. While not common, some women experience hair loss during pregnancy due to the stress associated with it. The stress hormone cortisol, which spikes during periods of shock, regulates the normal functioning of the hair follicles. When cortisol exponentially increases, the hair follicles undergo apoptosis, in which anagen (growth) hairs abruptly shift into telogen (resting) prematurely. The first trimester of pregnancy can ‘shock’ the body as the hormonal balancing scales shift, dramatically shifting an additional 30% of hairs in the telogen (resting) phase of the growth cycle, causing diffuse fallout in the form of telogen effluvium, a temporary form of hair loss. Alongside hair loss, many women are more susceptible to scalp itchiness and irritation during this time period, which can even extend into the months after delivery. Research suggests that blood volume increases progressively throughout pregnancy, with the total blood volume increase varying between 20% to 100% pre-pregnancy levels (2).  This swelling of blood vessels connected to nerve endings on the scalp can result in scalp sensitivity, tingling, itchiness or even pain during pregnancy. Postpartum Hair Loss After delivery, it is normal to notice increased amounts of hair loss - as all the hairs that remained in the prolonged anagen (growth) phase transition into the catagen phase. At the time, hair loss appears abundant but only represents the elimination of the additional hairs that had been maintained in the anagen phase during pregnancy (3).  A 2013 study showed that during the first weeks postpartum, hairs enter the telogen (resting) phase in a synchronous wave, reaching about 30% after nine weeks, which explains how most postpartum hair loss is experienced two to four months after childbirth. Luckily, postpartum hair loss is very common and only temporary. Most women start regaining their normal hair growth by their child’s first birthday, but many find that their hair growth bounces back even sooner than that. Menopausal Hair Loss Menopause is a natural biological process that all women will experience in their lives. During this period, the body goes through a variety of physical transformations as it adjusts to hormonal fluctuations. Specifically, menopause refers to the lack if a menstrual period for a course of 12 months. The average age of menopause is around 51, while perimenopuase refers to the time leading up to menopuase, which can begin 8 to 10 years prior to the onset of menopause itself. Incidence of hair loss or thinning increases with age. A study conducted in 2021 found that the onset of female-pattern hair loss (A.K.A androgenic alopecia) is associated with menopause due to drops in circulating oestrogen and the ceasing of ovarian function. Once menopause begins, the ovaries produce fewer follicles, resulting in a decline in oestrogen in the body. This decrease means that androgenic hormones hold a stronger presence, leading to follicular miniaturization and gradual hair thinning. Learn more about follicular miniaturization here. The increased presence of the androgenic hormone, DHT (a by-product of testosterone) causes the hair follicles to shrink, producing a shorter, thinner hair shaft. Additionally, the anagen (growth) phase shortens, while the time between the telogen (shedding) and new anagen (growth) phase lengthens (4). The result is both fine and thinning hair. Over time, hair becomes more fragile, brittle and thin, as well as more sparse in density. Many women also report scalp dryness and diminishing skin elasticity during menopause. Higher levels of androgens may also prompt sebaceous glands in the scalp to produce excess sebum, causing an oily scalp. The MONPURE Solution to Hair Loss over the Lifetime The MONPURE range is brimming with solutions that cultivate the best dermatological condition for the scalp, even under fluctuating hormonal conditions that women face throughout the lifetime. We want to pay homage to the best-selling Follicle Boost Hair Density Serum, which contains natural solutions to hair loss and thinning. Formulated on scientific grounds, this invigorating hair growth elixir works like fertiliser to a flower-bed. The Follicle Boost Hair Density Serum initially targets the catagen (transition) and telogen (resting) phases within the first 4-6 weeks, working to minimise excess shedding. It also boosts the growth of new follicles leaving the telogen phase and entering into a new cycle of the anagen (growth) phase, which usually takes around 3 months. Star ingredient, Pumpkin Seed Extract, has been scientifically proven to block the 5-alpha reductase enzyme responsible for converting testosterone into DHT, the hair-loss-causing androgen that shrinks the follicle’s growth phase and prolongs its shedding phase. It also contains Coffee Arabica Extract, proven to offset the effects of DHT through shaft elongation and thickening. What’s more, it’s packed with antioxidants and antimicrobial properties that deliver nutrients and ward off dandruff. It is formulated with Rosemary Oil, which promotes cell turnover, boosts circulating and delivers nutrients and oxygen to the follicles. The serum is also formulated with skincare-staples Retinol and Lactic Acid, that gently decongest clogged hair follicles, promote healthy cell renewal and enhance the absorption of other ingredients and nutrients. It’s Not Just Hair At MONPURE, we want to support women throughout the milestones and stages of their lifetime. With an understanding of the psychological and emotional toll of hair loss and thinning, we want to break the silence and open the conversation around female hair loss throughout the lifetime. Want to share your hair loss story? Join our support community on Instagram @ItsNotJustHair to break the taboo and raise awareness around female hair loss. (1, 2) https://www.statista.com/statistics/573210/contraceptive-use-among-women-by-type-and-age-in-england/ (3) https://www.ahajournals.org/doi/full/10.1161/circulationaha.114.009029 (4) https://www.hindawi.com/journals/bmri/2013/957432/

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